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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Creative Research Management Journal Journal of Indonesian Management JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains Publikasi Hasil Pengabdian Kepada Masyarakat. The Es Economics and Entrepreneurship Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS PEDAMAS (Pengabdian Kepada Masyarakat)
Herfianti, Meiffa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN (STUDI KASUS PADA KARYAWAN PT. NUSANTARA SURYA SAKTI (NSS) KOTA BENGKULU) Safutra, Effan; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5958

Abstract

Turnover intention is the intention or desire of employees to leave the company where they currently work voluntarily and consciously. Some of the factors that influence turnover intention are job stress and job satisfaction. This study aims to determine the effect of job stress and job satisfaction on turnover intention. This type of research is quantitative research with a descriptive approach. The population of this research is all employees of PT Nusantara Surya Sakti (NSS) Bengkulu City. The number of research samples was 63 people. Data collection was done using a questionnaire. Data analysis techniques using multiple linear regression analysis techniques. The results of data analysis obtained multiple linear regression equations as follows: Y = 23.125 + 0.298 X1 - 0.336 X2. The results of the analysis show that partially job stress has a positive and significant effect on turnover intention (tcount = 5.619 and Sig = 0.000) and job satisfaction has a negative and significant effect on turnover intention (tcount = -6.407 and Sig = 0.000). Simultaneously, there is an effect of job stress and job satisfaction on turnover intention.nIt is recommended to the management of PT. NSS Bengkulu City to be able to reduce the level of turnover intention in employees by reducing the level of job stress and increasing employee job satisfaction. Keywords: Turnover Intention, job stress, job satisfaction
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL ALMAZ PT. WULING MOTOR ARISTA DI KOTA BENGKULU Putra P, Roynaldi; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5978

Abstract

The aim of this research is to find out how the influence of Advertising and Brand Image on the decision to buy a car Almaz PT. Wuling Motor Arista in Bengkulu City. The population used in this study were consumers at Almaz PT. Wuling Motor Arista in Bengkulu City totaled 85 respondents. The sampling technique used total sampling based on predetermined criteria totaling 85 respondents. Observation data collection techniques, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula. The research that has been conducted on the effect of Advertising and Brand Image on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City, it can be concluded as follows: Advertising has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City. Brand Image has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City. Keywords : Advertising, Brand Image, Purchase Decision.
STRATEGI PEMASARAN USAHA HOME INDUSTRY IKAN ASIN DALAM PENINGKATAN EKONOMI KELUARGA MASYARAKAT KELURAHAN MALABERO KOTA BENGKULU Yuliani, Indah; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6407

Abstract

The aim of this research is to analyze the marketing strategy of the salted fish home industry business in improving the family economy of the people of Malabero Village, Bengkulu City. This type of research is a qualitative approach. The location of the research conducted by researchers is located in Malabero Village, Bengkulu City,. Data collection techniques in this research are observation, interviews and documentation. The sample in this research was 17 people in the salted fish home industry business, Malabero Village, Bengkulu City. Based on the research results, it was found that in the product sector, 17 salted fish sellers varied their products by varying the types of fish available, then the salted fish sellers created product characteristics. The price sector is where salted fish sellers are able to compete with other entrepreneurs by selling salted fish at prices according to existing standards or markets. The distribution sector is where salted fish sellers have carried out distribution well and in a planned manner because the distribution reach of selling salted fish is not only within the city but has reached outside the city. In the promotion sector, salted fish sellers already have attractive promotional activities for consumers. Apart from carrying out promotions through verbal communication for people they know, salted fish sellers have also promoted their salted fish through social media, namely Facebook, Tik Tok and WA which can help in the process. promotion. By implementing strategies in the product, price, distribution and promotion sectors, entrepreneurs will increase income thereby improving community welfare.  Keywords: Strategy, Home Industry, Marketing, Economic Improvement
PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN TELKOMSEL DI KOTA BENGKULU Ristiyanto, M. Ristiyanto; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6435

Abstract

This research is motivated by the imperative for Telkomsel to continually enchance its innovation and product quality to sustain customer loyalty. The objective of this study is to ascertain the impact the innovation (X1) and product quality (X2) on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The research question addressed is whether innovation and product quality significantly influence customer loyalty among Telkomsel usen in Bengkulu City. The research adopts a quantitative approach, focusing on Telkomsel customers in Bengkulu City as the study population. Based on the findings from the investigation into the influence of innovation and product quality on Telkomsel customers in Bengkulu City, it can be concluded that innovation significantly affects customer loyalty on Telkomsel customers in Bengkulu City, and product quality also has a significant impact on Telkomsel customer loyalty in Bengkulu City. Futhermore, innovation (X1) and product quality (X2) together exert a significant influence on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The Coefficient of Determination Test (R2) yielded a value of 0.303, signifying that innovation (X1) and product quality (X2) contribute an influential proportion of 0.303 or 30.3% to customer loyalty (Y) among Telkomsel customers in Bengkulu City. The remaining 0.697 or 69.7% is influenced by other variables not considered in this study. Keywords: Innovation, Product Quality, Customer Loyalty
PENGARUH EXPERIENTAL MARKETING DAN EXPERIENTAL VALUE TERHADAP COSTUMER SATISFACTION PADA PENGGUNA HANDPHONE REDMI DI SMK NEGERI 03 BENGKULU SELATAN Herfianti, Meiffa; Fransisco, Lee
Creative Research Management Journal Vol 6 No 1 (2023): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v6i1.3725

Abstract

This study aims to determine the effect of Experiential Marketing and Experiential Value on Customer Statistics on Redmi mobile users at SMK Negeri 03 Bengkulu Selatan. This study used a quantitative method with a Likert scale (questionnaire). The number of respondents in this research was 105 people. iMethod of data collection iusing a questionnaire. The analysis technique uses multiple linear regression analysis tests, the coefficient of determination (R2) and hypotheses tests, namely the it test and the if test. The results of this study indicate that partially the experiential marketing variable has a significant effect on the customer satisfaction variable and the experiential value variable has a significant effect on the customer satisfaction variable. Simultaneously, it shows that the experiential marketing and experiential value variables simultaneously have a significant effect on customer satisfaction. The limitations of this study are using data in the form of respondents' answers to the statements submitted on the research questionnaire. Respondents who filled out the questionnaire at random and did not pay close attention to each statement. It is hoped that the indicators described in this study can be used as a reference for Redmi products, especially Redmi product sellers in South Bengkulu, in increasing the experience marketing of their customers and increasing the experience value in in-store transaction life.
ANALISIS BUDAYA ORGANISASI MENGGUNAKAN HOFSTEDE DAN ORGANIZATIONAL CULTURE ASSESSMENT INSTRUMENT (OCAI)(Studi Kasus pada Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Bengkulu) Herfianti, Meiffa; Nengsih, Mimi Kurnia; Ari Pribowo, M. Galy Njoman
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0c114m09

Abstract

Organizational culture affects a person's role in carrying out his role. The success of organizational culture is marked by changes in individual behavior that can be emulated by other individuals. This study aims to determine the organizational culture created in the Faculty of Economics and Business, University of Muhammadiyah Bengkulu. The method used in analyzing organizational culture is Hofstede's method and OCAI (Organizational Culture Assessment Instrument) analysis. The results of the analysis using Hofstede's cultural dimensions state that the Faculty of Economics and Business, Muhammadiyah University of Bengkulu is in an organizational culture that has an even distribution of power, is collectivistic, masculinity has a strong influence within the institution, the institution focuses on things that have certainty value, the institution concentrate more on matters that have a long-term, future-oriented nature, and implement pragmatic values and institutions that control the fulfillment of needs and regulations with strict social norms. Meanwhile, based on the OCAI analysis, the current organizational culture and the expected organizational culture in the future is the Clan organizational culture. This means that there is a match between the desires of the leadership and employees because they are in the same organizational cultural orientation, namely a friendly workplace where people share with each other like a big family.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN KEPEMIMPINAN TRANSAKSIONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) KARYAWAN RSKJ PROVINSI BENGKULU Novianti, Rike; Herfianti, Meiffa
Creative Research Management Journal Vol 7 No 1 (2024): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/f6eemq71

Abstract

Leadership is the main key to the success of a company in achieving a goal. A company requires appropriate transformational leadership and transactional leadership to encourage the emergence of organizational citizenship behavior in each employee. The purpose of this research is to determine the influence of transformational leadership and transactional leadership on organizational citizenship behavior (OCB) in RSKJ employees in Bengkulu Province. The population that will be used in this research is employees of the RSKJ nursing section of Bengkulu Province, totaling 100 employees. This research uses a nonprobability sampling technique with the technique taken, namely saturated sampling (census). Saturated sampling technique is a sample determining technique when all members of the population are used as samples. So the sample used in this research was 100 employees of the RSKJ nursing section of Bengkulu Province. This research uses quantitative methods and data collection techniques by means of observation and distributing questionnaires. Then the questionnaire data was processed using SPSS version 26. Based on the results of this research, it can be concluded that the results of hypothesis testing from the t test (partial) and F test (simultaneous) have a positive and significant effect on the transformational leadership and transactional leadership variables on organizational citizenship behavior.
SOSIALISASI PEMANFAATAN E-COMMERCE MARKETPLACE PADA ASOSIASI UMKM BENGKULU UTARA Ekowati, Sri; Mimi Kurnia Nengsih; Herfianti, Meiffa; Galy Njoman Ari Pribowo, Muhamad
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 3 (2024): Juni
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i3.659

Abstract

Kegiatan pengabdian ini dilaksanakan bermitra dengan Asosiasi UMKM Bengkulu Utara, banyak sekali ditemukan pelaku usaha yang tergabung dalam asosiasi UMKM yang belum mengenal e-commerce dan market place untuk meningkatkan jangkauan pemasaran produk UMKM dengan itu tim PkM mengadakan sosialisasi pemanfaatan e-commerce dan marketplace untuk meningkatkan jangkauan pemasaran produk UMKM. Namun tidak hanya memberi pelatihan saja tapi juga mengenalkan cara penggunaan e-commerce dan marketplace itu sendiri, agar pelaku usaha paham akan pentingnya kegunaan e-commerce dan marketplace dalam meningkatkan jangkauan pemasaran produk UMKM. Adapun tujuan sosialisasi ini memberikan pemahaman tentang pentingnya pemanfaatan e-commerce dan marketplace untuk meningkatkan jangkauan pemasaran produk UMKM di Asosiasi UMKM Bengkulu Utara.
Managing Organizational Capital in the Digital Age: A Study of Technology Adoption as a Competitive Advantage in Private Higher Institutions in South Sumatera Irayani, Irayani; Kurnia Nengsih, Mimi; Herfianti, Meiffa
The Es Economics and Entrepreneurship Vol. 3 No. 01 (2024): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v3i01.220

Abstract

This study investigates the management of organizational capital within the context of private higher institutions in South Sumatera, focusing on the adoption of technology as a means to gain a competitive advantage in the digital age. In today's rapidly evolving technological landscape, organizations are compelled to adopt digital innovations to enhance their operational efficiency, educational delivery, and overall performance. Using a qualitative research approach, this study explores the strategies and challenges faced by private higher institutions in South Sumatera as they navigate the complexities of technology adoption. The findings shed light on the various factors influencing the adoption of technology, including organizational culture, leadership support, resource availability, and external pressures. Moreover, the study examines how effective technology adoption contributes to organizational capital enhancement, enabling institutions to differentiate themselves and maintain competitiveness in the dynamic higher education sector. The insights derived from this research provide valuable implications for private higher institutions in South Sumatera and beyond, offering guidance on optimizing technology adoption strategies to harness the full potential of digital tools as a competitive advantage in the contemporary educational landscape.
Marketing Strategies in Attracting The Interest of Export Fish Suppliers in UD. Awang Jaya Bengkulu City Nopriadi, Nopriadi; Herfianti, Meiffa; Wijaya, Ermy
Journal of Indonesian Management Vol. 1 No. 2 (2021): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i2.119

Abstract

The research objective was to determine the marketing strategy in attracting the interest of export fish suppliers at UD. Awang Jaya of Bengkulu City. The sample in this study were 30 people consisting of 6 employees of UD. Awang Jaya Kota Bengkulu for internal factors and 24 people for external factors, namely customers from UD. Awang Jaya of Bengkulu City. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The value of the strength possessed by UD. Awang Jaya of Bengkulu City amounted to 21.90 minus the weakness value of 11.60, so that the IFAS value of 10.30 was obtained. The opportunity value of the marketing strategy is 20.05 and the threat is 10.90, so the EFAS value is 9.15. If the two values are combined in the IE matrix then both support quadrant I an aggressive strategy. The aggressive strategy that can be developed by UD. Awang Jaya of Bengkulu city, namely to increase promotion so that export fish suppliers are interested in selling their fish to UD. Awang Jaya and improve the quality of export fish so that customers remain loyal to order export fish to UD. Awang Jaya. The SWOT matrix analysis obtained from the research results supports the Strengths-Opportunity (SO) strategy. The SO strategy should be carried out by UD. Awang Jaya of Bengkulu City in order to maintain the trust of export fish suppliers, continue to buy all fish from export fish suppliers, keep prices stable, always on time in payments and larger fish/castor storage places.
Co-Authors Andaresta, Alfina Melati Ayudho Selviani Eka Pertiwi, Dinal Ekowati, Sri Ferina, Zahrah Indah Fransisco, Lee Indah Yuliani Irayani, Irayani Kurnia Nengsih, Mimi Muhamad Galy Njoman Ari Pribowo Nengsih, Mimi Kurnia Nopriadi Nopriadi Novianti, Rike Pribowo, Muhamad Galy Njoman Ari Putra P, Roynaldi Ristiyanto, M. Ristiyanto Safutra, Effan Sari, Endah Permata Sri Wahyuni, Mirra Wahyuni, Mirra Sri Wati, Zelin Widia Wijaya, Ermy Yudi Partama Putra Yulinda, Ade Tiara