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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 752 Documents
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Strategic Digital Marketing And Livestreaming Implementation For Automotive Care Sales: Implementasi Strategi Pemasaran Digital Dan Livestreaming Pada Penjualan Perawatan Otomotif Muhammad Saddam Navaro; Alshaf Pebrianggara
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/f0v55x75

Abstract

General Background The rapid growth of internet connectivity has transformed modern commercial practices, compelling businesses to adopt online platforms for product promotion. Specific Background Tuxedo Autocare, an automotive care brand, utilizes Instagram, TikTok, and Shopee live broadcasting to reach consumers, yet experienced a recent decline in monthly revenue. Knowledge Gap While social media promotion is widely adopted, the specific operational constraints and content engagement variations that hinder consistent revenue generation in local automotive care businesses remain underexplored. Aims This study investigates the applied digital commercial strategies, identifies operational obstacles, and formulates optimization tactics for Tuxedo Autocare. Results A qualitative descriptive analysis reveals that emotional content generates the highest audience impressions on Instagram, while interactive and comedic live broadcasting significantly recovers declining revenue. However, the brand faces critical operational barriers, including inconsistent broadcasting schedules, limited content innovation, insufficient branding personnel, and a lack of dedicated communication devices. Novelty This research provides a direct evaluation of content-specific engagement metrics and real-time live commerce constraints within a local automotive care enterprise. Implications Enterprises must prioritize consistent broadcasting schedules, diversify interactive content, and allocate dedicated resources for digital management to ensure sustainable commercial growth. Highlights: Emotional content on social media generates significantly higher audience impressions than direct promotional materials. Integrating interactive dialogue and comedy during real-time broadcasting directly recovers declining commercial revenue. Inconsistent schedules and inadequate dedicated equipment severely restrict the optimization of promotional strategies. Keywords: Digital Marketing, Live Broadcasting, Automotive Care, Content Strategy, Commercial Revenue
Role of Competency-Based Training Program by Sidoarjo Manpower Office in Improving Human Resources and Income: Peran Program Pelatihan Berbasis Kompetensi oleh Dinas Tenaga Kerja Sidoarjo dalam Meningkatkan Sumber Daya Manusia dan Pendapatan Nisa' Nur Khofifah; Detak Prapanca
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/y86t9m75

Abstract

General Background Regional economic growth depends heavily on human resource quality and workforce adaptability. Specific Background High open unemployment in Sidoarjo Regency requires targeted skill-building strategies aligned with industrial needs. Knowledge Gap Existing studies rarely examine how competency-based training directly affects participant skill acquisition and community income in regional manufacturing. Aims This study analyzes the role of the shoe upper sewing training program by the Sidoarjo Manpower Office in enhancing human resources and local income. Results Triangulation reveals that practical training improves technical and soft skills while direct industry partnerships secure steady employment and higher wages for graduates. Novelty The research demonstrates a direct functional framework connecting municipal vocational training with immediate corporate workforce integration. Implications Competency-based initiatives effectively reduce regional open unemployment and foster sustainable local economic growth when backed by strategic private-sector alliances.  Keywords: Competency-based Rraining, Human Resources, Community Income, Unemployment, Manpower OfficeKey Findings Highlights: Competency-based shoe upper sewing training significantly enhances both technical competencies and soft skills of job seekers.   Direct collaboration between municipal agencies and industrial partners provides immediate labor market placement for program participants.   Vocational skill acquisition directly transforms unemployed individuals into wage-earning workers, supporting regional economic sustainability.  
Implementation of Kaizen Culture in Administration to Improve Operations at PT. Surya Pratista Hutama (Suprama): Penerapan Budaya Kaizen dalam Administrasi untuk Meningkatkan Operasional Pada PT. Surya Pratista Hutama ( Suprama ) Nisfullaili Hidayati
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/67nwck53

Abstract

General Background: Efficient administrative operations are vital for sustaining business competitiveness in modern food industries. Specific Background: PT. Surya Pratista Hutama encounters operational hurdles due to inconsistent archiving practices and unstandardized document numbering in daily petty cash management. Knowledge Gap: Existing literature highlights administrative functions but lacks practical insights into continuous improvement frameworks within food manufacturing administration. Aims: This study evaluates administrative procedures and proposes a Kaizen-based continuous improvement framework to enhance operational efficiency. Results: Comparative qualitative analysis demonstrates that systematic archiving of delivery notes and sales invoices guarantees internal control, reliable audit trails, and precise financial reporting. Novelty: This research provides a novel practical integration of 5S principles into food industry administrative record-keeping. Implications: Implementing continuous improvement strengthens corporate compliance, streamlines audit procedures, and secures sustainable operational performance.  Keywords: Kaizen Culture, Administrative Management, Operational Efficiency, Document Archiving, Internal Control Key Findings Highlights Inconsistent document filing creates bottlenecks in internal audit processes and cash reconciliation. Archival of delivery orders and sales receipts serves as vital legal proof and accounting control. Stepwise adoption of Kaizen principles systematically optimizes daily corporate administration workflows.
Optimizing Product Marketing at Pawon Cempaka MSMEs: A Local Brand Development Strategy: Optimalisasi Pemasaran Produk pada UMKM Pawon Cempaka: Strategi Pengembangan Brand Lokal Shaafi Abidah; Mochamad Rizal Yulianto
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/b1xc0z63

Abstract

General Background Small and medium enterprises in the culinary sector drive regional economic growth. Specific Background Pawon Cempaka in Malang faces challenges regarding low digital platform visibility and limited market reach. Knowledge Gap However, practical integration between digital marketing and local community promotion remains insufficiently explored in local culinary contexts. Aims This study analyzes digital marketing strategies, identifies operational hurdles, and proposes integrated solutions for local brand sustainability. Results Findings reveal that while food delivery platforms expand potential reach, offline community-based marketing yields higher immediate conversion, whereas sales sustainability requires continuous product differentiation. Novelty This research highlights a hybrid marketing framework combining offline community engagement with digital channels tailored for emerging culinary businesses. Implications Consequently, culinary small businesses must blend digital promotion with product innovation and community partnerships to maintain long-term market competitiveness. Keywords: Brand Awareness, Culinary Product Innovation, Digital Marketing Strategy, Local Brand Development, Small Medium Enterprises Key Findings Highlights Offline community-based promotions generate higher conversion rates for new culinary businesses than online delivery platforms. Continuous product and packaging innovation is essential to prevent sales decline caused by market competition. Combining digital food platforms with local community collaboration strengthens overall brand sustainability.
Optimizing Social Media in Building Brand Awareness at the Nda Sha Snacks UKM in Sumorame Village, Sidoarjo: Optimalisasi Media Sosial dalam Membangun Brand Awareness pada UKM Jajanan Nda Sha Desa Sumorame Sidoarjo Dyah Tuhrotul Fuada; Adhelia Cahya Puspita; Muhammad Sonhaji; Rizqy Mutawakkil Ngalalloh
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/y3s7j652

Abstract

General Background Social media platforms serve as vital instruments for micro-enterprises to expand market reach. Specific Background For culinary micro-enterprises like Jajanan Nda Sha, Instagram offers a visual-heavy channel to engage local consumers. Knowledge Gap However, high posting frequency often fails to build brand awareness due to unanalyzed metric data and inconsistent visual strategies. Aims This study analyzes social media optimization to build brand awareness through a structured, data-driven approach. Results Findings reveal that integrating Instagram Insight analytics, defining a uniform visual identity, leveraging interactive story features, targeting local hashtags, and monitoring key performance indicators substantially improve performance. Novelty This work establishes a quantitative metric-guided framework tailored specifically for resource-constrained culinary micro-enterprises. Implications The proposed strategy provides actionable guidelines for small business owners to transform basic social media presence into measurable promotional effectiveness.  Key Findings Highlights Low engagement stems from intuitive posting schedules rather than performance metric analysis. Combining visual consistency with interactive features drives audience engagement effectively. Quantitative KPI benchmarks ensure sustainable social media marketing for local businesses. Keywords: Social Media Optimization, Instagram, Brand Awareness, Micro-Enterprises, Digital Strategy
Digital Marketing Strategy to Increase Product Sales at PT Mega Finance: Strategi Pemasaran Digital Untuk Meningkatkan Penjualan Produk di PT Mega Finance Fira Firnanda; Lilik Indayani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/gztqwm95

Abstract

General Background Technological advancements significantly shift consumer behaviors within the financial and consumer credit sectors. Specific Background Consumer finance entities, including PT Mega Finance, navigate intense market competition against digital financing providers by adapting online promotional approaches. Knowledge Gap However, prior studies often examine social media engagement and customer relationship management in isolation rather than exploring their integrated operational synergy. Aims This study investigates integrated digital marketing tactics, specifically social media engagement and direct messaging, to improve product sales and customer retention. Results Findings show that targeted Facebook and TikTok content expands audience reach, while automated direct message blasting successfully re-engages existing clients, driving higher conversion rates. Novelty This work establishes an empirical framework combining social media acquisition with database-driven re-engagement tailored for traditional non-bank financial institutions. Implications The proposed model provides a cost-effective operational roadmap for financing firms seeking sustainable competitive advantages in digital ecosystems.  Key Findings Highlights Differentiated social media channels capture distinct demographic segments effectively. Direct messaging campaigns drive higher conversion rates among existing client databases. Combining social media with database re-engagement lowers customer acquisition costs. Keywords: Digital Marketing, Sales Strategy, Customer Relationship Management, Social Media, Customer Reengagement 
Bandiera Official's Promotional Strategy to Encourage Environmentally Conscious Fashion Consumers: Strategi Promosi Bandiera Official untuk Mendorong Konsumen Fashion yang Peduli Lingkungan Mohammad Dwi Fajar Romadhon Dwi Fajar; Dewi Komala Sari
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kqwvyw83

Abstract

General Background Rapid fast-fashion cycles frequently trigger overproduction and environmental degradation in the garment sector. Specific Background Bandiera Official addresses these market challenges by integrating sustainable practices, modular designs, and digital marketing techniques. Knowledge Gap However, practical frameworks combining eco-friendly material transitions with structured promotional and supply chain strategies in fashion SMEs remain understudied. Aims This study analyzes strategic solutions for overproduction, eco-conscious material adoption, social media engagement, and discount management. Results Findings indicate that combining pre-production market research, organic materials, tailored discount structures, and targeted influencer collaborations optimizes operational efficiency and brand loyalty. Novelty This research provides an integrative framework linking eco-conscious fashion operations with direct digital promotional channels for emerging brands. Implications The proposed approach offers fashion entrepreneurs actionable guidance to achieve sustainable growth and strong competitive positioning.  Keywordspromotion strategy; environmentally conscious; sustainable fashion; digital marketing; inventory management. Key Findings Highlights Modular designs and pre-production research mitigate overproduction and deadstock issues. Organic material adoption combined with supplier evaluation supports eco-friendly manufacturing goals. Strategic referral discounts and influencer collaborations strengthen social engagement without compromising margins. Keywords: Promotion Strategy, Environmentally Conscious, Sustainable Fashion, Digital Marketing, Inventory Management
Marketing and Production Strategy for Impala Crackers at Dua Bebek MSME, Kandangan Village, Krembung District, Sidoarjo Regency, East Java: Strategi Pemasaran dan Produksi Kerupuk Impala Pada UMKM Dua Bebek, Desa Kandangan, Kec. Krembung, Kab. Sidoarjo, Jawa Timur Mochammad Yusril Umam; Ika Oktaviyanti
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/00htyh81

Abstract

General Background Small and medium enterprises in the snack food sector play a vital role in local economic sustainability and community employment generation. Specific Background Kerupuk Impala Dua Bebek operates within traditional distribution networks, applying basic marketing mix strategies to maintain regional market presence. Knowledge Gap However, the transition mechanism from conventional manual distribution to digital commerce among resource-constrained food enterprises remains insufficiently explored. Aims This study analyzes product, pricing, distribution, and promotional strategies while assessing their operational impacts on enterprise competitiveness. Results Findings reveal that relying on manual marketing and additive-free production preserves product safety and local employment, but restricts shelf life and geographic market reach. Novelty This research highlights the operational trade-offs between additive-free food manufacturing and conventional distribution limitations in rural micro-enterprises. Implications Small food producers must adopt structured e-commerce strategies to mitigate competitive vulnerabilities and expand market boundaries beyond local regions.  Key Findings Highlights Manual distribution and reliance on local market orders limit geographic expansion and sales growth. Manufacturing additive-free food products enhances safety but restricts shelf life and distribution range. Adopting digital platforms offers structured pathways to overcome conventional marketing constraints. Keywords: Marketing Strategy, Micro Enterprise, Traditional Distribution, Food Production, Market Reach
Conceptual Analysis of Marketing Analytics, Brand Image, and Brand Trust in Building Brand Loyalty: A Literature Study in the Context of PT Joyci Nusantara Cemerlang: Analisis Konseptual Marketing Analytics, Brand Image, dan Brand Trust dalam Membangun Brand Loyalty: Studi Kepustakaan pada Konteks PT Joyci Nusantara Cemerlang Rezza Dwi Amalia; Dias Erwanda; Tasya Oktavia; Khoirun Nisak; Mas Oetarjo
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/m975e608

Abstract

General Background Intensifying digital competition in the food and beverage industry compels companies to maintain long-term consumer relationships and sustain customer retention. Specific Background PT Joyci Nusantara Cemerlang, an Indonesian food company, faces challenges in fostering brand loyalty within a dynamic market where consumers evaluate products across digital platforms. Knowledge Gap Existing literature offers conflicting findings on direct brand image impacts and lacks literature syntheses integrating technical marketing analytics with behavioral consumer brand metrics within local food enterprises. Aims This study conducts a conceptual literature review analyzing the interrelated roles of marketing analytics, brand image, and brand trust in constructing brand loyalty. Results Synthesizing ten open-access national journal articles published between 2020 and 2026 via qualitative literature analysis, results show marketing analytics provides foundational data to decode consumer preferences, brand image shapes initial perceptions, and brand trust acts as a vital bridge reinforcing repeat purchase commitments. Novelty The research establishes a unified conceptual model positioning marketing analytics as an informational decision-making base that aligns brand image signals with empirical customer evidence to build brand trust. Implications Food companies must synchronously manage customer data, visual brand equity, product quality proof, and complaint resolution standards to elevate customer retention.  Key Findings Highlights : Systematic marketing analytics capability serves as the foundational data infrastructure for understanding consumer needs. Verified brand trust functions as the vital mediating driver converting initial brand image interest into repeat purchases. Synchronized management of consumer data and quality consistency maximizes long-term buyer retention in food companies. Keywords : Marketing Analytics, Brand Image, Brand Trust, Brand Loyalty, PT Joyci Nusantara Cemerlang  
Implementation of Marketing Strategy At J&C Cookies Bandung in an Effort to Increase Sales: Implementasi Strategi Pemasaran Pada J&C Cookies Bandung dalam Upaya Meningkatkan Penjualan Mochamad Rizal Yulianto; Gustiawan Budi Pradana; Mahda Mufarrikhah; Chofivah Alif Tiani; Ariska Putri Ramadhani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/crcz9h75

Abstract

This article aims to examine the implementation of marketing strategies implemented by J&C Cookies Bandung in an effort to increase sales volume. The Food and Beverage (F&B) sector in Indonesia, especially the cake and snack category, shows significant growth along with increasing public demand. As one of the key players in this sector, J&C Cookies must implement appropriate and flexible marketing strategies. This study uses a qualitative descriptive method with a field research approach. Data collection was carried out through observation, in-depth interviews, and document collection. The research findings show that J&C Cookies implements various marketing strategies, including digital marketing, branding, product development, pricing, distribution, and promotion. The effective implementation of the marketing mix (7P) and the STP (Segmentation, Targeting, Positioning) approach has been proven to increase sales and expand J&C Cookies' market share. Highlights: Integrating the 7P principles with targeting approaches broadens consumer reach significantly. Deploying physical storefronts alongside digital reseller networks optimizes product accessibility. Seasonal influencer collaborations combined with aesthetic packaging successfully secure competitive advantages. Keywords: Digital Promotion, Distribution Networks, Aesthetic Packaging, Target Segmentation, Influencer Collaborations

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