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Muji Setiyo
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Urecol Journal. Part F: Community Development
Published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY
ISSN : -     EISSN : 27972070     DOI : -
Core Subject : Social,
Environmental Science Social Sciences
Urecol Journal. Part F: Community Development is a peer-reviewed journal published by Konsorsium LPPM Perguruan Tinggi Muhammadiyah Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY. This scientific journal specifically discusses the report of the community development from the University Research Colloquium (URECOL) which is held twice a year.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 4 Documents
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Search results for , issue "Vol. 3 No. 1 (2023)" : 4 Documents clear
Implementation of Increasing Sales and Work Productivity of MSMEs Patchwork Mats in Gondangrejo Village Afif, Naufal; Syahbani, Evan Nur; Imana, Muhammad Tsabit; Nisa, Zahra Aisy Khairin; Lestari, Alfi Dina; Mustaqim, Alif
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.249

Abstract

The purpose of this service is to provide socialization, training, and rebranding for UMKM Keset Abadi Dusun Bekelan that with digitalized marketing and good branding it will be able to expand the range of customers from the products sold and also retain existing consumers. The method used to achieve this goal is to carry out two service activities, namely socialization and training, as well as product rebranding. The results achieved are the understanding and knowledge of the UMKM Keset Abadi business actors in operating social media as a means of digital marketing.
Investment Education and Literacy Saputro, Edy Purwo; Kusdiyanto; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.250

Abstract

Investment is one of the keys to supporting accelerated development in poor developing countries, including Indonesia. Therefore, investment cannot be ignored. It is not only related to growth but also employment in various sectors, both formal and informal. Thus, successful investment has a systemic impact to support development. The purpose of this activity is to provide an understanding of investment education and literacy. The main target is the millennial generation, especially from the younger generation with the selection of respondents, namely students of the FEB UMS management program. The activity was carried out on Wednesday, January 11, 2023 at G22 FEB UMS with material, namely structured explanations through power point slides - PPT involving 20 FEB UMS management students. The results show that perceptions about investment are still low so education and literacy are important.
Karang Taruna Skills Training in Management and Sustainability of Websites as Publication Media for Karanganyar Tourism Village Suryaningtyas, Annis Azhar; Andarini, Rachmawati Yulia; Jalaluddin, Alif; Ayu, Putri Java Esya; Kustanto, Yoga; Pamungkas, Diaz Resnu
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.251

Abstract

The importance of digital publication of tourism villages. In fact, Karanganyar village already has a publication media in the form of a website with the address www.karanganyarborobudur.com. The information presented includes activities, tourism potential, and village cultural attractions. However, this publication activity is still not optimal. There are three factors that become obstacles in the consistency of managing the Karanganyar Village website. First, there are limited human resource skills in managing, developing, and producing published content on the website. Then, there is still no sustainable organization of website management as a village publication media by a legitimate village government. Finally, there is no transparency in communication and coordination between villages and youth organizations in managing the website. Therefore, the publication of tourism potential and activities in Karanganyar Village has not been able to spread outside. The implementation phase of integrated community service activities in Karanganyar Village is carried out for two months. The series of activities are the implementation of situation analysis, planning, implementation, as well as evaluation and reporting. The result of holding PPMT activity period V is that Karanganyar villagers get additional soft skills, namely the ability to process websites, write news properly and correctly in accordance with a communicative news writing structure, and have a clear organizational structure for website admin managers.
Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.

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