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AMELIA ANWAR
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ameliaanwar@umitra.ac.id
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+6288276560929
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lppm@umitra.ac.id
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jl za pagar alam no 7 gedong meneng bandar lampung
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Kota surabaya,
Jawa timur
INDONESIA
BUSINESS AND ENTERPREUNERSHIP JOURNAL
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : -     EISSN : 27458547     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business and Enterpreneurship Journal (BEJ) adalah media publikasi ilmiah yang ditulis oleh dosen, peneliti, dan mahasiswa di bidang bisnis,dll. BEJ menerbitkan makalah penelitian ahli, yang direview melalui mekanisme secara online. semua makalah direview setidaknya oleh dua orang reviewer. BEJ diterbitkan dan dicetak oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Mitra Indonesia dann diterbitkan dua kali dalam setiap volume (Februari & Agustus)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 53 Documents
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Analisis Pengaruh Lokasi Dan Harga Terhadap Keputusan Mahasiswa Dalam Memilih Tempat Indekos Daerah Sekitar Kampus UIN Raden Intan Lampung Yuyun Fitria; Allina Fathi Amrullah
Business and Enterpreneurship Journal (BEJ) Vol 4, No 1 (2023)
Publisher : Business and Enterpreneurship Journal (BEJ)

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Abstract

The purpose of this study was to determine the effect of location and price on student decisions in choosing boarding houses. The data used in this study were primary data. Furthermore, the data collection technique used in this study was a survey using Google forms to collect data. In this study the researchers used the f test method and coefficient test with the help of the smart plss program version 2. Based on the results of calculating the regression coefficient values for each variable, namely the R² value lies at 0 R² 1, an R² value close to 1, which means the model is getting better . Meanwhile, the value of R² which is zero means that there is no relationship between the dependent variable and the explanatory variable. From the table, with the location of R² 1 with a value of 0 1,000 1, this means that the variance of Independence is able to explain the variance of Interest in Entrepreneurship of 100 %. Keywords : Location, Price, and Student Desires
Kualitas Produk Terhadap Kepuasan Konsumen Fudia Bakery Bandar Lampung Desi Derina Yusda
Business and Enterpreneurship Journal (BEJ) Vol 4, No 1 (2023)
Publisher : Business and Enterpreneurship Journal (BEJ)

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Abstract

The current marketing concept places consumers as the main concern. More and more companies produce products with the same types and uses, but nowadays consumers are also more selective and critical in choosing products. Consumers no longer buy products based on the physical product, but consumers see the quality of the product. The purpose of this study was to determine the effect of product quality on consumer satisfaction at Fudia Bakery Bandar Lampung. The population in this study were consumers of Fudia Bakery Bandar Lampung with a total sample of 100 respondents using incidential sampling techniques, primary data collection using questionnaires and secondary data collection using literature study and documentation. Testing the hypothesis in this study using double linear regression with the results of product quality has a significant effect on customer satisfaction Fudia Bakery Bandar Lampung. The coefficient of determination obtained is 76.6%, which indicates that product quality has the ability to explain customer satisfaction, while the remaining 23.4% can be explained by variables or other factors not examined in this study. Keywords: Product Quality, Customer Satisfaction, Features, Durability
Pengaruh Promosi Terhadap Minat Kunjungan Wisatawan Pada Objek Sumur Putri di Kecamatan Teluk Betung Utara Kota Bandar Lampung Muhamad Aldo Efrenza; Muhamad Syamsul Maarif
Business and Enterpreneurship Journal (BEJ) Vol 4, No 1 (2023)
Publisher : Business and Enterpreneurship Journal (BEJ)

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Abstract

The purpose of this study was to determine the effect of promotion on tourist interest in the Sum Putri tourism object in TelukBetung Utara sub-district, Bandar Lampung city. The data used in this study were primary data. Furthermore, the data collection technique used in this study was a survey that used Use Google Forms to collect data. In this study the researchers used the t test and coefficient test methods with the help of the smart plss program version 2. Based on the results of the research, the R² value lies at 0 R² 1, an R² value close to 1, which means the model is getting better. Meanwhile, the value of R² which is zero means that there is no relationship between the dependent variable and the explanatory variable. From the table, with the location of R² 1 with a value of 0 0.999 1, this means that the variance of the Effect of Promoting the Variance of Economic Growth is 99. 9%, while the remaining 0.01% is explained by other variables outside the model. Keywords :Promotion, and Visiting Interest

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