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Mulyana Machmud
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amsirmanagementjournal@gmail.com
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juliafhandisapada@gmail.com
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Jl. Andi Sapada No. 11 Kelurahan Sumpang Minangae, Kec. Bacukiki Barat, Kota Parepare 91122, Indonesia
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Kota pare pare,
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INDONESIA
Amsir Management Journal
Published by institut ilmu sosial dan bisnis andi sapada
ISSN : -     EISSN : 28072529     DOI : 10.56341
Core Subject : Economy,
Economics, Econometrics & Finance
Amsir Journal Manajemen - (AMJ) is a peer-reviewed journal published by the Faculty of Economics and Business Andi Sapada Institute of Social and Business Sciences. AMJ is published twice a year in April and October. This journal provides direct open access to content with the principle of free availability in the public interest and supports greater global knowledge exchange.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 5 No 2 (2025): April" : 5 Documents clear
Peran Kepemimpinan dalam Kolaborasi Jaringan pada SMPN 6 Meureubo untuk Meningkatkan Kualitas Pendidikan Seprida, Seprida; Aripin, Nurasma
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.592

Abstract

This research aims to describe the role of leadership in network collaboration at SMPN 6 Meureubo for improving the quality of education. A descriptive approach is used to illustrate the phenomena in the field regarding the role of the school principal in enhancing the quality of education through collaboration with various parties (network collaboration). Informants were chosen based on purposive sampling, which means that all informants interviewed are members of SMPN 6 Meurebo, such as teachers, educational staff, and the school principal. The results of the study indicate that resource management, curriculum development, and communication with parents and the community are important parts of the principal's leadership. The main findings show that network collaboration allows for resource optimization and strengthening educational support. This research contributes to the development of school leadership and the improvement of educational quality.
Influence of Product Features, Fear of Missing Out (FOMO), and Urgency Levels for Gen Z Purchasing Decisions Azhari, Azlan
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.601

Abstract

This study aims to examine the influence of product features , Fear of Missing Out (FOMO), and urgency level on Gen Z consumers purchasing decisions for smartphones during flash sale program on the Shopee platform. The research adopt a quantitative approach approach using a survey methods. The population in this study consists of Gen Z consumers who have purchased smartphones through Shopee's flash sale program, with a sample size of 100 respondents selected using accidental sampling. Data were collected via an on line questionnaire and analyzed using multiple linear regression via SPSS version 22, including validity, reliability, t-test, F-test, and coefficient of determination (R²). The results reveal that product features , FOMO, and urgency level each have a positive and significant effect on purchase decisions. Among these variables, product features have the strongest influence, followed by urgency and FOMO. The coefficient of determination (R²) value is 0.607, indicating that 60.7% of the variance in purchase decisions can be explained by the three independent variables. These​ findings highlights the importance of combining rational product attributes and emotional triggers in digital marketing strategies aimed at Gen Z consumers.
Penerapan Kewirausahaan Islam untuk Penguatan Ekonomi Organisasi Desa Rowolaku Maulayanisa, Taghsya; Subhi, Muhammad Rifa’i
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.604

Abstract

Penelitian ini bertujuan mendeskripsikan penerapan kewirausahaan berbasis Islam melalui pelatihan pembuatan bouquet sebagai strategi penguatan ekonomi organisasi IPNU IPPNU di Desa Rowolaku, Pekalongan. Kegiatan dilaksanakan dengan pendekatan Community Based Participatory Research (CBPR) yang melibatkan perangkat desa, pengurus, dan anggota organisasi secara partisipatif mulai dari identifikasi masalah, perencanaan program, pelatihan, hingga evaluasi. Pelatihan difokuskan pada keterampilan teknis pembuatan bouquet dan pengelolaan pemasaran berbasis media sosial, sekaligus internalisasi nilai kewirausahaan Islam seperti kejujuran, amanah, kerja keras, dan orientasi keberkahan. Hasil kegiatan menunjukkan meningkatnya keterampilan produksi, kepercayaan diri anggota untuk berwirausaha, serta terbentuknya unit usaha bouquet yang dikelola organisasi sebagai sumber pemasukan kas. Selain itu, program ini memperkuat karakter kewirausahaan islami, mendorong kemandirian ekonomi, dan menegaskan peran IPNU IPPNU sebagai motor penggerak pemberdayaan ekonomi berbasis nilai-nilai Islam di tingkat desa.
Inovasi Kewirausahaan Buket Dalam Meningkatkan Ekonomi Kreatif di IPPNU Desa Rowolaku Mareta, Feby Muli
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.605

Abstract

The study analyzes how bouquet-based entrepreneurship initiated by the Nahdlatul Ulama Female Students Association (IPPNU) in Rowolaku Village strengthens the local creative economy and members’ economic independence. Using a Participatory Action Research (PAR) approach, IPPNU members were actively involved in needs assessment, program planning, training implementation, and reflection. Through coordination with village authorities, hands-on training in flower and snack bouquet production, and digital marketing via social media, the program succeeded in improving entrepreneurial skills and establishing a small creative business unit that generates income for organizational activities. The process also enhanced solidarity, ownership, and self-confidence among young women, demonstrating the relevance of PAR-based creative entrepreneurship for youth and women’s empowerment in rural communities.
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.

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