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Business and Entrepreneurial Review

ber
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Published by Universitas Trisakti

ISSN : 08539189 EISSN : 22524614 DOI : https://doi.org/10.25105/ber

Core Subject : Science,

Decision Sciences, Operations Research & Management

Business and Entrepreneurial Review is published by Program Pascasarjana Universitas Trisakti. The editorial receives general writing, management and entrepreneurship areas in which no other media has ever been published and reviews of new management books and marketing services. Preferred writing is the result of field research. The evaluation process of papers submitted depends entirely on the "Blind Review" designated by the editor in chief in accordance with the reviewer’s expertise.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 270 Documents

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THE EFFECT OF THE MARKETING COMMUNICATION AND PRICE PROMOTION TOWARD BRAND EQUITY Angga Rie Marcel
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The background of this research: “Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance. Researches present advertising and promotions as two major, distinct elements of Marketing Communications, with personal selling as related areas that are managed in a separate but consistent fashion.” The objective of this research: “Is there an impact of Marketing Communication and Price Promotion on Brand Equity of Cigarettes Product?” The design of this research applies hypothesis testing to examine all hypotheses in this study. The methods used in this study were correlation research; it’s trying to exploration the important variables associated with the problem. Data analysis used in this research was collected by distributing questionnaires which are distributed on 200 respondents in campus, coffee shops, lounges, and offices in Jakarta. There were 180 respondents of which 158 completed and useable for analyzed by multiple regressions. The result of this research conclude that Kohli, Jaworski and Kumar’s market orientation scale provided a good measure of market orientation in this setting. Also the result of analysis indicated a significant link between marketing communication, price promotion and brand equity in cigarettes product. The managerial implications are discussed

THE EFFECT OF THE PERCEIVED BRAND GLOBALNESS, BRAND QUALITY, AND BRAND PRESTIGE TO BRAND PURCHASE LIKELIHOOD Imam Priyono
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The background of this research was perception from the consumer to have a high quality and high prestige from global brand, but the reality sometimes not suitable with the perception. There was indicated that consumer have a gap between two dimensions of Global brand (quality and prestige) with the dimensions of brand purchase likelihood. The objective (s) of this research was to understand if there is an effect between Perceived brand globalness, Perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. The design of this research was formulation are: 1) Are they have an effect between perceived brand globalness with perceived brand quality 2) Are they have an effect perceived brand globalness with brand prestige 3) Are they have an effect between perceived brand globalness, perceived brand quality and brand prestige with brand purchase likelihood at McDonald’s and Wendy’s in Centre of Jakarta. Data analyze used in this research is primer data and using simple random sampling to collect the data, analysis data method in this research is using Linier Regression Method with SPSS program software version 12.0. Respondent in this research are the consumer, which have experience in consuming product from McDonald’s and Wendy’s at Centre of JakartaThe result of this research conclude that the company which offered their product must have an attention to, Perceived brand quality and brand prestige, so the company can increase theconsumers perception about the product

THE IMPACT OF MARKETING STRATEGIES TOWARDS THE PERFORMANCE OF MUSEUMS IN JAKARTA Zainal Berlian
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

Marketing activities in museum stores offer significant opportunities to evaluate distinct strategies and their related performance in a nonprofit setting. Whereas the museum store was originally intended to provide financial support for the institution with which it was associated, it now provides an educational or mission-related opportunity as well. This research identified variable of elaborate product orientation, customer orientation, competitor orientation and sales orientation toward social effectiveness and economic effectiveness. Total 18 museum in Jakarta was surveyed by researcher with interview technique to the museum management. The finding of this research, museum management should combining the variables of product orientation, customer orientation, competitor orientation and sales orientation in order to achieve social effectiveness and economic effectiveness

THE INFLUENCE OF SELF SERVICE TECHNOLOGY TOWARD INTENTION TO US AND INTENTION TO CHANGE TECHNOLOGY THROUGH ATTITUDE TOWARD SPECIFIC TARGET AND USEFULNESS Srivisna Ayu Wardini
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

This research aims to focus on the examination of factors that influence consumer attitudes toward, and adoption of self-service technologies (SST) since advances the technologies have allowed service providers to incorporate many different technologies into the delivery of their services. These technologies have been implemented in the service encounter for the customer to use with varying degrees of success. The practical application of these findings may guide marketers to emphasize issues related to certain critical constructs when utilizing SST in their service delivery. A self-completion questionnaire was developed and administred to banking customers in Jakarta to obtain data pertaining to this research model’s of the adoption process for SST is developed and tested across three different technologies used in the banking industry. One of these technologies (ATM) has been available for many years and is widely adopted, othertechnologies (e-banking and phone-banking) are relatively new to the marketplace. Findings support was found for the predicted relationship between inseparability, shared responsibility, emotions and service loyalty

THE EFFECT OF SELF EFFICACY AND ABILITY TO UNDERSTAND THE JOB TOWARD EMPLOYEE PERFORMANCE Ira Sudjono
Business and Entrepreneurial Review Vol. 9 No. 1 (2009): Volume 9, Number 1, October 2009
Publisher : Universitas Trisakti

The company expects the employees to give the best performance to attain the company’s objective. The employees must adapt with the company’s objective, so that the employees’ performance may give advantages or may be appropriate and support the company to attain its goal. Human factor is a main capital that is necessary to take into consideration by the businessmen and the company’s management, and in view of human being has complex and very complicated spirit to be understood since it is different from engine and other work equipments. The research to be conducted with direct survey to the company is to know the influence of self-efficacy and ability to understand the occupation against employees’ performance that takes place in such company. This research will be conducted by applying descriptive research plan. Data obtained from the results of questionnaire distribution is given scores and analyzed by applying statistical test. Data Analysis method which is then applied in this research is correlative and regressive method, namely with simple correlation to determine whether there is relation or not of each variable, simple regression to determine contribution trend of each variable. The employee’s performance is influenced by inter alia: self-efficacy and ability to understand the occupation. The higher self-efficacy then the higher performance being produced by the employees is. The higher the employee’s ability in understanding his/her occupation, then the higher performance being produced by the employee is. Self-efficacy provides positive influence significantly against employees’ performance. Ability to understand the occupation also gives positive contribution significantly to employees’ performance

CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA Willy Arafah
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

Today many Hypermarket growing in Jakarta, although Jakarta market is very large and seems very promising, Hypermarkets are finding it tough to be profitable in Jakarta. One of the marketing strategies is to focus on retaining the existing customer as they are three time more profitable than looking for the new one. In this research we examine the factor that influence customer intention to continue purcjhasing from Hypermarkets in Jakarta. The results show that customer’s perceived value is an important indicator of customer continuance intention, as are the loyalty incentives provided by the Supermarkets. Moreover, convenience is more important for customer in these markets than enjoyments. Hypermarkets can increase customer retention by focusing their strategies in making customer experience more valuable and convenient. Implication for theory and practice are also discusses in this research

DAILY PORTFOLIO INVESTMENT RETURN ANALYSIS WITH DOLLAR COST AVERAGING METHOD Arie Himawan
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

The background of this research was daily investment return strategy with dollar cost averaging method from portfolios which established from day and date of investment in a month. Therefore, it was found that there was highest return from one of those day when investors make investment plans in capital market. The objectives of this research were analyzing best performance day that investors could make most return in a month and along with dollar cost averaging method to avoid rather on risk of single market timing to regular investing. The design of this research applies exploratory research from day and date of investment portfolios which would add market information to investors as reference when make investments as part of their financial plan. Data analysis of this research used Jakarta Composite Index closing price from 2nd Quarter April 2003 to End of March 2008. The results of this research conclude that investors could make high potential investments portfolio return from one of day and date in a month with implementing dollar cost averaging regularly in capital market

EFFECT OF DEBT POLICY, DIVIDEND POLICY AND OWNERSHIP OF COMPANY PERFORMANCE Frendi Frendi
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

The background of this research is prior empirical researches about firm performance analysis have no consistent result. This research is based on the research in Kuala Lumpur by Ahmed(2008). The objectives of this research are to analyze the impact of debt policy, dividend policy, and corporate ownership which consist of management ownership and institutional ownershipon firm performance. The design of this research applies the impact of independent variable on dependent variable. The independent variable in this study are debt policy, dividend policy,managerial ownership, and institutional ownership. The dependent variable is firm performance. This study based on a sample of 13 firms that listed in Indonesia Stock Exchange LQ-45 during 2005 – 2008. This research uses ratio scale. Data analysis applied measuring method on multiple regression model and uses SPSS for windows to examine the impact of independent variables on dependent variable. The result of result indicated that dividend policy has significant impact on firm performance, whereas debt policy and corporate ownership have no significant impact on firm performance

ANALYSIS ON FINANCIAL EFFICIENCY SYNERGY ON PUBLIC COMPANIES IN THE PRIMARY SECTOR AND INDUSTRY POST MONETARY CRISIS LISTED IN JSX Christnatalia Christnatalia
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

The background of this research was merger and acquisition wave frequently in higher research and development needed and new technology implemented companies related in chemical createlower financial performance after merger and acquisition. The objective of this research was to test the significance of the difference between the efficiency financial performance before andafter merger and acquisition. The design of this research applied purposive random sampling, quantitative method two means difference model, and statistic software SPSS for problem solving.Data analysis applied measuring return on capital employed. The result of research indicated that merger and acquisition activities can not improved efficiency of emittens or ROCE ratio in all emittens were getting worse after merger and acquisition

THE INFLUENCE OF MARKETING STRATEGY RELATIONSHIP AND SERVICE QUALITY TO CUSTOMER SATISFACTION IN TOYOTA AUTO SERVICE STATION Marietje Carolien Nanulaitta
Business and Entrepreneurial Review Vol. 9 No. 2 (2010): Volume 9, Number 2, April 2010
Publisher : Universitas Trisakti

The background of this research was Customer Relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of The analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The design of this research applies to Toyota Car Repair and the questionnaires were spreaded away to 110 respondents. Data analysis used in this research was Multiple Regression with SPSS program. The result of this research conclude that Relationship Marketing Strategy and Service Quality in Car Repair significantly affect to Customer Satisfaction

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Moh Shidqon

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ber@trisakti.ac.id

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Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

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Dki jakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Moh Shidqon

Contact Email ajid.shidqon@trisakti.ac.id

Phone +6281574360223

Journal Mail Official ber@trisakti.ac.id

Editorial Address Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

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Abstract

Contact Name
Moh Shidqon

Contact Email
ajid.shidqon@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
ber@trisakti.ac.id

Editorial Address
Graduate Program, 7th fl Building D, Trisakti University. Jl. Kiyai Tapa Grogol - Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA