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Miftahul Jannah
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Jurnal Kajian Ilmu Manajamen
Published by Universitas Trunojoyo Madura
ISSN : 27753093     EISSN : 27970167     DOI : https://doi.org/10.21107/jkim
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective channel to accommodate academic and researcher. This Journal encompasses original research articles including: Human resources management, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management corporate governance, and others. This article is published four times a year in March, June, September, and Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 289 Documents
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Gaya Hidup dan Kemudahan Penggunaan terhadap Keputusan Penggunaan Dompet Elektronik Mahasiswa: Promosi sebagai Moderator Trias Ajeng Miradayanti Putri; Arie Setyo Dwi Purnomo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 2 (2026): Juni 2026
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i2.33835

Abstract

This study examines the effects of lifestyle and perceived ease of use on students’ e-wallet usage decisions, with promotion as a moderating variable. The research aims to identify the factors influencing students’ decisions to adopt e-wallet services in digital financial transactions. This study employs a quantitative explanatory approach using a field research design. The population consists of active students of the Management Study Program at Universitas Trunodjoyo Madura, with a sample of 92 respondents determined using the Slovin formula. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using multiple linear regression and Moderated Regression Analysis (MRA) with SPSS software. The results show that lifestyle and perceived ease of use have positive and significant effects on e-wallet usage decisions. Promotion significantly moderates the relationship between lifestyle and e-wallet usage decisions but does not moderate the relationship between perceived ease of use and e-wallet usage decisions. These findings imply that digital lifestyle and system convenience are key determinants in encouraging students to adopt e-wallet services, while promotional strategies can strengthen the influence of lifestyle in shaping digital payment behavior.
Content Marketing TikTok dan Keputusan Pembelian Kosmetik Wardah Fitri isnaini Fausia; Muh Syarif
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 1 (2026): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i1.33812

Abstract

This study aims to analyze the influence of TikTok content marketing on purchasing decisions for Wardah cosmetic products among Generation Z students at the Faculty of Economics and Business, Universitas Trunojoyo Madura. Content marketing in this study consists of four main elements, namely visual, audio, caption, and review. This research uses a quantitative approach with a survey method by distributing questionnaires to respondents who meet the research criteria. The sampling technique used purposive sampling. The collected data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS software. The results show that simultaneously the variables of visual, audio, caption, and review in TikTok content have a significant influence on purchasing decisions for Wardah cosmetic products. Partially, the visual and review variables have a significant effect on purchasing decisions, while the audio and caption variables do not have a significant effect. These findings indicate that attractive visual elements and user reviews are important factors influencing Generation Z consumers in making purchasing decisions for cosmetic products.
Analisis Pengaruh Kualitas Layanan dalam Kepuasan Konsumen Terhadap Shopee (Studi Kasus di Kecamatan Lamongan Kabupaten Lamongan) Dimas Wahyu Agustian; Muhammad Syarif
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 2 (2026): Juni 2026
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i2.26835

Abstract

In today's technological developments, business and trade activities are also known as e-commerce or online purchasing. With e-commerce, it is easy for consumers to buy goods, providing E-commerce requires services like security features and discounts. This study's objective is to ascertain how service quality affects Shopee customer happiness. Purposive sampling, which selects a sample of 67 respondents based on predetermined criteria, is the methodology employed in this study. Using the IBM SPSS 29 application, a Simple Regression Test is used for data analysis. The study's findings demonstrate a link between the dependent variable, customer satisfaction, and the independent variable, service quality. The findings indicate that a probability of Sig 0.00 was attained for the service quality variable (X) t test results. The computed t value is, and the Sig value is 0.00 0.05 in the t table 7.233 known to be 1.997 (see t table). 7.233 1.997, it is determined that Ho1 is rejected and Ha1 is accepted. This indicates that Shopee e-commerce customer happiness is positively and significantly impacted by service quality.
Minat Mengunakan Perbankan Digital Seabank: Kualitas Layanan Digital, Literasi Keuangan, dan Kemudahan Penggunaan Rahma Suro Anjani; Makhmud Zulkifli
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 2 (2026): Juni 2026
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i2.33790

Abstract

This study aims to determine the effect of digital service quality, financial literacy, and ease of use on the interest of students at Trunojoyo University, Madura, in using the digital bank SeaBank. The sampling technique used the theory of Hair et al., (2014), resulting in 126 student respondents who used SeaBank as the research sample. Data collection was carried out by distributing questionnaires with a Likert scale to measure each variable. Data analysis used multiple linear regression through the SPSS 22 (Statistical Product and Service Solution) application to determine the effect of each independent variable on interest in using SeaBank. The results showed that digital service quality had a significant effect on interest in using SeaBank with a significance value of 0.014 0.05. Financial literacy was also proven to have a significant effect on interest in using SeaBank with a significance value of 0.002 0.05. Meanwhile, ease of use had a significant effect on interest in using SeaBank with a significance value of 0.006 0.05. Simultaneously, digital service quality, financial literacy, and ease of use significantly influenced students' interest in using SeaBank's digital banking services, with a significance value of 0.000 0.05.
Nilai Yang Dirasakan dan Loyalitas Pelanggan: Peran Kepuasan Sebagai Pemediasi Muhammad Rizki Syahputra; Miftahul Jannah
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 1 (2026): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i1.31198

Abstract

This study aims to determine the effect of Customer Perceived Value on customer loyalty with customer satisfaction as a mediating variable at Kedai Poenya Kita in Jombang. The research method used is quantitative with a descriptive approach. The data were obtained through distributing questionnaires to 100 respondents and analysed using Structural Equation Modeling (SEM) techniques with the help of SmartPLS 4 software. The results showed that Customer Perceived Value has a positive and significant effect on customer satisfaction, as well as customer loyalty. In addition, customer satisfaction also has a positive and significant effect on customer loyalty. Other findings reveal that customer satisfaction is able to partially mediate the relationship between Customer Perceived Value and customer loyalty. Thus, increasing customer value perceptions of the products and services provided can increase satisfaction while strengthening customer loyalty to Kedai Poenya Kita.
Kinerja UMKM melalui Kesadaran Ekonomi, Teknologi Keuangan, dan Ketahanan Keuangan di Kabupaten Bojonegoro Muhammad Arung Nazarudin; Vidi Hadyarti
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 2 (2026): Juni 2026
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i2.33766

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the regional economy, including in Bojonegoro Regency. This study aims to examine the influence of economic awareness, financial technology, and financial resilience on the financial performance of MSMEs in Bojonegoro Regency. The population in this study were MSME actors, with a total of 144 respondents. The approach used was quantitative through primary data collection using questionnaires. Respondents were selected purposively, while data processing was carried out using the Structural Equation Modelling–Partial Least Squares and Regression methods using SmartPLS. The results of the analysis show that economic awareness, the use of financial technology, and financial resilience have a positive and significant effect on the financial performance of MSMEs. Simultaneously, these three variables were proven to contribute to improving the financial performance of MSMEs. These findings confirm that the ability of MSME players to understand economic conditions, optimise financial technology, and maintain business financial stability are key factors in improving financial performance in a sustainable manner.
Kinerja Pengarajin Batik Pada Industri Batik Tanjung Bumi melalui Kepemimpinan Tranformasional dan Perencanaan SDM Mohammad Abbas Sastrodiputro; Samsuki Samsuki
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 1 (2026): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i1.32045

Abstract

The purpose of this study was to determine and analyze the effect of financial literacy, financial inclusion, and financial planning on saving behavior in 2020 batch management students at Trunojoyo Madura University. This research was conducted quantitatively with a research sample of 75 respondents who are 2020 class management students at Trunojoyo Madura University. The sample used by researchers is probability sampling with simple random sampling technique using the slovin formula. The data that has been obtained is then processed using a Partial Least Square-based Structural Model analysis tool (SEM-PLS) with SMART-PLS application. The research results obtained show that financial literacy has a significant positive effect on saving behavior, but the financial inclusion have no significant effect on saving, and financial planning variables have no significant effect on saving behavior in 2020 management students at Trunojoyo Madura University.
Pengaruh Online Customer Review, Online Customer Rating, Dan Harga Terhadap Keputusan Pembelian Produk Azarine Melalui Marketplace Shopee (Studi Pada Mahasiswa Universitas Trunojoyo Madura) Vira Anggita Subiyantoro; Darul Islam
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 2 (2026): Juni 2026
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i2.29223

Abstract

The cosmetics and beauty sector is developing at a rapid pace. Since their product went viral on social media some time ago, Azarine's sales have increased a lot. To maintain the availability of its products, Azarine must be able to compete with other local cosmetic companies. Considering that, compared to other local products, Azarine cosmetics are still at the bottom. Finding out whether online customer reviews, online customer rating and price have a major impact on consumers ' decision to buy Azarine goods is the aim of this study. The methodology used in this study is quantitative research. A total of 119 respondents participated in this survey, which used the purposive sampling method. Partial Least Square (PLS) analysis SmartPLS version 4 is a technique used to analyze data. Based on the hypothesis test results, the decision of Trunojoyo Madura University students to buy Azarine products is significantly influenced by the price and rating online. Meanwhile, the decision of Trunojoyo Madura University students to buy Azarine goods was not significantly influenced by online Customer review variables. As a way to apply the theory learned in lectures and as a source of knowledge and reference for further research, this research is very helpful in expanding and adding to understanding.
Pengaruh Social Media Marketing Activity Terhadap Keputusan Pembelian Tas Bostanten di TikTok Shop Dengan Brand Trust Sebagai Variabel Mediasi (Studi Pada Gen Z Kabupaten Nganjuk) Zurina Endra Sari; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 6, No 1 (2026): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v6i1.31197

Abstract

This study aims to determine the effect of social media marketing activity on purchasing decisions of Bostanten bags on TikTok Shop, with brand trust as a mediating variable, focusing on Generation Z in Nganjuk Regency. This research uses a quantitative approach with both primary and secondary data. Data were collected through a questionnaire distributed to 97 respondents selected using purposive sampling. The data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the help of SmartPLS 4.1 software. The results show that social media marketing activity has a significant effect on brand trust and purchasing decisions. In addition, brand trust also has a significant influence on purchasing decisions. The findings further indicate that brand trust partially mediates the effect of social media marketing activity on purchasing decisions

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