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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
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Search results for , issue "8th National Conference Business, Management, and Accounting" : 65 Documents clear
DARI INSTAGRAM KEMUDIAN MEMBAYAR LEBIH: PERAN SOCIAL MEDIA MARKETING DALAM MENINGKATKAN GREEN PERCEIVED QUALITY DAN WILLINGNESS TO PAY PREMIUM PRICE DALAM MEREK BERKELANJUTAN DI SURABAYA Tania Monica Potu; Yanuar Dananjaya; Hananiel Mennoverdi Gunawan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Media sosial, di era ini, berfungsi sebagai alat pemasaran yang penting dalam membentuk persepsi konsumen tentang kualitas produk yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis bagaimana faktor-faktor dalam pemasaran media sosial—yaitu entertainment, interaction, dan customization—mempengaruhi green perceived quality dan dampaknya terhadap willingness to pay price premium. Penelitian ini berfokus pada akun Instagram @thebodyshopindo, yang secara aktif dan transparan mengedukasi konsumen tentang keberlanjutan dan produk ramah lingkungan. Model penelitian ini mengembangkan empat hipotesis utama. H1, H2, dan H3 memeriksa pengaruh masing-masing variabel dari social media marketing —entertainment, interaction, dan customization —terhadap green perceived quality. Selanjutnya, H4 mengevaluasi apakah green perceived quality berpengaruh signifikan terhadap willingness to pay price premium. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei yang menargetkan pelanggan produk Body Shop yang berdomisili di Surabaya dan pernah membeli produk melalui akun Instagram @thebodyshopindo. Data yang dikumpulkan dianalisis menggunakan SPSS 22 untuk menguji hubungan antar variabel. Temuan penelitian ini diharapkan dapat memberikan wawasan tentang efektivitas social media marketing, khususnya entertainment, interaction, dan customization dalam membentuk green perceived quality dan mendorong perilaku konsumsi berkelanjutan, seperti willingness to pay price premium.
CSR DISCLOSURE AS A MODERATOR FIRM VALUE: A STUDY ON ENERGY SECTOR MANUFACTURING COMPANIES Junika Halawa; Ilyona Risty
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Investors' evaluation of a company's performance and prospects is reflected in its value. This study looks at how financial performance metrics, including firm size, profitability, leverage, and business operations, affect the value of energy businesses listed on the Indonesia Stock Exchange (IDX) between 2014 and 2022. Additionally, it looks into whether disclosure of corporate social responsibility (CSR) acts as a moderating element in these interactions. The study uses R-Studio software's panel data regression analysis with data from 28 companies, for a total of 224 observations. The findings suggest that whereas leverage, company size, and business operations do not significantly affect firm value, profitability does. Furthermore, there is no moderating effect of CSR disclosure on the association between business value and these financial performance metrics.
ANALYSIS OF GREEN EMPOWERMENT, CAREER OPPORTUNITIES, EMPLOYEES TEAMWORK AND WORK SATISFACTION TOWARD JOB PERFORMANCE IN PT. ABC GENERAL CONTRACTOR COMPANY IN SIDOARJO Hananiel Gunawan; Priscilla Napitupulu; Janice Siahaya
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The transition towards sustainable business practices has led to the increasing importance of job performance, which is influenced by various organizational and individual factors. This study analyses the impact of Green Empowerment, Career Opportunities, Employees’ Teamwork, and Work Satisfaction on Job Performance. These factors are essential in fostering an environmentally responsible workforce, ensuring that sustainability goals align with organizational and employee objectives. Contractor industry is one of the good examples of how job performance should be applied focusing on green aspect. The performance of general contractor companies plays a crucial role in the success of construction projects and influencing cost efficiency. Using a quantitative approach, data was collected from employees working in environmentally conscious organizations and analyzed using SPSS software statistical tool. This research explores how Green Empowerment, which involves providing employees with autonomy and resources to implement sustainable practices—affects job performance. Additionally, Career Opportunities may serve as motivation for employees to commit to environmental initiatives within their organizations. The study also examines the role of Employees’ Teamwork in fostering a shared responsibility for sustainability efforts. Furthermore, Work Satisfaction is considered as a factor that may enhance employees' commitment and job performance. By investigating these relationships, this study aims to contribute to the growing literature on green human resource management and provide insights into strategies that organizations can adopt to enhance Job Performance. The findings of this research can help businesses develop more effective sustainability policies and improve their overall environmental impact.
GREEN HUMAN RESOURCE MANAGEMENT AND JOB PURSUIT INTENTION: MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL REPUTATION Priskilla E.E. Napitupulu; Janice Carysa Siahaya; Tania Monica Potu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study investigates the influence of Green Human Resource Management (GHRM) on Corporate Social Responsibility (CSR), Organizational Readiness (OR), and Job Performance Improvement (JPI) within a sustainable organizational framework. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, data were collected from employees across various sectors to examine the direct and indirect relationships among the constructs. The findings reveal that GHRM significantly and positively affects both CSR and OR. While GHRM does not directly influence JPI, it enhances JPI through the mediating role of OR. Furthermore, the relationship between CSR and JPI was found to be statistically insignificant. These results suggest that fostering an environmentally responsible HRM approach not only supports broader corporate social goals but also enhances the organization’s readiness for change, which in turn leads to better job performance. The research contributes to the growing body of literature on sustainable HRM practices and offers practical implications for managers aiming to build resilient and high-performing organizations. Limitations include the study's cross-sectional design and the focus on a specific context, which may affect generalizability. Future research is encouraged to use longitudinal approaches and consider additional mediating factors to deepen the understanding of these dynamics in different industries and cultural settings.
THE INFLUENCE OF WEB DESIGN, E-CUSTOMER SERVICE, SECURITY, AND FULFILLMENT TOWARD CUSTOMER SATISFACTION AND REPURCHASE INTENTION AT BUKALAPAK IN MEDAN Fany; Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The study examines the factors affecting customer satisfaction and repurchase intention at Bukalapak, an e-commerce platform in Medan. Despite a wide variety of options, Bukalapak struggles with customer retention due to dissatisfaction with purchases and overall experience. Utilizing both primary and secondary data, researchers conducted questionnaires to Bukalapak’s customers in Medan. This study uses non-probability sampling, specifically purposive sampling and being analyzed with SPSS 25.00 and examined using multiple linear regression and linear regression. For data analysis, the findings reveal that web design and fulfillment significantly influence customer satisfaction, while e-customer service and security do not. Furthermore, customer satisfaction has a notable impact on the likelihood of repurchase intentions among Bukalapak customers.
PENGARUH STRUKTUR MODAL, PROFITABILITAS, LIKUIDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN KEPEMILIKAN MANAJERIAL SEBAGAI VARIABEL MODERASI Satiya Silen; Herlina Lusmeida
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to analyze whether capital structure, profitability, and liquidity have a significant impact on dividend policy by testing the role of managerial ownership as a moderating variable. The research is quantitative, using secondary data from a sample of 86 manufacturing companies, totaling 344 observations over the 2019-2022 period. The data was collected using purposive sampling. The analytical method applied is multiple regression analysis, utilizing STATA 17.0 software. The findings show that capital structure has a positive effect on dividend policy, while profitability and liquidity have a negative effect on dividend policy. Furthermore, managerial ownership does not strengthen the positive influence of capital structure, profitability, and liquidity on dividend policy.
PENGARUH KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS AUDIT SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN CONSUMER STAPLES TAHUN 2021–2023 Tanggor Sihombing; Safira Firdausa Kamila
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk memberikan bukti empiris dari pengujian pada pengaruh Kebijakan Dividen dan Ukuran Perusahaan terhadap Nilai Perusahaan dengan variabel Kualitas Audit sebagai pemoderasi. Digunakan data sekunder dari 170 perusahaan sektor consumer staples atau FMCG yang tergolong pada ASEAN-5 yaitu meliputi negara Singapura, Indonesia, Malaysia, Thailand dan Filipina yang termasuk dalam S&P Capital IQ selama periode 2021–2023. Teknik pengumpulan sampel menggunakan purposive sampling method. Penelitian menggunakan metode analisis regresi linear berganda dengan alat bantu SPSS. Nilai Perusahaan diukur menggunakan Tobin’s Q, Kebijakan Dividen diukur menggunakan DPR, Ukuran Perusahaan diukur menggunakan Ln Aset, serta Kualitas Audit yang diproksikan dengan variabel dummy Big 4 dan Non big 4. Hasil penelitian menunjukkan bahwa Kebijakan Dividen berpengaruh positif namun tidak signifikan terhadap Nilai Perusahaan, sedangkan Ukuran Perusahaan berpengaruh negatif terhadap Nilai Perusahaan. Kualitas Audit terbukti tidak mampu memperkuat pengaruh Kebijakan Dividen terhadap Nilai Perusahaan. Dan Kualitas Audit terbukti tidak mampu memperkuat pengaruh Ukuran Perusahaan terhadap Nilai Perusahaan. Berdasarkan hasil penelitian, investor dan manajemen perusahaan dapat meninjau kebijakan dividen sebagai faktor yang memengaruhi nilai perusahaan.
KEPEMIMPINAN MILENIAL PADA INSTITUSI PENDIDIKAN ANAK USIA DINI: SEBUAH KAJIAN PUSTAKA Jefry Liebertus; Yohana F. C. Palupi Meilani
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Kehadiran para milenial sebagai pemimpin dalam organisasi institusi pendidikan anak usia dini (PAUD), memberikan keunikan tersendiri di mana terlihat kemampuan digital yang tinggi, kolaborasi serta kerja yang berorientasi pada tujuan. Metode penelitian dilakukan dengan menerapkan pendekatan kajian pustaka (2015-2024) untuk menganalisis dampak kepemimpinan milenial pada institusi PAUD. Temuan yang didapati adalah beberapa tantangan dan peluang yang dihadapi oleh pemimpin milenial, tantangannya berupa keterbatasan kemampuan kepemimpinan, tuntutan tinggi akan aspek emosional dan konflik intergenerasi. Namun, terdapat juga peluang yang positif yakni: integrasi teknologi dan inovasi, kepemimpinan yang transformasional dan inklusif serta penekanan terhadap work-life balance.
THE POWER OF INFLUENCE: EXAMINING KEY FACTORS DRIVING INDONESIAN HIGH SCHOOL STUDENTS' ENROLLMENT INTENTIONS IN PRIVATE UNIVERSITIES Juniarty; Rendy Pahlevi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study aims to investigate how social media marketing, electronic service quality, word of mouth, emotional value, and energizing value affect the enrollment intentions of high school students in Indonesia who are considering higher education. The findings of this study offer important insights into the ways in which factors like social media marketing, electronic service quality, word of mouth, along with emotional and energizing value, can affect students' intentions to pursue further education at the university level. This study offers significant insights for higher education institutions seeking to enhance marketing methods to attract potential students using social media and elevate the quality of electronic services. Higher education institutions must prioritize the stability and durability of their digital platforms, cultivate good connection with the student body, and consistently update tactics and features to meet the expectations of potential students. This approach is promising for attracting prospective students and increasing their engagement and dedication to the university. The findings demonstrate that social media marketing and the quality of online services positively influence emotional value and motivation, subsequently enhancing the intention to enroll. Additionally, recommendations from family, friends, and alumni play a significant role in influencing students' decisions to enroll. The results indicate that higher education institutions ought to enhance their social media approaches, bolster their digital services, and foster impactful emotional and motivational experiences.
DAMPAK MOTIVASI KERJA DAN KEPEMIMPINAN PARTISIPATIF TERHADAP KINERJA KARYAWAN GENERASI Z YANG DIMEDIASI KEPUASAN KERJA Raymundus Darmawan; Rinto Rain Barry
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini mengeksplorasi kinerja karyawan dari Generasi Z (kelahiran 1997–2021) berdasarkan data Badan Pusat Statistik. Generasi ini mulai memasuki dunia kerja di Kota Jakarta, khususnya di sektor jasa. Fokus penelitian ini adalah menganalisis pengaruh kepemimpinan partisipatif dan motivasi kerja terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel mediasi. Penelitian ini mengumpulkan data primer secara langsung dari responden melalui Google Form dengan teknik nonprobability sampling jenis purposive sampling. Sebelum pengumpulan data utama, dilakukan uji pretes terhadap 33 responden Generasi Z menggunakan kuesioner untuk menilai reliabilitas dan validitas indikator penelitian. Setelahnya, pengumpulan data utama dilakukan menggunakan kuesioner yang telah disempurnakan berdasarkan hasil pretes, dengan total 222 responden dari Generasi Z. Analisis data dilakukan dengan uji hipotesis menggunakan model Structural Equation Modeling (SEM-PLS) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa motivasi kerja memiliki pengaruh negatif dan tidak signifikan terhadap kinerja karyawan Generasi Z. Berdasarkan temuan ini, disarankan agar manajemen dan HR di sektor jasa di Kota Jakarta lebih memperhatikan karyawan Generasi Z dengan memberikan pelatihan, bimbingan, serta meningkatkan kualitas kepemimpinan partisipatif (demokratis) dalam kegiatan kolaboratif. Dengan demikian, keberadaan Generasi Z di tempat kerja dapat berkontribusi secara lebih efisien dan efektif dalam meningkatkan kinerja karyawan.

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