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Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Published by Politeknik Negeri Madiun
ISSN : -     EISSN : 25487817     DOI : https://doi.org/10.32486/epicheirisi.v6i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan with registered number ISSN: 2548-7817 (online) is scientific journals which publish articles from the fields management, administration, marketing and secretariat. Epicheirisi : jurnal manajemen, administrasi, pemasaran dan kesekretariatan,published three times a year (In January, May and September).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 2 (2024)" : 6 Documents clear
Analisis Strategi Komunikasi Pemasaran pada Unit Komersialisasi Non-Transportasi (KNA) PT. Kereta Api Indonesia (Persero) Daerah Operasi 7 Madiun Septiarini, Silvi; Priyanto, Priyanto; Nurmalasari, Niza; Wardani, Galuh Kusuma
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.844

Abstract

PT Kereta Api Indonesia (Persero) holds significant land assets and offers various service products in strategic locations. However, the Non-Transport Commercialization Unit (KNA) remains relatively underrecognized. To enhance its visibility and revenue, the KNA Unit needs to increase its engagement with potential partners and more effectively promote its services. This research aims to analyze the marketing communication strategies employed by the KNA Unit in Operational Area 7 Madiun. Utilizing a descriptive qualitative approach and insights from three field experts, the study identifies nine key elements in the KNA's marketing communication strategy: advertising, online communication and social media, mobile communication, direct marketing, events and experiences, word of mouth, publicity and public relations, personal selling, and packaging. The findings indicate that the KNA Unit currently utilizes six of these nine elements. While these methods are effective, there is still potential for further improvement. Optimizing these strategies could significantly enhance engagement, increase visibility, and boost overall revenue. This research provides valuable insights for refining marketing approaches to achieve better outreach and commercial success.
Analisis Strategi Komunikasi Pemasaran pada Unit Komersialisasi Non-Transportasi (KNA) PT. Kereta Api Indonesia (Persero) Daerah Operasi 7 Madiun Septiarini, Silvi; Priyanto, Priyanto; Nurmalasari, Niza; Wardani, Galuh Kusuma
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.844

Abstract

PT Kereta Api Indonesia (Persero) holds significant land assets and offers various service products in strategic locations. However, the Non-Transport Commercialization Unit (KNA) remains relatively underrecognized. To enhance its visibility and revenue, the KNA Unit needs to increase its engagement with potential partners and more effectively promote its services. This research aims to analyze the marketing communication strategies employed by the KNA Unit in Operational Area 7 Madiun. Utilizing a descriptive qualitative approach and insights from three field experts, the study identifies nine key elements in the KNA's marketing communication strategy: advertising, online communication and social media, mobile communication, direct marketing, events and experiences, word of mouth, publicity and public relations, personal selling, and packaging. The findings indicate that the KNA Unit currently utilizes six of these nine elements. While these methods are effective, there is still potential for further improvement. Optimizing these strategies could significantly enhance engagement, increase visibility, and boost overall revenue. This research provides valuable insights for refining marketing approaches to achieve better outreach and commercial success.
Implementing Relationship Marketing to Enhance Customer Loyalty Sherlita Andinia Putri; Subiyantoro
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1022

Abstract

  The increasingly intense business competition requires companies to implement marketing strategies that focus not only on transactions but also on long-term relationships with customers. This study aims to describe the implementation of relationship marketing at PT INKA Multi Solusi Trading (PT IMST) Madiun in improving customer loyalty. The research used a qualitative descriptive method, collecting data through interviews with three informants consisting of staff and the junior specialist in the marketing division. The results indicate that PT IMST applies relationship marketing strategies through three main stages: identifying potential customers by analyzing purchase history and offering special deals, developing customer portfolio management by differentiating customers based on profitability and strengthening trust with high-value clients, and maximizing customer equity through maintaining product quality, communication, and service. These strategies effectively strengthen customer relationships and increase long-term loyalty.
Evaluating Office Equipment Maintenance Practices in a Trading lutvhiana Putri Muzaki Kholifatul Hikmah; Azis, Aminudin
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high intensity of office machine usage can lead to a decline in machine performance, thereby requiring proper maintenance to ensure operational reliability. PT INKA Multi Solusi Trading Madiun places significant attention on office machine maintenance to minimize potential disruptions. This study aims to describe and analyze the utilization of resources in office equipment maintenance activities at the company. The research applies a descriptive qualitative method with data collection through interviews, observations, and documentation. The findings reveal that office machine maintenance at PT INKA Multi Solusi Trading utilizes various resources, including manpower, money, materials, machines, methods, and minutes. Labor is allocated according to competence with a clear division of tasks and workload, while maintenance costs are included in operational expenses. The availability of materials and tools is adequately maintained to support both preventive and corrective maintenance, such as inspection, cleaning, storage, repair, and replacement. Furthermore, the scheduled maintenance plan is implemented effectively and efficiently, resulting in positive impacts on office machine performance and operational continuity. Keywords:
Leveraging Social Media as a Promotional Tool for Local Brands Lestari Kamilasari, Dian; Satrio w, Gelar
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1026

Abstract

Social media serves as one of the digital marketing channels to promote a brand or product through platforms such as Instagram, WhatsApp, TikTok, YouTube, and Facebook. Papa Cookies Ponorogo utilizes social media, particularly Instagram and WhatsApp, as marketing tools to promote its products. Although the Instagram account does not upload content regularly every month, the business still records a significant number of purchases. The purpose of this study is to describe the utilization of Instagram and WhatsApp by Papa Cookies Ponorogo in digital marketing activities. This study uses a descriptive qualitative method with primary and secondary data sources. Data were collected through interviews, observation, and documentation involving three informants directly related to promotional activities. The collected data were systematically presented and analyzed descriptively. The results show that the utilization of social media at Papa Cookies Ponorogo includes four main indicators. In the context indicator, social media is used to share information through photo pamphlets and product videos. In the communication indicator, interaction is carried out by responding to customer inquiries through Instagram comments and WhatsApp private messages. In the collaboration indicator, cooperation is established with government institutions through the KIA (Kartu Indonesia Amanah) program. In the connection indicator, contact information and product catalogs are provided on Instagram and WhatsApp profiles. Thus, social media utilization proves effective in supporting promotional activities and strengthening customer relationships.
A REVIEW STUDY: SOCIAL MEDIA–BASED MARKETING STRATEGIES FOR BUILDING BRAND ENGAGEMENT IN THE DIGITAL ERA Setiyo Descanandha, Rorenza; Naila Wahidah, Imro’atun
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1027

Abstract

Social media has become one of the most effective marketing channels in building relationships between brands and consumers. This review study aims to examine social media–based marketing strategies in the context of building brand engagement. The study reviews theories, practices, and previous research discussing consumer interaction, digital content, and the role of social media in strengthening brand engagement. Using a systematic literature review approach, this research analyzes academic literature from 2013 to 2024. The findings indicate that brand engagement is influenced by relevant content, interactivity, brand authenticity, and social value developed through digital communities. This study provides theoretical and practical implications for both scholars and practitioners in designing effective and relationship-oriented social media marketing strategies.

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