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Management Research and Behavior Journal
Published by Universitas Malikussaleh
ISSN : -     EISSN : 27983617     DOI : http://dx.doi.org/10.29103/mrbj
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Management Research and Behavior Journal (MRBJ) E-ISSN 2798-3617 is an international scholarly journal devoted in publishing papers using multidisciplinary approaches in management with a strong emphasis on business, human resources, finance and behaviour. Management Research and Behaviour Journal (MRBJ) aimed to provide research articles in order to have a significant implication on the world of management studies and to bridge the gap between theory and practice in management research. It is a two annual journal published and all articles submitted are in English. Our uniqueness focus on the impact of ever-changing world towards the society based on our niche area of research. Management Research and Behavior Journal (MRBJ) follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. The journal intends to serve as an outlet with strong theoretical and empirical research and the papers submitted to MRBJ should not have been published or be under consideration for publication elsewhere. Management Research and Behavior Journal (MRBJ) published periodically two times annually (June and December) by Department of Management, Universitas Malikussaleh, Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 5 Documents
 1 
Search results for , issue "Vol 1, No 2 (2021)" : 5 Documents clear
Analysis of Financial Ratio Determinants for Increasing Operating Profit in MSMEs Service Sector: an Empirical Case Study from Barber Shop Business in Indonesia Muammar Khadafi; Marzuki Marzuki; Chairil Akhyar; Chalirafi Chalirafi; Fuadi Fuadi; Irada Sinta; Rico Nur Ilham
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.5090

Abstract

This study aims to analyze the Financial Ratios of MSMEs in the haircut service sector at Raden The Barber Banda Aceh from 2015-2019. The data analysis method used in this study uses Profitability Ratios, Liquidity Ratios, Solvency Ratios and Activity Ratios to assess Financial Performance, in accordance with the regulations stipulated by the Decree of the Minister of Small and Medium Enterprises of the Republic of Indonesia No. 06/Per/M.KUKM/V/2006. From the results of data analysis, it can be seen that the Profitability Ratio of Raden The Barber Banda Aceh from 2015-2019 can be said to be good, with indicators of GPM (99.35%), NPM (56.78%) and ROA (18.26%), with an overall indicator has a value greater than 10%. The results of the analysis of the Liquidity Ratio of Raden The Barber Banda Aceh from 2015-2019 can be said to be good, with the QR (622.97%) and CR (695.41%) indicators with overall indicators having values greater than 200%. Furthermore, the results of the Solvency Ratio analysis of Raden The Barber Banda Aceh from 2015-2019 can be said to be good, with the DAR indicator (1.45%) which has a value less than 40%. Finally, the results of the analysis of Raden The Barber Banda Aceh's Activity Ratio from 2015-2019 can be said to be good, with indicators of TATO (32.11%) and RTO (15.13%), with overall indicators having values greater than 10%.
Cloud Kitchen: Strategy for Indonesian Culinary Business (SMEs) Growth During and Post Pandemic Era Helen Dian Fridayani; Muhammad Iqbal; Muhammad Eko Atmojo
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.5128

Abstract

This study aims to examine cloud kitchens that are widely applied in the world which can be a strategy for developing the culinary business in Indonesia, especially during and post the COVID-19 pandemic. Cloud kitchens are often referred to as satellite kitchens or ghost kitchens. Cloud kitchen is a restaurant with a concept that only offers delivery services and does not provide on-site dining facilities. The method used in this research is literature review of several documents, regulations, and journals, both print and online media which are reduced to a research data that can be presented scientifically. The result is that the cloud kitchen is one of the promising businesses during a pandemic and can be developed after a pandemic. Several delivery services such as Gojek and GoFood in collaboration with the Rebel Food company have succeeded in opening several cloud kitchen locations in Indonesia, especially big cities such as Jakarta, Bandung and Surabaya. As a result, the could kitchen can help SMEs in running a business in the culinary field more effectively and efficiently. However, the problems that arise in some areas, especially marginalized and remote areas are still not reachable, this is certainly a challenge with GoFood and also the government to expand the location to reach many SMEs in Indonesia. This research is expected to contribute to the development of economics as a strategy for community economic recovery.
Model Sinergilitas through Triple Helix Competitive Advantage Of SMEs In Samosir Nurafrina Siregar; Irawan Irawan
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.5682

Abstract

This research aims to find out the effect of the synergy model of Triple Helix on Competitive Advantage. This research uses the SEM-Partial Least Square (PLS) approach, which is a component-based or variant-based structural equation model. Hypothesis testing is done using the Bootstrap method with a minimum number of bootstraps as much as 217. The results of this study prove that Academic Collaboration has a positive and significant effect on Competitive Advantage which proves the hypothesis is accepted. This means that the better academic collaboration that can be implemented, the higher the creation of Competitive Advantage. The test results provide empirical evidence that Industry Collaboration had a positive and insignificant effect on Competitive Advantage which proved the hypothesis was rejected. Surely these findings show how Industry Collaboration cannot affect Competitive Advantage so SMEs are expected to evaluate better Industry Collaboration. The test results provide empirical evidence that Government Collaboration has a positive and significant effect on Competitive Advantage which proves the hypothesis is accepted. Surely these findings show how Government Collaboration can affect Competitive Advantage so that SMEs are expected to be able to take advantage of support from the government so that Competitive Advantage can be improved. 
Millennial Generation and Smartphone Purchase Intention Yuli Asbar; Sapna Biby; Razif Razif; Widyana Verawaty Siregar
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.6379

Abstract

Smartphones are the most popular in use among the younger generation, with 81% of young people having their own phones. Smartphone technology, with its high functionality, certainly change the behavior of people, especially young adults as the frequent use of smartphones at this time. From the findings of young adult behavior change and the increasingly competitive issues between brands of smartphones, this research will identify the intentions of purchasing their smartphones. From the results of the above research can be concluded that the purchase of consumer influenced by brand image. The higher status of brand image, the more purchase intentions there are. The correlation between product knowledge and purchase intentions is known that consumer purchase intentions are influenced by the amount of product knowledge. Perceived of price as a moderator, from the statistical results can be concluded that when consumers buy better (high) on the suitability of prices to the products with higher brand image. Meanwhile, price conformity does not contribute to the correlation between product knowledge and buyer intentions.
The Distribution Pattern And Marketing Efficiency Of Robusta Coffee At Tanggamus Regency Apip Gunaldi Dalimunthe
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.5802

Abstract

Coffee is one of the plantation comodities in Indonesia which has important economic value as a source of income for the country. Marketing is one of the most essential sub-systems to ensure the successfulness in agriculture. This research aims to know the pattern of marketing channels of robusta coffee and make analysis of efficiency level of robusta coffee marketing at Tanggamus Regency. The main problem in this research is the formed marketing channels will affect the final price of a robusta coffee product in the market. The method used in this research was descriptive analysis using snowball sampling technique with 68 farmers and 4 traders as respondents. The analaysis of marketing margin was used to know the gap of selling price in the level of producers and the selling price in the level of consumers. Farmer’s share was used to know the price for farmers. The result of this research shows that there are 3 patterns of marketing channel, they are: (1) Farmers to big collective traders to exporters, (2) Farmers to big traders to exporters, (3) Farmers to small collective traders to big traders to exporters. The efficient marketing channel is in the first channel because it has the smallest marketing margin whose margin is Rp. 1.520/Kg and the highest farmer’s share which reaches 93,42%.

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