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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 1 (2019): February 2019" : 5 Documents clear
Mobility as a Service in Nowadays Transportation Schemes: An Approach to Go-Jek`s Operational Challenges on its Indonesian Operation. Escobar, Carolina; Franco, Juan Fernando Quintero; Pandalungan, Yoga
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.015 KB) | DOI: 10.32535/ijthap.v2i1.356

Abstract

The Case Study aims to get a viable solution on real corporate challenges that Asian companies face in the development of their commercial activities. For this scenario, the company to be taken into consideration will be “Go-Jek”, an Indonesian company based in Jakarta, which focuses its primary activity in ride-hailing (carpooling) using motorbike taxis, it offers 18 app-based on-demand services; Go-Jek, nevertheless, encounters challenges regarding its regulation and acceptance by independent motorbike companies. Based on the previous statement and due to the lack of laws regulating the business, Go-Jek has an uncertain future of developing its commercial activities to a broader market share. Correspondingly, the case study will be focused on proposing a viable solution for reducing frictions and possible accidents between the company and conventional taxis or any private transportation system already implemented. Keywords: Ride-hailing, Startup, application, motorbikes, Indonesia.
Identification, Characterization and Stakeholder Analysis of Eco-tourism Destinations in Lake Toba Area Paramitha, Natalia; Manik, Yosef; Halog, Anthony
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.328 KB) | DOI: 10.32535/ijthap.v2i1.355

Abstract

This study is aimed at identifying and characterizing the eco-tourism destinations in Lake Toba Area as well as mapping and analyzing the stakeholders involved in its value chain and governance. The study was conducted between January and April 2018 whereby a snowball sampling method was employed in identifying the eco-tourism destinations. A semi-structured questionnaire was used to record the characteristics of each destination point in terms of access, attraction, and amenities. Seventeen eco-tourism destinations located in seven regencies along Lake Toba Area have been identified. While access to these tourist destinations has been good enough, the destinations are lacking of attractions. The attractions are limited to natural panoramic views, such a pine forest and spectacular lake view without adequate activity options that can be done by tourist. In terms of supporting amenities, there are still many rooms that require attention and improvement. After that, the study continued by analyzing the role of stakeholders involved directly or indirectly in the operation, governance, and policy of eco-tourism destinations in the lake Toba region. The stakeholders are mapped and clustered based upon their power and interest into four categories: (i) key players, (ii) subjects, (iii) trend setter, and (iv) the crowd. It appears that owner/ administrator, regional tourism office, and several interrelated government offices, such as the Ministry of Tourism and the Ministry of Forestry and Environment are key players which possess high power and interest. On the other hand, private sector, mass media, and local communities are identified as dormant stakeholders or potential trend setters to some extent who possess high power but have low interest. The results of this study are essential inputs for further investigating the socio-economic impacts of the tourism-based development in the Lake Toba through Social Life Cycle Assessment methodology. Keywords: Lake Toba Area, eco-tourism, stakeholder analysis, life cycle assessment
Analysis of Export Strategies on Apple Fruit Juice at Pt Batu Bhumi Suryatama Hermanto, David Rivaldy; Lutfatullaili, Qonitah; Sin, Liem Gai; Zuluaga, Juan Jose
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.343 KB) | DOI: 10.32535/ijthap.v2i1.354

Abstract

This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.
Identification of Lake Perintis Tourism Development Opportunities in Huluduotamo Village, Suwawa Sub District, Bone Bolango Regency Yusuf, Nilawaty; Wunarlan, Irwan
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.502 KB) | DOI: 10.32535/ijthap.v2i1.353

Abstract

The Suwawa City is a city of services, commerce and customs. The city of services embedded in the Suwawa City gave him opportunity to develop tourism services. Local governments and stakeholders in the tourism sector have not been optimal and comprehensive in managing tourism objects in Bone Bolango Regency so that tourism sector's contribution to formation of the GRDP structure is low. Pirintis Lake has opportunity to be developed into one of natural attractions destinations. Development of Perintis Lake is expected to be able to increase domestic and foreign tourist visits so as to provide an multiplier effect for tourism and regional economic entrepreneurs. This study aims to examine the development strategy, potential and supporting facilities of Perintis Lake natural tourism objects. This study uses a quantitative descriptive model, focusing on Perintis Lake. Primary data were collected using a questionnaire while accidental sampling was used to determine the number of samples. The number of samples was 62 respondents. Alternative answers in the questionnaire are set using the Likert scale. The data analysis techniques use score and SWOT intervals. SO strategy (Strenght-Opportunity) or aggressive strategy is the right strategy to be used to develop Perintis Lake natural attractions because Perintis Lake natural tourism objects are potential enough to be developed into tourist destinations so that tourism services and foreign exchange outcomes are optimal also. Keywords: Suwawa city, Perintis lake, natural tourism, tourist visits
The Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case Anita, Tiurida Lily
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.952 KB) | DOI: 10.32535/ijthap.v2i1.352

Abstract

Visiting a mall nowadays become popular activities that many people do to entertain themselves, family or friends. With so many malls around, each visitor must have one favorite mall he or she preferred to go to. Some customer preferred to go to one mall and other customer preferred other mall. This study aims to analyzed if the customer loyalty to a preferred mall was because the effect of the mall’s brand personality and customer satisfaction. The study took place at Botani Square Shopping Mall, Bogor City. Method analysis used on this study is a multiple regression analysis. The Result of this study conclude that the study of the effect of Brand personality and Customer Satisfaction to Customer Loyalty clearly shows that brand personality and customer satisfaction have an influence on customer loyalty to visit Botani Square Shopping Mall, Bogor City. Keywords: Brand Personality, Customer Satisfaction, Customer Loyalty

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