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Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 28288823     DOI : https://doi.org/10.54443/siwayang
Core Subject : Religion, Humanities, Education, Art, Social,
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
SIWAYANG JOURNAL | ISSN: 2828-8823 merupakan Jurnal ilmiah yang mempublikasikan artikel bidang Pariwisata, Kebudayaan, dan Antropologi yang diterbitkan setiap 4 kali dalam satu tahun (Maret, Juni, September, Desember)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 3 (2023)" : 5 Documents clear
ANALISIS PENGARUH SERVICESCAPE TERHADAP REVISIT INTENTION DI LA RIVIERA PANTAI INDAH KAPUK 2 Cahyuni, Winda Evelyn
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.831

Abstract

This study aims to analyze whether there is an influence of servicescape on revisit intention at La Riviera Pantai Indah Kapuk 2. In measuring servicescape, there are 5 dimensions, namely facility aestheticss, layout, electrical equipment, ambient conditions, and employee factors to the revisit intention variable, which have 3 indicators, namely the revisit intention, recommendation intention, and the first choice. This study uses quantitative research methods, data collection is done by distributing questionnaires distributed to 100 people who have visited La Riviera and processed using SPSS 25 data processing tools. based on the results of the coefficient of determination test, servicescape affects revisit intention with a percentage of 58.3%. In the partial T test, it is found that the dimensions of layout and ambient conditions have a positive effect, while the dimensions of facility aestheticss, electronic equipment, and ambient conditions have a negative effect. In the F test simultaneously servicescape has a positive effect on revisit intention with an F table value of 2,310 which is smaller than the F count of 26,337 so that it is stated to have a positive effect.
AKULTURASI BUDAYA MASYARAKAT ARAB DAN MELAYU PADA MAKANAN DI KAMPUNG AL-MUNAWWAR PALEMBANG Yulmadira, Tasya
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.1613

Abstract

Artikel ini dibuat dengan tujuan untuk mengetahui proses akulturasi dan modifikasi masakan masyarakat Arab Hadrami di kampung Al-Munawar Palembang. Palembang yang dikenal dengan kota industri dan kota perdagangan. Posisi geografis Palembang yang berada di tepian Sungai Musi dan tidak jauh dari Selat Bangka, sehingga membuat kota ini mampu dijangkau oleh kapal-kapal dari luar negeri. Artikel ini membahas mengenai akulturasi budaya masyarakat Arab dan Melayu pada makanan di kampung Al- Munawwar Palembang. Artikel ini juga membahas tentang akulturasi dan modifikasi masakan masyarakat hadrami di kampung Al-Munawwar Palembang. Peneliti menggunakan metode wawancara serta observasi. Penelitian ini dilakukan dengan mengumpulkan data lapangan terkait komponen konstruksi makanan tradisi orang Arab di kampung Almunawar. Pendekatan wawancara dan observasi dipilih karena lebih memberikan informasi mendetail terkait objek yang sedang diteliti. Hasil penelitian menunjukan bahwa adanya akulturasi budaya masyarakat Arab pada makanan di kampung Almunawar Palembang.
STUDI FOLKLORE EKSISTENSI SENI PERTUNJUKAN JARAN KEPANG “PATI KENANGA LIMA PANDAWA” MEDAN MARELAN Andika, Riki; Purba, Mauly
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.1637

Abstract

This research aims to determine the factors that encourage the existence of the Pati Kenanga Pandawa Lima jaran kepang performance in Medan Marelan District. The benefit of this research is that it adds to the author's insight in compiling scientific work and it is hoped that this research will continue to maintain the existence of the preservation of Jaran Kepang which is increasingly disappearing as time goes by. The approach used by the author is a qualitative approach. This research uses data collection techniques by observation, in-depth interviews with several informants, namely cultural figures, arts and culture teachers, Jaran Kepang leaders, as well as informants who are involved in Jaran Kepang art performances such as Handlers, Musical Instrument Players, and Dancers. The results of this research show that the Jaran Kepang Pati Kenanga Pandawa Lima Marelan performance is still in demand and appreciated by the local community. Cultural figures consider that the Jaran Kepang Art Performance can be used as entertainment for the local community because it attracts public attention through supernatural attractions.
PERKEMBANGAN PERUBAHAN BUDAYA TARI TOR TOR CAWAN PADA MASYARAKAT BATAK TOBA Melody Misbow Siallagan, Ruth; Maulidia Putri, Sabrina; Purba, Mauly
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.1638

Abstract

Tor-Tor Cawan is one of the ritual ceremonies believed in by the Toba Batak people. The function of this dance is considered as a medium for requests (pinta-pinta) to the Gods and ancestral Spirits, as well as news (narboaboa) and the spiritual world regarding healing of disease, prosperity, rejection of evil (epidemics, evil deeds and natural disasters), even the hope of obtaining offspring. The son who is highly desired by the Batak ethnic group as the successor to the clan. This research was conducted to determine the development and changes in the Tor Tor Cawan dance culture in the Toba Batak Community. This research method is qualitative research. The subjects chosen for this research were the dancers of Sanggar TB Silalahi and the owner of Sanggar TB Silalahi. The data collection techniques used were observation and interviews. The conclusion is that originally the tor tor Cup was a sacred dance used in rites of worship and supplication to God, the Gods and Ancestors. In the current phase, changes have occurred in its function as dance performance and entertainment, as well as changes in the pattern of its production and musical accompaniment. The development of using a cup from 1 to 7 was due to the element of performing arts which became the focus where the acrobatics performed by the dancers made the cups used become 7. The tor tor cup dance is no longer used by the Toba people, but as a prophase dance it is widely performed and disseminated.
BAURAN PEMASARAN DIGITAL PRODUK MAKANAN DI RESTORAN PAN & CO Widodo, Bambang; Oktarina, Shella
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.1804

Abstract

In this era of digitalization, the development of food businesses in Indonesia has experienced a rapid increase, so companies have to implement various methods to market the products they sell. This research aims to determine and evaluate the marketing mix used at the Pan & Co Artisan Central Park Mall restaurant. This type of research is descriptive qualitative, data was obtained using the triangulation method through direct observation, interviews, and social media Instagram and TikTok. The data obtained was analyzed using 7P marketing mix analysis (Product, People, Price, Place, Process, Physical Evidence) with assessment scores using a Likert scale. The research results showed that the highest score for place was 5, followed by price and people 4.8, then physical evidence and product 4.6, then process 4.3 and finally the lowest was promotion, only 3.3. From the research results, it was concluded that the digital marketing mix using the 7P method was quite good, it just needed special emphasis on handling customer complaints and service standards, especially reviews on social media.

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