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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 31 Documents
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Search results for , issue "Vol. 5 No. 2 (2024): Juli" : 31 Documents clear
PENGARUH STRES KERJA DAN KONFLIK PERAN TENAGA MEDIS TERHADAP KINERJA PERAWAT WANITA PADA RUMAH SAKIT BHAYANGKARA KOTA BENGKULU Putera, Aniko; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6333

Abstract

This study aims to determine the effect of work stress and role conflict of medical personnel on the performance of female nurses at Bhayangkara Hospital, Bengkulu City. This type of research is a survey research with a quantitative approach, the object of this research is female nurses at Bhayangkara Hospital. The sampling method is non-probability technique, namely the incidental sampling technique. The number of respondents in this study were 44 people. Methods of data collection using a questionnaire. By using analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Testing namely t test and f test. The results of this study can be concluded that the variable Job Stress has a positive effect on nurse performance, Conflict of the Role of Medical Personnel has a positive effect on the Performance of Female Nurses at Bhayangkara Hospital, Bengkulu City. Keywords: Job Stress, Role Conflict, Nurse Performance
PENGARUH SERVIS QUALITY DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN PONDOK MAKAN MW KECAMATAN TUGUMULYO LUBUK LINGGAU Nugroho, Bayu; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6405

Abstract

The research was conducted at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, with the research problem formulation: How is the Influence of Services Quality and Location on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau? The population used in this study was all customers at respondents. The sampling techniques used total sampling based on predetermined criteria, with a total of 150 respondents. Data collection techniques included observation, documentation and questionnaires. The data, once processed, were analyzed using SPSS 24 formulas. Based on the results of the research conducted on the Influence of Services Quality has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values > (6.388 > 1.989) and (sig = 0,000 < 0,050). This means it is rejected and accepted. Location also has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values  > (2.806 > 1.989) and (sig = 0,006 < 0.050). This means it is rejected and accepted. Services Quality 0 and Location 0 together have a significant effect on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evindeced by the F – test showing values > (28.753 > 3.950) and (sig = 0,000 < 0.050). this mean it is rejected and accepted. Based on the correlation coefficient test, the obtained value of R = 0.641 and the determination coefficient = 0.411 have meaning that Service Quality (X1) and Location (X2) contribute an Influence of 0.411 or 47.6% on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, while the remaining -.589 or 58.9% is influenced by other variables not influenced in this study  Keywords: Quality Service, Location, Customer Satisfaction
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN IMPOR PADA TOKO NAYLA BUAH BENGKULU Eriza, Nada; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6406

Abstract

The aim of the research is to determine the effect of discounts and product quality on purchasing decisions for imported fruit at the Nayla Buah Bengkulu shop. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Bengkulu Nayla Fruit Shop and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 9.496 + 0.466 (X1) + 0.414 (X2) is obtained. The research results and hypothesis show that discounts and product quality have a partial or simultaneous positive effect on purchasing decisions. Keywords: Discounts, Product Quality and Purchasing Decisions.
STRATEGI PEMASARAN USAHA HOME INDUSTRY IKAN ASIN DALAM PENINGKATAN EKONOMI KELUARGA MASYARAKAT KELURAHAN MALABERO KOTA BENGKULU Yuliani, Indah; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6407

Abstract

The aim of this research is to analyze the marketing strategy of the salted fish home industry business in improving the family economy of the people of Malabero Village, Bengkulu City. This type of research is a qualitative approach. The location of the research conducted by researchers is located in Malabero Village, Bengkulu City,. Data collection techniques in this research are observation, interviews and documentation. The sample in this research was 17 people in the salted fish home industry business, Malabero Village, Bengkulu City. Based on the research results, it was found that in the product sector, 17 salted fish sellers varied their products by varying the types of fish available, then the salted fish sellers created product characteristics. The price sector is where salted fish sellers are able to compete with other entrepreneurs by selling salted fish at prices according to existing standards or markets. The distribution sector is where salted fish sellers have carried out distribution well and in a planned manner because the distribution reach of selling salted fish is not only within the city but has reached outside the city. In the promotion sector, salted fish sellers already have attractive promotional activities for consumers. Apart from carrying out promotions through verbal communication for people they know, salted fish sellers have also promoted their salted fish through social media, namely Facebook, Tik Tok and WA which can help in the process. promotion. By implementing strategies in the product, price, distribution and promotion sectors, entrepreneurs will increase income thereby improving community welfare.  Keywords: Strategy, Home Industry, Marketing, Economic Improvement
PENGARUH CELEBRITY ENDORSE, BRAND IMAGE DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Putra, Dafriyal Tri; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6408

Abstract

The purpose of this study was to determine the effect of celebrity endorsement, brand image and consumer trust on purchasing decisions (a case study on consumers of Erigo clothes in Kepahiang District. This research uses descriptive research methods with quantitative data analysis. The population in this study was all Erigo clothing consumers in Kepahiang District, totaling 80 respondents. Based on the results of multiple linear regression, the regression equation Y = 6.733 + 0.195 (X1 ) + 0.408 ( X2) + 0.194 (X3) is obtained. The results and hypotheses show that celebrity endorsement shows a value of > (2,114 > 1,991) and (sig = 0.038 <0.050), brand image shows a value of > (6,300 > 1,991) and (sig = 0.000 <0.050), and consumer trust shows a value of > (2.218 > 1.991) and (sig = 0.030 <0.050). The results of the f test show that Fcount > Ftable, namely (55.674 > 3.9603) and (sig α = 0.000 <0.050), Simultaneously Celebrity Endorse, Brand Image and Consumer Trust Have a Significant Influence on Purchasing Decisions. Keywords: Celebrity Endorsement, Brand Image, Consumer Trust and Purchasing Decisions
PENGARUH SISTEM PENGENDALIAN INTERNAL DAN KEJELASAN SASARAN ANGGARAN TERHADAP KINERJA MANAJERIAL DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Wahyudi, Dedy; Putri, Marliya Eka; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6410

Abstract

Manager participation in budget preparation and clarity of budget targets can influence performance with an effective internal control system. Research objectives (1) to determine the effect of the internal control system on managerial performance (2) to determine the effect of clarity of budget targets on managerial performance, (3) to determine the effect of the internal control system and clarity of budget targets on managerial performance. The research was carried out at Perumda Tirta Hidayah, Bengkulu City. Respondents were all 47 managerial people. Data collection used a Google Form questionnaire, shared online via WhatsApp messages. Data analysis uses multiple linear regression models and is processed with SPSS software. The results of the research that has been carried out show that partially the internal control system variables have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Partially, clarity of budget targets has a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Simultaneously, the variables of the internal control system and clarity of budget targets have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City Keywords:     Internal Control System, Clarity of Budget Targets, Managerial Performance
PENGARUH INFLUENCER MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MAHASISWI PRODI MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Erviana, Della; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6411

Abstract

This research aims to determine the influence of influencer marketing and brand awareness on purchasing decisions for scarlett products among management study program students at Muhammadiyah university of Bengkulu either partially or simultaneously. There are several factors that will be discussed in this research including influencer marketing and brand awareness. The object of this research was management students from muhammadiyah university of Bengkulu, totaling 102 people. In this research the author used data collection methods by ibservation and distributing questionnaires. Data analysis techniques in this research use instrument testing, multiple linier regression analysis, hypothesis testing and coefficient of determination analysis. The result show that influencer marketing has a positive effect on purchasing decisions, then brand awareness has a positive affect on purchasing decisions. So, from the results of the research that has been conducted, it can be concluded that influencer marketing and brand awareness have a partial or simultaneous influence on Scarlett purchasing decisions among management study program students at Muhammadiyah university of Bengkulu. Keywords : influencer marketing, brand awareness and purchasing decisions.
PENGARUH CUSTOMER EXPERIENCE, DIGITAL MARKETING DAN FASILITAS WISATA TERHADAP MINAT KUNJUNGAN PADA OBYEK WISATA SUBAN AIR PANAS KABUPATEN REJANG LEBONG. Alfarabi, Dio Zaki; Pribowo, Muhammad Galy Njoman Ari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6433

Abstract

The purpose of this research is to find out whether Customer Experience (X1), Digital Marketing (X2), and Tourist Facilities (X3) influence Visiting Interest (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. The population in this study are students who at Muhammadiyah University of Bengkulu. totaling 180 respondents. The sampling technique used accidental sampling based on predetermined criteria, totaling 180 respondents. The processed data was analyzed using the SPSS 26 formula. Based on the results of research and analysis of the influence of the Customer Experience (X1), Digital Marketing (X2) and Tourist Facilities (X3) variables on interest in visiting the Suban Hot Springs tourist attraction, Rejang Lebong Regency. The following conclusion can be drawn: Customer Experience (X1) has a positive effect on consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Digital Marketing (X2) has a positive effect on consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Tourist Facilities (X3) have a positive effect regarding consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Keywords: Customer Experience, and Digital Marketing of tourist facilities and interest in visiting.
PENGARUH RATING, ULASAN DAN GRATIS ONGKIR TERHADAP MINAT BELI KONSUMEN PADA APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Bengkulu) Kusnadi, Yogi; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6434

Abstract

This study aims to determine the effect of ratings, reviews, and free shipping on consumer buying interest in the Shopee application (case study on students of the University of Muhammadiyah Bengkulu). This type of research uses quantitative research, the population in this study is students of the University of Muhammadiyah Bengkulu with a sample of 140 respondents, using statistics agree-disagree with an interval scale of 1 to 5 measured using the Likert scale. Data analysis techniques use Multiple Linear Regression Analysis, Coefficient of determination (R2), and Hypothesis Test. Rating (X1), Reviews (X2), and Free Shipping (X3) influence Buying Interest (Y), this can be seen in the F test which states the value of F_count>F_table, namely (9.866 > 2.79) and (sig = 0.001 < 0.05), thus it can be concluded that accepted means simultaneously the variables   Rating (X_1), Review  (X_2) and Free Shipping   (X_3)    has a significant influence on Buying Interest (Y). The results of the research conducted that the research conducted in this study show that Rating, Reviews, and Free Shipping affect Buying Interest (Y) in University of Muhammadiyah Bengkulu Students who use the Shopee application. This is intended from the Coefficient of Correlation and Determination that this study has an influence value of R = 0.885 and determination of R  2 = 0.783  where this study there are variables that are not studied are 0.783 or 7.83%. Keywords: Rating, Reviews, Free Shipping, and Buying Interest
PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN TELKOMSEL DI KOTA BENGKULU Ristiyanto, M. Ristiyanto; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6435

Abstract

This research is motivated by the imperative for Telkomsel to continually enchance its innovation and product quality to sustain customer loyalty. The objective of this study is to ascertain the impact the innovation (X1) and product quality (X2) on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The research question addressed is whether innovation and product quality significantly influence customer loyalty among Telkomsel usen in Bengkulu City. The research adopts a quantitative approach, focusing on Telkomsel customers in Bengkulu City as the study population. Based on the findings from the investigation into the influence of innovation and product quality on Telkomsel customers in Bengkulu City, it can be concluded that innovation significantly affects customer loyalty on Telkomsel customers in Bengkulu City, and product quality also has a significant impact on Telkomsel customer loyalty in Bengkulu City. Futhermore, innovation (X1) and product quality (X2) together exert a significant influence on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The Coefficient of Determination Test (R2) yielded a value of 0.303, signifying that innovation (X1) and product quality (X2) contribute an influential proportion of 0.303 or 30.3% to customer loyalty (Y) among Telkomsel customers in Bengkulu City. The remaining 0.697 or 69.7% is influenced by other variables not considered in this study. Keywords: Innovation, Product Quality, Customer Loyalty

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