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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 72 Documents
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Search results for , issue "Vol. 8 (2025): Online Influence " : 72 Documents clear
Analysis of Jefri Nichol's Identity and Image Development on the Instagram Account @Jefrinichol: Analisis Identitas dan Pengembangan Citra Jefri Nichol pada Akun Instagram @Jefrinichol Arifin, Muchammad Dhani; Rizq Iskandar, Rayhan; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.731

Abstract

The phenomenon of identity development in the digital era is increasingly interesting, especially through social media platforms like Instagram. This study aims to analyze how Jefri Nichol builds his identity and image through the Instagram account @jefrinichol. The method used is a descriptive qualitative approach, focusing on content analysis of photo and video uploads as well as interactions with his followers. The research results show that Jefri Nichol consistently leverages Instagram to promote his image as an actor and model while building closer relationships with fans. The novelty of this research lies in the depiction of a dynamic and diverse public identity, as well as how he manages personal narratives behind his public roles, making this study relevant for communication and social media studies.
Analysis of Public Figure Prass Teguh Online Identity: Analisis Identitas Daring Tokoh public Prass Teguh Fani, Mochammad
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.732

Abstract

Praz Teguh has succeeded in building a strong online persona as an approachable and relevant financial expert. Through a consistent approach and good relationship with the audience, he is able to manage the challenges that arise in his presence in the digital world. However, challenges such as conflicts of interest, weak monitoring of participation, and misinterpretation of messages must be managed carefully so as not to damage the reputation that has been built. This analysis examines how Praz Teguh builds and maintains its online identity, manages interactions with diverse audiences, and faces challenges related to reputation and privacy in the digital world. The results of the analysis show that although Praz Teguh has succeeded in creating a strong online presence, there are opportunities to develop further strategies to protect its reputation and privacy. Highlights: Building a Strong Online Identity – Praz Teguh maintains a consistent and approachable financial expert persona, strengthening audience trust and engagement. Managing Audience Interactions – Effective engagement helps maintain relevance, but challenges like conflicts of interest and message misinterpretation require careful handling. Reputation & Privacy Protection – While his online presence is strong, further strategies are needed to safeguard his reputation and privacy in the digital space. Keywords: Praz Teguh, Online Persona, Finance, Social Media, Community Management, Reputation, Privacy
Impression Management in Online Identity Formation: A Case Study on Dea Anugrah on Social Media Instagram: Manajemen Kesan Dalam Pembentukan Identitas Daring : Studi Kasus Pada Dea Anugrah di Media Sosial Instagram Septian, Yusuf; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.733

Abstract

The development of information and communication technology has changed the dynamics of social identity online, with social media becoming the main platform for sharing information and interacting. This phenomenon encourages individuals to build online identities that reflect who they are, what they believe, and how they want to be recognised by their audiences. One example of a public figure active in the world of literature and media is Dea Anugrah, a writer and content creator who uses social media, particularly Instagram, to shape and manage her online identity. Based on the theory of impression management (dramaturgy) developed by Erving Goffman, this analysis explores how Dea Anugrah utilises Instagram to build her image as a writer, podcast host, and documentary host. In the front stage phase, she intentionally uploads content that is relevant to her audience, while in the back stage phase, she carefully prepares the content before it is published. The results of the analysis show that Dea Anugrah successfully uses Instagram features to manage her online identity effectively, with planned content and collaboration with other figures to expand her reach. Suggestions for her future online identity management include content diversification, increased interaction with audiences, and more careful privacy management to keep personal data safe. Highlights: Impression Management: Dea Anugrah strategically curates her Instagram content to shape her identity as a writer, podcast host, and documentary presenter, aligning with Goffman’s dramaturgy theory. Content Strategy: She effectively uses planned posts, collaborations, and platform features to expand her audience reach and maintain engagement. Future Improvements: Recommendations include diversifying content, enhancing audience interaction, and strengthening privacy management to protect personal data. Keywords: Social Media, New Media, Personal Branding, Instagram
The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach: Representasi Identitas Fujianti Utami di Instagram @Fuji_An: Pendekatan Teori Interaksionisme Simbolik Wulansari, Fitri Retno; Ifanisari, Irma Fahriza
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.734

Abstract

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer. Highlights: Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism. Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience. Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences. Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.
Coach Justin’s Self-Identity Formation on Youtube Social Media: Pembentukan Identitas Diri Coach Justin di Media Sosial Youtube Kurniawan, Galang Bagus; Adabi, Faizal Bakhron
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.735

Abstract

This study analyzes Coach Justin's self-identity formation as a professional football coach on YouTube social media. This qualitative research uses the content analysis method to understand how Coach Justin builds his identity through video content, comments and interactions with the audience. The results showed that Coach Justin succeeded in building an identity as a coach who is professional, inspiring and close to his audience through educational, motivational and interactive content. The research also found that Coach Justin uses effective communication strategies such as casual language, humor and analogies to convey complex football messages. In addition, interaction with the audience through comments and live streaming also strengthens Coach Justin's relationship with his followers. This research contributes to the understanding of the role of social media in self-identity formation and effective communication. The results can serve as a reference for coaches, influencers and other content creators to build effective self-identity on social media.
Online Identity Analysis of Dokter Detektif As a Skincare Product Education Doctor On Tiktok Social Media: Analisis Identitas Online Dokter Detektif Sebagai Dokter Edukasi Produk Perawatan Kulit Di Media Sosial Tiktok Tiara, Mutiara Mujahidah Hanifah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.738

Abstract

Detective Doctor or commonly known as Doktif, a Beauty Doctor is also a public figure who is active on social media, especially on the Tiktok platform. The Doktif TikTok account that is usually used to actively produce content is @DokterDetektif. The detective doctor is known as an educator who focuses on skincare products. By using a Mask on his eyes which is typical of a Detective Doctor. He is known to be critical of excessive claims that are often found in beauty products, especially related to active ingredients that do not match This study seeks to assess and interpret the laboratory test results created by the Detective Doctor. his online identity as an educator of beauty / skincare products on social media, especially Tiktok, by using a Mask for his disguise. This study applies Erving Goffman's Dramaturgy theory and employs a qualitative descriptive research method through observations conducted on TikTok social media. The findings of the study are derived from the analysis. show that the Detective Doctor has succeeded in providing education based on official evidence even though the identity of the Detective Doctor is kept secret.
Online Identity Analysis of Public Figure Raffi Ahmad : Analisis Identitas Online Tokoh Publik Raffi Ahmad Wardhana, Bagas Kusuma; Rohman, M. Alim Syafiur; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.740

Abstract

Raffi Ahmad has successfully created a strong and contemporary online persona, leveraging comedy, character personification, and customizable content to stay relevant in the digital world. He has navigated the challenges of online reputation and audience engagement with ease. However, there is a need for further strategic measures to safeguard his privacy and protect against the risks associated with negative participatory surveillance. This analysis explores how Raffi Ahmad has built and maintained his digital identity, managed interactions with his diverse audience, and dealt with privacy and reputation concerns in the digital era. The findings suggest that while Raffi has established a powerful online presence, there are critical areas where more proactive measures are needed to protect his personal information and reputation. Highlights: Strategic Digital Identity – Raffi Ahmad effectively uses humor, character personification, and interactive content to maintain a strong and adaptable online persona. Audience Engagement & Reputation Management – He skillfully navigates audience interactions and online reputation, ensuring sustained relevance in the digital space. Privacy & Security Risks – Despite his success, proactive measures are needed to safeguard his personal information and mitigate risks from negative participatory surveillance. Keywords: Raffi Ahmad, Social Media, Public Figure
The The Influence of Digital Identity on Indonesia's Young Generation on Awkarin's Instagram Post: Pengaruh Identitas Digital terhadap Generasi Muda Indonesia pada Postingan Instagram Awkarin Perlita, Lora Langit Rafidah Azaria; Munawaroh, Madinatul
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.741

Abstract

Awkarin's digital identity has become an interesting phenomenon among the young generation of Indonesia. This article explores how Awkarin builds and maintains his online identity across various social media platforms, as well as its impact on the behavior and views of the younger generation. Through a combination of authentic, controversial, and inspiring content, Awkarin managed to manage diverse audiences while facing the challenge of 'context collapse', where various audience segments meet in one digital space. In addition, this article also highlights the strategies that Awkarin uses to maintain its authenticity amid the risks and opportunities that come with privacy and surveillance in the digital environment. With this in-depth analysis, it is hoped that it can provide valuable insights for the younger generation on the importance of building a strong and authentic digital identity, as well as how to navigate the online world wisely and carefully.
Analysis of Influencer Jonathan Liandi's Online Identity on YouTube Media: Analisis Identitas Online Influencer Jonathan Liandi pada Media YouTube Dicky, Muhammad
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.742

Abstract

Jonathan Liandi is one of the successful examples of influencers who have managed to build a strong online identity in the world of e-sports. He is not only known for his expertise in playing games, but also for his charismatic communication skills and consistent persona across various social media platforms. YouTube is one of the media used to build his personal branding. His popularity did not happen instantly, but rather through a long process involving various careful communication and branding strategies. This study analyzes the formation of the online identity and online authenticity of Jonathan Liandi, a leading content creator in the Indonesian esports community. Through an analysis of his YouTube channel, content strategy, and interaction with the audience, this study reveals how Jonathan's online identity is formed from his professional background as a former Mobile Legends player and his sincere communication style. Consistency in narrative, reflection of real personality, and active engagement with the audience create trust and loyalty from his followers. This study concludes that authenticity, relevance, and content quality are key elements in building a strong online presence and maintaining audience engagement. Highlights: Authenticity & Consistency – Jonathan Liandi maintains a genuine persona, reflecting his real personality and professional background to build trust and loyalty. Content Strategy & Engagement – His success stems from a well-planned YouTube content strategy, including interactive formats that actively engage his audience. Strong Personal Branding – By leveraging his expertise as a former Mobile Legends player and charismatic communication style, he establishes a distinct and influential online identity. Keywords: Online Identity, Jonathan Liandi, Context Collapse, YouTube
Digital Identity Analysis of Tretan Muslim: a Case Study of a Content Creator's Digital Identity Formation and Management: Analisis Identitas Digital Tretan Muslim: Studi Kasus Pembentukan dan Pengelolaan Identitas Digital Seorang Kreator Konten Alvandaru, M. Hafid; Jona, Bryan Mahendra Putra
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.747

Abstract

This study examines how Tretan Muslim, a prominent Indonesian content creator, constructs and manages his digital identity across various social media platforms. Using qualitative analysis and digital ethnography methods, this research explores his strategies in managing context collapse, maintaining authenticity, and handling participatory surveillance risks. The findings reveal sophisticated multi-platform strategies, effective context collapse management, and balanced risk-opportunity handling in digital identity maintenance. This study contributes to understanding digital identity management in the Indonesian social media landscape, particularly among public figures navigating between entertainment and social commentary. Results indicate that successful digital identity management requires strategic platform utilization, consistent authenticity maintenance, and effective risk management approaches. Highlights: Multi-Platform Strategy – Tretan Muslim employs tailored approaches across different social media platforms to manage his digital identity effectively. Authenticity & Context Collapse – He balances authenticity while navigating diverse audience expectations and overlapping social contexts. Risk & Opportunity Management – He strategically handles participatory surveillance risks while leveraging opportunities for engagement and influence. Keywords: Digital Identity, Content Creator, Social Media, Context Collapse, Authenticity, Participatory Surveillance

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