cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Eddy M. Sutanto
Contact Email
redaksi.jmk@petra.ac.id
Phone
+62312983238
Journal Mail Official
redaksi.jmk@petra.ac.id
Editorial Address
Jl. Siwalankerto 121-131, Surabaya 60236, Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
Jurnal Manajemen dan Kewirausahaan
Published by Universitas Kristen Petra Surabaya
ISSN : 14111438     EISSN : 23388234     DOI : https://doi.org/10.9744/jmk
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Kewirausahaan or Journal of Management and Entrepreneurship is published biannually, in March and September, by Petra Christian University. JMK aims to promote recent research results on Management and or Entrepreneurship, publish only research results on Management, such as Marketing Management, Financial Management, HR Management, Operation or Production Management, Business Management, etc., and or Entrepreneurship as a knowledge development. JMK welcomes papers with the above aims and scopes. The editorial board decides papers to be published in JMK after reviewed by appointed reviewers or double blind review. Authors will be advised of comments from reviewers and suggestions.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 9 Documents
 1 
Search results for , issue "Vol. 20 No. 1 (2018): MARCH 2018" : 9 Documents clear
PERCEPTION OF EUROPEAN TOURIST TOWARD BALI AS TOURISM DESTINATION I Gusti Bagus Rai Utama
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.932 KB) | DOI: 10.9744/jmk.20.1.1-6

Abstract

This research aimed to determine main attractor factors of Bali tourism and pre­do­minantly factors that determine the European travel to Bali. It was designed by using research sur­vey that in­volving 167 European tourist selected purposively. Con­fir­ma­to­ry factor analysis techniques were used to analyse a wide range of variables Balinese charm. The re­sults showed the main attractor factors of Bali tourism are (1) Immigration, security of destin­ation, and travel agencies, (2) The prices, the accommodation, food and transportation, (3) The history, cul­ture, and na­tural beauty. While the most dominant factor in de­ter­mi­ning European tourists travelled to Bali were immi­gra­tion, security of destination, and travel agencies. The findings also indicated that the images of Bali tourism are the destination's history, culture, and na­ture. These three variables were in accordance with ex­pectations of Euro­pean tourists who have been known as travellers who like the interested on history, culture, and the beauty of the scenery.
SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA Wahyuniwati Wahyudi; Endo W. Kartika; Sia Tjun Han
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.251 KB) | DOI: 10.9744/jmk.20.1.7-15

Abstract

This research aims to study what sustainable factors of Dana Hotel in the human assets; and also find out what the status of Dana Hotel, using VRIN analysis (Value, Rarity, Imperfect Imitability, and Non-Subs­ti­tu­ta­bility) from Natural Language Data of observation and in-depth interviews in a descriptive qua­litative study. In results, in order to achieve sustainability, Dana Hotel has valuable, rare, imperfectly imitable, and non-subs­titutable factors in the human assets. As the human assets are valuable, rare, im­perfectly imitable, and non-subs­titutable, the status of Dana Hotel is sustainable in the context of hu­man resources. It is concluded that following the success of Dana Hotel, organizations that have those fac­tors or even more, tend to have big opportunities to survive.
EFFECT OF 2008 AND 2016 U.S. PRESIDENTIAL ELECTION IN THE INDONESIAN STOCK MARKET Evelyn Evelyn; Sautma Ronni Basana
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.299 KB) | DOI: 10.9744/jmk.20.1.16-22

Abstract

The U.S. Presidential election was an event that received widespread attention across the globe. In the 2008 presidential campaign, Barrack Obama nominated to be the first black President. In 2016, Hillary Clinton poten­tially becomes the first woman President in American history, while the other can­di­da­te, Donald Trump, ma­de some unpopular and controversial proposals. The purpose of this paper is to ana­­­lyse whether the 2008 and 2016 election were considered as the rele­vant information in the Indonesian Stock Market (IDX). The daily closing prices of all all share listed in IDX wo­uld be examined used event stu­­­dy method. The results provide insight about the res­pon­si­­­veness of IDX parti­ci­pants to the U.S. Pre­si­den­­tial election event that could be used in decision making.
BRAND SWITCHING BEHAVIOUR IN THE GENERATION Y: EMPIRICAL STUDIES ON SMARTPHONE USERS Indah Fintikasari; Elia Ardyan
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.951 KB) | DOI: 10.9744/jmk.20.1.23-30

Abstract

Lifestyle, variety seeking, customer trust and pro­motion are some factors that can be a trigger. The sample of respondents used in this study is 385 respondents’ smartphone users who have experience of brand switching, while the analysis of this study using structural equation modelling (SEM) and to process this research data used AMOS version 20. The result indicated that lifestyle and variety seeking is able to increase brand switching, especially on smartphone pro­duct users. Consumer trust in a particular brand still unable to reduce their desire to switch brand significantly, an­other result also indicated that promotion unable to increase the desire to switch brands.
GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE Fransisca Andreani; Gabriella Winata; Eunike Halim
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.657 KB) | DOI: 10.9744/jmk.20.1.31-37

Abstract

Traveloka.com is one of the famous online travel agents to make hotel reservation in Indonesia. Consumers making online hotel reservation can sometimes find that the performance of the website does not meet their needs. This study is to analyze the gap between hotel consumer expectations and perceptions on the website dimensions of traveloka.com. It is a quantitative method with 150 respondents who made hotel re­ser­vations through traveloka.com. The analysis techniques used are mean test and paired t-test. The results show that there are significant gaps between consumer expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on the images displayed which are in accordance with the real conditions.
INTERNAL AND EXTERNAL FACTOR INFLUENCE ICT ADOPTION: A CASE of INDONESIAN SMEs Lucy Chairoel; Tri Rachmat Riski
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.343 KB) | DOI: 10.9744/jmk.20.1.38-44

Abstract

The using of Information Communication Technology (ICT) in the industry is growing fast. Ne­ver­theless, Small Medium Enterprises (SMEs) in Indonesia do not follow these conditions. The in­fluen­cing factor of ICT adoption has been identified as internal and external factors. Accordingly, the objective of the study is to identify the influence factor of using ICT adoption in Indonesian SMEs. The conceptual model in this study was the combination between Diffusion of Innovation (DOI) theory and The Technology-Or­ganization-Environment (TEO) theory. The survey method for 146 SMEs selected conve­nient­ly in Indonesia. The distribution of data by online and data obtained is analysed using SEM/Smart-PLS program. The study has exogenous variable including technology, organization, mana­ge­rial charac­te­ris­tic, and envi­ron­ment. The endogen variable is ICT adoption. The research found that ICT used was pre­dic­ted by charac­teristic of management, organizational and technology.
THE EFFECT OF GOLD PRICE CHANGES, USD/IDR EXCHANGE RATE CHANGES AND BANK INDONESIA (BI) RATE ON JAKARTA COMPOSITE INDEX (JCI)’S RETURN AND JAKARTA ISLAMIC INDEX (JII)’S RETURN Robiyanto Robiyanto
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.74 KB) | DOI: 10.9744/jmk.20.1.45-52

Abstract

This study examines the effect of gold price (in Rupiah) changes, US Dollar exchange rate changes against Rupiah (USD / IDR), and BI rate on Jakarta Composite Index (JCI) return and Jakarta Islamic Index (JII) return in Stock Exchange Indonesia during the period of  June 2008 to September 2017. The data used in this study was obtained from the official website of Bank Indonesia and Bloomberg. Data analysis was done by using multiple regression techniques by previously doing classical assumption test. The result of this re­search is that the exchange rate of USD / IDR changes and BI rate has a significant negative effect on JCI re­turn.
MARKETING ON POLITICS AND PUBLIC LEADERSHIP Purwanto Purwanto; Eddy Madiono Sutanto; Asmara Indahingwati
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.235 KB) | DOI: 10.9744/jmk.20.1.53-62

Abstract

This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public le­a­dership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.
COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER Mohd Amirul Adenan; Jati Kasuma Ali; Dayang Humida Abang Abdul Rahman
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.396 KB) | DOI: 10.9744/jmk.20.1.63-72

Abstract

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2018 2018


Reset
Filter By Issues
All Issue Vol. 27 No. 2 (2025): SEPTEMBER 2025 Vol. 27 No. 1 (2025): MARCH 2025 Vol. 26 No. 2 (2024): SEPTEMBER 2024 Vol. 26 No. 1 (2024): MARCH 2024 Vol. 25 No. 2 (2023): SEPTEMBER 2023 Vol. 25 No. 1 (2023): MARCH 2023 Vol. 24 No. 2 (2022): SEPTEMBER 2022 Vol. 24 No. 1 (2022): MARCH 2022 Vol. 23 No. 2 (2021): SEPTEMBER 2021 Vol. 23 No. 1 (2021): MARCH 2021 Vol. 22 No. 1 (2020): MARCH 2020 Vol. 22 No. 2 (2020): SEPTEMBER 2020 Vol. 21 No. 2 (2019): SEPTEMBER 2019 Vol. 21 No. 1 (2019): MARCH 2019 Vol. 20 No. 2 (2018): SEPTEMBER 2018 Vol. 20 No. 1 (2018): MARCH 2018 Vol. 18 No. 1 (2016): MARCH 2016 Vol. 17 No. 2 (2015): SEPTEMBER 2015 More Issue