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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.7454/seam
Core Subject :
The South East Asian Journal of Management (The SEAM) seeks to publish high quality, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operations management, human resource management, business and organization topics that test, extend, or build theory and contribute to management and organization practices in the South East Asia region. The SEAM strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the South East Asia region. The SEAM is an open access journal that is published by Management Research Center, Department of Management, Faculty of Economics and Business, Universitas Indonesia.
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Articles 6 Documents
 1 
Search results for , issue "Vol. 19, No. 1" : 6 Documents clear
Marketing Communications Mix Practices Among Micro and Small-Scale Enterprises Urbiztondo, Marge Ethan A
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: In developing and emerging economies, MSMEs are pivotal in generating income and fostering economic growth. However, in regions like Mindanao Island, Philippines, there are significant challenges to fostering equitable MSME-induced growth. This study delves into practices related to the marketing communications mix among micro and small enterprises in this region. Design/Methodology/Approach: A mixed-methods approach is used, including quantitative analysis of the marketing communications mix practices among MSMEs, as well as qualitative analysis of interviews with micro and small enterprise owners. Research Findings: The study reveals a significant difference between advertising assessments grouped according to years of operations, classification, nature, form of business, and the frequency of marketing communication. It also shows no significant difference in sales promotions, direct marketing, personal selling, and public relations when grouped according to profile. Theoretical Contribution/Originality: In business classification, hybrid businesses are categorised into more than one type of business. Hence, the assessments in this study provide insights into the marketing communications mix practices of hybrid businesses in the context of MSMEs. Managerial Implications in the South East Asian Context: The findings of the study offer valuable insights into the context of MSMEs in Southeast Asia, which can help rural businesses to strategise for sustainability and contribute to developing MSMEs by incorporating modern marketing practices and adapting technologies to enhance engagement and business growth. Research Limitation & Implications: Limitations include the minimal consideration of external factors that influence the adoption of marketing practices, the study scope, and the study's limited study participants, which are businesses operating for more than one year.
The Relationship between Military Training Content, Willingness to Learn and Execute Defence and Security Jobs Ismail, Azman; Mat Deli, Mazzlida; Mohd Zainol, Noor Azmi; Nik Abdullah, Nik Anis Sazwani; Abdul Ghani Azmi, Ilhaamie
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: The study evaluates the mediating role of trainees’ willingness to learn in the relationship between military training content and trainees’ willingness to execute defence and security jobs. Design/Methodology/Approach: A survey method was conducted using a cross-sectional research design to gather 343 self-report questionnaires from Malaysian army personnel. A purposive sampling technique was utilised while the SmartPLS was employed to assess the measurement model and test the structural equation model. Research Findings: The findings of a structural equation modelling test confirmed that the trainees’ willingness to learn is an important mediating variable between military training content and trainees’ willingness to execute defence and security jobs. Theoretical Contribution/Originality: This study reveals that the relationship between military training content and trainees’ willingness to execute defence and security jobs is mediated by the trainees’ willingness to learn. This finding has supported and broadened past studies in Southeast Asia and other countries. Managerial Implication in the South East Asian Context: The findings assist the human resources department in understanding the diverse perspectives regarding the willingness to learn and formulate employee development programs to maintain and enhance the performance of military organisations amid the evolving global defence and security landscape. Research Limitation & Implications: The data were collected from military organisations in a developing country. Thus, this investigation may have an impact on how broadly the results may be applied. Future studies should consider more varied samples.
Navigating Work-Life Balance: The Role of Personality, Burnout, and Technology in Indonesian Educators Badaruddin, Badaruddin; Ibrahim, Ibrahim; Fatmasari, Fatmasari
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Research Aims: This study investigates the impact of personality traits, job demands, and emotional intelligence on work-life balance (WLB) among Indonesian educators, with burnout and boundary management styles serving as mediating factors. Design/Methodology/Approach: This study employed a quantitative research approach, gathering survey data from 295 Indonesian educators. Structural Equation Modelling (SEM) using SmartPLS 4 was conducted to examine direct, indirect, and moderating effects. Research Findings: Conscientiousness positively influences boundary management, while neuroticism has a detrimental effect. Increased job demands contribute to higher burnout levels, which, in turn, negatively impact both work-life balance (WLB) and boundary management. Burnout serves as a mediator in the relationships between job demands, conscientiousness, and neuroticism with WLB, whereas emotional intelligence moderates the impact of job demands on burnout. Theoretical Contribution/Originality: This study expands the Job Demands-Resources (JD-R) model and Boundary Theory by incorporating personality traits, burnout, boundary management, and emotional intelligence, providing a comprehensive framework for understanding work-life balance (WLB) in the education sector. Managerial Implication in the South East Asian Context: Educational institutions should prioritise strategies that enhance educators’ well-being. Measures such as optimised resource allocation, workload adjustments, and the promotion of boundary management practices can mitigate burnout and enhance job satisfaction. These interventions are particularly critical in Southeast Asian education systems, where resource constraints and high job demands pose significant challenges. Research Limitation & Implications: The cross-sectional design of this study restricts causal inferences, and the findings are specific to Indonesian educators, limiting their generalizability to other contexts.
Balancing the Scales: The Role of Work-Life Balance and Technological Support in Enhancing Gig Worker Productivity in Indonesia Parman, Parman; Shafar, Muhammad Uliah; Putri, Deasy Soraya A. Aminartha
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examined the impact of work-life balance (WLB) initiatives on gig worker productivity, focusing on the mediating role of job satisfaction and the moderating effects of gig work characteristics and technological support. Design/Methodology/Approach: PLS-SEM was used in this study to analyse survey data collected from a sample of 400 gig workers engaged in various platforms, including Gojek, Grab, Shopee, and Freelancer.com. The survey instrument comprised structured questions designed to measure key constructs, namely WLB initiatives, technological support, job satisfaction, and employee productivity. Research Findings: WLB initiatives significantly positively impacted employee productivity, with job satisfaction functioning as a key mediating factor in this relationship. Moreover, the effectiveness of WLB initiatives was further amplified under conditions of low work intensity, stable gig roles, and robust technological support. Theoretical Contribution/Originality: By applying the Job Demands-Resources (JD-R) model to the gig economy, this study highlighted the critical role of tailored interventions, specifically the integration of technological tools and effective workload management, in enhancing both productivity and job satisfaction among gig workers. Managerial Implication in the South East Asian Context: The findings underscored the necessity for culturally responsive WLB initiatives and enhanced technological support to address persistent challenges, including job insecurity and inconsistent workloads, within Southeast Asia’s evolving labour market. Research Limitation & Implications: The cross-sectional design of this study limited the ability to draw causal inferences, and the findings may not be fully generalisable beyond the Indonesian context. Future research should employ longitudinal designs and examine diverse cultural settings to refine and validate strategies aimed at promoting sustainable productivity and well-being among gig workers.
Optimizing Operation Processes and Supply Chain Management for Enhanced Service and Product Quality in Quick Service Restaurants Rodriguez, Joel Mark; Reambonanza, Hanna V.; Palallos, Lourdes
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: The research aimed to identify the relationship between operational processes, supply chain management, and their impact on the quality of service and products in Quick Service Restaurants in the Philippines. It addresses a very critical research gap by providing empirical evidence on how these factors collectively influence business performance. Design/Methodology/Approach: A quantitative research design was used – structured questionnaires were administered to 392 QSR employees and managers working in different locations of the Philippines. Data analysis used correlation, regression, and SEM for robustness. Research Findings: The research proved that sound operational management and supply chain practices improved the quality of services and products. Results were drawn and showed integrated strategies and process optimization in the supply chain drive customer satisfaction and business sustainability. Theoretical Contribution/Originality: The research extended earlier literature demonstrating empirical relationships of operational processes and supply chain management with quality outputs in QSRs, addressing a gap in the Southeast Asian business context. Managerial Implication in the South East Asian Context: The results provided strategic direction for QSR managers to undertake technological adoption, supply chain integration, and process improvements to keep up with competition in the hyper-dynamic market of Southeast Asia. Research Limitation & Implications: Future studies may consider longitudinal research designs to analyse long-term effects, mediating roles of technological innovation, and customer feedback mechanisms.
Do Loyalty Programs Actually Build Customer Loyalty? A Service Quality Perspective from Indonesian e-Commerce Kosimwidjaja, Jonathan Farrel; Hadiprawoto, Triana
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the relationship between electronic service quality (e-SERVQUAL), satisfaction and trust, and three indicators of customer loyalty within the context of loyalty programs organised by e-commerce platforms. Design/Methodology/Approach: An empirical approach using purposive sampling was used to generate a population of 326 Indonesian respondents over 18 years old who have used e-commerce loyalty program features such as store credit, points, discount vouchers, cashback vouchers, and free shipping vouchers. Research Findings: Bootstrapped structural equation modelling (SEM) analysis proved that one out of four factors of e-SERVQUAL that apply to e-commerce platforms as a whole do not apply to e-commerce loyalty programs, but the relationships between e-SERVQUAL, satisfaction, trust, and loyalty still stand. Theoretical Contribution/Originality: Measuring e-commerce platform service quality via a specific feature of the platform instead of the platform as a whole shows that perceived quality for e-commerce platform features does not necessarily have the same antecedents as perceived quality for the whole platform. Managerial Implication in the South East Asian Context: When designing loyalty programs for the Indonesian market, Southeast Asian e-commerce platforms should be aware that security, safety and delivering what is promised are more important than the design of the programs (e.g., the visual layout, ease of use, and convenience). Research Limitation & Implications: Customer behavioural data tended to be homogenous for indicators like age and spending amount, not representative of the entire e-commerce landscape in Indonesia; researchers might try quota sampling to alleviate the bias. Alternatively, a longitudinal study can be done to see how different promotions and shopping seasons affect perceived quality.

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