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Procedia of Social Sciences and Humanities
Published by Universitas Muhammadiyah Sidoarjo
ISSN : -     EISSN : 27220672     DOI : https://doi.org/10.21070/pssh
Core Subject : Humanities, Science, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences
PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah Sidoarjo). This statement is based on COPE’s Best Practice Guidelines for Journal Editors.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 752 Documents
 70   71   72   73   74 
Marketing Strategy Competitiveness in Sidoarjo Private Vocational Training Institutions: Strategi Pemasaran Daya Saing Lembaga Pelatihan Kerja Swasta Sidoarjo Anita Ariyani; Yusril Ihza M; Gatot Suryono; Imelda Dian Rachmawati
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ah2ght23

Abstract

General Background: The proliferation of post-secondary educational institutions across Indonesia has intensified institutional rivalry, compelling managers to prioritize strategic planning. Specific Background: Private Vocational Training Institutions (LPK) in Sidoarjo face significant pressure to maintain student enrollment numbers in a crowded educational market. Knowledge Gap: While marketing concepts are well-established, empirical evidence regarding the specific application of integrated marketing mix strategies within the context of private vocational training in Sidoarjo remains limited. Aims: This research examines how marketing strategies strengthen institutional competitiveness and evaluates the application of these strategies at LPK LP3I Sidoarjo. Results: Utilizing qualitative case study methods with marketing mix analysis, the findings demonstrate that the systematic implementation of product, price, place, promotion, people, physical evidence, and process strategies directly fosters institutional competitiveness and market endurance. Novelty: This study provides a localized perspective on applying the 7P marketing mix to stabilize enrollment during post-pandemic recovery for vocational training providers. Implications: Educational managers are advised to adopt year-quarter based marketing planning, professional branding through digital channels, and service-oriented human resource development to ensure organizational sustainability and long-term competitiveness. Highlights: Strategic marketing mix integration serves as the cornerstone for institutional market survival in Sidoarjo. Professional branding combined with localized digital outreach maintains relevance in a competitive educational landscape. Human resource development and facility investment provide critical advantages in attracting and retaining prospective trainees. Keywords: Marketing Strategy, Competitiveness, Educational Institutions, Marketing Mix, Vocational Training
Digital Marketing Implementation for Cosmetic Business Growth at Daily Aesthetic: Implementasi Pemasaran Digital untuk Pengembangan Usaha Produk Kosmetik Daily Aesthetic arya bintang ilahi ilahi; Yulianto Mochamad Rizal
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/6tkzzh15

Abstract

General Background: Rapid technological advancements and globalization have transformed modern lifestyles, rendering digital connectivity essential for contemporary business operations. Specific Background: Within the highly competitive cosmetics industry, Daily Aesthetic utilizes digital platforms to build brand awareness and foster consumer interaction. Knowledge Gap: Despite the adoption of social media and e-commerce, businesses often struggle to maximize the utility of available platform features to drive growth. Aims: This study evaluates the digital marketing strategies employed by Daily Aesthetic and identifies the obstacles hindering the full utilization of digital platform potential. Results: The findings reveal that while the brand effectively uses Instagram and TikTok, it lacks optimal integration of critical features, such as TikTok’s shopping basket and Instagram’s pinning functionality, which limits purchase facilitation and content visibility. Novelty: This research provides an operational assessment by linking suboptimal feature utilization to restricted brand engagement and provides a technical roadmap for feature optimization. Implications: Cosmetic enterprises are advised to conduct rigorous audits of their digital platform features, specifically integrating direct purchasing tools and pinned content strategies, to improve the consumer journey and support sustainable business expansion. Highlights: Suboptimal utilization of e-commerce features on social platforms restricts purchase conversion rates. Inconsistent content visibility on visual-based social media hinders effective brand positioning. Direct integration of in-app shopping tools is essential for streamlining the consumer acquisition process. Keywords: Digital Marketing, Cosmetic Business, Marketing Strategy, Feature Enhancement, Online Sales
Digital Marketing Brand Awareness Strategy for Retail Sales Acceleration Strategi Kesadaran Merek Pemasaran Digital untuk Akselerasi Penjualan Ritel: Strategi Kesadaran Merek Pemasaran Digital untuk Akselerasi Penjualan Ritel Siti Marwah; istian kriya almanfaluti
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/br25cb76

Abstract

General Background: The rapid evolution of social media platforms has transformed commercial communication, requiring businesses to adapt their promotional frameworks to maintain relevance. Specific Background: PT Alkahfi Supply Chain, an importer of household and electrical goods, faces the challenge of penetrating the highly competitive local consumer market. Knowledge Gap: While the theoretical benefits of online promotion are recognized, there is limited operational understanding of how targeted content optimization on platforms like TikTok and Shopee specifically converts visibility into tangible sales within the imported goods supply chain sector. Aims: This study seeks to formulate and evaluate a comprehensive digital marketing strategy aimed at maximizing brand awareness and stimulating retail sales for PT Alkahfi Supply Chain. Results: Using descriptive qualitative analysis of e-commerce metrics and social media engagement data, the research reveals that consistent, high-quality content integrated with competitive pricing significantly elevates consumer interest; however, current conversion rates indicate a need for improved interactive features and targeted promotional discounts. Novelty: This study provides a granular assessment of social commerce metrics (such as Gross Merchandise Value distribution and specific product trend analysis) linked directly to inventory management within a non-restricted import supply chain. Implications: Enterprises should prioritize dynamic content creation, proactive customer engagement strategies, and data-driven inventory selection on digital platforms to foster brand loyalty and ensure sustainable market profitability. Highlights: Strategic optimization of e-commerce product displays directly correlates with improved consumer conversion rates. Integrating social media engagement with localized supply chain operations strengthens retail market positioning. Discount-driven promotional tactics remain essential for accelerating inventory turnover in competitive digital marketplaces. Keywords: Brand Awareness, Digital Marketing, Supply Chain Management, E-commerce Strategy, Consumer Engagement
E-Catalog Development and User Interface Design at PT. Madina Mentari Teknologi Using Figma: Pengembangan E-Katalog dan Desain Antarmuka Pengguna di PT. Madina Mentari Teknologi Menggunakan Figma Wahyu Karobby; Istian Kriya Almanfaluti
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/f1rwvn95

Abstract

General Background: Digital transformation in the modern professional landscape necessitates that universities cultivate innovative, skilled, and technologically adept graduates. Specific Background: PT. Madina Mentari Teknologi, a provider of fintech and payment system solutions, requires a robust digital presence to improve product visibility and client engagement. Knowledge Gap: While the company offers sophisticated financial technology services, it lacked a comprehensive, interactive, and aesthetically intuitive e-catalog to effectively showcase its product portfolio to potential clients. Aims: This internship project aimed to develop a professional e-catalog and an intuitive user interface (UI) for the company's web platform, madinapay.co.id. Results: Utilizing Figma and a prototyping development method, the project successfully delivered a minimalist, flat-design-based e-catalog and a fully optimized website interface that integrates consistent color palettes, strategic typography, and responsive grid layouts to enhance user experience and engagement. Novelty: This study integrates modern UI/UX design principles with practical business requirements by creating a standardized design system that facilitates seamless navigation and improves information accessibility for fintech products. Implications: The developed interface and e-catalog serve as a strategic asset for the company, streamlining the browsing experience for clients, reducing information search time, and reinforcing the brand’s professional digital identity within the competitive technology sector. Highlights: Prototype development using cloud-based collaborative design tools significantly streamlines the iterative interface refinement process. Minimalist design principles and intuitive navigation structures are pivotal for improving information accessibility for fintech clients. Standardized design systems guarantee visual consistency while optimizing front-end development efficiency for complex web platforms. Keywords: E-Catalog, User Interface, Figma, Prototyping, User Interaction
Development of Sales Strategy Through Social Media and Marketplace to Increase Sales of PT Alkhafi Supply Chain: Pengembangan Strategi Penjualan Melalui Media Sosial dan Marketplace Untuk Meningkatkan Penjualan PT Alkhafi Supply Chain AGUS ARI SUSANTO; Andry Rahmadhany Rahmadhany
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/8y95cr95

Abstract

General Background: The rapid growth of internet penetration and digital technology has transformed global consumer behavior, positioning e-commerce as a fundamental component of modern retail transactions. Specific Background: PT Alkhafi Supply Chain, a distributor of imported goods, utilizes social commerce platforms like TikTok and traditional marketplaces such as Shopee to establish new brands and navigate intense market competition. Knowledge Gap: Despite the widespread adoption of online selling, many distributors struggle to achieve consistent sales conversions organically without relying heavily on paid advertising while facing severe price competition from established players. Aims: This research determines the application of organic marketing strategies within social media and marketplaces to drive sales volume for imported product distributors. Results: Descriptive qualitative analysis reveals that TikTok enables rapid market penetration through content-driven impulse purchases, whereas Shopee involves extensive price comparisons resulting in lower initial conversion rates. The strategic use of data analytics tools for product research, specifically targeting high-demand items like motoric toys and portable fans, proved vital for competitive inventory selection. Novelty: This study highlights the contrasting consumer purchasing behaviors between content-integrated social commerce and traditional marketplaces when deploying organic, zero-ad expenditure strategies for newly launched distributor brands. Implications: Businesses must prioritize rigorous competitor analysis, high-quality visual content, and consistent store decoration to thrive organically in digital marketplaces, adapting their approach based on platform-specific consumer habits. Highlights: TikTok's integrated video and shopping features facilitate rapid market penetration through content-driven impulse purchasing. Shopee users exhibit highly analytical buying behaviors by prioritizing price comparisons and store performance metrics. Data analytics tools for competitor and product research remain crucial for organic online retail success. Keywords: Social Commerce, Marketplace Strategy, E-Commerce Analytics, Organic Retail Sales, Supply Chain Marketing
Social Media Video Content Strategies Drive Supply Chain Brand Visibility: Strategi Konten Video Media Sosial Mendorong Visibilitas Merek Rantai Pasok Bertrand Errent Geraldie; Yulianto Mochamad Rizal
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/2h383807

Abstract

General Background Modern business marketing requires adaptation to rapid digital information exchange that significantly shapes current consumer purchasing behavior. Specific Background Social media platforms, particularly those emphasizing short video content, offer highly efficient promotional channels for supply chain enterprises seeking broader audience reach. Knowledge Gap Despite this technological availability, many retail and supply chain operators still lack practical understanding regarding digital media utilization and content performance analysis. Aims This descriptive qualitative study investigates the formulation and application of video-based digital marketing strategies to build brand visibility for Al Kahfi Supply Chain. Results Observational data from TikTok analytics demonstrates that interactive product demonstrations and reseller recruitment videos generated a massive surge in total viewers, profile visits, and shares. Furthermore, demographic analysis indicates that this visual content successfully captured a specific target market, predominantly young females aged eighteen to thirty-four. Novelty The research highlights the specific utility of integrated short video metrics, such as search queries and traffic sources, as direct evaluation tools for supply chain promotional strategies. Implications Businesses must consistently utilize analytical data to refine their visual content and targeted messaging, thereby securing a stronger competitive advantage and expanding market reach within the digital economy. Highlights:  Interactive short video content significantly increases audience engagement and profile visits for supply chain enterprises. Reseller recruitment messaging combined with product demonstrations successfully captures a targeted demographic of young consumers. Analytical tools evaluating traffic sources and search queries are essential for refining digital promotional campaigns. Keywords: Digital Marketing Strategy, Social Media Promotion, Video Content Creation, Supply Chain Visibility, Audience Analytics
Digital Promotional Strategies Broaden Brand Awareness For Industrial Tool Providers: Strategi Promosi Digital Memperluas Kesadaran Merek Untuk Penyedia Alat Industri Niken Amelia Putri; Alshaf Pebrianggara
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/naz02x81

Abstract

General Background The Industry 4.0 era integrates cyber technology into commercial operations, necessitating modern online methods to maintain market competitiveness. Specific Background Conventional sales approaches, such as physical banners and direct corporate visits, restrict the market visibility of traditional steel and tool suppliers among individual retail buyers. Knowledge Gap Many traditional industrial businesses lack the necessary technological adaptation and digital market mapping required to transition from offline operations to reach wider retail audiences. Aims This descriptive qualitative research formulates and applies data-driven online frameworks to widen the audience reach and market recognition of a conventional technical equipment enterprise. Results Demographic data analysis and search trend evaluations guided the establishment of an optimized e-commerce storefront and a search engine business profile. Platform performance metrics revealed that targeted online advertisements and comprehensive digital profiles successfully generated verifiable audience interactions and widened search visibility specifically among male consumers over twenty-five years old. Novelty The study demonstrates a practical transition model for traditional equipment suppliers, utilizing search trend analytics to select optimal e-commerce platforms and commercial naming conventions. Implications Adopting these targeted online frameworks allows conventional industrial suppliers to significantly widen their market exposure and establish fundamental consumer trust, creating a necessary foundation for future retail transactions. Highlights:  Demographic data evaluated optimal electronic commerce platforms capturing male buyers over twenty-five. Search trend analytics directed storefront naming conventions maximizing online visibility. Business profiles and targeted advertisements generated measurable audience interactions and widened market access. Keywords: Search Engine Optimization, Electronic Commerce Platforms, Market Visibility, Consumer Demographics, Business Profiles
Digital Marketing Implementation For Product Recognition And Sales At PT Marsudi Utomo: Implementasi Pemasaran Digital Untuk Pengenalan Produk Dan Penjualan PT Marsudi Utomo Rama Chikal Abimanyu; Mochamad Rizal Yulianto
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ayhxzy47

Abstract

General Background The contemporary business environment heavily relies on digital commercial strategies to reach broader geographical audiences. Specific Background Micro, small, and medium enterprises currently utilize social platforms like TikTok, Instagram, and Facebook, alongside e-commerce live broadcasting, to market their brands. Knowledge Gap Despite adopting various promotional methods, enterprises often face challenges in task delegation and providing clear content concepts, which leads to off-target audience reach. Aims This study analyzes the digital commercial strategies, specifically social platform content, advertising, and live broadcasting, executed by PT Marsudi Utomo Sejahtera for its Sambel Pak D and herbal medicine brands. Results The qualitative descriptive analysis reveals that combining daily live broadcasting on Shopee and TikTok with targeted advertising and twin-date promotional events significantly scales brand visibility and consumer transactions. Furthermore, dividing labor into specific content, design, buzzer, and advertising teams facilitates organized media production, although misaligned intern task distribution occasionally hinders optimal project execution. Novelty This research provides a direct evaluation of multi-platform commercial integration involving structured team divisions and live commerce within a local food and herbal enterprise. Implications The findings suggest that enterprises must prioritize clear conceptual briefings and targeted media creation over arbitrary posting to maximize audience engagement and return on ad spend.  Highlights: Integrating live streaming platforms scales brand visibility alongside consumer transactions. Structured division involving advertising, design, and buzzer teams streamlines promotional e-commerce campaigns. Clear conceptual briefings prevent off-target audience reach while minimizing unoptimized commercial expenditure. Keywords: Social Media, Live Streaming, Consumer Transactions, Content Strategy, Brand Visibility
Pineapple Product Diversification And Economic Sustainability Through Microenterprise Socialization Programs: Diversifikasi Produk Nanas Dan Keberlanjutan Ekonomi Melalui Program Sosialisasi Usaha Mikro Anis Khoirin Hayati Hayati; Nadiya Ami Syavitri; Indah Dwi Lestari; Aisah Aprillia Syahfitri; Moch. Firnanda Zulyansah
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/mvwx4h88

Abstract

General Background Rural agricultural sectors possess substantial potential but often struggle with low commodity prices due to traditional selling methods. Specific Background Farmers in Ngancar Village produce abundant pineapples but predominantly sell them raw, significantly limiting their commercial value and market stability. Knowledge Gap While previous literature primarily focuses on secondary economic data, empirical insights into direct student-led microenterprise socialization for raw agricultural transformation remain limited. Aims This research analyzes how direct participatory initiatives facilitate the transformation of raw pineapples into processed, value-added commodities. Results Qualitative descriptive findings indicate that student-led training successfully guided local producers to manufacture jam, chips, and juice. This transition minimized harvest waste, broadened market reach, and created new entrepreneurial opportunities, although producers still face considerable barriers regarding initial capital, business management knowledge, and broader market access. Novelty This study provides direct empirical evidence on participatory academic facilitation in bridging the transition from traditional farming to sustainable rural microenterprises. Implications Long-term rural economic development requires continuous collaborative synergy among local communities, academic facilitators, and the government to address ongoing capital and infrastructure limitations. Highlights: Processing raw agricultural commodities into jam and chips minimizes harvest waste and expands commercial reach. Participatory academic training directly addresses rural knowledge gaps in value-added goods manufacturing. Sustainable rural businesses require integrated government support to overcome persistent financial and infrastructure limitations. Keywords: Pineapple Farmers, Microenterprise Development, Product Diversification, Economic Empowerment, Socialization Programs
Stunting Mitigation And Nutritional Management Through University And Posyandu Synergy: Mitigasi Stunting Dan Manajemen Gizi Melalui Sinergi Universitas Dan Posyandu Anis Khoirin Hayati; Dicky Samudra Rusdiansyah; Mohammad Ilham Junaidi; Lintang Shafa Zahra
Procedia of Social Sciences and Humanities Vol. 9 No. 1 (2026): International Conference of Fostering Sustainable Economic Growth and Innovatio
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/08n9qp72

Abstract

General Background Nutritional deficiencies during early childhood development pose severe challenges to optimal physical, cognitive, and emotional growth. Specific Background Ngancar Village in Kediri Regency records a concerning prevalence of childhood developmental delays, primarily driven by inadequate parental knowledge regarding proper dietary habits and routine growth monitoring at local health posts. Knowledge Gap While grassroots medical centers provide routine evaluations, the integration of academic community service programs to optimize administrative duties and deliver interactive dietary education remains underutilized. Aims This study investigates a participatory intervention involving university scholars and local medical volunteers to mitigate malnutrition through comprehensive socialization. Results A mixed-methods analysis reveals that the intervention successfully shifted parental dietary practices, particularly emphasizing the first thousand days of life and exclusive breastfeeding for infants up to six months. Furthermore, routine anthropometric monitoring and the distribution of supplementary foods facilitated early detection of malnutrition and stimulated physical progress in vulnerable toddlers. Administrative assistance from the academic team also motivated local volunteers to execute their duties efficiently. Novelty This research highlights the functional collaboration between academic community service and grassroots medical workers in accelerating rural developmental interventions and health data management. Implications Sustaining these developmental improvements requires continuous training for local volunteers and committed support from regional medical centers and village governments beyond the limited duration of academic field programs. Highlights: Educating pregnant women on the first thousand days of life transforms parental dietary habits and local childcare practices. Distributing supplementary meals based on local ingredients accelerates physical growth for toddlers experiencing severe malnutrition. Community service programs optimize rural developmental monitoring and administrative tasks at grassroots medical posts. Keywords: Childhood Development, Community Empowerment, Dietary Education, Supplementary Feeding, Growth Monitoring

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