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Vina Maria Ompusunggu
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INDONESIA
JURNAL REGIONOMIC
Published by Universitas Quality
ISSN : -     EISSN : 26856840     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal regionomic merupakan jurnal tentang kajian penelitian di mana teori atau teknik baru diterapkan dalam kajian kebijakan ekonomi dan bisnis, lingkupnya adalah pemasaran, SDM, bisnis, ekonomi pembangunan, ekonomi mikro dan makro
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 2, No 2 (2020): VOL 2 NO 2" : 7 Documents clear
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KERJA PEGAWAI KANTOR CAMAT TIGANDERKET KABUPATEN KARO Ingan Ukur Br Sitepu; Menanti Sembiring
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

This research was conducted to find out and analyze the factors that affect job satisfaction, employees of the Tiganderket Sub-District Head office in Karo District. In this study, the population was 32 employees of the Tiganderket sub-district office in Karo District. The population and sample in this study were all employees of the Tiganderket Sub-District Office of Karo Regency, amounting to 32 respondents. To see the factors that affect the job satisfaction of Tiganderket sub-district office employees, four indicators are the measure of work, colleagues, leadership, career planning, data collection methods in this studied using the questionnaire method. The instruments that were compiled were then tested for validity using statistical formulas. The analysis uses descriptive percentages and multiple regression analysis which have been tested beforehand with the classic assumption test in the form of normality, multicollinearity, and heteroscedasticity. Based on the results of multiple regression analysis the equation is Y = 4.094 + 0.323 X1 + 0.335 X2 + 0.202 X3 + 0.021 X4 + e. Test the significance of the regression equation using the F test, based on the calculation results obtained Fcount = 13.662 with a probability of 0,000 <0.05. The magnitude of the effect of work, coworkers, leadership, and career planning on job satisfaction simultaneously was 59.1%. The results of the study conclusions, in general, the factors that affect job satisfaction at the Tiganderket Sub-District Office of Karo District, there are effects of work, colleagues, leadership, and career planning on job satisfaction simultaneously while partially not all variables affect job satisfaction. Suggestions that can be given are that agencies should continue to explore the potential of their employees and improve performance standards.
ANALISIS PERILAKU KONSUMEN TERHADAP KEPUASAN MEMILIH PRODUK ORIFLAME PADA PT. ORINDO ALAM AYU CABANG MEDAN (ORIFLAME) Vina Maria Ompusunggu; Rikawati Ginting Munthe
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

Consumer behavior is part of human-related marketing management. Consumer behavior is not the same and changes all the time, so consumer behavior in choosing satisfaction must be studied continuously. Therefore, the researcher wants to learn about the consumer behavior of Oriflame, which is a cosmetics company that offers different types of cosmetics with high quality and natural. Oriflame is a cosmetics company that offers high-quality natural cosmetics and skin care products through a network of independent sales forces that is different from the retail system in general.This study aims to determine consumer behavior in satisfaction in choosing cosmetic products at PT Orindo Alam Ayu (Oriflame) Medan Branch. This study uses a descriptive research method with a qualitative approach. Data collection and determining the level of development are carried out by means of collecting data by means of questionnaires, interviews, observation and documentation. The data analysis technique used is descriptive qualitative by going through several processes such as data verification, data reduction, data presentation, and drawing conclusions. The results showed that the informants felt satisfaction in using Oriflame products as much as 66.7% and would recommend to other parties to choose Oriflame products as both beauty products and health products as much as 67.6%. Consumer behavior towards satisfaction in choosing oriflame products at PT. Orindo Alam Ayu Branch Medan is influenced by four factors, namely (1) social factors, (2) personal factors, (3) psychological factors and (4) cultural factors.
PENGARUH PANDEMI VIRUS CORONA (COVID-19) TERHADAP PENDAPATAN PEDAGANG SAYUR DAN BUAH DI PASAR TRADISIONAL “PAJAK PAGI PASAR V” PADANG BULAN Robert Sinaga; Melfrianti Romauli Purba
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

The object of this research was to determine the pandemic Covid-19 impact on the income of fruits and vegetables traders in the Traditional Market “Pajak Pagi Pasar V Padang Bulan Medan. The research was conducted using qualitative descriptive analysis methods by describing and interpreting data as well as the conditions or phenomena. From the research that has been carried out, it had been obtained that the responden continue their business in the market during the pandemic, even the number of buyers and incomehad decrease more than 50%. Factor that made traders continue doing business was the awareness and struggle to meet the needs of daily life. Meanwhile the inhibitng factors are the reduction in the number of buyers, income that had been decreased about more than 50% and worries about being exposed to the virus.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PERHUBUNGAN KABUPATEN KARO Benni Purba; Menanti Sembiring
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

Human resoucers play a very important role in on organization because human resourcesare the main generator of all activities of organization. The survival of the organization is largely determined by human resources who have good work discipline. This study aims to determine the effect of work discipline on employee performance at the Karo District Transportation Department. The sampling technique in this study using a total sample where the entire population in this study was used as a sample, namely a number of 51 people. Primary data were collected through a questionnaire. The analytical method used is simple linear regression analysis. To test the proposed hypothesis, the t test and the coefficient of determination test. The results showed that the work discipline variable had a significant effect on the performance of the employees of the Karo Regency Transportation Department. The results of simple linear regression analysis obtained regression equation Y = 11,261 + 0,803X + e. The coefficient of determination obtained is 0.496 or 49.60%, the performance of the Karo District Transportation Department employees is influenced by work discipline.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK UMKM DENGAN TAX AMNESTY SEBAGAI PEMODERASI Yunita Eriyanti Pakpahan; Eni Duwita Sigalingging
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

The role of SMEs as an economic driver of 60% for the country of Indonesia today. Therefore the government has provided tax breaks to help SMEs continue to grow. But there are still many SMEs that have not complied to fulfill their obligations. The tax relief in the form of a reduction in tax rates and the tax amnesty program is expected to be able to encourage taxpayer compliance aim of the research was to find out, analyze, and prove empirically service quality, understanding of taxation regulation, taxation socialization, and sanction on small and medium-sized enterprises (SMEs) taxpayer compliance and tax amnesty as moderating in KPP Medan Polonia using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. The population of this research is small and medium-sized enterprises taxpayer and participated in the tax amnesty program at KPP Polonia Medan (tax office) totaling 5.718. The sampling technique chosen was accidental sampling with solving formula obtained 98 samples. Results of path coefficient analysis showed that service quality, understanding of taxation regulation and taxation socialization influences SMEs taxpayers’ compliance and sanction doesn’t influence on SMEs taxpayers’ compliance. Tax amnesty as a moderating variable has an influence on understanding of taxation regulation and taxation socialization with taxpayer compliance but can’t moderate the effect of service quality and sanction with SMEs taxpayers’ compliance.
STRATEGI PEMASARAN JASA HOTEL SINABUNG BERASTAGI Conie Nopinda Br Sitepu
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

This research was conducted at Sinabung Berastagi Hotel, located in Kolam Renang Street, 1 Gundaling, Berastagi District, Karo Regency, North Sumatera, 22156. This research aims to find out and to analyze the SWOT Marketing Strategy Services in Sinabung Berastagi Hotel appropriately. In this research the sample used is Random Sampling, a Random Sampling Technique. The respondents were 45 employees. The type of research used is descriptive qualitative research. Descriptive qualitative research is a research that is described in words according to the opinion of the respondent, transparently, in accordance with the question of the researcher, and from the answers will be analyzed and concluded through SWOT Analysis. The results of the research that have been done show that the results of the IFAS matrix has an amount of 3.02 and the EFAS matrix has an amount of 2.70, the strategy used is already good because the parameter of grading 4.00 (very important) up to 1.00 (not important). However, Sinabung Beratagi Hotel still has shortcomings that must be corrected by using an aggressive strategy by maintaining existing the strengths and oppurtunities and using SO and WO strategies so that the company can run well and has progress.
PERILAKU PETANI DALAM MENGHADAPI FLUKTUASI HARGA USAHATANI DI TENGAH PANDEMI CORONA VIRUS COVID 19 DI KABUPATEN DAIRI Roida Ervina Sinaga; Sumatera Tarigan
JURNAL REGIONOMIC Vol 2, No 2 (2020): VOL 2 NO 2
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Abstract

The aim of this study is to analyze the behavior of farmers in dealing with price fluctuations in situation of covid-19. This method used is qualitative in which this study intends to describe and interpret a condition. This research location was carried out purposively in several village in Sidikalang district of Dairi regency. Data collected through interviews with several questionnaires.The result obtained include among others the area of land worked, age of farmers, number of dependent of farmers per month, level of education, commodity price, fertilizer prices and performance during the pandemic..Based on the research results that have been explained, the researcher concludes that the price of commodities during the pandemic has decreased, although the performance of the farmers remains.

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