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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 753 Documents
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The Role of Product Quality and Brand Image in Enhancing Customer Satisfaction with Cikole Bandung Luwak Coffee: Peran Kualitas Produk Dan Brand Image Dalam Meningkatkan Kepuasaan Konsumen Kopi Luwak Cikole Bandung Muhammad Ali Fikri; Ragil Pangestu; Muhammad Ryvaldo Al Farisy; Nazar Sukma Aqtafwidh; Misti Hariasih
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/4mxcvr18

Abstract

General Background The agricultural beverage industry has transformed from providing conventional functional commodities into an integral component of modern lifestyle consumption. Specific Background This lifestyle shift has escalated the demand for premium specialty varieties, such as luwak beans, which offer unique low-acidity characteristics derived from natural fermentation processes. Knowledge Gap Most existing literature predominantly examines physical attributes within urban commercial shops, leaving a significant empirical void regarding holistic visitor experiences in premium educational plantation ecosystems. Aims This study investigates how intrinsic physical characteristics and extrinsic reputation elements jointly build positive visitor evaluations within a specialized educational destination. Results Descriptive qualitative analysis utilizing interviews, observations, and digital review documentation reveals that the smooth, low-acid taste delivers highly desired functional benefits resulting from strict operational standards. Simultaneously, a strong reputation is cultivated through positive online reviews, clean facilities, and educational services. Peak visitor fulfillment is achieved not in isolation, but through a synergistic accumulation of these high-grade physical goods and comprehensive interactive experiences. Novelty This research demonstrates the successful integration of tangible physical excellence with holistic experiential value in a specialized educational tourism setting, diverging from conventional urban commercial models. Implications Management should maintain strict production procedures to preserve intrinsic taste profiles while optimizing extrinsic facility attributes and storytelling strategies to sustain positive digital reputations and foster long-term loyalty. Highlights: Strict operational procedures ensure intrinsic smooth and low-acid characteristics of specialty beans. Positive digital reviews regarding cleanliness and educational services establish a robust market reputation. Holistic experiential value synergizes with tangible physical goods to foster visitor loyalty. Keywords: Premium Specialty Coffee, Educational Agrotourism, Experiential Value, Digital Market Reputation, Customer Loyalty
Analysis of Marketing Strategies in Maintaining the Competitiveness of J&C Cookies Bandung: Analisis Strategi Pemasaran dalam Mempertahankan Daya Saing J&C Cookies Bandung. Putri Indra Wahyu Ningsih; Tofan Tri Nugroho; Imelda Priska Rahayu; Wanda Amalia; Muhammad Faisal Ardiansyah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jt7j0x23

Abstract

General Background The food and beverage industry faces increasing market competition driven by corporate expansion and evolving consumer demands. Specific Background J&C Cookies Bandung operates within this dynamic market by implementing a 4P marketing mix framework covering product, price, place, and promotion. Knowledge Gap Although marketing mix performance is widely studied, empirical research analyzing specific 4P implementations to sustain competitive advantage in the cookie industry remains limited. Aims This study analyzes the marketing strategies applied by J&C Cookies Bandung to maintain business competitiveness. Results Findings from focus group discussions, direct observation, and documentation reveal that offering high-quality preservative-free products, setting quality-aligned prices, utilizing direct and digital distribution channels, and running active social media promotions significantly strengthen market presence. Novelty This work establishes a structured evaluation of omnichannel distribution combined with premium quality positioning for specialized local food enterprises. Implications The study demonstrates that systematic management of 4P elements directly enhances customer loyalty, brand awareness, and long-term business sustainability in competitive sectors. Keywords: Marketing Strategy, Marketing Mix, Competitiveness, Food Industry, J&C Cookies Bandung. Key Findings Highlights Premium preservative-free product diversification strengthens customer trust and brand differentiation. Value-based pricing combined with omnichannel distribution enhances market accessibility and consumer loyalty. Active digital promotion drives brand awareness and sustains competitive position in the food market.
Customer Loyalty in the Context of Digital Marketing and Seasonal Demand: A Qualitative Study of J&C Cookies Bandung: Loyalitas Pelanggan dalam Konteks Pemasaran Digital dan Permintaan Musiman: Studi Kualitatif pada J&C Cookies Bandung Moch. Bayu Kurniawan; Bima Wisnu Wardhana; M. Habibie Ardana Refa; Detak Prapanca
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/y5msjn83

Abstract

General Background Micro, small, and medium businesses must maintain competitiveness in a modern era where buyer retention ensures long-term operational sustainability. Specific Background J&C Cookies Bandung utilizes a multi-channel approach, combining physical outlets with social media engagement while navigating significant production surges during festive periods. Knowledge Gap Limited qualitative research explores the subjective meaning of brand allegiance when navigating the intersection of online communication and cyclical holiday purchasing behaviors. Aims This study analyzes how virtual communication, product quality perceptions, and cultural purchasing rituals collaboratively shape consumer devotion towards local pastry brands. Results The qualitative investigation reveals that enduring consumer commitment stems from a combination of consistent product quality, attractive packaging, and emotional connections tied to cultural festivities. Furthermore, integrating physical retail experiences with responsive virtual engagement creates a cohesive journey that solidifies trust and ritualistic purchasing habits. Novelty This research conceptualizes consumer devotion not merely as a rational economic decision, but as a socio-cultural phenomenon deeply rooted in cultural traditions and virtual interactions. Implications Businesses must harmonize their physical retail presence with consistent online messaging to navigate demand fluctuations and secure enduring market relevance. Highlights: Consistent product quality and attractive packaging secure long-term buyer commitment. Cultural holiday traditions transform routine purchases into meaningful emotional bonds. Harmonizing physical retail operations with virtual engagement ensures business sustainability. Keywords: Brand Trust, Consumer Experience, Multi-Channel Strategy, Holiday Traditions, Qualitative Research
Analysis of the Effectiveness of Collecting Regional Economic Data through the Business Tagging System: A Study at BPS Sidoarjo: Analisis Efektivitas Pengumpulan Data Ekonomi Regional melalui Sistem Tagging Usaha: Studi pada BPS Sidoarjo Yunita Wulandari; Sofia Naya Febriyanti; Satrio Sudarso
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/bq8kpm73

Abstract

General Background Reliable economic statistics form the foundation for policy-making and regional development planning. Specific Background Central Statistics Agency in Sidoarjo implements digital business tagging using SW Maps and Kendedes Mobile to record multi-scale business units. Knowledge Gap Previous research primarily examined paper-based or web-based surveys, leaving the effectiveness of geospatial business tagging unexplored. Aims This study analyzes the effectiveness of business tagging in supplying accurate data for regional economic planning. Results Findings demonstrate that digital tagging enhances spatial recording accuracy, streamlines Statistical Business Register profiling, and minimizes data duplication through clear field tracking mechanisms. Novelty The research establishes an empirical framework integrating mobile GIS applications into local business directory updates for economic censuses. Implications Digital tagging significantly improves regional gross domestic product estimation, supporting data-driven economic governance and sustainable policy formulation. Key Findings Highlights Mobile tagging applications significantly streamline field business profiling and geocoding precision. Integrated digital directories prevent redundant data collection in regional business registers. Enhanced business registry accuracy directly improves regional economic planning and census preparation. Keywords: Business Registration, Regional Economy, Statistical Business Register, Digital Technology, Geospatial Tagging
Peningkatan Improving Operational Efficiency Through Innovation and Human Resource Development: Peningkatan Efisiensi Operasional Melalui Inovasi dan Pengembangan Sumber Daya Manusia Indah Rizqi Tsania; Ira Cahyanti; Talitha Salsabila; Sri Rohimah; Herlinda Maya Kumala Sari
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/dzmxhn28

Abstract

General Background Modern business units must continuously optimize internal management processes to maintain competitiveness in dynamic markets. Specific Background Retail business operations face challenges in balancing work flexibility, cross-departmental coordination, and employee competency development. Knowledge Gap How informal internal coaching and workforce rotation interact to optimize daily operational efficiency remains under-explored in field-based management studies. Aims This study examines the role of innovation and human resource development in improving operational efficiency within a commercial business unit. Results Field observations and managerial interviews reveal that operational efficiency improves through product-category promotions, structured work rotation, shift scheduling, and weekly performance reviews. Novelty The findings demonstrate an operational framework connecting informal field-based mentoring with cross-unit coordination to overcome technical skill limitations. Implications Businesses can strengthen operational resilience by combining flexible workforce allocation with structured internal skill development. Key Findings Highlights Differentiated promotion strategies and structured shift scheduling streamline daily business unit workflow. Job rotation combined with informal field mentoring improves employee adaptability and service quality. Weekly performance evaluations against key indicators enable prompt operational adjustments and problem resolution. Keywords: Operational Efficiency, Human Resource Development, Organizational Innovation, Workforce Rotation, Business Performance
Reading and Writing The Qur’an to Improve The Faith andPiety Of Student At Muhammadiyah Elementary Schools: Pembiasaan Baca Tulis Al-qur’an Untuk Meningkatkan Keimanan Dan Ketaqwaan Siswa Di Sekolah Dasar Muhammadiyah Dwi Silvi Atuszahroh; Risha Dwi Nur Laily; Andina Nurnida Hidayanti; Nur Efendi
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/g0ssk520

Abstract

General Background Character education in elementary schools serves as a crucial foundation for student moral growth. Specific Background Muhammadiyah Elementary Schools implement structured Qur’anic reading and writing habituation to build Islamic character from an early age. Knowledge Gap Limited empirical research addresses how daily Qur’anic literacy routines simultaneously nurture student cognitive skills, faith, and piety. Aims This study investigates the contribution of Qur’anic reading and writing habituation to enhancing elementary student faith and piety. Results Findings show that systematic routines involving reading, writing hijaiyah letters, and memorizing short surahs significantly improve student worship discipline, religious confidence, and Islamic morals. Novelty The research reveals an integrated habituation model connecting motoric writing exercises with spiritual character formation in elementary education. Implications These insights offer a practical framework for primary schools to establish effective religious habituation strategies that strengthen foundational faith and daily piety. Key Findings Highlights Structured daily Qur’anic literacy routines foster early cognitive and spiritual development simultaneously. Step-by-step hijaiyah writing and memorization exercises enhance student worship discipline and confidence. Integrated religious habituation effectively builds long-term piety and Islamic moral character in students. Keywords: Qur’anic Literacy, Elementary School, Faith Development, Piety Habituation, Islamic Character  
Analysis of the Implementation of Tourism Education and Animal Welfare on the Formation of the Premium Cikole Civet Coffee Brand Image: Analisis Implementasi Edukasi Pariwisata dan Kesejahteraan Hewan (Animal Welfare) terhadap Pembentukan Citra Merek Premium Kopi Luwak Cikole Muhammad Rizki Akbar Al Afif; Dhioktafian Binawan Putra; Tegar Bahrul Nasrulloh; Akhmad Alfandi Ardhiansyah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ardjwf17

Abstract

General Background The global civet coffee industry faces severe reputational risks due to animal exploitation concerns in commercial captivity. Specific Background Kopi Luwak Cikole in Lembang applies ethical agrotourism integrating interpretive communication education and animal welfare principles to differentiate its market position. Knowledge Gap Empirical studies explicitly linking visitor interpretive education and observable animal welfare standards with premium brand image formation remain scarce. Aims This study analyzes how tourism education and animal welfare practices synergistically contribute to building a premium brand image. Results Findings show interpretive communication shifts visitor perception from initial skepticism to value justification, while transparent Five Freedoms implementation provides ethical trust that legitimizes premium pricing. Novelty This research reveals a sequential synergistic mechanism where cognitive educational alignment and ethical legitimation jointly construct competitive brand equity. Implications Agritourism managers can utilize transparent animal welfare and structured interpretation to counter negative industry narratives and establish sustainable premium brand positioning. Key Findings Highlights Interpretive communication successfully shifts visitor perceptions to justify premium pricing for ethical civet coffee. Transparent implementation of the Five Freedoms builds ethical trust and mitigates global industry exploitation criticisms. Synergistic interaction between visitor education and animal welfare practices constructs a unique, hard-to-replicate brand image. Keywords: Tourism Education, Animal Welfare, Premium Brand Image, Civet Coffee, Ethical Agrotourism
Green Economy as a Sustainability Strategy for Cikole Bandung Civet Coffee Production: Green Economy sebagai Strategi Keberlanjutan Produksi Kopi Luwak Cikole Bandung Tasya Novia Sari; Shinta Eka Meilinda; Ananda Keisha Maulid Nabila; Dewi Andriani
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/fbhacc40

Abstract

General Background The specialty coffee sector increasingly faces scrutiny regarding environmental impacts and ethical production standards. Specific Background Civet coffee production requires balancing economic profitability, ecological preservation, and animal welfare compliance. Knowledge Gap Comprehensive field frameworks integrating natural geographical advantages, traditional processing, and byproduct upcycling within civet coffee operations remain inadequately documented. Aims This study analyzes the implementation of green economy principles at Cikole Luwak Coffee as a sustainable production model. Results The operation successfully leverages Lembang highland geography for natural temperature regulation, natural enzymatic digestive fermentation, solar drying energy efficiency, eco-education tourism, and coffee waste upcycling into cosmetic products. Novelty This research establishes an empirical five-dimension green economy framework combining animal welfare compliance with circular bioeconomy practice in specialty coffee agritourism. Implications Practitioners can adopt these integrated ecological operations to mitigate international welfare criticisms while enhancing product value and tourism revenue.  Key Findings Highlights Natural highland geographic conditions and solar drying methods eliminate the need for energy-intensive processing technologies. Integrating animal welfare standards with eco-education tourism creates sustainable revenue streams beyond raw coffee sales. Upcycling coffee production residues into skin cosmetic products achieves zero-waste operational goals. Keywords: Green Economy, Civet Coffee, Production Sustainability, Agrotourism, Circular Economy
Exploring Cikole: What Drives Millennials to Visit and Return to Lembang Ecotourism: Jelajah Cikole: Apa yang Menggerakkan Milenial untuk Datang dan Kembali ke Ekowisata Lembang Dewi Ratih Puspito Retno; Mauliyah Nurul Azizah; Puput Emilia Putri; Ainin Ainin Nujulah; Rifdah Abadiyah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/w369km07

Abstract

General Background Understanding youth tourism behavior is essential for sustainable destination management. Specific Background Cikole Lembang offers pine forest aesthetics and ethical civet coffee experiences. Knowledge Gap However, qualitative insights into how millennial push-pull motivations shape revisit intentions in ethical ecotourism remain limited. Aims This study investigates push and pull factors influencing millennial visitors and identifies key determinants of their revisit intentions. Results Qualitative thematic analysis reveals urban escape and social media content creation as dominant push factors, while pine forest aesthetics and transparent animal welfare practices serve as core pull factors. Revisit intentions are strongly driven by memorable emotional experiences and authentic peer recommendations. Novelty The findings highlight that intentional product scarcity and transparent ethics build long-term visitor loyalty without aggressive digital marketing. Implications Ecotourism managers can foster sustainable loyalty by prioritizing authentic experiences and animal welfare over promotional volume. Key Findings Highlights Escaping urban stress and generating social media content act as interconnected internal push drivers for young tourists. Transparent animal welfare standards transform initial visitor skepticism into long-term trust and destination loyalty. Strategic product scarcity and operational consistency sustain customer retention more effectively than aggressive promotions. Keywords: Revisit Intention, Push-Pull Theory, Cikole Lembang, Social Media, Animal Welfare
Analysis of Social Media Digital Marketing Strategies for Building Brand Awareness at JNC Cookies Bandung: Analisis Strategi Digital Marketing Melalui Media Sosial Dalam Membangun Brand Awareness Pada JNC Cookies Bandung Endah Sriwahyuni; Fina Nur Aulia; Siti Maisaroh; Alvina Mulya Damayanti; Herlinda Maya Kumala Sari
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pn8v0z85

Abstract

Advancements in digital technology have prompted companies to utilize social media as an effective tool for boosting brand awareness. General Background The rapid shift toward digital communication obliges businesses to refine their marketing strategies. Specific Background In the premium bakery sector, utilizing digital platforms like Instagram, TikTok, and WhatsApp Business becomes vital for market expansion. Knowledge Gap However, comprehensive evaluations using the modern 9P Marketing Mix framework within literature-based studies remain scarce. Aims This study examines the digital marketing execution of JnC Cookies Bandung to enhance brand exposure through six core marketing dimensions. Results Findings indicate that high visual quality, competitive pricing, prompt interaction, and seamless transaction processes effectively elevate consumer recognition. Novelty This research provides a synthesized qualitative evaluation linking modern marketing mix components directly to social media practices in food enterprises. Implications Consequently, practitioners can optimize digital channels while researchers obtain a structured framework for evaluating digital marketing performance. Key Findings Highlights Integration of visual platforms enhances brand recognition and customer perception. Premium quality combined with transparent pricing models solidifies market positioning. Interactive communication channels accelerate consumer engagement and long-term loyalty.

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