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Jurnal Manajemen Stratejik dan Simulasi Bisnis
Published by Universitas Andalas
ISSN : -     EISSN : 27466868     DOI : https://doi.org/10.25077/mssb.2.1.1-21.2021
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Strategi dan Simulasi Bisnis (JMASSBI) is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource management, business ethics and other management issues. The JMASSBI is intended to be the journal for publishing articles reporting the results of research on business. The GamaIJB invites manuscripts in the areas: Strategic Management Business Simulation Management and Organization Entrepreneurship Financial management Marketing Management Human Resource Management Operation management Business Ethics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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Determinasi Career Readiness, Personal Branding, dan Etika Kerja terhadap Job Search Intention Mahasiswa Generasi Digital Masyitoh Nadia; Ikhsan Maksum
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.152-164.2025

Abstract

This study aims to examine the determinants of job search intention in final-year college students through the roles of career readiness, personal branding, and work ethic. Tight competition in the job market demands that college graduates possess career readiness, a professional image, and a strong work ethic to enable them to transition optimally into the workforce. This study employed a quantitative approach with a questionnaire-based survey method among final-semester Management students at Maulana Malik Ibrahim State Islamic University of Malang. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the simultaneous and partial effects between variables. The results showed that career readiness, personal branding, and work ethic each had a positive and significant effect on job search intention. These findings indicate that students with high career readiness, the ability to build a professional identity, and positive work values ​​tend to be more active in their job search. This study strengthens the career development literature by confirming that job search behavior is influenced not only by employability skills but also by self-concept and work values ​​in the context of digital generation students. Keywords: career readiness, personal branding, work ethics, job search intention, digital generation Abstrak Penelitian ini bertujuan untuk menguji determinasi job search intention pada mahasiswa tingkat akhir melalui peran career readiness, personal branding, dan etika kerja. Ketatnya persaingan di pasar kerja menuntut lulusan perguruan tinggi memiliki kesiapan karir, citra profesional, serta etika kerja yang baik agar mampu bertransisi ke dunia kerja secara optimal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner terhadap mahasiswa jurusan Manajemen Universitas Islam Negeri Maulana Malik Ibrahim Malang yang telah memasuki semester akhir. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) untuk menguji pengaruh simultan dan parsial antar variabel. Hasil penelitian menunjukkan bahwa career readiness, personal branding, dan etika kerja masing-masing berpengaruh positif dan signifikan terhadap job search intention. Temuan ini mengindikasikan bahwa mahasiswa yang memiliki kesiapan karir tinggi, kemampuan membangun identitas profesional, serta nilai kerja positif cenderung lebih aktif dalam mencari pekerjaan. Penelitian ini memperkuat literatur pengembangan karir dengan menegaskan bahwa perilaku pencarian kerja tidak hanya dipengaruhi keterampilan employability, tetapi juga konsep diri dan nilai kerja dalam konteks mahasiswa generasi digital
The Influence of Digital Financial Literacy and Government Support on the Financial Performance of Retail MSMES in Padang City With Digital Payment Adoption as a Mediating Variable Fadhillatul Hidayati; Tafdil Husni; Fajri Adrianto
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.16-30.2026

Abstract

This study aims to examine the effect of digital financial literacy and government support on the financial performance of micro, small, and medium enterprises (MSMEs) in the retail sector in Padang City, with digital payment adoption as a mediating variable. Digital payments in this study include the use of e-wallets and QRIS. This research employs a quantitative approach using non-probability sampling with a purposive sampling technique. A total of 100 respondents were obtained through the distribution of questionnaires via Google Forms to retail-sector MSME owners in Padang City who have adopted digital payment systems. Data analysis was conducted using the Structural Equation Modeling– Partial Least Squares (SEM-PLS) method with SmartPLS version 4.0 software. The results indicate that digital financial literacy and government support have a positive and significant effect on digital payment adoption. Furthermore, digital financial literacy, government support, and digital payment adoption have a positive and significant effect on financial performance. Mediation analysis reveals that digital payment adoption significantly mediates the relationship between digital financial literacy and financial performance. However, digital payment adoption does not significantly mediate the relationship between government support and financial performance, indicating that the influence of government support on financial performance is more dominantly exerted through a direct pathway rather than through the mechanism of digital payment adoption.
The Influence of Work Environment and Professional Transfer Mutation for Employee Performance Through Organizational Commitment at PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan (UP3) Lubuk Pakam Johanes Alexander Lumban Tobing; Prihatin Lumbanraja; Evawany Yunita Aritonang
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.56-71.2026

Abstract

This study aims to identify and examine the following elements: how work environment affects employee performance; how professional transfer mutation affects employee performance; how work environment affects organizational commitment; how professional transfer mutation affects organizational commitment; how organizational commitment affects employee performance; and how professional transfer mutation affects organisational commitment and employee performance. In this quantitative investigation, a sample of 63 PLN UP3 Lubuk Pakam employees was taken. Data for this study was gathered via questionnaires. The Structural Equation Model was statistically analyzed using the SmartPLS 3.0 tool in order to test the study hypothesis. The findings indicate that professional transfers mutation have a positive and significant impact on employee performance, the work environment has a positive but not significant impact on organizational commitment, and professional transfers mutation have a positive and significant impact on organizational commitment. The work environment has a positive but negligible effect on employee performance through organizational commitment, professional transfer mutation has a positive and significant impact on employee performance through organizational commitment, and organizational commitment has a positive and significant influence on employee performance.
The Influence of Advertising and Brand Ambassadors on Consumer Purchase Decisions on PT Lazada’s Marketplace Johni Eka Putra; Kiagus Muhammad Amran; Jaka Sunara
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.46-55.2026

Abstract

This study examines the influence of advertising and brand ambassadors on consumer purchase decisions in PT Lazada’s Marketplace. The research method used was a quantitative descriptive design with a sample of 57 respondents in Bogor City using purposive sampling. Data were collected through an online questionnaire using the Likert scale technique and analyzed using linear regression, T-test, F-test, and coefficient of determination with SPSS. The study results show that advertising (H1) and brand ambassadors (H2) individually have a positive and significant effect on consumers’' purchasing decisions on Lazada. Regression analysis states that the higher the intensity of advertising and brand ambassadors, the more purchasing decisions are made. The results of the F test (H3) show that advertisements and brand ambassadors together have a significant influence on purchasing decisions. The characteristics of the respondents showed the participation of men and women of various ages. Classical assumption tests, including normality, multicollinearity, and heteroscedasticity tests, showed results that supported the validity of the regression analysis. Determination analysis indicates that 98.3% of the variation in consumer purchasing decisions on Lazada can be explained by advertising and brand ambassadors. This study provides deep insights into the factors that influence consumer purchasing behavior on e-commerce platforms and supports previous findings in the context of the influence of advertising and brand ambassadors on consumer purchasing decisions. The practical implication of this study is that Lazada and similar companies can improve their advertising strategies and choose brand ambassadors wisely to strengthen their positive influence on consumer purchasing decisions. Abstrak Penelitian ini mengkaji pengaruh periklanan dan brand ambassador terhadap keputusan pembelian konsumen di Marketplace PT Lazada. Desain penelitian deskriptif kuantitatif digunakan dengan sampel purposive sebanyak 57 responden di Kota Bogor, Indonesia. Data dikumpulkan melalui kuesioner daring berskala Likert 5 poin dan dianalisis menggunakan regresi linier berganda, uji-t parsial, uji-F simultan, serta koefisien determinasi dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa periklanan (H1) dan brand ambassador (H2) secara individual berpengaruh positif dan signifikan secara statistik terhadap keputusan pembelian konsumen. Koefisien regresi mengindikasikan bahwa semakin tinggi intensitas periklanan dan semakin efektif strategi brand ambassador, maka semakin tinggi pula keputusan pembelian yang dilakukan. Uji F mengonfirmasi bahwa periklanan dan brand ambassador secara bersama-sama memiliki pengaruh signifikan terhadap keputusan pembelian (H3). Uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas) mendukung validitas model regresi. Koefisien determinasi (R² = 0,983) menunjukkan bahwa 98,3% variasi keputusan pembelian konsumen dapat dijelaskan oleh kedua prediktor. Studi ini memberikan bukti empiris terkini mengenai efektivitas alat promosi digital di salah satu platform e-commerce terbesar di Asia Tenggara serta implikasi praktis bagi pengelola marketplace dalam mengoptimalkan strategi periklanan dan pemilihan brand ambassador. Keterbatasan penelitian mencakup desain potong lintang, fokus geografis tunggal, dan potensi common method bias pada data survei self-report. Kata Kunci: periklanan, brand ambassador, keputusan pembelian, Lazada, e-commerce, regresi linier berganda, Indonesia.
The Role Of Humanistic Leadership in Improving Employee Performance with Ethical Behavior as a Mediating Variable Andini Sefia Fitriani; Anna Suzana
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.72-86.2026

Abstract

This investigation was carried out to examine how humanistic leadership affects workforce outcomes, utilizing ethical conduct as an mediating implement. This study adopsted a quantitative inquiry centered on a causal research design. The data were obtained via questionnaires administered to 86 staf members and analyzed employing regression modelling to identify both direct and indirect relationships between variables. Data processing utilised SPSS. The empirical evidence demonstrate that humanistic leadership fosters employee outcomes in a positive and significant manner. In addition, humanistic leadership was found to have a favorable impact on ethical behavior among employees. Ethical behavior also contributes constructively to employee performance. The statistical analysis demonstrates that ethical behavior partially serves as an mediating variable connecting humanistic leadership with employee performance. These results are expected to provide useful insights for companies in managing organizational activities and to become a supporting reference for future studies related to the same topic.
An investigation about AI in Business (marketing): a matter of trust Khanda Gharib aziz; Nusaiba Naseeh Hasan; Srusht Iqbal Ali
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.87-98.2026

Abstract

Computer science includes artificial intelligence (AI) as a field. It entails creating computer programs to carry out operations that would typically require intelligence from humans. This study explores the role of Artificial Intelligence (AI) in marketing and consumer behavior, investigating its benefits, challenges, impact on consumer trust, and ethical considerations. this study is in the Kurdistan Region-Iraq. The survey was in three cities (Erbil, Sulaymaniyah and Halabja). The participants we dealt with were over 18 years old, approximately 145 respondents were recruited who were recruited through an adaptive questionnaire. and the level of knowledge of the participants includes individuals with expertise in electronics, IT, computers, and technology updates in business. the research design included quantitative data collection techniques. The results showed that using AI in marketing has a number of advantages, including improved efficiency in processing and interpreting consumer data and more accuracy in forecasting customer behavior. But it also presents serious obstacles, such as worries about data privacy, losing one's work, and being overly dependent on technology. Furthermore, concerns of accountability, justice, and openness were noted as ethical implications related to the application of AI in marketing.
The Role of Emotional Intelligence in Human Resource Leadership Abdolghader Bavardi
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.99-107.2026

Abstract

The purpose of this paper is to investigate the role of emotional intelligence in human resource leadership and its impact on organizational performance. Considering the complexities of the work environment and the importance of human interactions, this study shows that emotional intelligence can act as an effective factor in the success of human resource leadership. Leaders with high emotional intelligence have the ability to improve team communication, manage conflicts, increase motivation, and promote employees' job satisfaction. Also, emotional intelligence It helps leaders manage HR processes such as attracting, retaining, and developing employees more effectively. This research has been conducted based on the systematic review method and analysis of valid scientific articles in the field of human resource leadership and emotional intelligence. The findings show that HR leadership with emotional intelligence can lead to improving organizational culture, increasing productivity, and strategic success of organizations . Therefore, organizations should pay special attention to emotional intelligence in the selection and training of human resource managers. This article also points out the limitations of previous research and provides suggestions for future research in this field.
Pengaruh Likuiditas, Struktur Modal, dan Efisiensi Aset terhadap Profitabilitas PT Mayora Indah Tbk (2019-2024) Devina Wistiasari; Rizki Fadhel Dwipananda; Willa Fatika Sari; Putri Yuliandari; Yesi Ariani
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.108-128.2026

Abstract

Profitability serves as a vital metric for assessing a firm's capability to utilize resources efficiently. This study analyzes the determinants of profitability, measured by Return on Assets (ROA), at PT Mayora Indah Tbk, specifically examining the roles of Current Ratio (CR), Debt to Equity Ratio (DER), and Asset Turnover (ATO). Employing a quantitative approach, this research utilizes quarterly financial data spanning from 2019 to 2024. The analytical framework applies the Autoregressive Distributed Lag (ARDL) method, preceded by stationarity testing using the Augmented Dickey-Fuller (ADF) test. The Bounds Test results indicated no co-integration among variables. Thus, the analysis focused exclusively on short-run dynamics. The empirical findings reveal that the Current Ratio (CR) has no significant effect on ROA. Furthermore, while the current period values of DER and ATO were found to be insignificant, the first lag (t-1) of both variables demonstrated a significant negative effect on ROA. These results suggest that the impact of financial ratios on corporate profitability is dynamic and exhibits a lagged effect rather than an immediate one.

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