cover
Contact Name
Pelliyezer Karo Karo
Contact Email
pelliyezer@poltekpar-palembang.ac.id
Phone
+628126000090
Journal Mail Official
hotspot@poltekpar-palembang.ac.id
Editorial Address
Jalan Sapta Pesona No. 10, Komplek Jakabaring Sports City, Palembang
Location
Kota palembang,
Sumatera selatan
INDONESIA
Journal Hotspot (jh)
ISSN : -     EISSN : 27765237     DOI : -
Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism Development, (2) Community-based Tourism, (3) Nature-based Tourism, (4) Creative Tourism, (5) Tourism Marketing, (6) Smart Tourism, (7) Gastronomy. Destination: (1) Policy for Destination Planning, (2) Tour Industry, (3) Hospitality, (4) Destination Policy and Training
Articles 4 Documents
Search results for , issue "Vol. 3 No. 2 (2025): December" : 4 Documents clear
DEVELOPMENT STRATEGY FOR SATE MARANGGI GASTRONOMY TOURISM IN PURWAKARTA REGENCY Putra Hanifan Graha; Fanji Lesmana; Silvia Septiyani Koswara; Indah Kesuma Wardani Gafar
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

Gastronomy tourism is a sector with significant potential for enhancing tourist attraction and empowering the local economy. Sate Maranggi, a distinctive culinary dish from Purwakarta Regency, possesses unique cultural value and taste, making it a potential icon for gastronomy tourism. This research aims to examine the development strategy for Sate Maranggi gastronomy tourism, focusing on aspects of product quality, business actor empowerment, promotion, and multi-stakeholder collaboration. The research method uses a qualitative approach with data collection through in-depth interviews, field observations, and documentary studies. The research results indicate that the development of Sate Maranggi culinary tourism requires synergy between improving product quality, human resource training, digital marketing innovation, and support from government policies. This study concludes that an integrated strategy can enhance the competitiveness and sustainability of Sate Maranggi gastronomy tourism in Purwakarta.
REDESIGN OF WET CAKE PACKAGING BASED ON INTELLIGENT PACKAGING AS A SPECIAL SOUVENIRPALEMBANG: CASE STUDY OF BR CAKE SHOP Melati Pratama
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

BR is a cake shop in Palembang city that produces wet cakes, where wet cakes have a short shelf life so it is necessary to re-design the packaging. The purpose of this research is to identify kansei elements for packaging design, redesign packaging based on intelligent packaging and test consumer references to redesign. The method used is a quantitative approach with two stages, namely by distributing questionnaires to 67 respondents in stage 1 and 50 respondents in stage 2. The results show that interesting kansei elements for packaging design are attractive colors, distinctive designs, thick packaging materials, easy to read and provide expiration information. Packaging label redesign results based on kansei elements. Design 1 has the most preference with the highest score compared to other designs. Respondents gave higher ratings to Design 1 in terms of packaging label color (3.89), distinctive design (3.95), font (4.28) and expiration information (3.72).
VENUE LOCATION MATTERS: ITS IMPACT ON MUSIC CONCERT ATTENDANCE AT THE PALEMBANG SPORT AND CONVENTION CENTER Zahwa Humaira; Wisanggeni Agus Priyanto; Mulkan Setiawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

This study aims to examine the influence of event venue location selection on visitors’ decisions to attend music concert events at the PSCC venue. The research employed a quantitative method with purposive sampling as the sampling technique. A total of 100 respondents were selected as the sample, consisting of visitors who had attended music concert events previously held at the PSCC venue. The sample size was determined based on Likert scale calculations as a representative portion of the population. Data were collected through questionnaires that had been tested for validity and reliability, followed by classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of the analysis show that the selection of event venue location has an influence of 41.5% on visitors’ decisions to attend music concert events at the PSCC venue.
BEYOND DIRECTIONS: HOW TOUR GUIDES SHAPE CULTURAL INTERPRETATION AND VISITOR ENGAGEMENT AT CULINARY FESTIVALS Debi Rusmiati; Ahmad Kurniawan
Journal Hotspot Vol. 3 No. 2 (2025): December
Publisher : Politeknik Pariwisata Palembang

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Abstract

Culinary festivals have increasingly emerged as important platforms for cultural tourism, offering visitors opportunities to engage with local heritage through food-based experiences. However, limited attention has been given to the role of tour guides in shaping cultural interpretation and visitor engagement within culinary festival settings. This study aims to examine how tour guides influence visitors’ cultural understanding and engagement at the Festival Kuliner Legendaris Jakarta. Adopting a qualitative case study approach, data were collected through in-depth semi-structured interviews, participant observation, and document analysis involving tour guides, festival visitors, and event organizers. The data were analyzed using thematic analysis to identify patterns related to guiding practices and visitor experiences. The findings reveal that tour guides play a significant role as cultural interpreters, storytellers, and experience curators by contextualizing local culinary heritage through interpretive narratives and interactive communication. These practices enhance visitors’ cultural appreciation, emotional connection, and overall engagement with the festival experience. This study contributes to tourism and event management literature by extending the understanding of tour guides’ roles in culinary festival contexts and provides practical insights for festival organizers and destination managers in designing culturally meaningful and engaging culinary tourism experiences.

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