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Rizki Fakhrowan
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Jurnal Ilmu Manajemen Mulawarman (JIMM)
Published by Universitas Mulawarman
ISSN : -     EISSN : 27153789     DOI : http://dx.doi.org/10.30872/jimm.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Publikasi artikel hasil penelitian bidang Ilmu Manajemen Terbit 4 kali dalam 1 tahun Diterbitkan oleh Fakultas Ekonomi dan Bisnis Unmul
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 45 Documents
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Search results for , issue "Vol 2, No 2 (2017)" : 45 Documents clear
PENGARUH DISPLAY PRODUK, PROMOSI BELOW THE LINE, DAN EMOSI POSITIFTERHADAP KEPUTUSAN PEMBELIAN IMPULSIF (STUDI KASUS PADA HYPERMART BIG MALL DI KOTA SAMARINDA) Elvia Fuji Harumi
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.339

Abstract

ABSTRACT This study aimed to clarify the effect of display product, below the line promotion, and positive emotion to decision of purchasing of impulsif at consumer of Hypermart Big Mall Samarinda and know variable having an effect on dominant to decision of purchasing of impulsif conducted by consumer. As for analyzer the used is doubled linear analysis.Result of this research indicate that to be display product, promotion of below the line, and positive emotion have an effect on signifikan and simultan. Coefficient value of determinasi ( Square R) indicating that to be display  product, promotion below the line, and positive emotion have influence to decision of purchasing of impulsif equal to 55,5%, while the rest 44,5% influenced by other variable of ang do not enter in this research. Keyword : display product, below the line promotion , and positive emotion, decision of purchasing of impulsif.
faktor – faktor yang mempengaruhi dividen tunai pada perusahaan industri rokok yang terdaftar di bursa efek indonesia Siti Nur Aini
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.320

Abstract

The purpose of this study was to determine the effect of variable Current Ratio, Return On Investment (ROI), Total Assets Turn Over (TATO) And Earning Per Share (EPS) jointly affect the cash dividend on the company's cigarette industry listed on the stock exchanges of Indonesia and variable as well as the dominant influence on the cash dividend. The analytical tool used in this research is multiple linear regression.Based on the results of analysis show that the results showed that the regression equation y = 2,997 X1 + 0.092 X2 + 0.023 + 0.041 + 0.040 X3 X4 means that any changes in variables have an influence on Cash dividends (Y). it is supported R2 value of 0331, or 33.10%, which means a cash dividend amounting to 33.10% influenced by these variables and the rest influenced by factors - other factors not examined in this study.The results of t-test showed four variables corrent Ratio penlitian show that the dominant influence on the company's cash dividend for the cigarette industry listed in Indonesia Stock Exchange.Keywords:     Corrent Ratio, Return On Investment (ROI), Total Assets Turn Over (TATO), And Earnings Per Share (EPS) And Dividend.
Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan (Studi Pada PT. Pegadaian (Persero) jalan Basuki Rahmat No.2 Samarinda, Kalimantan Timur) Fachrozi Sukma Wardana
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.357

Abstract

The concept of Relationship Marketing is a business model with the main purpose of identifying, anticipating , understanding customer needs , as well as parties with potential customers by collecting information about customers , sales , marketing effectiveness , and market trends . This study aims to determine the effect Relationship Marketing is comprised of Finansial Bonds, Social Bonds, Structural Bonds to Customer Loyalty in PT . Pegadaian ( Persero ) Basuki Rahmat road , Samarinda , East Kalimantan. Sample of 100 respondents drawn using sampling techniques and sampling nonprobability field using accidental sampling technique . The analysis used is multiple regression analysis. Based on t test , the results obtained that Finansial Bonds, Social Bonds, Structural Bonds positive and significant impact on customer loyalty . In this study, obtained the coefficient of determination ( R2 ) of 0.492 means that the model coefficient of determination nice . This shows that 49.20 % customer loyalty in PT . Pegadaian ( Persero ) is influenced by a variation of the three independent variables : Finansial Bonds, Social Bonds, Structural Bonds. While the remaining 50.80 % influenced by other variables that are not in thoroughly
Pengaruh Kesadaran Merek, Asosiasi Merek Dan Kesan Kualitas Terhadap Keputusan Pembelian Handphone Iphone 5s Di Samarinda Hevi Biantoro
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.822

Abstract

Hevi Biantoro. 2016. Pengaruh Kesadaran Merek, Asosiasi Merek Dan Kesan Kualitas Terhadap Keputusan Pembelian Handphone Iphone 5S Di Samarinda. (Di Bawah Bimbingan Dosen Pembimbing Bapak Suharno Dan Dosen Pembimbing II Ibu Asnawati).            Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, asosiasi merek, dan kesan kualitas terhadap keputusan pembelian Handphone Iphone 5S Di Samarinda, dengan menggunakan alat analisis regresi berganda.            Hasil penelitian menunjukkan variabel kesadaran merek, asosiasi merek, dan kesan kualitas secara parsial berpengaruh positif signifikan terhadap keputusan pembelian. Nilai R sebesar 0,596 berarti bahwa terdapat hubungan yang sedang dari variabel kesadaran merek, asosiasi merek, dan kesan kualitas terhadap keputusan pembelian. Nilai koefisien determinasi (R2) sebesar 32,60 persen hal ini menunjukkan besarnya proporsi sumbangan variabel kesadaran merek, asosiasi merek, dan kesan kualitas terhadap naik turunnya keputusan pembelian.
Pengaruh Dana Pihak Ketiga (DPK) dan Non Performing Loan (NPL) Terhadap Return On Assets (ROA) Melalui Pertumbuhan Kredit (Studi Kasus Pada BUSN Devisa Yang Terdaftar di BEI Periode 2011-2015) Khairunnisa Arifin; Ike Purnamasari
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.441

Abstract

Khairunnisa Arifin. 2016. The Effect of Third Party Fund (DPK) and Non Performing Loan (NPL) in Return on Assets (ROA) Through Credit Growth at National Private Banks (BUSN) Foreign Exchange listed in Indonesia Stock Exchange (BEI). Mentored by Prof.Dr.H.Djoko Setyadi, M.Sc  and Mrs. Ike Purnamasari, SE., MM. The purpose of this research is to examine and analyze the effect of Third Party Fund (DPK) and Non Performing Loan (NPL) to Return on Assets (ROA) trough Credit Growth. The dependent variable in this research is the Return on Assets (ROA). The independent variables in this research is a Third Party Fund (DPK) and Non Performing Loan (NPL), and Credit Growth as Intervening Variablel. The population in this research is 22 National Private Banks (BUSN) Foreign exchange listed in the Indonesia Stock Exchange (BEI) in 2011-2015. The sampling technique used purposive sampling method and obtained a sample of 8 banks. Methods of data analysis used  Path Analysis. The results in this research showed that Third Party Fund (DPK) positive significant effect on credit growth. Non Performing Loan (NPL) negative significant effect on the growth of Credit. Third Party Fund (DPK) negative significant effect on Return on Assets (ROA). Non Performing Loan (NPL)  negative significant effect on Return on Assets (ROA). The credit growth has negative significant effect on Return on Assets (ROA). As  intervening variable Credit Growth not  able to mediate the relationship between  the Third Party Funds (DPK) and Return on Assets (ROA). Credit Growth as intervening variable able to mediate the relationship between the Non Performing Loan (NPL) and Return on Assets (ROA). Keywords: Third Party Fund (DPK), Non Performing Loan (NPL), Return on  Assets (ROA), Credit Growth.
Pengaruh Harga, Kualitas Produk dan Brand Image Terhadap Keputusan PembelianEco bottleTupperware di Kota Balikpapan Nurul Hidayah
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.307

Abstract

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel Harga (X1) , Kualitas Produk (X2) dan Brand Image (X3) terhadap variabel Keputusan Pembelian (Y) produk Eco Bottle Tupperware di kota Balikpapan.Berdasarkan hasil analisis diperoleh persamaan regresi linier berganda yaitu Y= 4.891 + 0.356X1 + 0.537X2 – 0.171X3. Hasil uji F menunjukkan bahwa nilai Fhitung (4.942) Ftabel (2.699) yang artinya variabel Harga (X1), Kualitas Produk (X2) dan Brand Image (X3) mempunyai pengaruh terhadap variabel Keputusan Pembelian (Y). Di peroleh pula nilai koefisien determinasi (R2)sebesar 0.584 yang artinya variabel Harga (X1), Kualitas Produk (X2) dan Brand Image (X3) mepunyai pengaruh secara bersama-sama sebesar 58.4% terhadap keputusan pembelian (Y), sedangkan sisanya 41.6% dipengaruhi oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini. Hasil uji t menunujukkan bahwa nilai korelasi parsial variabel kualitas produk (X2) sebesar 0.587 dengan nilai thitung  (7.010) ttabel (1.984) dan signifikan sebesar 0.000. Artinya dilihat dari nilai korelasi parsia sebesar 0.587 atau 58.7% bahwa variabel Kualitas Produk (X2) menjadi faktor yang dominan mempengaruhi variabel Keputusan Pembelian (Y) Produk eco bottle Tupperware di kota Balikpapan. ABSTRACTThe purpose oh this research was to determine the effect of price (X1), Quality product (X2) and brand image (X3) of the purchae decision (Y) eco bottle Tupperware Product in the city of Balikpapan.Based on the result obtained by analysis of multipe linier regression equation is Y = 4.891 + 0.356X1 + 0.537X2 + 0.171X3. F test showed that the value of F (4.942) F table (2.699) which means that the variabel price (X1), quality product (X2) and Brand Image (X3) has an influence on purchase decision variabel (Y). Obtained the value of the Coefficient of determination (R2) of 0.584 which means that the variable price (X1) , quality product (X2) is 0.587 with t count (7.101) ttable (1984) and the significance of 0.000. That is seen from the partial correlation value of 0.587 or 58.7% that the Product Quality variable (X2) be the dominant factor affecting the purchase decision variable (Y) eco bottle Tupperware producs in the city of Balikpapan. 
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN Di ONLINE SHOPPING Nurul Awaliyah
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.338

Abstract

ABSTRAKNurul Awaliyah, 2016, Influence of Trust, Convenience, And Diversity Products  Against Purchase Intention Online Shopping( a case study of Students STMIK Widya Cipta Dharma Samarinda). Under the guidance of Mr. Drs. Pamasang S. Siburian, M.Agr as first counselor and Mrs Saida Zainurossalamia ZA, SE., M.Si as second counselor. The purpose of this study was to see how the Influence of variable Trust, Convenience, And Diversity Products against Purchase Intention at online shopping on student STMIK Widya Cipta Dharma Samarinda and to determine that Variable Trust, Convenience, And Diversity Products are positive and significant on the Purchase decision at online shopping of STMIK Widya Cipta Dharma Student. The analysis tool used is mutiple linear analysis. The result of this study indicate that variable Trust, Convenience, And Diversity Products are positive and significant in simultaneously against of Purchase Intention at Online Shopping, where in the F test (Simultan) and t Test (persial) had value of Fcount Ftable (value Fcount  bigger than Ftable) Kata Kunci :Trust, Convenience, Diversity Products , Purchase Intention , Online Shopping.
PENGARUH DESAIN KEMASAN (PACKAGING) PADA IMPULSIVE BUYING (STUDI KASUS PADA PUDING SILKY LANEIGE) Ratna Ratna
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.323

Abstract

Masalah penelitian ini adalah “Bagaimana pengaruh desain kemasan (packaging) pada Impulsive buying?”. Penelitian ini secara khusus meneliti tentang desain kemasan yang terdiri dari, desain grafis, struktur desain, dan informasi produk. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari tiga elemen desain kemasan terhadap Impulsive Buying.Setelah melakukan kajian literature dan menyiapkan hipotesis, penulis ini mengumpulkan data dengan memberikan kuesioner kepada 40 konsumen pudding silky Laneige di food city samarinda central plaza, dengan sengaja sampel data yang di peroleh dan dianalisis dengan mengunakan metode analisis data kuantitatif dan kualitatif.Pengujian hipotesis mengunakan t dan uji f menunjukan bahwa ketiga variabel independen yang diteliti ditemukan secara signifikan mempengaruhi variabel dependen Impulsive buying. Sementara pengujian hipotesis dengan mengunakan uji t menunjukan bahwa Variabel Desain Grafis, Struktur Desain dan informasi Produk yang layak untuk menguji variabel depend impulsive buying. Dari analisis ini, persamaan regresi adalah : Kata kunci : Impulsive Buying , Desain Grafis, Struktur Desain, Informasi Produk. 
Analisis Pengendalian Kualitas Produk Dengan Metode Six Sigma Pada Usaha Hj. Adawiyah Di Samarinda Monica Lumataw; Anis Rachma Utary; Maryam Nadir
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.334

Abstract

Competitionin the corporate world these days of tighter encourage companies to further develop ideas for an effective and efficient in achieving the goals and objectives have been set. Hj. Adawiyah businessis one of the producer snacks amplang kuku macan. Hj. Adawiyah business also to continuously improve product quality by suppressing the number of defectsin the manufacturing process.  Six Sigma is a vision of improved quality to the target 3.4 failures per million opportunities for each transaction of goods and services. So Six Sigma is a method or technique of controlling and improving the quality of which is a dramatic breakthrough in the field of quality management.  By using Six Sigma method scan be seen that the quality of amplang kuku macan produced by the company that is pretty good with the 3.54 sigma level of damage to 62.816 million production (DPMO). Implementation of six sigma quality improvement in this study can be concluded that there were three highest causes of product defects: amplang colour is not golden brown 49%, amplang form are crushed 28% and amplang uneven size 23%.
Pengaruh Stres Kerja Terhadap Kepuasan Kerja Dan Kinerja Karyawan Pada PDAM Tirta Kencana Kota Samarinda Ilshan Saputra; Sukisno S Riadi; Robiansyah Robiansyah
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.309

Abstract

Tujuan penelitian ini adalah untuk mengetahui adanya pengaruh antara stres kerja terhadap kepuasan kerja, pengaruh antara stres kerja terhadap kinerja karyawan dan pengaruh kepuasan kerja terhadap kinerja karyawan.Untuk mengaplikasikan tujuan tersebut maka digunakan metode deskriptif, metode statistik deskriptif, metode analisis jalur dengan bantuan sistem komputerisasi (Program Komputer SPSS versi 20) dengan menggunakan koefisien determinasi (R2) dan koefisien jalur.Hasil yang diperoleh dari penelitian ini adalah diketahui bahwa ada pengaruh yang negatif antara stres kerja terhadap kepuasan kerja. Terdapat Pengaruh yang negatif antara stres kerja terhadap kinerja karyawan. Serta diketahui bahwa ada pengaruh yang positif antara kepuasan kerja terhadap kinerja karyawan. Dengan demikian hipotesis terbukti.Kata Kunci : stress kerja, kepuasan kerja, dan kinerja karyawan The purpose of this study was to know the effect of job stress on job satisfaction, the effect of job stress on job performance, and the effect of job satisfaction on job performance.For that purpose it is used to apply the descriptive method, descriptive statistical methods, path analysis method with the aid of a computerized system (Computer program SPSS version 20) by using test of determination (R2) and path coefficients.The Result from this study are the negative effect of job stress on job satisfaction, there are negative effect of job stress on job performance, and there are positive effect of job satisfaction on job performance. Thus the hypothesis is proven.Keyword : Job stress, Job Satisfaction and employee performance

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