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JOISCOM (Journal Of Islamic Communications)
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27227855     DOI : 10.36085
Core Subject : Religion, Social,
Religion Social Sciences
JOISCOM adalah Jurnal Ilmiah Nasional Terbitan Berkala Program Studi Komunikasi Dan Penyiaran Islam Fakultas Agama Islam, Universitas Muhammadiyah Bengkulu yang berfokus di bidang ilmu Komunikasi dan Penyiaran Islam
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 55 Documents
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Gerakan Moral dan Religiusitas Digital: Kajian Budaya atas Aktivisme Keagamaan Online Akun Instagram Project Dakwah di Makassar saputra, hadi
JOISCOM (Journal of Islamic Communication) Vol 7 No 1 (2026): JOISCOM (Journal Of Islamic Communications)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v7i1.9954

Abstract

Employing a descriptive qualitative approach grounded in cultural studies, the research treats Instagram as a cultural space in which meaning is produced. Data were collected through digital observation of circulating post traces, documentation of posters and captions, and analysis of audience interaction patterns across public channels connected to Project Dakwah.The findings indicate that Project Dakwah constructs a consistent pattern of poster-based moral messaging that emphasizes self-reflection, emotional intimacy, and everyday piety. Message compression and minimalist visual design render da‘wah compatible with the logics of visibility and circulation characteristic of social media platforms. At the same time, the study identifies a conversion mechanism through which online resonance is translated into offline action via operational pathways of participation, including donations, scheduled almsgiving, Qur’an classes, study circles, volunteering, and the strengthening of offline da‘wah spaces. The study concludes that Project Dakwah’s digital da‘wah exhibits the ambivalence of the mediatization of religion, simultaneously expanding reach while compressing meaning, yet sustained by community-deepening strategies that support the continuity of social practice. Keywords: digital da‘wah; Islamic Instagram; digital religiosity
PEMANFAATAN MEDIA DIGITAL DINAS KESEHATAN TERHADAP PENANGANAN HUMAN IMMUNODEFICIENCY VIRUS DI BANDA ACEH Muhammad Fathin Hafizd; Hanifah Nurdin; Muhammad Aminullah
JOISCOM (Journal of Islamic Communication) Vol 7 No 1 (2026): JOISCOM (Journal Of Islamic Communications)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v7i1.9959

Abstract

Digital media plays a strategic role in public health communication, including in the dissemination of information about Human Immunodeficiency Virus (HIV). However, the effectiveness of digital communication is not only determined by the availability of platforms, but also by strategic planning, internal collaboration, and message sustainability. This study aims to analyse the use of digital media by the Banda Aceh City Health Office in communicating HIV to the public. This study uses a qualitative approach with in-depth interviews, observation, and documentation methods. The research informants consisted of those responsible for HIV programmes and digital media managers within the Health Office. Data analysis was carried out through the stages of data reduction, data presentation, and thematic conclusion drawing. The results of the study indicate that the use of digital media in HIV communication is still not optimal. This can be seen from the limited consistency and continuity of content on various digital platforms, so that HIV issues have not been established as a strong health communication agenda in the public sphere. In addition, differences in educational backgrounds between those responsible for HIV programmes and digital media managers have become structural barriers to health communication. The separation of roles between health content developers and technical communication implementers has resulted in HIV messages tending to be delivered in an informative and normative manner, without a collaborative and persuasive communication strategy. This study also found that HIV messages are simplified in an effort to avoid stigma and discrimination against survivors. Although ethically relevant, simplifying messages has the potential to limit the depth of public understanding of HIV issues. Furthermore, the absence of a sustainable digital communication strategy has resulted in reactive and momentum-based HIV communication, preventing digital media from functioning optimally as a means of improving public health literacy. The Banda Aceh City Health Office's use of digital media in HIV management has not been managed strategically and sustainably. Long-term communication planning, cross-sector collaboration, and a communication approach that can improve health literacy while minimising stigma in the community are needed.
STRATEGI KOMUNIKASI TK ‘AISYIYAH BUSTANUL ATHFAL ARGA INDAH II KECAMATAN MERIGI SAKTI KABUPATEN BENGKULU TENGAH DALAM MENARIK MINAT MURID BARU saleha, nur; Siti Misbah
JOISCOM (Journal of Islamic Communication) Vol 7 No 1 (2026): JOISCOM (Journal Of Islamic Communications)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v7i1.9961

Abstract

Abstrak Latar belakang Penelitian ini adalah fenomena banyaknya orang tua dari luar Desa Arga Indah II yang memilih menyekolahkan anaknya di TK „Aisyiyah Bustanul Athfal Arga Indah II, meskipun di desa masing-masing sudah tersedia lembaga pendidikan taman kanak-kanak. Kondisi ini menarik untuk diteliti dari perspektif strategi komunikasi yang diterapkan oleh pihak sekolah dalam menarik minat murid baru. Penelitian bertujuan untuk mengetahui strategi komunikasi TK „Aisyiyah Bustanul Athfal Arga Indah II dalam menarik minat murid baru. Landasan teori menggunakan teori Lasswell (Who, Says What, In Which Channel, To Whom, With What Effect). Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Informan penelitian terdiri dari kepala sekolah, guru, orang tua murid, dan tokoh masyarakat, yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui, observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa: (1) Komunikator utama adalah kepala sekolah dan guru yang berperan aktif dalam menyampaikan pesan (2) Pesan yang disampaikan meliputi keunggulan sekolah, program pendidikan berbasis nilai keislaman, dan ajakan moral untuk menyekolahkan anak sejak usia dini lalu pesan dikemas dan disampaikan melalui (3) Media yang digunakan meliputi tatap muka langsung, pengajian, spanduk, media sosial, dan kegiatan masyarakat (4) Sasaran komunikasi adalah orang tua calon murid dan masyarakat desa (5) Efek komunikasi terlihat dari meningkatnya minat masyarakat dan bertambahnya jumlah pendaftar. Kesimpulan dari penelitian ini adalah bahwa penerapan strategi komunikasi yang terencana, memadukan pesan edukatif dan religius, serta memanfaatkan media yang tepat mampu meningkatkan minat masyarakat untuk menyekolahkan anak di TK „Aisyiyah Bustanul Athfal Arga Indah II, bahkan hingga menarik perhatian dari luar desa. Kata Kunci: Strategi Komunikasi, TK ‘Aisyiyah Bustanul Athfal, Minat Murid Baru, Teori Lassweel ABSTRACT The background of this research is the phenomenon of many parents from outside Arga Indah II Village choosing to enroll their children at TK ‘Aisyiyah Bustanul Athfal Arga Indah II, even though kindergarten institutions are already available in their respective villages. This condition is interesting to study from the perspective of the communication strategies implemented by the school in attracting new students. The research aims to determine the communication strategies of TK ‘Aisyiyah Bustanul Athfal Arga Indah II in attracting new student enrollment. The theoretical framework uses Lasswell’s model (Who, Says What, In Which Channel, To Whom, With What Effect). The method applied is qualitative with a case study approach. The research informants consist of the principal, teachers, parents, and community leaders, selected using purposive sampling techniques. Data were collected through observation, in-depth interviews, and documentation, then analyzed descriptively. The results of the study show that: (1) The main communicators are the principal and teachers who actively deliver messages (2) The messages conveyed include the school’s advantages, Islamic value-based education programs, and moral appeals to enroll children from an early age, which are packaged and delivered through (3) Media such as face-to-face interactions, religious gatherings, banners, social media, and community activities (4) The communication targets are parents of prospective students and the village community (5) The communication effects are reflected in the increased public interest and the growing number of applicants. The conclusion of this study is that the implementation of a well-planned communication strategy, combining educational and religious messages and utilizing appropriate media, can successfully increase public interest in enrolling children at TK ‘Aisyiyah Bustanul Athfal Arga Indah II, even attracting attention from outside the village. Keywords: Communication Strategy, TK ‘Aisyiyah Bustanul Athfal, New Student Interest, Lasswell Theory
STRATEGI PEMASARAN DIGITAL UNTUK MENDORONG ADOPSI SISTEM MANAJEMEN INSPEKSI RIG TERINTEGRASI (IRIMS™) DALAM INDUSTRI PENGEBORAN MINYAK DAN GAS Nugroho, Eko; Lian, Christian; setiadi; Pratama, Yulitha Widha
JOISCOM (Journal of Islamic Communication) Vol 7 No 1 (2026): JOISCOM (Journal Of Islamic Communications)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v7i1.10272

Abstract

The oil and gas industry heavily relies on drilling rig integrity managed through periodic inspections. However, traditional and fragmented inspection data management—scattered across PDFs, spreadsheets, and manual records—creates chronic problems such as poor asset condition visibility, expiring certifications, delayed non-conformance report (NCR) follow-ups, and inefficient audit processes. This situation increases operational and safety risks. This study analyzes effective digital marketing strategies to accelerate the adoption of the Integrated Rig Inspection Management System (IRIMS™), a cloud-based integrated platform that unifies inspection scheduling, certification tracking, and NCR monitoring. Using a quantitative survey-based approach with drilling industry practitioners, this research employs the Technology Acceptance Model (TAM) and Diffusion of Innovation Theory to build a structural model (SEM) examining relationships between digital marketing strategies, technology perception, and adoption. The analysis results indicate that the most significant digital marketing strategies influencing adoption are in-depth educational approaches and intensive communication through professional channels. Technical webinars, LinkedIn thought leadership, and pilot project demonstrations proved most effective in shaping positive perceptions of system usefulness and building user trust. These findings confirm that education-focused digital marketing can overcome adoption barriers such as cultural resistance and data security concerns, thereby accelerating digital transformation in rig inspection management. IRIMS™ implementation has the potential to significantly improve data transparency, process optimization, and audit readiness.
Muhadharah Sebagai Media Pengembangan Kompetensi Public Speaking Siswa: Studi Pada MTS Mambaul Ulum Bengkulu Tengah Rasman; Mistika, Jarni
JOISCOM (Journal of Islamic Communication) Vol 7 No 1 (2026): JOISCOM (Journal Of Islamic Communications)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/joiscom.v7i1.10279

Abstract

ABSTRACT Public speaking skills are essential communication competencies that students need to develop in order to effectively convey ideas and information in academic and social contexts. However, many students still experience difficulties in speaking in front of an audience due to a lack of confidence and limited opportunities for structured speaking practice. Therefore, learning media that facilitate continuous communication training are necessary to support the development of students’ speaking competencies. This study aims to analyze the role of muhadharah activities as a medium for developing students’ public speaking competencies at MTs Mambaul Ulum Bengkulu Tengah. This research employed a qualitative method with a descriptive approach. Data were collected through observations of muhadharah activities, interviews with supervising teachers and students, and documentation related to the implementation of the program. The analysis was guided by public speaking theory which emphasizes the ability to deliver messages clearly, systematically, and confidently before an audience. The findings indicate that muhadharah activities are conducted regularly and systematically with guidance from teachers prior to students’ performances. These activities contribute positively to the development of students’ public speaking competencies, including increased confidence in speaking before an audience, improved fluency in delivering speech materials, better mastery of speech content, and stronger self-confidence. Continuous practice through muhadharah activities enables students to become more accustomed to speaking in public and to communicate their ideas more effectively. Therefore, muhadharah can function as an effective medium for developing students’ public speaking competencies at MTs Mambaul Ulum Bengkulu Tengah. Keywords: Communication Competence, Muhadharah, Public Speaking, Students.

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