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Bandung Conference Series : Islamic Broadcast Communication
Published by Universitas Islam Bandung
ISSN : -     EISSN : 28282485     DOI : https://doi.org/10.29313/bcsibc.v2i2
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Bandung Conference Series Islamic Broadcast Communication (BCSIBC) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Komunikasi Penyiaran Islam dengan ruang lingkup Akhlak Komunikasi Dakwah, Aqidah Komunikasi Dakwah, Beribadah Dakwah, Bulletin Dakwah, Dakwah Media Sosial, Dasar-dasar Islam, Keagamaan, Nilai Dakwah Islam, Nilai-nilai Tauhid, Pengajian, Perilaku Keagamaan, Pesan Dakwah, Pesantren Mahasiswa, Media dakwah, Program Radio dakwah, Sikap. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 187 Documents
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Efektivitas Imbauan Waktu Salat Terhadap Kesadaran Salat Berjamaah Bagi Mahasiswa Fakultas Dakwah Universitas Islam Bandung Bintang Muhammad Zuladha Tarigan; Rodliyah Khuza’i; Hendi Suhendi
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.15487

Abstract

Abstract. Congregational prayer has the urgency of fiqh as a way of guidance and social urgency as a symbol of togetherness of Muslims. However, the application of congregational prayers is not optimal in this technological era. At the Islamic University of Bandung, there is an appeal for prayer times, aiming to encourage the academic community to carry out congregational prayers. However, the phenomenon that occurred was still found by students of the Faculty of Da'wah class of 2020 ̶ 2022 who crowded in the campus environment. This study measures the effectiveness of prayer time appeals on congregational prayer awareness of students of the Faculty of Da'wah class of 2020-2022. The research methods used are quantitative with data analysis techniques such as validity tests, reliability tests, classical assumption tests, simple linear regression analysis, determination coefficient tests, and hypothesis tests. The results of the study showed that the significance value of the hypothesis test was 0.001 < 0.05, so that Ho was rejected and Ha was accepted. This means that the prayer time appeal is effective in increasing awareness of congregational prayer with a determination coefficient of 46.1%, although not significant. Students of the Faculty of Da'wah class of 2020-2022 have a very good understanding of prayer time appeals and congregational prayer awareness. Abstrak. Salat berjamaah memiliki urgensi fiqih sebagai jalan petunjuk dan urgensi sosial sebagai simbol kebersamaan kaum muslimin. Namun, penerapan salat berjamaah kurang optimal di era teknologi ini. Di Universitas Islam Bandung, terdapat imbauan waktu salat, bertujuan untuk mendorong sivitas akademika melaksanakan salat berjamaah. Namun, fenomena yang terjadi, masih ditemukan mahasiswa Fakultas Dakwah angkatan 2020 ̶ 2022 yang berkerumun di lingkungan kampus. Penelitian ini mengukur efektivitas imbauan waktu salat terhadap kesadaran salat berjamaah mahasiswa Fakultas Dakwah angkatan 2020-2022. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis data seperti, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier sederhana, uji koefisien determinasi, dan uji hipotesis. Hasil penelitian menunjukkan nilai signifikansi uji hipotesis 0.001 < 0.05, sehingga Ho ditolak dan Ha diterima. Ini berarti imbauan waktu salat efektif dalam meningkatkan kesadaran salat berjamaah dengan koefisien determinasi 46,1%, meskipun tidak signifikan. Mahasiswa Fakultas Dakwah angkatan 2020-2022 memiliki pemahaman imbauan waktu salat dan kesadaran salat berjamaah yang sangat baik.
Nilai-Nilai Dakwah dalam Film Nussa dan Rara di Channel Youtube dan Dampaknya Terhadap Perilaku Anak-Anak SDMutiara Parahyangan Cibiru Wetan Kabupaten Bandung Muhammad Hanif Nur Fauzi; Bambang Saiful Ma'arif; Asep Ahmad Siddiq
Bandung Conference Series: Islamic Broadcast Communication Vol. 4 No. 2 (2024): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v4i2.15531

Abstract

Abstract. This research is entitled "The Values ​​of Da'wah in the Film “Nussa and Rara” on the YouTube Channel and Their Impact on the Behavior of Children at Mutiara Parahyangan Elementary School, Cibiru Wetan, Bandung Regency." The aim of this research is to find out the da'wah values ​​contained in the film Nussa and Rara, to find out the response and impact of watching the film Nussa and Rara on the behavior of elementary school children. The objects of this research were the children of Mutiara Parahyangan Elementary School, Cibiru Wetan, Bandung Regency. The theory used in this research is the hypodermic needle theory, where the spectacle is like a needle that is injected into the audience and will influence their behavior in everyday life. Abstrak. Penelitian ini berjudul “Nilai-Nilai Dakwah Dalam Film “Nussa Dan Rara” Di Channel Youtobe dan Dampaknya Terhadap Perilaku Anak-Anak SD Mutiara Parahyangan Cibiru Wetan Kabupaten Bandung”. Tujuan dari penelitian ini adalah untuk mengetahui nilai-nilai dakwah yang terdapat dalam film Nussa dan Rara, untuk mengetahui bagaimana respon dan dampak menonton film Nussa dan Rara terhadap perilaku anak-anak SD. Objek dari penelitian ini adalah anak-anak SD SD Mutiara Parahyangan Cibiru Wetan Kabupaten Bandung. Teori yang digunakan dalam penelitian ini adalah teori jarum hipodermik yang dimana tontonan bagaikan jarum yang disuntikkan kepada penonton dan akan mempengaruhi dalam perilaku mereka di kehidupan sehari-hari.
Strategi Dakwah Islam Di Kalangan Masyarakat Muslim Minoritas Di Kecamatan Larantuka Kabupaten Flores Timur Provinsi Nusa Tenggara Timur 10020220070, Shoharifal Laga Waja; Asep Ahmad Siddiq, Drs.,M.Si.
Bandung Conference Series: Islamic Broadcast Communication Vol. 5 No. 1 (2025): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v5i1.18334

Abstract

Larantuka District in East Flores is one of the Muslim minority areas in Indonesia. Dakwah activities in Larantuka certainly face various obstacles and the right da'wah strategy is needed. This research aims to identify effective Islamic da'wah strategies among Muslim minority communities in Larantuka District, East Flores Regency, East Nusa Tenggara and to find out the supporting and inhibiting factors for da'wah success. The research method used is qualitative with a descriptive approach. Data were collected through participatory observation, documentation, and in-depth interviews with religious leaders, community leaders, and the general public. The results of the research are inclusive and adaptive to the socio-cultural conditions of the local community. The applied da'wah strategy includes: (1) understanding the object of da'wah, (2) determination of da'wah material, (3) selection of da'wah methods, use of da'wah media, and evaluation of da'wah. Supporting factors for da'wah in Larantuka are in the form of social and community support, accommodating da'wah strategies, education and religious awareness, and government support. Factors inhibiting da'wah include: domination of minority communities, lack of human resources, economic factors and limited access, and cultural resistance. Efforts to overcome problems: strengthening the Muslim community, using media and technology, inclusive da'wah approaches, education and training, and good financial planning.
Fenomena Cafe Sebagai Media Dakwah Kepada Generasi Z di Kota Bandung Robby Arynalhaq Setiawan; Asep Ahmad Siddiq; Malki Ahmad Nasir
Bandung Conference Series: Islamic Broadcast Communication Vol. 5 No. 1 (2025): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v5i1.17584

Abstract

Abstract. The phenomenon of the cafes as a medium for dakwah represents an innovative approach to convey religious messages in a manner relevant to the lifestyle of Generation Z. This study aims to understand how Maringopi Cafe, located on Jl. Sidomukti, Bandung, is utilized as a dakwah space by its owner to reach Generation Z in Bandung City. Using a qualitative approach and descriptive method, the study explores the experiences and meanings of dakwah applied through in-depth interviews, observations, and documentation. The findings reveal that Maringopi Cafe functions is not only as a place for relaxation but also is as a platform for conveying the Islamic values through activities such as casual religious discussions, the Sunnah-based activities (archery and martial arts), and listening to the religious messages wich delivered in a relaxed and creative atmosphere. The cafe owner adopts a friendly, inclusive approach that resonates with the digital culture of Generation Z, leveraging social media and Islamic-themed events. This research highlights that the dakwah approach through cafes has significant potential to engage young people, especially since they are more drawn to non-formal and contextual methods. The cafes as dakwah spaces also create a positive ecosystem that fosters the social interaction, the dissemination of Islamic values, and the strengthening of Generation Z's religious identity amidst globalization. Abstrak. Fenomena cafe sebagai media dakwah merupakan bentuk inovasi dalam menyampaikan pesan agama yang relevan dengan gaya hidup generasi z. Penelitian ini bertujuan untuk memahami bagaimana Cafe Maringopi, yang berlokasi di Jl. Sidomukti, Bandung, dimanfaatkan sebagai ruang dakwah oleh pemiliknya kepada generasi z di Kota Bandung. Dengan pendekatan kualitatif dan metode deskriptif, penelitian ini menggali pengalaman dan makna dakwah yang diterapkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Cafe Maringopi tidak hanya berfungsi sebagai tempat bersantai, tetapi juga sebagai platform penyampaian nilai-nilai Islami melalui kegiatan seperti kajian santai, kegiatan sunnah-sunnah Rossul (Panahan dan beladiri), dan mendengarkan pesan agama yang dikemas dalam suasana yang santai dan kreatif. Pemilik cafe mengadopsi pendekatan yang ramah, inklusif, dan relevan dengan budaya digital generasi z, termasuk melalui media sosial dan event bertema Islami. Penelitian ini mengungkap bahwa pendekatan dakwah melalui cafe memiliki potensi besar untuk menjangkau generasi muda, terutama karena mereka lebih tertarik pada metode yang non-formal dan kontekstual. Cafe sebagai ruang dakwah juga menciptakan ekosistem positif yang mendorong interaksi sosial, penyebaran nilai-nilai Islam, dan penguatan identitas religius generasi z di tengah arus globalisasi.
Pesan Dakwah Akhlak dalam Kitab Alaa Laa Rasyid, Abdullah; Afidah, Ida; Arif, Muhammad Fauzi
Bandung Conference Series: Islamic Broadcast Communication Vol. 5 No. 2 (2025): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v5i2.18486

Abstract

Abstract. Alaa Laa is a collection of poetry about morals compiled into a book totaling 37 verses. What makes this book attractive to research is that the identity of the author and the year it was published are unknown, and the title is taken directly from the beginning of the first stanza. This study aims to analyze the meaning contained in the book Alaa Laa to find out the da'wah messages in the moral aspects contained in the book. This type of research is Library Research, which is qualitative in nature. The data obtained in this study is from the Alaa Laa book in the form of verses of poetry which were then analyzed using the Takwil and Hermeneutic analysis methods. The results of the analysis are then classified according to the theory of the Moral Da'wah Message to find the moral da'wah messages contained in the poetry book Alaa Laa. The results of this study indicate that the book Alaa Laa is full of messages in the aspects of morality, including: Morals towards oneself, such as patience and perseverance; morals towards others, such as easy forgiveness and hospitality; and despicable morals that must be avoided, such as talkativeness, prejudice, enmity and pitting one another against each other. Abstrak. Alaa Laa merupakan sebuah kitab kumpulan syair tentang akhlak yang berjumlah 37 baris. Yang menjadi daya tarik kitab ini bagi peneliti adalah bahwa kitab ini tidak diketahui identitas pengarang maupun tahun diterbitkannya, serta judulnya diambil dari awal bait pertama. Penelitian ini bertujuan untuk menganalisis makna yang terkandung dalam Kitab Alaa Laa untuk diketahui pesan dakwah dalam aspek akhlak yang terkandung dalam kitab tersebut. Jenis penelitian ini adalah Library Research atau penelitian perpustakaan, yang bersifat kualitatif. Data yang didapat dalam penelitian ini bersumber dari kitab Alaa Laa yang berupa bait-bait syair yang kemudian dianalisis menggunakan metode analisis Takwil dan Hermeneutik. Hasil analisis kemudian diklasifikasi sesuai teori Pesan Dakwah Akhla untuk menemukan Pesan Dakwah Akhlak yang terkandung dalam kitab syair Alaa Laa. Hasil dari penelitian ini menunjukkan bahwa kitab Alaa Laa sarat dengan pesan dakwah aspek akhlak, diantaranya: Akhlak terhadap diri sendiri, seperti sabar dan tekun; akhlak terhadap orang lain, seperti mudah memaafkan dan silaturahmi; dan akhlak tercela yang harus dihindari, seperti banyak bicara, berprasangka buruk, hasad dan mengadu domba.
Pola Komunikasi Dakwah Pada Konten Animasi YouTube Rizky Riplay Rachma Putri; Bambang Saiful Ma'arif; Nia Kurniati Syam
Bandung Conference Series: Islamic Broadcast Communication Vol. 5 No. 2 (2025): Bandung Conference Series: Islamic Broadcast Communication
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v5i2.20558

Abstract

Abstract. This study aims to know the Islamic message conveyed in Rizky Riplay's YouTube animation content, Rizky Riplay's role as a communicator in delivering da'wah through animated media on YouTube. The response of subscribers to the content of Rizky Riplay's YouTube animation account, and the pattern of da'wah communication in the animated content of Rizky Riplay's YouTube account. This research uses descriptive qualitative. Data were collected through interviews, observation, and content analysis. By using Lievrouw & Livingstone's New Media theory. The results showed that the Islamic message conveyed includes the values of faith, sharia, and morals which are packaged through everyday stories to be easily understood by all groups. Rizky Riplay plays a creative role with a relaxed storytelling style, utilizing conflict and humor so as not to seem patronizing, and actively responding to audience input. The response of subscribers is generally positive, shown by support, suggestions, criticism, and active discussion. The communication pattern techniques used include one way patterns by taking viral phenomena to be used as da'wah animations, two way patterns by responding to comments, and multi directional patterns through discussions between subscribers in the comments column. These results prove that Rizky Riplay's account utilizes new media by using animations on YouTube that are packaged in a relaxed and creative manner that is able to attract young audiences and facilitate the delivery of relevant islamic messages. Abstrak. Penelitian ini bertujuan untuk mengetahui pesan keislaman yang disampaikan dalam konten animasi YouTube Rizky Riplay, Peran Rizky Riplay sebagai komunikator dalam menyampaikan dakwah melalui media animasi di YouTube. Respon subscriber konten akun animasi YouTube Rizky Riplay, dan pola komunikasi dakwah dalam konten animasi YouTube Akun Rizky Riplay. Penelitian ini menggunakan kualitatif deskriptif. Data dikumpulkan melalui wawancara, observasi, dan analisis konten (content analysis). Dengan menggunakan teori New Media Lievrouw & Livingstone. Hasil penelitian menunjukan bahwa pesan keislaman yang disampaikan mencakup nilai akidah, syariah, dan akhlak yang dikemas melalui cerita sehari-hari agar mudah dipahami semua kalangan. Rizky Riplay berperan kreatif dengan gaya bercerita santai, memanfaatkan konflik dan humor agar tidak terkesan menggurui, serta aktif merespons masukan penonton. Respon subscriber umumnya positif, ditunjukkan dengan dukungan, saran, kritik, dan diskusi aktif. Teknik pola komunikasi yang digunakan meliputi pola satu arah dengan mengambil fenomena viral untuk dijadikan animasi dakwah, pola dua arah dengan menanggapi komentar, serta pola multi arah melalui diskusi antar subscriber di kolom komentar. Hasil ini membuktikan bahwa akun Rizky Riplay memanfaatkan media baru dengan menggunakan animasi dalam YouTube yang dikemas secara santai dan kreatif mampu menarik minat audiens muda yang telah mempermudah penyampaian pesan keislaman yang relevan.
Komunikasi Persuasif dalam Animasi YouTube @Tekotok sebagai Media Dakwah Zaid Izzatul Islam; Nia Kurniati; Ahmad Mudakir
Bandung Conference Series: Islamic Broadcast Communication 103-110
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.24005

Abstract

Abstract. The transformation of da'wah in the digital age calls for a new communication approach that can reach audiences without triggering resistance. This study aims to analyze persuasive communication in the YouTube animation channel @Tekotok as a medium of da'wah in the digital age, with a specific focus on the miniseries “Cowok Bandel.” The method used is descriptive qualitative research through digital observation and documentation of six episodes and ten purposively sampled viewer comments, grounded in the Elaboration Likelihood Model (ELM) and the principle of Qaulan Baligha. The results show that the da'wah messages conveyed are categorized into messages of faith (aqidah) concerning the priority of tawhid, and messages of morality (akhlak) concerning the dangers of pornography, masturbation, and orgasm (PMO) addiction. Persuasive communication is applied sequentially: the peripheral route, through 2D animation, humor, and casual language, is used first to lower the audience's rational defenses, followed by the central route, through logical and theological argumentation, once emotional engagement has been established. Viewer comments confirm that both routes of processing successfully occurred, resulting in cognitive reflection and behavioral resolve among the audience. In conclusion, the synergy of these two routes makes @Tekotok an effective da'wah instrument that personally touches its audience without provoking resistance. Abstrak. Transformasi dakwah di era digital menuntut pendekatan komunikasi baru yang mampu menjangkau audiens tanpa memicu resistensi. Penelitian ini bertujuan menganalisis komunikasi persuasif dalam animasi kanal YouTube @Tekotok sebagai media dakwah di era digital, dengan fokus spesifik pada miniseri “Cowok Bandel”. Metode yang digunakan adalah kualitatif deskriptif melalui observasi digital dan dokumentasi terhadap enam episode serta sepuluh komentar penonton yang dipilih secara purposif, dengan berlandaskan pada teori Elaboration Likelihood Model (ELM) dan prinsip Qaulan Baligha. Hasil penelitian menunjukkan bahwa pesan dakwah yang disampaikan dikategorikan menjadi pesan aqidah mengenai prioritas ketauhidan, dan pesan akhlak mengenai bahaya kecanduan pornografi, masturbasi, dan orgasme (PMO). Komunikasi persuasif diterapkan secara berurutan: rute periferal berupa animasi 2D, humor, dan bahasa kasual digunakan lebih dahulu untuk meruntuhkan pertahanan rasional penonton, kemudian rute sentral berupa argumen logis dan teologis ditanamkan setelah afeksi penonton terbangun. Komentar penonton mengonfirmasi bahwa kedua rute pemrosesan tersebut berhasil menimbulkan refleksi kognitif dan resolusi perilaku pada audiens. Kesimpulannya, sinergi kedua rute ini menjadikan @Tekotok instrumen dakwah yang efektif menyentuh sanubari penonton secara personal tanpa memicu resistensi.
Komunikasi Partisipatif Remaja Masjid dalam Revitalisasi Pengajian Aira fauziah; Ida Afidah; N Sausan Muhamad Shaleh
Bandung Conference Series: Islamic Broadcast Communication 111-120
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.24039

Abstract

Abstract. This study aims to describe the implementation of participatory communication by the Al-Mu'awanah Mosque Youth Organization in revitalizing the Islamic study program in Pasirwangi District, Garut Regency. This research employed a qualitative approach using a descriptive analytical method. Data were collected through observation, interviews, and documentation involving the administrators and members of the Al-Mu'awanah Mosque Youth Organization. The collected data were analyzed through the stages of data reduction, data display, and conclusion drawing. The findings indicate that participatory communication was implemented through dialogue, equality, and critical awareness. Dialogue was reflected in two-way communication between the administrators and members. Equality was demonstrated through equal opportunities for all members to express their opinions and participate in decision-making. Critical awareness was reflected in the members' understanding of the importance of active participation in the development of religious programs. The implementation of participatory communication contributed to increasing youth participation in Islamic study activities and supported the optimization of the mosque's function as a center for religious guidance and community development. Abstrak. Penelitian ini bertujuan untuk mendeskripsikan penerapan komunikasi partisipatif yang dilakukan oleh Remaja Masjid Al-Mu'awanah dalam upaya revitalisasi program pengajian di Kecamatan Pasirwangi, Kabupaten Garut. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif analisis. Pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi yang melibatkan pengurus serta anggota Remaja Masjid Al-Mu'awanah. Data yang diperoleh dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa penerapan komunikasi partisipatif diwujudkan melalui dialog, kesetaraan, dan kesadaran kritis. Dialog tercermin dari adanya komunikasi dua arah yang berlangsung antara pengurus dan anggota. Kesetaraan terlihat dari terbukanya kesempatan bagi setiap anggota untuk menyampaikan pendapat serta berpartisipasi dalam proses pengambilan keputusan. Sementara itu, kesadaran kritis ditunjukkan oleh pemahaman anggota mengenai pentingnya keterlibatan aktif dalam pengembangan program-program keagamaan. Penerapan komunikasi partisipatif tersebut memberikan dampak positif terhadap meningkatnya partisipasi remaja dalam kegiatan pengajian serta mendukung optimalisasi fungsi masjid sebagai pusat pembinaan dan pengembangan kehidupan keagamaan masyarakat.
Strategi Komunikasi Dakwah Inklusif bagi Penyandang Disabilitas Tunanetra di Pesantren Sam'an Darushudur Sulton Aripin; Hendi Suhendi; Ahmad Mudakir
Bandung Conference Series: Islamic Broadcast Communication 121-130
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.24199

Abstract

Abstract. Conventional da'wah patterns that rely heavily on visual media leave people with visual impairments prone to spiritual marginalization. Sam'an Darushudur Islamic Boarding School was established as an inclusive da'wah model specifically for visually impaired students. This study analyzes the inclusive da'wah communication strategy at the school along with its supporting and inhibiting factors. A qualitative descriptive case study approach was used, combining in-depth interviews, passive participant observation, and documentation, analyzed through Howard Giles' Communication Accommodation Theory (CAT). Findings show that the communication strategy is realized through methodological convergence (Braille Qur'an and murotal speakers), linguistic-verbal convergence (polite speech), and proportional hierarchical and independence divergence. Supporting factors include peer social support, measured motivational guidance, and adequate facilities; inhibiting factors include limited funding, scarce Braille literature, and physical infrastructure constraints. The study concludes that inclusive da'wah is realized through continuous communication adjustment between preachers and visually impaired recipients. Abstrak. Pola dakwah konvensional yang mengandalkan media visual menyebabkan penyandang disabilitas netra rentan mengalami marjinalisasi spiritual. Pesantren Tahfidz Tunanetra Sam'an Darushudur hadir sebagai model dakwah inklusif khusus bagi santri tunanetra. Penelitian ini menganalisis strategi komunikasi dakwah inklusif di pesantren tersebut beserta faktor pendukung dan penghambatnya. Penelitian menggunakan pendekatan kualitatif jenis studi kasus deskriptif, melalui wawancara mendalam, observasi partisipatif pasif, dan studi dokumentasi, dianalisis menggunakan Teori Akomodasi Komunikasi (Communication Accommodation Theory) dari Howard Giles. Hasil penelitian menunjukkan strategi komunikasi diwujudkan melalui konvergensi metodologis (Al-Qur'an Braille dan speaker murotal), konvergensi linguistik-verbal (kesantunan bertutur), serta divergensi hierarkis dan divergensi kemandirian yang diterapkan secara proporsional. Faktor pendukung meliputi dukungan sosial antarsantri, pembinaan motivasi terukur, dan sarana belajar memadai; faktor penghambat meliputi keterbatasan pendanaan, minimnya literatur Braille, dan infrastruktur fisik. Penelitian ini menyimpulkan bahwa dakwah inklusif terwujud melalui penyesuaian komunikasi berkesinambungan antara da'i dan mad'u disabilitas netra.
Persepsi Jamaah Perempuan Terhadap Retorika Dakwah di Majelis Taklim Al-Mabrur Baleendah Muhammad Pora Salamatul Hidayah; Chairiawaty; Muhammad Fauzi Arif
Bandung Conference Series: Islamic Broadcast Communication 131-140
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsibc.v6i2.24311

Abstract

Abstract. Da'wah rhetoric is one of the factors influencing the delivery of religious messages to congregants. The success of da'wah is determined not only by the content of the message but also by the preacher's ability to employ language, vocal delivery, gestures, and supporting media to ensure that the message is well understood and applied in daily life. This study aimed to analyze female congregants' perceptions of da'wah rhetoric during the Friday religious study sessions at Al-Mabrur Islamic Study Group (Majelis Taklim) in Baleendah through the stages of sensation, attention, and interpretation. The study employed a qualitative approach using a descriptive method. Data were collected through observation, in-depth interviews, and documentation involving female congregants who regularly attended the study sessions. The data were then analyzed through data reduction, data display, and conclusion drawing based on the perception theory. The findings indicate that the female congregants had positive perceptions of the preacher's da'wah rhetoric. Clear vocal delivery, the use of a whiteboard, varied presentation techniques, humor, and relevant topics attracted the congregants' attention and facilitated their understanding of the religious messages. At the interpretation stage, the congregants were able to understand, interpret, and apply Islamic values in their daily lives. This study concludes that well-delivered da'wah rhetoric fosters positive perceptions and supports female congregants' understanding of religious messages. Abstrak. Retorika dakwah merupakan salah satu faktor yang memengaruhi penyampaian pesan keagamaan kepada jamaah. Keberhasilan dakwah tidak hanya ditentukan oleh materi yang disampaikan, tetapi juga oleh kemampuan dai dalam mengelola bahasa, vokal, gestur, dan media pendukung sehingga pesan dapat dipahami serta diterapkan dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis persepsi jamaah perempuan terhadap retorika dakwah dalam Pengajian Jum'at di Majelis Taklim Al-Mabrur Baleendah melalui tahapan sensasi, atensi, dan interpretasi. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi terhadap jamaah perempuan yang aktif mengikuti pengajian, kemudian dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan berdasarkan teori persepsi. Hasil penelitian menunjukkan bahwa jamaah perempuan memiliki persepsi yang positif terhadap retorika dakwah yang disampaikan dai. Kejelasan vokal, penggunaan media papan tulis, variasi penyampaian materi, humor, serta relevansi tema mampu menarik perhatian jamaah dan memudahkan pemahaman pesan dakwah. Pada tahap interpretasi, jamaah mampu memahami, memaknai, serta mengimplementasikan nilai-nilai keagamaan dalam kehidupan sehari-hari. Penelitian ini menunjukkan bahwa retorika dakwah yang baik memberikan persepsi positif serta mendukung pemahaman jamaah perempuan terhadap pesan-pesan keagamaan.

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