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Proceedings International Conference of Graduate School on Sustainability
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 27211398     DOI : -
Core Subject : Economy, Humanities, Science, Education, Social, Engineering,
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences
This journal is a collection of papers from the international conference results. The international conference organized by the University of Merdeka Malang this time focused on sustainable innovations by encouraging an interdisciplinary approach from the perspectives of public policy, economics, law, and technology. Indeed,bringing together opposing viewpoints for a discussion or debate is not always easy. However, bringing diverse viewpoints together at an international conference is necessary to facilitate the interplay of thoughts and experiences in an atmosphere conducive to the interchange of the finest ideas and concepts.
Arjuna Subject : Umum - Umum
Articles 81 Documents
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Desktop-Based AHP Application Development for SMEs Promotion Media Decision Support System
International Conference of Graduate School on Sustainability (ICGSS) 6th INTERNATIONAL CONFERENCE OF GRADUATE SCHOOL ON SUSTAINABILITY (ICGSS) 2021
Publisher : International Conference of Graduate School on Sustainability (ICGSS)

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Abstract

Promotion media is an important part of product marketing in SMEs. Promotions are carried out to increase product sales volume from the target set by SMEs. SMEs in promoting using social media, print media, television, search engines, and product collaboration. For promotion to be more efficient, it is necessary to know the most effective promotional media. One of the decision support methods that can be used to overcome these problems is the Analytic Hierarchy Process (AHP) method. The data was obtained from the distribution of questionnaires from related SMEs. The AHP for SMEs application is a desktop-based application with a Windows operating system. This application was developed using Visual Basic programming language with MySQL database. The AHP SMEs application can be installed on laptop/pc devices with 32-bit or 64-bit Windows operating systems. The AHP SMEs application focuses on completing alternative choices of promotional media based on criteria that have been determined by the user. While the method in completing the alternative choice uses the Analytic Hierarchy Process (AHP). The results of this study indicate that the first promotion media is social media, then product collaboration, search engines, television, and the last is print media.

Page 9 of 9 | Total Record : 81

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