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INDONESIA
ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 693 Documents
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Pengaruh Konten Kritik Instagram @Vereditum terhadap Tingkat Kepercayaan Pengikut Instagram pada Informasi Homeless Media Christiana Christiana; Julian Andretty
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10588

Abstract

Although the phenomenon of homeless media has received attention in various studies, research that specifically discusses the influence of critical content among fellow homeless media on users’ level of trust remains limited. This study aims to analyze the influence of Instagram critical content from @vereditum on Instagram followers’ level of trust in homeless media information. This study used a quantitative approach with a survey method involving 100 respondents selected using purposive sampling. Data were collected using a closed-ended Likert-scale questionnaire, then analyzed through validity testing, reliability testing, normality testing, correlation coefficient, coefficient of determination, hypothesis testing, and simple linear regression with the assistance of SPSS software. The results showed that Instagram critical content from @vereditum had a positive and significant effect on Instagram followers’ level of trust in homeless media information. This finding was evidenced by a correlation coefficient of 0.587, indicating a moderate level of relationship, a coefficient of determination of 34.4%, and hypothesis test results showing that the calculated t-value was greater than the table t-value, namely 7.175 > 1.660, with a significance value of less than 0.05. These results align with the assumptions of online information trust theory, particularly regarding the use of cognitive heuristics in evaluating digital information. The conclusion of this study affirms the importance of critical content accompanied by verification in helping users determine their level of trust in information on social media. Practically, this study implies the need to strengthen a culture of information verification, both among homeless media managers and social media users. This study also opens opportunities for further research on other factors that influence trust in digital information.
Pengaruh Implementasi Customer Relationship Management, Layanan Prioritas dan Mobile Banking terhadap Loyalitas Nasabah Prioritas di Bank Sinarmas Kantor Cabang Thamrin Jakarta Pusat Hendro Cahyadi
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10615

Abstract

Customer loyalty is an important indicator of banking business success amid increasingly intense industry competition, particularly in urban areas such as Central Jakarta. This study aims to empirically analyze and test the partial and simultaneous effects of the implementation of Customer Relationship Management (CRM), priority services, and mobile banking on customer loyalty at Bank Sinarmas Thamrin Branch Office, Central Jakarta. This study used a quantitative approach with a causality design. Data were collected through questionnaires distributed to 65 priority customers of Bank Sinarmas Thamrin Branch Office, Central Jakarta, who were selected using purposive sampling. The data were analyzed using multiple linear regression. The results showed that, partially, CRM implementation had a positive and significant effect on customer loyalty, indicating that personalized customer relationship management can strengthen loyalty. Priority services also had a positive and significant effect on customer loyalty, thereby emphasizing the importance of exclusive services in retaining premium customers. In addition, mobile banking had a positive and significant effect on customer loyalty, indicating that the ease and accessibility of digital transactions are important factors in the customer experience. Simultaneously, CRM implementation, priority services, and mobile banking had a significant effect on customer loyalty at Bank Sinarmas Thamrin Branch Office. The conclusion of this study affirms that strengthening CRM, improving the quality of priority services, and optimizing the mobile banking platform play important roles in building sustainable customer loyalty. These findings imply the need for Bank Sinarmas to improve CRM system integration, strengthen priority service facilities, and ensure the stability and ease of use of digital services to maintain long-term customer loyalty.
Pengaruh Corporate Social Responsibility (Csr) dan Beban Pajak terhadap Kinerja Keuangan Bank Jambi Periode 2020-2024 Dina Olivia; Aditya Pradana; Liona Efrina S.
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10616

Abstract

Corporate Social Responsibility (CSR) and tax expense are financial and non-financial factors that can influence a company’s financial performance. This study aims to analyze the effect of CSR and tax expense on the financial performance of Bank Jambi for the 2020–2024 period, measured using Return on Assets (ROA). This study used a quantitative approach with multiple linear regression analysis based on secondary data obtained from Bank Jambi’s annual financial reports. The results showed that CSR had a positive but insignificant effect on ROA, whereas tax expense had a positive and significant effect on financial performance. This finding indicates that an increase in tax expense is in line with an increase in company profit, while the contribution of CSR to financial performance has not been partially proven to be significant. Simultaneously, CSR and tax expense had a significant effect on financial performance, with a coefficient of determination of 51.6%. The conclusion of this study affirms that Bank Jambi’s financial performance is influenced by a combination of financial and non-financial factors, although CSR has not had a significant partial effect. These findings imply the importance of efficient tax expense management and the strengthening of CSR strategies so that they can make a more optimal contribution to the company’s financial performance.

Page 70 of 70 | Total Record : 693

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