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Asean International Journal of Business
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28096673     DOI : https://doi.org/10.54099/aijb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Asean International Journal of Business (AIJB) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 7 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2024)" : 7 Documents clear
Do Marketing Strategy, Product Characteristics, and Brand Affect The Sale of Zara Fashion Products? Senjawati, Vita; Setiasih , Setiasih; Dandono, Yustinus Rawi
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.568

Abstract

Aim - The goals of this paper are to ascertain whether marketing strategy, product characteristics, and brand have a partial effect on sales of ZARA products and whether marketing strategy, product characteristics and brand have a simultaneous effect on ZARA product sales. Methodology/approach - This study employs quantitative methods, with non-probability sampling and the purposive sampling technique. The analysis technique using a computer program SPSS 24.0 and data collection is accomplished through the distribution of online questionnaires. The number of respondents in this study was 100, they were taken in Petukangan, The data was analyzed using the Slovin formula with a (e) 5% error rate, multiple linear regression analysis, the coefficient of determination (R2), t test, and F test. Findings – If the marketing strategy, product characteristics, and brand are increased by one unit, sales will increase by 15.2%, marketing strategy 17.7%, product characteristics 21.3% as partially as brand has greater effect and is more significant on sales. As partially, brand has the greatest impact and significance on sales, followed by marketing strategies and finally product characteristics, while simultanously showed that the independent variable
Analysis of the effect of financial ratios on ROA at Commercial Banks on the IDX Murtiningrum, Widiastuti; Wahyuningsih, Erna
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.470

Abstract

Financial system resilience, especially indonesia's current banking condition amid the crisis and global economic pressures, has been maintained and there has been an increase in intermediation, as can be seen from the high capital adequacy ratio (CAR), the ratio of operating expenses to operating income increased during the Covid pandemic, the ratio of non-performing loans (NPL), net interest income (NIM) increased in line with improving macro conditions, with the high capital owned there is an increase in the fulfillment of loan demand (LDR) with a low ratio level, profitability ratio (ROA) that is increasing by utilizing assets and capital (equity) to the maximum extent that is maintained. Judging from the existing conditions, this study was conducted with the aim of analyzing, testing and concluding the influence of CAR, BOPO, NPL, NIM and LDR on ROA in 4 state-owned banks listed on the Indonesia Stock Exchange for the 2017-2022 period using secondary data through financial statement information of Commercial Banks. Quantitative analysis techniques with multiple linear regression as well as classical assumption tests using Eviews 9. The results show that BOPO, NIM and LDR partially have a positive and significant influence, while CAR and NPL have no significant influence on ROA Simultaneously CAR, BOPO, NPL, NIM and LDR affect the increase or decrease in ROA. From independent variables to dependent variables have a predictive ability of 98% and 2% are influenced by other variables outside the study.
How Facebook Adoption Impacts SMEs Performance Richard, Mugarura; Osunsan, Olutayo; Onyait, Samuel; Augustine, Wandiba
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.787

Abstract

The rise in social media usage has revolutionized information dynamics, transforming traditional communication into a multidirectional, interactive process. This study explores the impact of Facebook adoption on Small and Medium-sized Enterprises (SMEs) performance, addressing a notable gap in the Ugandan context. A quantitative survey involving 120 SMEs employed a comprehensive questionnaire validated for content and reliability. Existing literature suggests that Facebook positively influences SME performance, more so in areas like cost-effective marketing and customer engagement. Results highlight a moderate to high levels of Facebook adoption among SMEs. Correlation analysis reveals positive associations between Facebook adoption and SME performance. Regression analysis further signifies Facebook's significant impact ( =0.142, P<0.0003), particularly through customer engagement (B=0.263, p<0.029). The study points out the unique relationship between Facebook adoption and SME performance and thus recommend businesses to strategically engage with customers on this platform. While the model explains a part of SME performance, areas for future research to explore additional influencing factors are recommended.
The Influence of Locus of Control and Financial Literacy on Student Financial Behavior Gultom, Elida; Liyas, Jeli Nata
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.825

Abstract

This research aims to determine the influence of locus of control and financial literacy on the financial behavior of STIE Riau students. This analysis uses independent variables, namely locus of control and financial literacy, where the dependent variable is financial behavior. The sample for this research is students from the Riau College of Economics using an accidental sampling technique. Data collection was carried out by means of a questionnaire distributed via Google Form to 100 students. The statistical method uses Multiple Linear Regression analysis with hypothesis testing, statistical tests, F test and T test. The results of this research show that partially locus of control and financial literacy have a significant effect on financial behavior. The results of the simultaneous test of locus of control and financial literacy also have a significant effect on student financial behavior. The better the locus of control (financial control) and financial knowledge, the better the student's financial behavior will be.
How Transformational Leadership and Competency Supporting Employee Performance: Role of Achievement Motivation as Mediation Anggraini, Rini; Johannes, Singmin
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.830

Abstract

This research aims to analyze the influence of transformational leadership and competence on employee performance as mediated by achievement motivation in government agencies. The total population in this study was 354 employees using a purposive sampling technique with the criteria being permanent employees who had worked for more than 1 year, so the sample size was 188 employees. The data sources used are primary data obtained directly in the field such as interviews, observations and questionnaires as well as secondary data obtained from literature studies through journals, documentation, books and others. The data analysis method in this research uses Partial Least Square (PLS) with the help of SmartPLS 3.2.9 software. The results of this research show that: 1) Transformational Leadership has a positive and significant effect on employee performance at the Deputy for Corruption Eradication Commission, 2) Transformational Leadership has a positive and significant effect on Achievement Motivation, 3) Competency has a positive and significant effect on Employee Performance, 4) Competency has a positive effect and significant to Achievement Motivation, 5) Achievement Motivation has a positive and significant effect on Employee Performance, 6) Transformational Leadership has a positive and significant effect through Achievement Motivation on Employee Performance, 7) Competence has a positive and significant effect through Achievement Motivation on Employee Performance.
Sustainability, Profitability and Added Value Moderated by Company Value on Stock Returns Sri-Kehati Index Desmita, Desmita; Sihombing, Pardomuan
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.832

Abstract

This research aims to determine the effect of Sustainability, Profitability and Value Added which are moderated by Company Value on Stock Returns. In this research, sustainability is proxied by environmental, social & governance (ESG), profitability is proxied by return on assets (ROA) while added value is proxied by economic added value (EVA) and market added value (MVA). The population in this research is the Sri-Kehati Index which is listed on the Indonesia Stock Exchange (BEI) in 2018-2022. The sampling technique used in this research was purposive sampling. The sample in this research consisted of 19 companies. This research use a panel data analysis technique with moderated regression analysis (MRA) in E-views 12. The results of this research show that environmental, social & governance (ESG), market value added (MVA) have no influence on stock returns. Meanwhile, return on assets (ROA), economic value added (EVA) and company value have a positive effect on stock returns. Company value weakens the influence of ROA and EVA on stock returns, and company value strengthens the influence of MVA on stock returns.
Green Intellectual Capital, Asset Growth on Stock Return: Role Financial Performance as Intervening Agustina, Sri; Ruhiyat, Endang; Sugiyanto, Sugiyanto
Asean International Journal of Business Vol. 3 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i1.839

Abstract

Purpose – The Purpose of study was  to determine the effect of green intellectual capital on stock returns with financial performance as an intervening variable. Metodelogy – This study uses a sample of agricultural sector companies listed on the Indonesia Stock Exchange during the 2018-2022 period. The sampling technique used purposive technique, the samples obtained were 20 agricultural sector companies or 100 data observations. The analysis method used is panel data regression analysis and path analysis using Eviews.12. Findings – Based on the research results, it shows that together green intellectual capital, asset growth and financial performance have an effect on stock returns. Meanwhile, partially asset growth has a positive and significant effect on stock returns. Financial performance has a positive and significant effect on stock returns. Green intellectual capital has no effect on stock returns. Green Intellectual capital has a positive and significant effect on financial performance. Asset growth has no effect on financial performance. Financial performance is able to mediate the effect of green intellectual capital on stock returns. Financial performance is unable to mediate the effect of asset growth on stock returns.

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