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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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Increasing the Brand Awareness of Sahabat Christian School through A Website Irene Juliana Hia
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.356-363

Abstract

Sahabat Christian School Batam was established in 2011. This school provides 2 programs which are Kindergarten program and Elementary programs. Sahabat Christian School Batam also has 2 competitors, which are Holy Vision School (Visi Kudus) and Eben Haezer school. They were considered as competitors because of the price, location, and service. The main problem of Sahabat Christian School is low brand awareness. In other words there are only a few people who know about the existence of this school and some people know about this school but they do not really know what services that this school offers. In order to solve this problem, Sahabat Christian School needs a tool which can highlight their Uniques Selling Point to give credible and trustworthy information about this school. This tool is a website. As the main purpose is to increase brand awareness, a website will be the best solution since a website can help to highlight the Uniqueness and provides school’s information in detail and trustworthy. There are 3 highlighted USP’s: Christian Academic, Christian values, and non-academic. By highlighting their USP could increase the school brand awareness and persuade them to use the school’s services.Keyword: Promotional Tool, Brand Awareness, Unique Selling Point, Website
Behind the Mask and Look Me in The Eye: Exploring the Relation of Self-Confidence With Conformity in Today’s Teenagers Hapsari Lily Dewanti
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 2 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.2.142-148

Abstract

Teenagers are particularly susceptible to conformity and apparently self-confidence plays a significant role in how teenagers make individual choices.Drawing on the relevance between the two, this creative project explores today’s teenagers’ manner on conformity and assesses how teenagers’ self-confidence is related to their decision to conform or not to conform. To understand how self-confidence and conformity relate to each other deeper, I use Herbert Kelman’s theory of the three processes of attitude change in conformity and Mastuti’s theory of self-confidence on self-confidence. This creative project is two plays of 30 minute play which explores about the same issue but is seen from different angle of perspectives. Behind the Mask focuses on how a teenager who has lack of self-confidence conforms to her peer group while Look Me in the Eye focuses on how a teenager who has self-confidence conforms to her peer group.Showing different angle of perspectives help me conveying my purpose of writing the plays which is to help teenagers understand that conformity in daily life is inevitable and how their self-confidence plays an important role so that they will not get influenced by conformity easily.For the genre, the plays use realistic drama as the genre conventions suit the style of my plays which portrays a conflict that happens in teenagers’ daily life in a realistic way. 
THE APOLOGY STRATEGIES USED BY CUSTOMER SERVICE OFFICERS OF A LOCAL BANK IN SURABAYA Amelia Ruth; Esther H Kuntjara
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 2 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.2.73-79

Abstract

In this study, the writer observed the apology strategies used by ten customer service officers of a local bank. The writer wants to find out what types of apology strategies are used by customer service officers of the local bank. The theory of apology strategy by Trosborg (1995) was used as the main theory of this research. The writer used a qualitative approach. The data were taken by recording interviews with ten customer service officers of the local bank. Then, the writer analyzed the conversation produced by these respondents. The result of the analysis, the local bank used twelve types of apology strategies. Next, the writer found the mostly used apology strategy the customer service officers employed is Repair Strategy. Overall, it  was found that the customer service officers of the local bank used eight types of apology strategies and they did not use one type of apology strategy that is Promise of Forbearance
Rhetorical Devices Used by Content Creators to Address the Boycott of the Game Dead by Daylight Reynald Setyawan; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 2 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.2.284-291

Abstract

This study was conducted to analyze the rhetorical devices used by Otzdarva, an affiliated content creator to Behaviour Interactive Inc., and Scott Jund, an unaffiliated content creator, to address the boycott of the game Dead by Daylight. In addition, the writer observed the similarities and differences in the rhetorical devices used by both content creators. In conducting the study, the writer used the rhetorical devices theory by Harris (2018) and the audience design model by Bell (1984, as cited in Seargeant and Tagg, 2014). This study was done using a descriptive qualitative approach. The findings show that Otzdarva used all rhetorical devices from the transition category and five rhetorical devices from the restatement category, while Scott Jund used all rhetorical devices from the transition category and six rhetorical devices from the restatement category. This study showed that the difference in audience roles creates differences in how content creators use rhetorical devices.
The Factors that may attract Petra Christian University Students as a New Target Market to visit Seventeen Skyview Resto & Lounge of Harris-Pop! Hotels & Conventions on Weekdays Stefanie Lawrence
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 2 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.2.187-194

Abstract

This project aims to solve the problem regarding the low number of customers coming to Seventeen Skyview Resto & Lounge on weekdays. I intended to conduct an in-depth research, with the objective is to identify the factors that can be used to attract the new target market to come to this restaurant on weekdays. The main tool I used on this research is the questionnaire form, and the main respondents of this research are fifty students from seventeen different majors in Petra Christian University. The final outcome of this project is a research report as the summary of the questionnaire forms that have been filled out by fifty students of Petra Christian University. This research report will be a beneficial tool for the restaurant to understand the perspectives of Petra Christian University students, who can be categorized as the new potential target market for this restaurant to come on weekdays. Keywords: Research, Respondents, Questionnaire Form, Report
Reading the Visual Signs of “Young, Different and Dangerous” in Fashion Spread of NYLON Indonesia Magazine January 2012 Felkiza Vinanda; Priska Febrinia Handoyo; Aylanda D. Nugroho
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 1 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.1.%p

Abstract

This study aims at showing the visual signs used to signify the concept of “Young, Different and Dangerous” in a magazine’s fashion spread. The visual signs are observed by using Dyer’s theory of human signs (1982) and the analysis is focused on the reading of visual signs at two orders of signification, the denotation and connotation. The findings show that the model’s appearance, manner, activity and setting of place are reflections of the magazine’s desired concepts, which suggested by the editor-in-chief. By understanding this, the visual images in fashion magazine, especially NYLON Indonesia, are constructed in such a way to reflect the magazine’s identity and to communicate the magazine’s branding as well
Teacher’s and Students’ Perspectives Regarding the Reading Materials in the Extensive Reading and Writing Class Eunike Listyoyanti Suseno; Henny Putri Saking Wijaya
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.53-62

Abstract

This qualitative study aimed to know the teacher’s and the students’ perspectives regarding the reading materials in the Extensive Reading and Writing (ERW) class. The study used the theory of Extensive Reading Principles by Day and Bamford (2002). The study also tried to draw the similarities and differences between their perspectives. The subjects of the research were 10 students and 1 teacher from ERW class in the English Department of Petra Christian University, Surabaya. Semi structured interviews were used to explore their perspectives toward the reading materials of ER. The findings showed that the teacher and the students had various perspectives regarding the reading materials in ERW class. In conclusion, the provision of reading material was not really in line with the ER principles because of the unique nature of ERW class. For the future research, the writers suggested doing quantitative research with a variety of subjects for more generalizable result. Keywords: extensive reading, implementation, perspectives, students, teachers
The Journey of Becoming a Hero in the Avatar: The Last Airbender Animated Series Cindy Karina; Setefanus Suprajitno
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 3 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.3.444-451

Abstract

The popularity of Avatar: The Last Airbender intrigues me to analyze Aang’s journey, as the main character, in becoming a hero. I aim to analyze the stressors that cause Aang’s psychological distress, his coping mechanisms, and how he develops into a hero. To find out about the three aforementioned points, I use theories on psychological distress and coping mechanisms. My analysis demonstrates that Aang’s psychological distress is caused by three stressors: his fear of accepting his new identity and responsibility, his shame, and his fear of the war and failure. To deal with those stressors, Aang adopts two coping mechanisms: emotion-focused (avoidance, seeking social support for emotional purposes, and acceptance), and problem-focused (seeking social support for instrumental purposes, planning, and problem-solving). By the end of the series, Aang has become a hero by developing into a selfless and benevolent humanitarian who used his intelligence and integrity to win the war.Keywords: psychological distress, stressors, coping mechanism, hero
The Inequality in “Cewek!!!” and “Still…” Anastacya Ruslim
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 3 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.3.249-253

Abstract

This study is about the main characters’, Langen, Febi, and Fani, effort in achieving equality in teen lit novels Cewek!!!and Still…,. However, despite the girls’ effort, they fail in achieving equality. To find the effort and failure of girls in achieving equality, I use the theory of gender stereotype. From the theory, I find that the girls show their effort in achieving equality from their strength, independence, logic, and intelligence. Although the girls show their effort, these novels still show the girls’ failure in achieving equality. It can be seen by the girls are pictured as weak, emotional, unintelligent, and submissive; while the boys (Rei, Bima, and Rangga) are pictured as strong, rational, and intelligent. In conclusion, I find that despite showing the girls’ effort, these novels also shows that the girls fail in achieving equality. Therefore, I hope that teen lit will have stories that do not judge girls, but shows real equality.
Individuation in the Main Characters of J.K. Rowling’s HARRY POTTER Series S. Ines Linando; Ribut Basuki
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.%p

Abstract

This paper examines the individuation of Potter and Voldemort in Harry Potter series. To be a holistic individual, a person needs to be individuated by managing their three main archetypes. The three main archetypes are persona, shadow, and anima or animus. Potter and Voldemort have to manage their archetypes their journey as human beings. Each of them has to know his persona including his appearance, behavior and role; confront his shadow; and balance his anima. In the end, Potter manages himself to be a individuated person who can lead a good life, while Voldemort fails to be an individuated person and, as a result, he died.

Page 19 of 62 | Total Record : 613

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