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Rice Marketing Channels Nurhalisa Nurhalisa; Helviani Helviani; Masitah Masitah; Nursalam Nursalam; Bustang Bustang
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Puudongi Village is one of the villages which is a rice production center in Tanggetada District, Kolaka Regency. The marketing problems faced by farmers in marketing their rice yields are due to the lack of information about the price level of rice in the market. So that the price of rice at the farm level is easily manipulated by marketers. This study aims to determine the rice marketing channel in Puudongi village, Polinggona sub-district, to find out the size of the price share received by farmers (farmer share) from rice marketing activities in Puudongi village, Polinggona sub-district, to find out how much the rice marketing margin is in Puudongi village, Polinggona sub-district and to determine the efficiency of rice marketing channels in the village of Puudongi, Polinggona District. Based on the results of marketing channel research, there are two marketing channels. For farmer share (the share of prices received by farmers) shows that marketing channel II with farmer's share (FS) is 95.2%, marketing channel I is with farmer's share (FS) 88.3%. Paddy marketing margin in channel I is IDR 500/kg while channel II is IDR 200/kg.

THE EFFECT OF PRODUCTION FACTORS ON RICE PRODUCTIVITY Nurul Fadillah Nur; Asrijal Asrijal; Fitry Purnamasari; Sri Hardianti Rosadi
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

This study aims to determine the effect of factors of production on rice productivity. The number of respondents in this research were 31 farmers who were taken randomly. This study used proportional parameter testing and multiple linear regression analysis using the Ordinary Least Square (OLS) method. This research has normal distribution, free from multicollinearity and heteroscedasticity problems multiple linear regression analysis can be performed. The results of the analysis show that the results of the R2 test show that 83.9% of the variation in rice productivity can be explained by the five independent variables while the remaining 16.1% is explained by other factors not included in the model. The results of the F test show that the independent variables jointly affect rice productivity. The results of the t test showed that land area, seeds, labor, pesticides had a significant positive effect, while fertilizer had a significant negative effect on rice productivity.

MARKETING MIX ON PURCHASE DECISION OF HYDROPONIC VEGETABLES Edi Usman
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

The need for vegetables is increasing in line with public awareness about health. During the Covid-19 virus pandemic, the demand for hydroponic vegetables continued to increase. Media hydroponics is farming without a soil culture, so that vegetables emerge from hydroponic farming systems that are more hygienic and healthy because they don't use pesticides. This study aims to quantitatively analyze the relationship or influence between the independent variables product (XI), price (X2), promotion (X3), place (X4) on the dependent variable on the decision to purchase hydroponic vegetables (Y). The data used in this study are primary and secondary data. The results showed that the product variable (X1), the purchase decision is positive in other words, the increasing quality of products offered to consumers will increase sales and consumer confidence in the products offered, the price variable (X2) in this analysis is negative with In other words, the increase in the price of the product offered will also reduce the purchasing decision or product demand from consumers, the place variable (X3) on the purchase decision is positive, in other words, the more strategic the location of the business or access to places to sell products offered to consumers, the more increase sales, and the promotion variable (X4) on the purchase decision is positive, in other words, the more active and intense the promotion of the products offered to consumers, the more sales will increase. This promotion can be done in many different ways. advertising on social media as well as tv, radio and newspapers.

Marketing Strategy of Pasarwajo Special Gule as Processed Cabium in the New Normal Period Haerunianti Haerunianti; Hesti Lestari Ayu
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

This study aims to formulate a marketing strategy that can be applied by the Pasarwajo typical gule snack products industry during the new normal period. This research is a case study design of Gule Wa Muri Household Industry located in Takimpo Village, Pasarwajo District, Buton Regency, Southeast Sulawesi, Indonesia. Data collection was carried out through observations, interviews and documentation studies. Data was analyzed descriptively and strategy formulation used SWOT and QSPM analysis. The results showed that the strength factor in the Gule Wa Muri house industry is greater than the weakness factor, and the opportunity factor is greater than the threat factor. The IE matrix shows that Gule Wa Muri's domestic industry is in cell V, indicating that this company is in a position of growth stability. The analysis results on the Cartesian SWOT Diagram show the position of the company in Quadrant I, which means that Home industries tend to be profitable, and various alternative strategies can be created to take advantage of the strengths and take advantage existing opportunities. The strategy suggested on the basis of the results of this analysis is to open marketing channels using information systems, to increase the purchasing power of consumers by providing quality products and affordable prices, and to expand businesses by recruiting workers and increasing business capital through the government's business capital assistance program.

The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.

Feasibility Analysis of Koi Fish Cultivation with the Use of Rice Fields as Cultivation Sites Yeni Sari Wulandari
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Indonesia's biodiversity is very diverse, especially ornamental fish, both seawater and fresh water ornamental fish. Commodities of freshwater ornamental fish cultivated in Indonesia are not only local ornamental fish but imported freshwater ornamental fish such as Koi (Cyrpinus carpio) have also been cultivated in several regions of Indonesia. Kediri is a very potential area, especially in the field of ornamental fish cultivation. The Koi fish cultivation center in Kediri is not inferior to the cultivation in the Blitar area which is already famous for Koi fish cultivation. The traditional pond pattern using rice fields as a place for Koi fish cultivation has proven that with makeshift facilities the people of Pranggang Village are able to help their economy. These advantages make this commodity have business prospects that can be developed through cultivation activities. so it is necessary to do a business feasibility analysis to develop a koi fish farming business in the future. Retrieval of data used in this study is the method of observation, interviews and documentation. while for the analysis using qualitative methods, where the researcher as the key instrument, data collection techniques were carried out by means of triangulation (combined). Qualitative method analysis carried out in this study includes business management, production inputs, production processes, outputs, marketing and business development plans.

Marketing Strategy of Pasarwajo Special Gule as Processed Cabium in the New Normal Period Haerunianti Haerunianti; Hesti Lestari Ayu
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1898

This study aims to formulate a marketing strategy that can be applied by the Pasarwajo typical gule snack products industry during the new normal period. This research is a case study design of Gule Wa Muri Household Industry located in Takimpo Village, Pasarwajo District, Buton Regency, Southeast Sulawesi, Indonesia. Data collection was carried out through observations, interviews and documentation studies. Data was analyzed descriptively and strategy formulation used SWOT and QSPM analysis. The results showed that the strength factor in the Gule Wa Muri house industry is greater than the weakness factor, and the opportunity factor is greater than the threat factor. The IE matrix shows that Gule Wa Muri's domestic industry is in cell V, indicating that this company is in a position of growth stability. The analysis results on the Cartesian SWOT Diagram show the position of the company in Quadrant I, which means that Home industries tend to be profitable, and various alternative strategies can be created to take advantage of the strengths and take advantage existing opportunities. The strategy suggested on the basis of the results of this analysis is to open marketing channels using information systems, to increase the purchasing power of consumers by providing quality products and affordable prices, and to expand businesses by recruiting workers and increasing business capital through the government's business capital assistance program.

Rice Marketing Channels Nurhalisa Nurhalisa; Helviani Helviani; Masitah Masitah; Nursalam Nursalam; Bustang Bustang
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1837

Puudongi Village is one of the villages which is a rice production center in Tanggetada District, Kolaka Regency. The marketing problems faced by farmers in marketing their rice yields are due to the lack of information about the price level of rice in the market. So that the price of rice at the farm level is easily manipulated by marketers. This study aims to determine the rice marketing channel in Puudongi village, Polinggona sub-district, to find out the size of the price share received by farmers (farmer share) from rice marketing activities in Puudongi village, Polinggona sub-district, to find out how much the rice marketing margin is in Puudongi village, Polinggona sub-district and to determine the efficiency of rice marketing channels in the village of Puudongi, Polinggona District. Based on the results of marketing channel research, there are two marketing channels. For farmer share (the share of prices received by farmers) shows that marketing channel II with farmer's share (FS) is 95.2%, marketing channel I is with farmer's share (FS) 88.3%. Paddy marketing margin in channel I is IDR 500/kg while channel II is IDR 200/kg.

The Effect of Online Promotion on Consumer Buying Interest Aglonema Zaky Flowers Dodi Aprianto; Mira Yanuarti; Cikit Apriyanti; Darwan Effendi; Gracia Gabrienda
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1909

The computerized promotion is a device used in the current presentation of the computerized period. the number of dynamic online entertainment customers in Indonesia will reach 191 million in January 2022. Elaborate plants are currently making the beauty of many people from different walks of life. Besides having delicious varieties and shapes, elaborate plants can also be an exceptionally encouraging activity. Aglonema plant is one of the high potential ornamental plant enterprises. This study aims to find out how consumer interest in buying aglonema Zaky Flowers is affected by promotional materials and electronic word-of-mouth. Accidental sampling was used to identify respondents. In this study, multiple linear regression analysis was used to analyze the data. The sequelae of reviewing the information obtained the condition Y = - 3.109 + 0.238 X1 + 0.333 X2. The conclusion that online promotional media has a significant impact on consumers' buying interest is supported by the fact that the t-hitung value of the promotional media variable (X1) of 6,968 is greater than the value t-table of 3.177. The t-hitung esteem on the Electronic Informal (X2) variable of 13,562 is more remarkable than the t-table value of 3,177 and it is assumed that the Electronic Verbal (X2) primarily affects the expectation to buy d 'aglonema on Zaky Blossoms. The fact that the calculated F value of 234,229 is greater than the F table value of 3.09 is known.

Feasibility Analysis of Koi Fish Cultivation with the Use of Rice Fields as Cultivation Sites Yeni Sari Wulandari
Agribusiness Journal Vol 6, No 1 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i1.1924

Indonesia's biodiversity is very diverse, especially ornamental fish, both seawater and fresh water ornamental fish. Commodities of freshwater ornamental fish cultivated in Indonesia are not only local ornamental fish but imported freshwater ornamental fish such as Koi (Cyrpinus carpio) have also been cultivated in several regions of Indonesia. Kediri is a very potential area, especially in the field of ornamental fish cultivation. The Koi fish cultivation center in Kediri is not inferior to the cultivation in the Blitar area which is already famous for Koi fish cultivation. The traditional pond pattern using rice fields as a place for Koi fish cultivation has proven that with makeshift facilities the people of Pranggang Village are able to help their economy. These advantages make this commodity have business prospects that can be developed through cultivation activities. so it is necessary to do a business feasibility analysis to develop a koi fish farming business in the future. Retrieval of data used in this study is the method of observation, interviews and documentation. while for the analysis using qualitative methods, where the researcher as the key instrument, data collection techniques were carried out by means of triangulation (combined). Qualitative method analysis carried out in this study includes business management, production inputs, production processes, outputs, marketing and business development plans.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Helviani

Contact Email
helvianianam@gmail.com

Phone
+6282291722662

Journal Mail Official
journalagribusiness@gmail.com

Editorial Address
Jl. Pemuda No. 339 Kolaka

Location
Kab. kolaka,

Sulawesi tenggara

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Helviani

Contact Email helvianianam@gmail.com

Phone +6282291722662

Journal Mail Official journalagribusiness@gmail.com

Editorial Address Jl. Pemuda No. 339 Kolaka

Location Kab. kolaka, Sulawesi tenggara INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Helviani

Contact Email
helvianianam@gmail.com

Phone
+6282291722662

Journal Mail Official
journalagribusiness@gmail.com

Editorial Address
Jl. Pemuda No. 339 Kolaka

Location
Kab. kolaka,

Sulawesi tenggara

INDONESIA