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Erna Meiliana
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ernameiliana@trisakti.ac.id
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jurnaldimensidkv@trisakti.ac.id
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Fakultas Seni Rupa dan Desain Universitas Trisakti Jl.Kyai Tapa No.1 Grogol Jakarta 11440
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Jurnal Dimensi DKV Seni Rupa dan Desain
Published by Universitas Trisakti
ISSN : 25027425     EISSN : 25497766     DOI : https://doi.org/10.25105/jdd
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Dimensi DKV Seni Rupa dan Desain was published by Faculty of Art and Design Trisakti University in 2016. This journal is published regularly 2 (two) times a year, every April and October. Articles in Jurnal Dimensi DKV Seni Rupa dan Desain include knowledge, studies, research, intellectual ideas and ideas related to the science of art, culture especially those related to Visual Communication Design, such as advertising, graphic design, digital multimedia, typography, illustration and photography. Jurnal Dimensi DKV Seni Rupa is published both in print and online versions. The aim of Jurnal Dimensi DKV Seni Rupa dan Desain to publish original papers , conceptual frameworks, analytical and simulation models, case studies, empirical research, and book reviews .Also to develop and communicate widely the development of art and design theoretical and pragmatic.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 177 Documents
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EFEKTIVITAS IMC DALAM MEMBANGUN PROMOSI BERBASIS KOMUNITAS PADA EKOSISTEM MUSIK SURABAYA : The Effectiveness of IMC in Building Community-Based Promotion in the Surabaya Music Ecosystem Kezia Enginia Mutiara Hasian Sagala; Shienny Megawati
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.24645

Abstract

The Effectiveness of IMC in Building Community-Based Promotion in the Surabaya Music Ecosystem. Community-based music promotion in Surabaya remains sporadic, fragmented, and difficult to measure in terms of effectiveness. This condition results in inconsistent messaging across channels and weak long-term audience engagement. It highlights the need to apply an Integrated Marketing Communication (IMC) approach to establish a more structured and sustainable promotional ecosystem. This study aims to answer the question: how effective are IMC channels in driving exposure, engagement, and attendance conversion within Surabaya’s community-based music ecosystem? The research seeks to map the specific roles of owned, earned, and paid media in guiding audiences from awareness to conversion, and to formulate contextual operational recommendations for local music ecosystem stakeholders. A qualitative method was employed through in-depth interviews with key actors in Surabaya’s music communities and independent musicians, supported by thematic coding analysis and triangulation. The findings indicate that owned media, particularly Instagram, serves as the central communication hub; earned media enhances reach and legitimacy; while paid media effectively stimulates audience decisions when organic growth slows down. The main challenges lie in irregular content publication and the overemphasis on raw reach instead of meaningful audience interaction. IMC proves to be effective when narrative consistency, channel orchestration, posting rhythm, and public documentation are aligned as one integrated communication system. Transforming promotion from incidental activities into a collectively auditable information infrastructure enhances connectivity, optimizes resources, and strengthens the sustainability of Surabaya’s creative economy.
TIPOGRAFI INKLUSIF SEBAGAI STRATEGI AKSESIBILITAS VISUAL DALAM KOMUNIKASI DIGITAL: STUDI KASUS TYPEFACE INCLUSIVE SANS: Inclusive Typography as a Visual Accessibility Strategy in Digital Communication: A Case Study of the Inclusive Sans Typeface Muhammad Peby Mardiansyah; Ganis Resmisari
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.25993

Abstract

Inclusive Typography as a Visual Accessibility Strategy in Digital Communication: A Case Study of the Inclusive Sans Typeface. Visual accessibility has emerged as a crucial issue in digital communication, especially with the increasing dependence of society on screen media. However, digital typography design practices still tend to prioritize visual standards for users with normal vision, thereby potentially creating barriers for individuals with visual impairments or different ways of processing information. Inclusive typography has emerged as a design approach that places accessibility as a key principle in the formation of letter structures. This study aims to analyze how the principles of inclusive typography can be realized visually in the Inclusive Sans typeface, as well as its role as an approach to visual accessibility in the context of digital communication. Using a qualitative-descriptive method through case studies, this research involves visual typography analysis and targeted literature studies. The analysis focuses on visual elements that theoretically affect readability and legibility, including their relationship with inclusive design principles and accessibility guidelines. The findings reveal that Inclusive Sans indicates the application of inclusive typography through clear character differentiation, consistent letter structure, open counters, and proportions and spacing oriented towards legibility in a digital environment. These findings reinforce that typography can serve as a visual communication strategy that has the potential to support accessibility, while also broadening the understanding of typography's role as a visual system with social and cognitive impacts in digital communication design.
PERANCANGAN IDENTITAS VISUAL TOKO SARIHON BAN: Visual Identity Design of Sarihon Ban Tire Shop Edy Chandra; Naka Nara Nata
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.26006

Abstract

Visual Identity Design of Sarihon Ban Tire Shop. This study addresses brand image stagnation at Sarihon Ban, a local tire service enterprise operating for over two decades without a professional visual identity. In an increasingly competitive market, visual identity is essential in shaping consumer trust and perceived service quality. The research aims to develop a visual identity system that conveys strong, modern, and trustworthy values while preserving established credibility. A qualitative, design-based research approach was employed, including literature review, questionnaires, interviews, SWOT analysis, and visual exploration. The study resulted in a comprehensive visual identity system comprising a logo, color palette, typography, a Graphic Standards Manual, and multi-media applications. The findings demonstrate that strategically designed visual identity significantly enhances professional image, brand awareness, and competitiveness among automotive service micro, small, and medium enterprises. Furthermore, this research contributes to visual branding studies by highlighting visual identity as a strategic tool influencing pre-service trust and perceived quality, an area that remains underexplored in automotive service MSMEs.
ENVIRONMENTAL STORYTELLING DALAM VISUALISASI TEMPAT KEJADIAN PERKARA (TKP) PADA BOARD GAME DETEKTIF: Environmental Storytelling in Crime Scene Visualization on a Detective Board Game Ratu Sayyidah Nur Latifah; Rizki Taufik Rakhman; Siti Khodijah Lestari
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.26119

Abstract

Environmental Storytelling in Crime Scene Visualization on a Detective Board Game. The Indonesian public currently has a low understanding of the importance of maintaining the status quo at a Crime Scene (TKP). Literature reviews indicate that educational media regarding Crime Scene Standard Operating Procedures (SOPs) in Indonesia remains highly limited and is dominated by rigid text-based formats such as scientific journals or blog articles. On the other hand, the low national literacy rate has become a significant concern for the government. This research aims to offer a novel approach through gamification media that integrates SOP mechanisms and crime scene preservation in homicide cases into a board game. The primary focus of this study is to explore the implementation of environmental storytelling in crime scene visualization to examine the extent to which visual elements can transcend decorative functions and actively serve as a medium for chronological narrative delivery. The research method employed is qualitative with a design thinking approach, supported by data collection through observation, interviews, literature studies, documentation, product trend analysis, Focus Group Discussions (FGD), and product testing. Research findings show that respondents successfully understood the investigative flow through detailed visual observation of the provided evidence objects. The results conclude that environmental storytelling is effective in transforming complex police technicalities into a comprehensible visual narrative within a detective board game. Nevertheless, the study identified a gap between visual legibility and the retention of the narrative SOP text among players. As a design implication, the development of a more systematic clue system and the integration of post-game evaluation mechanisms are highly recommended for future researchers.
PERANCANGAN UI/UX APLIKASI DENGAN PENDEKATAN UCD PADA SISTEM MONITORING TPQ: UI/UX Design of an Application Using a UCD Approach For a TPQ Monitoring System Firdaus; Dian Fitriani; Eti Fitri Nurhandayani
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.26217

Abstract

UI/UX Design of an Application Using a UCD Approach for a TPQ Monitoring System). The process of monitoring activities at the Al-Qur’an Education Center (TPQ) is still conducted manually through the recording of student attendance, recitation, and memorization, resulting in unstructured data that is difficult to analyze and increases the administrative burden on teachers. These issues highlight the need for a user interface and user experience (UI/UX) design capable of supporting the monitoring process more effectively and with greater ease of use. This study aims to design a TPQ monitoring system application UI/UX that is oriented toward user needs and characteristics. The research method employs a UCD approach integrated with the design thinking framework to strengthen the design process, encompassing the empathize, define, ideate, prototype, and test stages. Data collection was conducted through interviews, observations, and documentation to identify user needs as well as the challenges faced by TPQ administrators and tutors. The results of the needs analysis were used as the basis for designing a wireframe and prototype for a TPQ monitoring application interface that is simple, intuitive, and contextual. Design evaluation was conducted through usability testing using the System Usability Scale (SUS) method, involving users as respondents. The test results showed an average SUS score of 87.5, which falls into the Acceptable Excellent category, indicating that the resulting UI/UX design has an excellent level of usability. This study offers a novel approach by integrating the UCD approach with design thinking methods in UI/UX design, thereby ensuring that the design facilitates users’ ability to monitor TPQ activities and operations digitally.
ANALISIS VISUAL VIDEO KAMPANYE UNICEF TENTANG DISABILITAS #SEPERTIKAMU 2021: Analysis of UNICEF's Disability Campaign Video #SepertiKamu 2021 Tulus Hambawan; Elda Franzia Jasjfi
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.26370

Abstract

Analysis of UNICEF's Disability Campaign Video #SepertiKamu 2021. This study discusses the visual analysis of UNICEF Indonesia’s campaign video titled “Apa Pendapatmu tentang Disabilitas” (What Do You Think About Disability), which was released in 2021 to commemorate the International Day of Persons with Disabilities. The campaign highlights the issue of social inclusion for persons with disabilities through personal narratives conveyed directly by individuals with disabilities. This study explores how visual elements such as camera shots, color, typography, and question-based segmentation are used to communicate messages of social inclusion. The research was conducted using a qualitative method with a descriptive approach, utilizing secondary data in the form of the campaign video and relevant academic literature. The findings indicate that visual techniques such as long shot (LS), medium long shot (MLS), and medium shot (MS), combined with eye-level camera angles, effectively strengthen the emotional connection between viewers and narrators. The use of blue as the primary color creates a reflective mood, while yellow as the secondary color adds a sense of optimism. Sans-serif typography enhances readability, especially for viewers with sensory disabilities. The video’s segmentation, built around stereotypical questions, presents a problem–solution narrative structure that effectively raises public awareness. This campaign functions not only as an informative medium but also as a platform for positive representation, portraying persons with disabilities as empowered and active individuals. The study emphasizes that inclusive visual storytelling can be a powerful social communication strategy for shaping public opinion and encouraging attitudinal change toward disability issues.
PERANCANGAN PROTOTIPE GIM VISUAL NOVEL INTERAKTIF UNTUK FSRD UNIVERSITAS TRISAKTI: MULTITAHAP DENGAN INTEGRASI TEKNOLOGI: Designing an Interactive Visual Novel Game Prototype for FSRD Universitas Trisakti: A Multi-Stage Integrating AI Technology Akkapurlaura; Tommy Hari Prihatanto; Daniel Marlasputra Simbolon
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.26371

Abstract

Designing an Interactive Visual Novel Game Prototype for FSRD Universitas Trisakti: A Multi-Stage Integrating AI Technology. In the digital era, effective educational promotion is paramount to attracting prospective students who have become increasingly selective in choosing a university. One innovative approach involves the implementation of interactive visual novel games. This study aims to design an interactive visual novel game prototype as a promotional medium for the Visual Communication Design (DKV) program at the Faculty of Art and Design, Universitas Trisakti. The research employs a Research and Development (R&D) approach consisting of pre-production, production, and post-production stages. Data were collected through qualitative analysis and limited user evaluation involving students and lecturers. The results indicate that the visual novel approach enhances user engagement in understanding curriculum structure and academic experience. The integration of Artificial Intelligence (AI) in asset creation also improves production efficiency. This study contributes to the development of interactive, game-based promotional media in higher education.

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