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INDONESIA
Jurnal Manajemen Stratejik dan Simulasi Bisnis
Published by Universitas Andalas
ISSN : -     EISSN : 27466868     DOI : https://doi.org/10.25077/mssb.2.1.1-21.2021
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Strategi dan Simulasi Bisnis (JMASSBI) is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource management, business ethics and other management issues. The JMASSBI is intended to be the journal for publishing articles reporting the results of research on business. The GamaIJB invites manuscripts in the areas: Strategic Management Business Simulation Management and Organization Entrepreneurship Financial management Marketing Management Human Resource Management Operation management Business Ethics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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Determinasi Career Readiness, Personal Branding, dan Etika Kerja terhadap Job Search Intention Mahasiswa Generasi Digital Nadia, Masyitoh; Maksum, Ikhsan
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.152-164.2025

Abstract

This study aims to examine the determinants of job search intention in final-year college students through the roles of career readiness, personal branding, and work ethic. Tight competition in the job market demands that college graduates possess career readiness, a professional image, and a strong work ethic to enable them to transition optimally into the workforce. This study employed a quantitative approach with a questionnaire-based survey method among final-semester Management students at Maulana Malik Ibrahim State Islamic University of Malang. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to test the simultaneous and partial effects between variables. The results showed that career readiness, personal branding, and work ethic each had a positive and significant effect on job search intention. These findings indicate that students with high career readiness, the ability to build a professional identity, and positive work values ​​tend to be more active in their job search. This study strengthens the career development literature by confirming that job search behavior is influenced not only by employability skills but also by self-concept and work values ​​in the context of digital generation students. Keywords: career readiness, personal branding, work ethics, job search intention, digital generation Abstrak Penelitian ini bertujuan untuk menguji determinasi job search intention pada mahasiswa tingkat akhir melalui peran career readiness, personal branding, dan etika kerja. Ketatnya persaingan di pasar kerja menuntut lulusan perguruan tinggi memiliki kesiapan karir, citra profesional, serta etika kerja yang baik agar mampu bertransisi ke dunia kerja secara optimal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei berbasis kuesioner terhadap mahasiswa jurusan Manajemen Universitas Islam Negeri Maulana Malik Ibrahim Malang yang telah memasuki semester akhir. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) untuk menguji pengaruh simultan dan parsial antar variabel. Hasil penelitian menunjukkan bahwa career readiness, personal branding, dan etika kerja masing-masing berpengaruh positif dan signifikan terhadap job search intention. Temuan ini mengindikasikan bahwa mahasiswa yang memiliki kesiapan karir tinggi, kemampuan membangun identitas profesional, serta nilai kerja positif cenderung lebih aktif dalam mencari pekerjaan. Penelitian ini memperkuat literatur pengembangan karir dengan menegaskan bahwa perilaku pencarian kerja tidak hanya dipengaruhi keterampilan employability, tetapi juga konsep diri dan nilai kerja dalam konteks mahasiswa generasi digital
The Influence of Digital Financial Literacy and Government Support on the Financial Performance of Retail MSMES in Padang City With Digital Payment Adoption as a Mediating Variable Hidayati, Fadhillatul; Tafdil Husni; Fajri Adrianto
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis (Issue in Progress)
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.16-30.2026

Abstract

This study aims to examine the effect of digital financial literacy and government support on the financial performance of micro, small, and medium enterprises (MSMEs) in the retail sector in Padang City, with digital payment adoption as a mediating variable. Digital payments in this study include the use of e-wallets and QRIS. This research employs a quantitative approach using non-probability sampling with a purposive sampling technique. A total of 100 respondents were obtained through the distribution of questionnaires via Google Forms to retail-sector MSME owners in Padang City who have adopted digital payment systems. Data analysis was conducted using the Structural Equation Modeling– Partial Least Squares (SEM-PLS) method with SmartPLS version 4.0 software. The results indicate that digital financial literacy and government support have a positive and significant effect on digital payment adoption. Furthermore, digital financial literacy, government support, and digital payment adoption have a positive and significant effect on financial performance. Mediation analysis reveals that digital payment adoption significantly mediates the relationship between digital financial literacy and financial performance. However, digital payment adoption does not significantly mediate the relationship between government support and financial performance, indicating that the influence of government support on financial performance is more dominantly exerted through a direct pathway rather than through the mechanism of digital payment adoption.

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