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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 777 Documents
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Measuring the Impact of the Interrelationship between the Population Growth Index and the Human Development Index (HDI) in Iraq during the Period (2004-2024) Mustafa Nawfal Wajeeh
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/13hr7k37

Abstract

General Background The interplay between demographic trends and socioeconomic welfare constitutes a central focus within macroeconomic literature. Specific Background In Iraq, an economy dependent on oil revenues, the population expanded significantly from 2004 to 2024 alongside gradual improvements in public welfare indicators. Knowledge Gap Despite recognized demographic shifts, the precise unidirectional or bidirectional causal linkages between population expansion and welfare improvements remain insufficiently quantified within this specific regional context. Aims This study investigates the exact causal direction between the population growth index and the Human Development Index (HDI) in Iraq during the 2004–2024 period. Results Utilizing the Toda-Yamamoto causality test and a vector auto-regression model, the analysis reveals no statistically significant causation flowing from demographic expansion to welfare improvement; conversely, a significant causal transfer exists flowing directly from HDI advancements to population growth. Novelty This research distinctly isolates a unidirectional demographic dependency on welfare metrics in a transitioning economy, refuting assumptions of mutual causality through advanced lag-selection econometric testing. Implications Policymakers must diversify national income sources beyond oil and prioritize sustainable infrastructure, education, and healthcare investments to accommodate the demographically expansive consequences of rising living standards. Highlights: Toda-Yamamoto causality tests confirm unidirectional causation transferring directly toward demographic growth. Econometric testing reveals no significant reciprocal correlation flowing backward toward societal prosperity. Diversifying national revenue streams is necessary to support essential infrastructure and health sectors. Keywords: Human Development Index, Iraqi Population Metrics, Toda-Yamamoto Causality, Demographic Expansion, Sustainable Public Infrastructure
An Analysis Of Personal Selling Strategies And The Physical Environment In Creating Customer Satisfaction: A Qualitative Study of Cikole Luwak Coffee, Lembang: Analisis Strategi Personal Selling Dan Suasana Lingkungan Fisik Dalam Menciptakan Kepuasan Pelanggan: Studi Kualitatif pada Kopi Luwak Cikole, Lembang Ahmad Ferdiansyah; Nur Ahmad; Satrya Yudha Prastya; Misti Hariasih
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/04hy1j08

Abstract

General Background Global tourism has shifted from sightseeing toward experiential tourism emphasizing educational, emotional, and sensory dimensions. Specific Background Within experience-based coffee destinations like Cikole Luwak Coffee, physical environment attributes and frontline staff interactions function as primary determiners of visitor experiences. Knowledge Gap However, qualitative research examining relational marketing through education-driven personal selling and natural servicescapes in premium coffee tourism remains scarce. Aims This descriptive qualitative study analyzes how educational personal selling strategies and natural servicescape elements contribute to customer satisfaction. Results Utilizing in-depth interviews with seven purposively selected informants, non-participant observation, and digital review analysis, findings indicate that structured product education transforms consumer perception from price skepticism into value-based appreciation. Simultaneously, highland pine forest surroundings create atmospheric sensory immersion, yielding a synergistic interaction that triggers dual cognitive and affective satisfaction. Novelty This study reveals a non-linear synergy where natural surroundings prime cognitive openness while consultative storytelling deepens physical environment meanings. Implications Practitioners must preserve natural landscape identities and invest in staff storytelling capabilities to construct unreplicable experiential competitive advantages. Highlights: Staff product demonstrations shift visitor evaluation from expensive commodity perceptions to high-value experiential learning. Mountainous pine atmospheres provide sensory immersion that prepares visitors psychologically for narrative reception. Combining consultative employee guidance with forest surroundings yields dual cognitive and affective fulfillment. Keywords: Personal Selling, Servicescape, Customer Satisfaction, Educational Tourism, Experiential Marketing
Inspirational Leadership and Its Relationship to Organizational Excellence Among Primary School Principals Ali Ramadan Majid Suleiman Al-Jabouri
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/vtjv8s09

Abstract

General Background: Educational institutions increasingly require leadership approaches capable of supporting adaptation, staff motivation, innovation, and sustained organizational performance. Specific Background: Primary school principals play a central role in creating supportive environments and directing teachers toward school objectives, making inspirational leadership relevant to organizational excellence. Knowledge Gap: The manuscript identifies a need to examine these constructs jointly among primary school principals within the educational context of Salah al-Din Governorate, Iraq. Aims: This descriptive correlational study examined inspirational leadership, organizational excellence, and their association using two established scales and a sample reported as 200 participants. Results: Organizational excellence recorded a mean of 163.24 against a hypothesized mean of 132 (t = 16.36). Inspirational leadership was reported as statistically significant (t = 2.39), although the corresponding table lists a mean of 101 against a hypothesized mean of 111. Most notably, inspirational leadership showed a strong positive correlation with organizational excellence (r = 0.897), reported as statistically significant. Novelty: The study provides context-specific evidence linking inspirational leadership with organizational excellence in Iraqi primary-school administration. Implications: Leadership-development programs emphasizing communication, motivation, positive relationships, innovation, collaboration, and continuous performance evaluation may support stronger organizational practices in schools.  Highlights: Organizational excellence reached 163.24 versus a hypothesized mean of 132. The two leadership constructs showed a strong positive association (r = 0.897). The reported excellence comparison produced t = 16.36 at the stated 0.05 level. Keywords: Inspirational Leadership, Organizational Excellence, Effective Leadership, School Principals.
The Effect of Service Quality on Customer Satisfaction at Masagung Workshop During a Pandemic Covid 19: Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Bengkel Masagung Dalam Masa Pandemi Covid 19 Priyo Utomo; Maria Krisnanti; Komarun Zaman; Ayi Hendriawan; Abdul Manan
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.113

Abstract

In the management of services during the COVID-19 pandemic, there are various kinds of assessments from service users about the Masagung Auto Body Repair workshop. The problem of service that does not satisfy customers is a separate lesson for Masagung's workshop in making considerations to evaluate the company's performance, in order to avoid a decrease in consumer interest in the future. This study aims to determine how far the level of service quality that has been provided by Masagung to customers when viewed from the dimensions of service quality by using a quantitative approach to the associative method. The results of this study are based on partial tests and simple linear regression, in data processing using a Likert scale and also using a scatterplot. The data studied are the results of the answers of respondents who make vehicle repairs at Masagung Workshop. The sample used is the consumers who come to visit Masagung Workshop to do car repairs. The conclusion in this study is that service quality has a significant effect on customer satisfaction, this can be seen in the t test where t count is 3.452 > t table value is 1.987 with a significant 0.001 and a coefficient value of 0.131. This shows that the quality of service provided by the Masagung workshop is a factor that greatly influences the satisfaction of customers who come to the Masagung workshop.
Socialization and Implementation of Midwifery Teleconsultation "Tanya Saja" app Irma Yanti; Leni Suhartini; Lilis Suryani; Hannie
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.128

Abstract

The coronavirus (COVID-19) outbreak has spread globally and caused nearly 10,000,000 diagnosed cases and 500,000 deaths as of June 28, 2020. The impact of covid-19 can be greater on vulnerable populations. Pregnant women tend to be more physiologically and psychologically vulnerable to infectious diseases, putting them at higher risk of maternal complications. To avoid exposure to the COVID-19 virus, the government through the task force protocol recommends that health services in the form of education through teleconsultation, so that in exploring the challenges faced during the current covid-19 pandemic, smartphone technology in the form of applications with android operating information systems in support of information is provided. The purpose of making the Android-based "Ask Only" Midwifery Consultation application is as a promotive and preventive effort to spread the Covid-19 virus both to health workers and clients in providing remote midwifery care services. This devotional activity was held in December 2021. The method of devotion carried out by the form of socialization to the target of midwifery in Posyandu Kemuning VII Karawang Kulon Puskesmas Tanjungpura village with a total of 57 participants. The results of this activity obtained more participant data in the age group of ≤ 35 years, most participants from high school-PT education background, the majority of participants as Housewives, the majority of participants' knowledge about teleconsultation both, most participants gave an interested response using the Tanya Saja application.
Determinant Analysis of Audit delay: Empirical Study on Companies in the Consumer cyclical Sector: Analisis Determinan Audit delay : Studi Empiris Pada Perusahaan Sektor Consumer cyclical Tjahjani Murdijaningsih; Sofwatul Bariyah; Krisnhoe Sukma Danuta
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.139

Abstract

This study aims to analyze the effect of audit committees, independent commissioners, firm size, profitability and solvency on audit delay in cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) 2016-2020. The population in this study were 128 companies with a sampling technique using purposive sampling. This study used a sample of 30 companies. The research method uses multiple linear regression with panel data approach. The results showed that the audit committee and profitability had a significant negative effect on audit delay. The independent board of commissioners has a significant positive effect on audit delay. Firm size and solvency have no effect on audit delay. The implication of this research is that companies need to pay attention to factors that can affect the occurrence of audit delays such as audit committees, independent commissioners, firm size, profitability and solvency as considerations in avoiding audit delays.
Implementing Animal Welfare Principles through Captive Breeding and Education to Build Brand Image for the Cikole Luwak Coffee Business: Implementasi Prinsip Animal Welfare melalui Penangkaran dan Edukasi untuk Membangun Citra Merek pada Bisnis Kopi Luwak Cikole Intan Balgis Khumairoh; M. Faiju Sururi; Lizamatul Fitriyah; Rara Novalia; Detak Prapanca
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/1pfw1y64

Abstract

General Background The civet coffee industry experiences rapid development as a premium product with high economic value, yet exploitative farming practices frequently draw public scrutiny and threaten corporate reputation. Specific Background Kopi Luwak Cikole in Lembang operates an ethical civet coffee business by integrating animal welfare principles within captive breeding and educational programs. Knowledge Gap Research analyzing the relationship between animal welfare implementation through breeding and education with brand image formation remains relatively limited. Aims This study aims to examine how the application of animal welfare principles through breeding and education shapes a positive brand image for the Cikole Luwak Coffee business. Results Findings indicate that proper breeding management and educational programs increase consumer understanding and trust, which directly builds a positive brand image as an ethical and responsible business. Novelty This study uncovers that integrating animal welfare compliance with educational transparency serves as an effective mechanism to establish brand equity in niche agricultural tourism. Implications These insights suggest that adopting ethical treatment standards combined with consumer education can strengthen brand value and enhance market competitiveness in specialty beverage enterprises. Animal welfare management in breeding encompasses secure enclosures, natural dietary provisions, and regular health monitoring to prevent stress. Educational programs utilize guides and informational media to enhance consumer literacy regarding ethical production processes. Transparent implementation of ethical standards fosters consumer trust and strengthens the overall corporate brand image. Keywords: Animal Welfare, Education, Brand Image, Civet Coffee
Between Expectation and Reality: Tourists' Perceptions of Service Quality at Cikole Luwak Coffee Agrotourism Using the SERVQUAL Approach: Antara Ekspektasi dan Realitas: Persepsi Kualitas Layanan Wisatawan di Agrowisata Kopi Luwak Cikole Menggunakan Pendekatan SERVQUAL Dani Adiyanto; Adam Maulana; Moch Mozza Aditya Aryanto; Ahmad Rizki Ageng Afani; Sumartik Sumartik
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/z8559y04

Abstract

General Background: The home industry food sector, particularly cookie production, represents a continuously expanding segment of small and medium enterprises in Indonesia. Specific Background: J&C Cookies operates as a prominent home-industry cookie producer in Bandung, managing domestic and export distribution while preparing for professionalized management. Knowledge Gap: Existing literature exhibits inconsistent findings regarding the relationship between marketing mix elements and customer satisfaction, necessitating a comprehensive strategic positioning framework. Aims: This study aims to formulate a strategy to improve customer satisfaction at J&C Cookies by analyzing product quality, packaging, price, and service quality using a qualitative SWOT approach. Results: Evaluation yields an Internal Factor Analysis Summary score of 2.82 and an External Factor Analysis Summary score of 2.45, positioning the firm in Quadrant V of the Internal-External matrix to hold and maintain. Novelty: This research uniquely integrates internal marketing mix evaluations with SWOT, IFAS-EFAS, and IE matrices for a growing cookie home industry enterprise approaching professionalization. Implications: Management should prioritize product and packaging differentiation combined with digital service strengthening to improve customer satisfaction and competitive advantage. Highlights: Taste consistency and brand reputation serve as dominant internal strengths for the cookie enterprise. Matrix evaluations place the business in the hold and maintain position requiring defensive and growth strategies. Recommended actions prioritize product differentiation and packaging upgrades alongside digital service improvements. Keywords: Customer Satisfaction, Product Quality, Packaging, Price, SWOT Analysis
A SWOT Analysis Strategy to Improve Customer Satisfaction through Product Quality, Packaging, Price, and Service Quality at J&C Cookies: Strategi Peningkatan Kepuasan Konsumen melalui Analisis SWOT terhadap Kualitas Produk, Packaging, Harga, dan Kualitas Layanan J&C Cookies M Fauzi Pratama; Ahmad Reza Afandi; Aldo Mahendra A; Lilik Indayani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/a025g636

Abstract

General Background: The home industry food sector, particularly cookie production, represents a continuously expanding segment of small and medium enterprises in Indonesia. Specific Background: J&C Cookies operates as a prominent home-industry cookie producer in Bandung, managing domestic and export distribution while preparing for an initial public offering. Knowledge Gap: Existing literature exhibits inconsistent findings regarding the relationship between marketing mix elements and customer satisfaction, necessitating a comprehensive strategic positioning framework. Aims: This study aims to formulate a strategy to improve customer satisfaction at J&C Cookies by analyzing product quality, packaging, price, and service quality using a qualitative SWOT approach. Results: Evaluation yields an Internal Factor Analysis Summary score of 2.82 and an External Factor Analysis Summary score of 2.45, positioning the firm in Quadrant V of the Internal-External matrix to hold and maintain. Novelty: This research uniquely integrates internal marketing mix evaluations with SWOT, IFAS-EFAS, and IE matrices for a growing cookie home industry enterprise approaching professionalization. Implications: Management should prioritize product and packaging differentiation combined with digital service strengthening to improve customer satisfaction and competitive advantage.  Highlights: Taste consistency and brand reputation serve as dominant internal strengths for the cookie enterprise. Matrix evaluations place the business in the hold and maintain position requiring defensive and growth strategies. Recommended actions prioritize product differentiation and packaging upgrades alongside digital service improvements. Keywords: Customer Satisfaction, Product Quality, Packaging, Price, SWOT Analysis
Implementation of Digital Literacy in Increasing Public Understanding and Trust in the Digital Bank Platform (DIGI): A Case Study of Bank BJB Bandung: Penerapan Literasi Digital dalam Meningkatkan Pemahaman dan KepercayaanMasyarakat Terhadap Platform Bank Digital (DIGI): Studi Kasus Bank BJB Bandung Ulfatun Nadifah; Erina Putri Eka Rahmawati2; Elda Devina Yuwanti; Nurhaliza Odiva Alaisya Anhawi; Misti Hariasih
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ap6sbg73

Abstract

General Background The rapid development of digital banking requires adequate digital literacy to ensure people can utilize financial services effectively, safely, and confidently. Specific Background This qualitative case study examines the implementation of digital literacy in improving public understanding and trust regarding the Digital Bank Platform (DIGI) at Bank BJB Bandung. Knowledge Gap Specific empirical evaluations addressing internal knowledge gaps, informal educational practices, and role conflicts within regional digital banking platforms remain scarce. Aims This study analyzes the implementation of digital literacy to improve public understanding and trust toward the DIGI platform. Results Findings reveal that digital literacy significantly enhances user understanding and trust, while revealing structural challenges including knowledge gaps between information technology divisions and frontliners, unstructured education, limited evaluations, and employee role conflicts. Novelty This research demonstrates that sustainable digital banking transformation depends heavily on resolving internal structural knowledge barriers and formalizing customer education mechanisms. Implications Strengthening employee training, structuring digital literacy programs, improving knowledge transfer, and collaborating with stakeholders are essential to support sustainable digital banking transformation and boost public confidence. Highlights: Digital literacy plays a vital role in elevating user comprehension and trust in digital banking services. Internal organizational hurdles such as knowledge gaps between IT divisions and frontliners hinder optimal digital service delivery. Strengthening structured employee training and formalizing customer education programs are necessary to support sustainable banking transformation. Keywords: Digital Literacy, Digital Banking, Public Trust, Bank BJB DIGI, Digital Transformation

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