cover
Contact Name
Moh Shidqon
Contact Email
ajid.shidqon@trisakti.ac.id
Phone
+6281574360223
Journal Mail Official
ber@trisakti.ac.id
Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Business and Entrepreneurial Review
Published by Universitas Trisakti
ISSN : 08539189     EISSN : 22524614     DOI : https://doi.org/10.25105/ber
Core Subject : Science,
Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.
Articles 6 Documents
Search results for , issue "Vol. 18 No. 2 (2018): OCTOBER 2018" : 6 Documents clear
EFFECT OF ENDORSER CREDIBILITY, BRAND CREDIBILITY, SELF-BRAND CONNECTION ON BRAND EQUITY Rowlan Takaya
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.381 KB) | DOI: 10.25105/ber.v18i2.5309

Abstract

Purpose – The purpose of this research was to study the impact of endorser credibility, brand credibility, self-brand connection on endorsed brand equity of the endorsed brand.Design/methodology/approach - The analytical method using Amos 24 and Structural Equation Modeling (SEM) to analyze the questionnaire data in Jakarta. There are 417 eligible questionnaires were analyzed.Findings – To study the effect of endorser credibility on brand credibility, endorser credibility to brand equity, brand credibility to brand equity, endorser credibility to self-brand connection and self brand connetion to brand equity.Research limitation – The research was based in this study using college student customer of Vivo Smartphone at Jakarta as a research object.Research implication – Managers can consider using celebrities as a tool to develop meaningful connectivity connections with consumers. The results of this study support the use of celebrity endorsers as a means of increasing brand equity directly.Originality/value – This study examines the impact of celebrity endorsers in delivering, influencing, and depicting the product significantly so that consumers buy the product, so that the target marketing made through the endoser can be achieved.
THE EFFECT OF LEADERSHIP STYLE, WORK ENVIRONMENT, AND ORGANIZATIONAL MOTIVATION ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS VARIABLE MEDIATING Defina Sulastiningtiyas; B Medina Nilasari
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (756.67 KB) | DOI: 10.25105/ber.v18i2.5310

Abstract

This study is to examine the influence of leadership style, work environment, and organizational motivation on employee performance which is job satisfaction as mediating variable. The methodology of this study was hypotheses testing. Analytical technique used in testing the hypothesis is by Structural Equation Modelling (SEM) Method using Lisrel 8.80 software. A survey questionnaire was developed and validated. A total 124 questionnaire were distributed to Insurance’s agent PT. Askrindo Mitra Utama in Jakarta and 124 valid responses collected. The result from this study indicates that Leadership Style, Work Environment, Organizational Motivation has a positive and significant effect on Job Satisfaction; Leadership Style, and Organizational Motivation have a positive and significant effect on Employee Performance; but Work Environment does not have a positive and significant effect on Employee Performance; and there is a mediating effect of Job Satisfaction that can increase the influence of Leadership Style, Work Environment, and Organizational Motivation on Employee Performance.
ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION IN HOSPITAL EMPLOYEES IN WEST SULAWESI Budiman Imran
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.466 KB) | DOI: 10.25105/ber.v18i2.5331

Abstract

The background of this research is the facts at that the last decade has been so many literature and research about job satisfaction. Eventually organizational culture, and organizational commitment has the most important role in creating a job satisfaction in the Swasta hospital at Provinsi Sulawesi Barat.The design of this research applies descriptive research and correlation research with  organizational culture as independent variables and organizational commitment and job satisfaction as dependent variables. The primary data is taken from respondents which are employees of the Swasta hospital at Provinsi Sulawesi Barat. As conclusion, the are has influence positive and significance of organizational culture  toward organizational commitment, the are has influence positive and significance of organizational culture toward job satisfaction, the are has influence positive and significance of organizational commitment toward job satisfaction, the are has influence positive and significance of organizational culture  toward job satisfaction with organizational commitment as mediating variable.
FACTORS THAT DETERMINE DIVIDEND POLICY ON BANKING IN THE INDONESIA STOCK EXCHANGE Mega Febriani; Farah Margaretha
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.282 KB) | DOI: 10.25105/ber.v18i2.5332

Abstract

The problem of this research was to test and analyze empirically the influence to financial characteristics, ownership structure and board structure that have significant effects on dividend decisions. The objective of this research was banking firm that listed in Indonesian Stock Exchange for period 2010-2017. The  methodology of this research was applies purposive sampling. The data obtained in this the secondary data was taken from Indonesian Stock Exchange. This research was panel least square model and processed using software eviews 9. Total number of samples is 27 companies. The purpose of this test is to prove the effect of the independent variables on the dependent variable.The result of this research shows that the financial characteristics, significant effected dividend decisions, meanwhile profitability, likuidity, free  cash  flow. Growth opportunity, age, size, leverage and asset tangibility does not effects the dividend decisions. Ownership structure significant effected dividend decisions, meanwhile institusional ownership and goverment ownership. And board structure significant effected dividend decisions, meanwhile independen director. The Managerial Implications from this research are how the company manages the capital sources from free cash flow and likuidity, how to make the company can be efficient in running the company and make earning.
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE, WORK MOTIVATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE THAT IN MEDIATION BY JOB SATISFACTION VARIABLES IN PT. GYNURA CONSULINDO Muhammad Tafrizi Priarso; Prastiyo Diatmono; Siti Mariam
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.929 KB) | DOI: 10.25105/ber.v18i2.5334

Abstract

The objective of this research was to determine the factors that influence job satisfaction and its consequences toward employee performance at PT. Gynura Consulindo. Independent variables in this research are transformational leadership style, work motivation and work environment. The intervening variable in this research is job satisfaction and the dependent variable is employee performance.The methodology of this research was descriptive causality designed by testing hypotheses. Data collection uses primary data by distributing questionnaires to employees of PT. Gynura Consulindo. The sample used in this study was 114 respondents from a population of 160 people based on Slovin's calculations. The results of the study showed that the factors of job satisfaction on employee of PT .Gynura consulindo are transformational leadership style, work motivation, and work environmental. Furthermore, job satisfaction has significant impact towards employee performance. It means that, job satisfaction has very dominant role as mediator in employee performance achievement. 
COMPENSATION, JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN HEALTH SERVICES Abdul Haeba Ramli
Business and Entrepreneurial Review Vol. 18 No. 2 (2018): OCTOBER 2018
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.116 KB) | DOI: 10.25105/ber.v18i2.5335

Abstract

The objective of this research is to analyze the compensation, job satisfaction and the employees performance of Rumah Sakit Swasta in Jakarta. Apart from that, the objective is also to analyse the effect of the compensation, on the job satisfaction and its implication to the employees performance of Rumah Sakit Swasta in Jakarta. The research is using the quantitative research.. The sample for data collection was taken from 82 employees of Rumah Sakit Swasta in Jakarta through questionnaires. From the research done, it is demonstrated that the compensation has positive effect toward the job satisfaction and employee’s performance, and job satisfaction do have a positive implication on the employee’s performance of Rumah Sakit Swasta in Jakarta. 

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