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Applied Business and Administration Journal
Published by PT Ebiz Prima Nusa
ISSN : -     EISSN : 28280040     DOI : -
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
Applied Business & Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business & Administration Journal aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 1 No. 2 (2022): Applied Business" : 11 Documents clear
Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan Yasmine Sekarkinasih Hardiana; Tangguh Dwi Pramono
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

This article provides information on implementing CRM to increase customer loyalty. The use of CRM and its tools are useful to make it easier for business actors to continue to reach every customer, improve customer relationships and maintain customer relationships. The importance of using CRM and its tools is that business actors can continue to provide the latest innovations, improve services and continue to establish good relationships with customers in order to create customer loyalty. Customer loyalty is important for the survival of a business, with loyalty with them making regular purchases, recommending products or services offered by the company can help companies to continue to survive in the long term and have strong customers.
Implementasi Sistem Informasi Sumber Daya Manusia dan Manfaatnya Bagi Organisasi Muhamad Dzakir Jibral Raflian
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

The development and use of information management systems (MIS) is a modern phenomenon concerned with the proper use of information which will lead to better planning, better decision making, and better results. In a company or organization there are various benefits of an information system if we use it properly. The role of a management that demands the deployment and use of an efficient resource to achieve a goal. And so will encourage the management function by receiving more information. quick and precise. So trying to find the effect of the application of Human Resources Information Systems towards time efficiency, cost efficiency, information quality, and managerial satisfaction.
KEGUNAAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Tita Rachmawati
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction to customers. In this article, what we will find out is about the influence of CRM in maintaining and providing satisfaction to customers. In addition, CRM can also help companies increase market share, productivity, and superior employee morale by increasing customer knowledge and also higher customer satisfaction to increase customer loyalty. As a provider of satisfaction, companies will also have clearer information about who their customers are, what their needs are, and what will make them more satisfied.
Human Resource Information System Solusi Pelaksanaan Rekrutmen Digital Untuk Mendukung Green Business Tiara Anggraeni
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

Year by year, the number of job applicants is increasing even in 2030 Indonesia is estimated to experience a demographic bonus so that the level of demand for job vacancies will be a matter of concern because of the high productive age group. This is closely related to the organization of recruitment, the company should be able to see the opportunities and threats that will come because of the high number of applicants. Currently, the recruitment system is one of the activities that incur the biggest costs of resource management schemes. In addition, the recruitment system by collecting the files of prospective applicants is also an environmental issue because with the traditional system, prospective applicants must submit their applications and become a pile of paper in the company and produce carbon during the transportation process for sending application files. Therefore, companies must start to become aware of and switch to a digital and automated resource management system so that applicants and HRD can share information easily with each other regarding recruitment and applicant data can be stored in one centralized system so that there are no more piles of paper or paperwork. carbon from file delivery transport. That way, the company's goals can be achieved effectively and efficiently. In addition, the higher goal is to be able to realize a green business to save the environment. The required human resource management system is called the Human resource information system. Seeing the importance of implementing digital recruitment to realize a green business, this research was prepared with the aim of knowing the process of the Human resource information system to be a solution in implementing digital recruitment so as to support the implementation of Green business. This study uses qualitative methods and literature review. The results show that the Human resource information system can be a digital solution for implementing digital recruitment to support Green business because the Human resource information system can be integrated and collect data centrally and is able to reduce paper waste and transportation carbon.
Efisiensi Persediaan dan Distribusi Melalui Integrasi Supply Chain Management Mohamad Ridwan; Mohammad Rizal Gaffar
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

Digital transformation requires companies to be able to meet consumer demands responsively. Customer satisfaction can be achieved if the company can provide appropriate products when there is demand. From this, it can be seen that inventory and distribution play an important role in the company, especially manufacturing companies. Therefore, the company must be able to ensure that the inventory and distribution carried out by the company is optimal, or in other words, the company must be able to ensure that there is no shortage or excess inventory and ensure that the product reaches the consumer at the right location, cost, and time. To get stock and distribution run optimally, companies need to manage product flow from upstream, namely the producers of raw materials to downstream, namely end users. Product management can be maximized by integrating supply chain management. By integrating supply chain management, companies will be able to view, calculate and monitor inventory in the warehouse. The benefits that will be obtained by the company through the integration of supply chain management include the company being able to optimize the amount of inventory, delivery, cut costs, and improve services so that customer satisfaction can be met. Through this article, the researcher seeks to see how the integration of supply chain management can improve the efficiency of inventory and product distribution of a company. In this article, the researcher will use a literature study approach to review the efficiency of supply chain management integration in a company.
Customer Relationship Management, Sebuah Bentuk Komunikasi Perusahaan untuk Menjaga Kelestarian Pelanggan Mikhael Oktophilus
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

The complexity of customer needs or desires makes companies increasingly motivated to provide the best products/services by adjusting the characteristics of the customers themselves. The pattern of service to customers has shifted, which initially considered the customer as a buyer in a transactional relationship, now it has shifted slightly to a more positive one, namely that the customer is a long-term asset for the company's sustainability. With the implementation of Customer Relationship Management, companies have full awareness to build relationships with them, in order to streamline and streamline the company's funds, energy, and time. Customer information is obtained from the data they provide to the company, ranging from general to private. The rest of the use of Customer Relationship Management still boils down to the company's ability to translate customer persona information, and make decisions on that information. Feedback given by customers on what they feel is very valuable to the company, and with an awareness of renewal, it is appropriate for the company to respond to complaints or feedback given from the customer's point of view.
Studi Literatur: Investigasi Kebutuhan dan Urgensi Penggunaan HRIS pada UMKM dan Startup di Indonesia Iklima Farhani
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

Background: Today, both large-scale businesses as well as SMEs and startups are required to utilize technology as optimally as possible to increase operational effectiveness and support marketing. One form of using technology in business operations is the use of management information systems. Human resource Information System (HRIS) is one of the most widely used management information systems. HRIS is very helpful in simplifying employee management which is quite complicated if done manually and in the end is expected to increase company productivity. Objective: Therefore, this literatur aims to determine whether the use of HRIS in SMEs and startups is really necessary or not. Method: The research method used is a literature study approach that summarized articles obtained from Google Scholar, Research Gate, trusted official online news channels, and other search engines using the keywords "HRIS", "HRIS Pros and Cons", " SMEs”, and “Startups”. Result: Human resource Information System (HRIS) provides many benefits for the company its users. However, it cannot be concluded in aggregate whether SMEs and startups need to use HRIS or not. To determine this, it is necessary to analyze and calculate the conditions behind each SME and startup. Conclusion: The use of HRIS in SMEs and Startups needs to consider many things related to the condition of the company itself. This use may or may not be necessary.
Human Resource Information System: Fungsi, Peran, Manfaat, dan Penerapan pada WordPress Hasna Nurfitriani Fatinah
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

In the era of globalization, information systems have a very important role in the company's activities in order to remain competitive in a competitive market. An information system is a component consisting of humans, technology, information and work procedures that process, store, analyze and disseminate information to achieve a goal. In a company or organization, one of the information systems that has an important role is the information system in the HR department or more commonly known as the Human Resource Information System (HRIS) which is a system used to collect, record, store, analyze and retrieve data related to HR in a company. Data collection can consist of salaries, compensation, leave, employee performance appraisals, employee benefits, pensions and many more. The purpose of this article will be to discuss the function of HRIS, the role of HRIS, and the benefits of HRIS in an organization or company. In addition, we will discuss the implementation of HRIS using a plugin found on WordPress which is easy for anyone to implement.
Penerapan Plugin Customer Relationship Management dalam Pengelolaan Bisnis Dias Perina
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

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Abstract

In a business, one of the most difficult things to do is maintain information about our customers. Therefore, it is necessary to have a strategy to overcome this, one of which is to apply the concept of Customer Relationship Management (CRM) which is a process in managing complete information about consumers in order to optimize customer loyalty. However, it is very easy because to implement it requires training and a large amount of money. Therefore, companies can implement plugins related to CRM in WordPress on their websites because these plugins are quite easy to use for any user. The purpose of this article is to discuss CRM functions, CRM components, CRM stages, benefits of CRM, and CRM plugins that can help users manage their business.
Implementasi Customer Relationship Management pada Platform Bisnis WordPress Ariadna Prosarani
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.56 KB)

Abstract

Along with the times in this era of globalization, business growth and development is getting faster. Lots of new companies are present around the community. In order to continue to survive in business competition, companies must quickly adapt to the current market conditions. Under these conditions, companies can not only rely on the products produced and offered to customers, but also have to build good relationships with all of their customers. Good relationships such as services and products that are in accordance with the needs and desires of consumers will give a feeling of satisfaction to customers. Customer satisfaction will have a positive impact on the company which in turn can maintain the sustainability of the company and increase profits. Current Customer Relationship Management (CRM) programs can be easily managed in businesses that use WordPress as a platform to help run the company. In WordPress, there are many tools (plugins) that can be used as a CRM system in an enterprise. A well-managed CRM will help companies create customer satisfaction. The CRM process is the process by which information about individual customers is turned into customer relationships. Companies with strong and good CRM will make customers more satisfied and loyal to the company. With CRM, companies will have clear information about who their customers are, what customers need, and what can increase customer satisfaction.

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