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SMART Management Journal

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Published by Institut Bisnis Muhammadiyah Bekasi

ISSN : 27460932 EISSN : 27983781 DOI : https://doi.org/10.53990

Core Subject : Economy,

Economics, Econometrics & Finance

Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang manajemen, serta implementasinya dalam manajemen stratejik, manajemen pemasaran, manajemen SDM, manajemen keuangan, manajemen operasional, yang diterapkan pada organisasi profit dan non-profit.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 32 Documents

1 2 3 4

ANALISIS HUBUNGAN PELATIHAN PRODUK MAKANAN TERHADAP KEMAMPUAN KETERAMPILAN SISWA DI SMK ANANDA BEKASI AGUS HERMAWAN; LIES MAISAROH
SMART Management Journal Vol 1, No 2 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

This study aims to determine and analyze the relationship between food product training and the ability of students' skills at SMK Ananda Bekasi. Education is a form of human effort in improving its quality as a human being that can be done individually or in groups, Ananda Bekasi Vocational School which has a Hospitality Accommodation major where in class IX they get training material for food product training. This study uses historical-secondary data of grades IX grade students for the period 2017-2019, obtained a total of 78 students, then the data was cleaned to be processed. After testing with SPSS 25.0 software, the mean value of the training variable (X) 338.67 and the ability skills (Y) 167.47, the normality of the data obtained were normally distributed, the linear regression test obtained a significance result of 0.012, where it was less than 0, 05 it can be concluded that the training variables and skills ability have a correlation, the simulltan test obtained a value of 0.284 with the conclusion that the results of a close relationship (simultaneous) is low between the training variables (X) and skills ability (Y) with partial tests found a positive relationship and coefficient of determination (R2) 8.1%.

PENGARUH STRATEGI PROMOSI TERHADAP MINAT BELI PADA UMKM ROJO SOSIS Agus Hermawan
SMART Management Journal Vol 2, No 2 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

This study aims to determine and analyze the effect of promotional strategies on consumer buying interest at UMKM Rojo Sosis in Bantar Gebang Cikiwul rw 006. The sampling technique is determined by random sampling by distributing 105 questionnaires to consumers who come and buy. The analytical method used is the statistical analysis method consisting of simple linear regression analysis, simultaneous significance testing (f test), partial significance testing (t-test), and testing the coefficient of determination (R2). The results of this study indicate that there is a positive and significant influence of the Promotion Strategy variable (X) on Buying Interest (Y) UMKM Rojo Sosis in Bantar Gebang Cikiwul RW 006.

PELATIHAN MANAJEMEN KEUANGAN SEDERHANA BAGI KARYAWAN CV AJIB BIO SYIFA Octa Nilam Lukkita Aga
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

The purpose of this PKM or Community Service program is to provide knowledge and skills regarding financial management to employees of PT. Ajib Bio Syifa. The specific target is to provide knowledge and skills in business development through guidance and training in improving or improving financial management. The prospects for business development are reviewed based on financial analysis. PKM program activity plan is to conduct socialization to PT. Ajib Bio Syifa, prepares training facilities that can support the success of PKM, provides guidance to management actors in preparing financial reports, conducts training in order to improve skills and knowledge, either through workshops or other activities, and monitors and evaluates activities to support success and business continuity.

ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM Eva Fauziana; Lili Fadli Muhammad
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.

PENGARUH PERSEPSI HARGA, PROMOSI PENJUALAN, DAN KUALITAS PELAYANAN DALAM MENCIPTAKAN LOYALITAS PELANGGAN Dela Isnaeni Rachmawati; Jaenudin Jaenudin
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

This study aims to determine the effect of price perception, sales promotion, and service quality in creating customer loyalty. This study uses a quantitative approach with descriptive methods, quantitative descriptive is a type of research to analyze data by describing or describing the data that has been collected. The instrument in this study used a questionnaire and the data analysis technique in this study used an instrument test, analysis requirements test, and hypothesis testing, and the method used was the multiple linear analysis methods. The results of this study indicate that: (1) price perception has a positive and significant effect on customer loyalty, (2) price sales promotions have a positive and significant effect on customer loyalty, (3) service quality has a positive and significant effect on customer loyalty, (4) perception price, sales promotion, and service quality together have a positive and significant effect on customer loyalty.

ANALISIS KUALITAS SUMBER DAYA MANUSIA DAN PELAYANAN PENYEDIA JASA ANGKUTAN TERHADAP PENGIRIMAN SEMEN DI PT CIPTA MORTAR UTAMA Supriyadi Supriyadi; Agus Hermawan
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

This study aims to determine the analysis of the quality of human resources and services of transportation service providers on the delivery of cement at PT. Cipta Mortar Utama. The data in this study are primary data obtained from in-depth interviews and then the results of in-depth interviews are used as questionnaires to be discussed further by respondents consisting of transportation drivers who are in charge of sending goods. This type of research is qualitative research using SWOT analysis. This research was conducted using a sample of 36 respondents. Based on the results of in-depth interviews with indicators from each variable, 60 questionnaire questions were obtained with the classification of strengths, weaknesses, threats, and opportunities, calculated the results of the analysis, it was concluded that the analysis of the quality of human resources and transportation service providers for cement shipments at PT. Cipta Mortar Utama, is in Quadrant I (Aggressive).

PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI ES KRIM BASKIN ROBBINS Prayogi Prayogi; Aulia Januar Malik
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaires to the consumer of methods used are descriptive analysis method, statistical analysis method consisting of linearity analysis, and partial significant test (t-test). The research data were analyzed based on the theory of Gozali and Sugiyono and were then processed using SPSS 23.0. from the data tested, it was found that partial promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 (0.001

STRATEGI PEMASARAN PT. MITRAGAMA INTIPERKASA UNTUK MENINGKATKAN PENJUALAN UNIT RUMAH LA PALMA GRANDE BEKASI Ahmad Zita; Venny Oktaviany
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.239

This research studies marketing strategies for the increase of house sales at La Palma Grande, PT. Mitragama Intiperkasa according to product, location, price, and promotion with several observations and interviews with related parties. The type of research was qualitative descriptive by selecting some information sourced and direct observation of the location. The result of this research states the product, location, price, and promotion La Palma Grande greatly affect the increase in sales. The result of the observation of the location of La Palma Grande is very strategic, residential locations directly access the main road, near the highway, education facilities, health facilities and hospital, shopping center, industrial area, business, and office areas as well as tourist attractions. In terms of price, the results of interview respondents in La Palma Grande are very affordable for factory employees, civil servants, state-owned enterprises, entrepreneurs, and private employees, starting price from 400 million in 2022.

PENGARUH KUALITAS LAYANAN KENTUCKY FRIED CHICKEN BEKASI TRADE CENTER TERHADAP KEPUASAN KONSUMEN Indra Jaya; Eva Fauziana
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.240

The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables outside this study is 21.8%.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO INFORMA AHMAD YANI BEKASI Nabila Nabila; Jaenudin Jaenudin
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.241

This study aims to analyze the effect of service quality which consists of reliability, assurance, tangibles, empathy, and responsiveness to customer satisfaction at Informa Store, at Ahmad Yani - Bekasi. The research method used is descriptive quantitative. The author collected data in the form of a questionnaire, with a total of 110 respondents using Slovin to determine the sample size. The analytical methods used are descriptive statistical tests, validity tests, data reliability tests, normality tests, heteroscedasticity tests, correlation coefficients, coefficients of determination, simple linear regression tests, and hypothesis tests which are processed using the Statistical Package for Social Sciences (SPSS) version 25 program. Simultaneous test results show that the quality of service (X) which consists of reliability, assurance, physical evidence (tangibles), empathy (empathy), and responsiveness (responsiveness) have a significant effect simultaneously (together). the same) on the customer satisfaction variable with a significance value (P value) of 0.003

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OAI Link

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Contact Name
Eva Fauziana

Contact Email
evafauziana@ibm.ac.id

Phone
+6281280658859

Journal Mail Official
jurnalsmart.ibmb@gmail.com

Editorial Address
Kampus A - Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Mergahayu - Kec. Bekasi Timur 17143

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Kota bekasi,

Jawa barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Eva Fauziana

Contact Email evafauziana@ibm.ac.id

Phone +6281280658859

Journal Mail Official jurnalsmart.ibmb@gmail.com

Editorial Address Kampus A - Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Mergahayu - Kec. Bekasi Timur 17143

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Eva Fauziana

Contact Email
evafauziana@ibm.ac.id

Phone
+6281280658859

Journal Mail Official
jurnalsmart.ibmb@gmail.com

Editorial Address
Kampus A - Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Mergahayu - Kec. Bekasi Timur 17143

Location
Kota bekasi,

Jawa barat

INDONESIA