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Pelliyezer Karo Karo
Contact Email
pelliyezer@poltekpar-palembang.ac.id
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+628126000090
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hotspot@poltekpar-palembang.ac.id
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Jalan Sapta Pesona No. 10, Komplek Jakabaring Sports City, Palembang
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Kota palembang,
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INDONESIA
Journal Hotspot (jh)
Published by Politeknik Pariwisata Palembang
ISSN : -     EISSN : 27765237     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Environmental Science Social Sciences
Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism Development, (2) Community-based Tourism, (3) Nature-based Tourism, (4) Creative Tourism, (5) Tourism Marketing, (6) Smart Tourism, (7) Gastronomy. Destination: (1) Policy for Destination Planning, (2) Tour Industry, (3) Hospitality, (4) Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): October" : 4 Documents clear
The Implementation of CHSE Program at Sibayak Berastagi Hotel to Increase Guest Trust Liyushiana; Chafizah; Sinuraya, Citra; Sibarani, Esra; Dizastra, Roel
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

CHSE certification is one of the strategic policies set nationally by the Ministry of Tourism and Creative Economy. One of the hotels that has been certified CHSE is Hotel Sibayak Berastagi. The various dynamics after this hotel has obtained CHSE certification need to be considered, for example how the hotel adopts the latest rules in accordance with CHSE policies. The big question is how the hotel will go further in implementing CHSE regarding the existing environmental conditions around it. So the purpose of this study is to analyze the steps for implementing CHSE including seeing how the adoption of related policies and environmental conditions; as well as to analyze the challenges and solutions made by the hotel in implementing CHSE. The method used is qualitative with an interactive approach, where data collection is carried out by observation and interviews with hotel management. The results showed that Hotel Sibayak Berastagi has consistently implemented CHSE and is adaptive to new rules in the application of health protocols. Even in terms of security, Hotel Sibayak Berastagi is also active in informing about the status of the Sinabung volcano through its website. Some of the challenges faced are ensuring employee discipline in the use of PPE and awareness of guests to use masks at this time. Various alternative solutions are offered, starting from improving the mechanism, providing quality PPE for employees to offering free masks for guests of the Sibayak Berastagi Hotel so that they are disciplined in maintaining health protocols.                                                                                              
The Influence of E-Marketing and Competitive Environment on Marketing Performance of MSME Products (Case Study of Product of Cireng as MSMEs in Jakarta) Hulu, Meitolo; Yunior San, Axel; Michelle
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to analyze the effect of e-marketing and competitive environment on marketing performance. In this study using a quantitative approach with purposive sampling technique. The number of samples selected was based on the capacity as a Cireng product business actor who experienced the sales process directly, and competition in marketing Cireng. The number of samples selected is thirty people who are Cireng business actors in Jakarta. The results show that e-marketing has a positive and significant effect of 21,3 % on marketing performance. Likewise, the competitive environment variable which has a positive and significant effect of 61,9 on marketing performance. Cireng business actors as a product of MSMEs need to pay attention to the competition that occurs around their business, in addition to increasing marketing on social media so that consumers can know and have more confidence in quality Cireng products.
TIKTOK CONTENT PATTERN: CONTENT SIMILARITY AS A STEP TO INCREASE THE ATTRACTIVENESS VISITS TOURIST DESTINATIONS Kurniawan, Ahmad; Romizal, Alba; Djohan, Muhammad Iqbal
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

This research on “TikTok Content Pattern: Content similarity as a step to increase the attractiveness visits tourist destinations” aims to understand and analyze the visual content patterns used by influencers on TikTok in the context of promoting nature tourism destinations. The main focus of the research is on five major themes, namely Visual Aesthetics, Visual Storytelling, Visual of Nature Awesome Beauty, Visual Interaction, and Visual Branding and Identity. Through a thematic analysis approach, this research delves deeper into the key elements contained within each theme, including how visual aesthetics create appeal, how visual storytelling builds a strong narrative, and how visual elements can motivate TikTok users to explore natural tourism destinations. The results of this study provide insight into effective strategies for using visual elements on the TikTok platform to increase user engagement and promote natural tourism destinations. The practical implications of this research can provide valuable guidelines for tourism and marketing practitioners to optimally utilize TikTok's potential to increase the attractiveness of customer visits to natural tourism destinations.
ANALYSIS OF COMMUNITY INVOLVEMENT IN ECOTOURISM DEVELOPMENT PLANNING FOR MOUNT GEULIS SUMEDANG, WEST JAVA. Lazuardina, Annisa
Journal Hotspot Vol. 2 No. 2 (2024): October
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to identify and analyze the model of involvement that can be realized by the community in managing the potential of the surrounding environment to be used as a tourist area. This study uses a qualitative approach, the population in this study are 8 (eight) villages around Mount Geulis, Sumedang, West Java. The tourism sector at this time continues to grow, one of which is nature-based tourism. Conventional tourism development carried out on natural tourist attractions certainly has a negative impact, especially on the surrounding environment both physically, culturally, and the community's economy. In an effort to minimize the negative impacts that may arise due to the development, a concept is needed that plans development to prioritize sustainability and environmental insight. One concept that can be used in running sustainable tourism is ecotourism. Various potentials found in this research can be packaged in an environmentally friendly tour. Various kinds of local wisdom that have been implemented and running need to be further improved so that they lead to improving regional welfare. The potential of human resources in each village around Mount Geulis has enough potential that can be developed as an area that can support the presence of ecotourism at Mount Geulis. This research uses descriptive qualitative methods by conducting in-depth interviews. This research will also find potential that may not have been realized by the government and local residents to be developed as tourism potential. The results of this research are a description of the main tasks and functions that already exist, which can be utilized as much as possible to support the existence of the Mount Geulis Geulis Tourism Area.

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