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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 708 Documents
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Living on The Edge: Survival Strategies of Millennial and Gen Z Under Low Minimum Wages in The Yogyakarta Special Region Siti Amalia; Agus Iwan Kesuma
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1859

Abstract

The Yogyakarta Special Region (DIY) has set its 2025 Provincial Minimum Wage (PMW) at IDR 2,264,080.95, ranking as the third lowest nationwide, amid a steadily rising cost of living. This situation presents significant challenges for Millennial and Generation Z, who form the backbone of the local workforce. This study examines the dynamics of minimum wage policy implementation for young workers in DIY, focusing on the socioeconomic implications and adaptive strategies of workers in both formal and informal sectors. Using a qualitative approach with in-depth interviews of 20 informants representing diverse occupational and age backgrounds, the study identified five main themes: (1) consumption pattern adjustment, (2) income diversification, (3) social support and collectivity, (4) career aspirations and mobility, and (5) survival strategies rooted in local culture and community-based economy. Findings indicate that although the minimum wage policy aims to improve welfare, young workers in DIY continue to face substantial economic pressures due to the mismatch between wage levels and living costs. Adaptive strategies include consumption frugality, multiple job holding, utilization of digital platforms, and strengthening of community-based social networks. The phenomenon of “economic mutual aid” emerged as a form of social capital rooted in Javanese cultural values, functioning to reduce economic vulnerability through resource sharing, informal financial assistance, and service exchange. This study contributes to the literature on minimum wage policy by highlighting the importance of incorporating local context, social capital, and cultural norms. Policy implications include regional cost-of-living-based wage adjustments, strengthening of social protection, and empowerment of community-based economic initiatives.
The Influence of Blockchain-Based Halal Traceability Implementation on Supply Chain Performance and Financial Sustainability of Food and Beverage MSMEs in Indonesia: A Structural Equation Modeling Approach Hady Sofyan; Titis Surya Maha Rianti; Isep Amas Priatna
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1203

Abstract

This study aims to analyze the influence of blockchain-based halal traceability implementation on supply chain performance and financial sustainability of food and beverage MSMEs in Indonesia, examining the mediating role of supply chain performance. A quantitative cross-sectional design was employed, collecting data from 275 MSME owners across Indonesian provinces through structured questionnaires. Data analysis used covariance-based Structural Equation Modeling (SEM) with AMOS 24.0, including bootstrap mediation testing. The findings reveal that blockchain implementation significantly affects supply chain performance (β = 0.612, p < 0.01) and financial sustainability (β = 0.348, p < 0.01), while supply chain performance also significantly influences financial sustainability (β = 0.527, p < 0.01). Mediation testing confirms that supply chain performance partially mediates the relationship between blockchain and financial sustainability, with an indirect effect of 0.322 (p < 0.01). The discussion highlights that enhanced transparency, data accuracy, and partner trust facilitated by blockchain reduce inspection costs, accelerate market responsiveness, and mitigate product rejection risks, driving revenue growth and cash flow stability. However, infrastructure costs and digital literacy remain adoption barriers. This study concludes that blockchain-based halal traceability is an effective strategy to improve MSME performance, with supply chain performance serving as a crucial transmission mechanism. Recommendations include policy support, funding incentives, and technology training programs to accelerate blockchain adoption in Indonesia's halal MSME sector. Future research should explore contextual factors such as business scale and product type over a longitudinal timeframe.
Integration of Artificial Intelligence in Management Practice: A Framework for Innovation, Knowledge Creation, and Business Sustainability Yusuf Pathuansyah; Rizky Mery Octavianna Lubis; Nurdelila
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1217

Abstract

The rapid advancement of Artificial Intelligence (AI) has fundamentally reshaped the landscape of modern management, offering unprecedented opportunities for organizational transformation. This article proposes a comprehensive framework that integrates AI into management practices to drive innovation, facilitate knowledge creation, and ensure long-term business sustainability. Drawing on a synthesis of contemporary literature and empirical case studies, the framework identifies three interconnected pillars: (1) AI-enhanced decision-making and process automation as catalysts for operational and strategic innovation; (2) AI-driven knowledge management systems that enable the capture, codification, and dissemination of tacit and explicit knowledge across organizational boundaries; and (3) the strategic alignment of AI capabilities with sustainability goals, encompassing economic viability, social responsibility, and environmental stewardship. The article argues that successful AI integration extends beyond technological adoption; it requires adaptive leadership, a culture of continuous learning, and ethical governance to address challenges such as algorithmic bias, data privacy, and workforce displacement. Furthermore, the framework emphasizes the dynamic feedback loops among innovation, knowledge, and sustainability, suggesting that AI not only optimizes existing routines but also generates novel insights that feed forward into future strategic initiatives. The findings offer practical guidance for managers seeking to harness AI's transformative potential while mitigating its risks. Ultimately, this framework contributes to both academic discourse and managerial practice by providing a structured approach to navigating the complexities of AI-enabled management in an era of accelerating digital disruption and growing stakeholder demands for responsible business conduct.
Mediating Role of Digital Sharia Financial Literacy in the Relationship between Social Media Marketing and Generation Z’s Intention to Participate in Waqf and Zakat Syamsul Effendi; Eli Agustami
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1282

Abstract

The stagnation of waqf and zakat collection among Indonesia’s digitally native Generation Z has prompted Islamic philanthropic institutions to intensify social media marketing, yet the mechanism through which such campaigns translate into donation intention remains underexplored. This qualitative study investigates the mediating function of digital sharia financial literacy in linking social media marketing exposure to Generation Z’s interest in waqf and zakat. Employing a phenomenological approach, semi-structured interviews were conducted with 28 Generation Z individuals (aged 17–27) in Greater Jakarta who actively engage with Islamic digital content. Thematic analysis, guided by the Hayes mediation logic adapted for qualitative inquiry, revealed four overarching themes: (1) pervasive but passive social media marketing reach, (2) fragmented digital sharia financial literacy, (3) evolving philanthropic intention from awareness to action, and (4) literacy as a cognitive gateway that filters, interprets, and validates marketing messages. Findings demonstrate that digital sharia financial literacy fully mediates the relationship when marketing content is perceived as complex or untrustworthy, yet plays a partial mediating role for simple, affect-driven campaigns. The study contributes a mediating literacy framework that integrates the Theory of Planned Behavior and media literacy models, offering actionable insights for digital da’wah strategists and Islamic fintech developers to design educational content embedded within promotional narratives
Strengthening Real Sector Resilience: Profit-Sharing Financing Model of Islamic Banking and Its Impact on SME Growth Effendi Sadly
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1333

Abstract

Small and medium enterprises (SMEs) form the backbone of Indonesia’s real sector but remain highly vulnerable to financial shocks, largely due to limited access to risk‑mitigating capital. Islamic banking offers profit‑and‑loss sharing (PLS) instruments—mudarabah and musharakah—that theoretically align financier‑entrepreneur interests and build resilience, yet their adoption remains extremely low. This study employs a multiple‑case qualitative design to investigate how PLS financing models are implemented in practice and how they influence SME growth and resilience. Data were collected through semi‑structured interviews with six Islamic bank officers and six SME owners across three Indonesian Islamic banks, supplemented by document analysis and observation. Thematic analysis revealed four overarching themes: partnership‑based financing practice, multidimensional SME growth, persistent barriers of information asymmetry and moral hazard, and mitigation through embedded mentoring and technological monitoring. The findings indicate that genuine PLS arrangements foster relational financing, enhance managerial capacity, and cushion enterprises during economic downturns, thereby strengthening real‑sector resilience. However, widespread operationalisation is hindered by high transaction costs and cultural preference for collateralised debt. The study contributes a processual resilience‑building model and recommends a synergetic ecosystem involving government guarantees, fintech integration, and capacity‑building programmes to unlock the full potential of PLS financing
Consumer Comfort In The Café Industry: The Role Of Interior Design, Atmosphere, And Sensory Marketing Ferry Hidayat; Billy Andrea; Iventura Fitra Uli Tamba
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1893

Abstract

This study aims to analyse the effect of interior design, café atmosphere, and sensory marketing on consumer comfort at KOA Café in Perdagangan, North Sumatra, Indonesia. This study uses a quantitative approach with associative methods. A total of 100 respondents were selected through purposive sampling techniques, and data were collected using questionnaire instruments related to interior design, café atmosphere, sensory marketing, and consumer comfort variables. Data analysis was conducted using multiple linear regression techniques. The results of partial analysis showed that interior design has a significant effect on consumer comfort with a value of tcount = 6.190 greater than Ttable = 1.986 and significance 0.000 (<0.05). Similarly, café atmosphere has a significant effect with a value of tcount = 2.564 greater than Ttable = 1.986 and significance 0.012 (<0.05). However, sensory marketing does not have a significant effect on consumer comfort with a value of tcount = 1.710 smaller than Ttable = 1.986 and significance 0.091 (>0.05). Simultaneously, interior design, café atmosphere, and sensory marketing significantly affect consumer comfort with a value of Fcount = 29.741 greater than Ftable = 2.704 and significance 0.000 (<0.05). The determination value of 46.6% indicates that the variables explain variations in consumer comfort. This study recommends that KOA Café management improve ergonomic interior design, maintain atmosphere consistency, and strengthen sensory marketing strategies to enhance consumer comfort and emotional attachment
The Influence Of Brand Awareness, Consumer Trust, And Charging Infrastructure On Consumers’ Intention To Use Wuling Electric Vehicles In Medan City Tomy; Ferry Hidayat
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1894

Abstract

This study aims to analyse the effect of brand awareness, consumer trust, and charging infrastructure on consumers’ intention to use Wuling electric vehicles in Medan City. The increasing development of electric vehicle technology in Indonesia has encouraged automotive companies to improve marketing strategies and infrastructure readiness in order to increase public adoption of electric vehicles. This study uses a quantitative approach with associative methods to examine the relationship between the independent variables and consumers’ intention to use electric vehicles. A total of 160 questionnaires were distributed using purposive sampling techniques. However, only 96 questionnaires were returned completely and considered valid for analysis. Data were collected through questionnaire instruments related to brand awareness, consumer trust, charging infrastructure, and intention to use variables. Data analysis was conducted using multiple linear regression techniques with the assistance of Statistical Package for Social Sciences (SPSS). The results of partial analysis showed that brand awareness has a positive and significant effect on consumers’ intention to use Wuling electric vehicles with a value of tcount = 4.259 greater than Ttable = 1.985 and significance 0.000 (<0.05). Charging infrastructure also has a positive and significant effect with a value of tcount = 8.939 greater than Ttable = 1.985 and significance 0.000 (<0.05). However, consumer trust does not significantly affect consumers’ intention to use Wuling electric vehicles because the significance value is 0.087 (>0.05). Simultaneously, all independent variables significantly affect intention to use electric vehicles with an Fcount value of 106.627 and an adjusted R square value of 76.90
The Influence of Social Media Viral Content On Tourists’ Visiting Decisions Toward Tourism Destinations in The Digital Tourism Era: A Descriptive Quantitative Approach I Gusti Kade Heryadi Angligan; Rahmawati; Febianti; Putu Herny Susanti
International Journal of Economics (IJEC) Vol. 5 No. 1 (2026): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i1.1903

Abstract

This study investigates the influence of viral social media content on tourists’ visiting decisions in the digital tourism era. The rapid growth of short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts has transformed tourism promotion by enabling destinations to gain popularity through viral exposure. This research employed a quantitative descriptive approach using a cross-sectional survey method. Data were collected from 278 respondents who were active social media users and had been exposed to tourism-related viral content. The data were analyzed using descriptive statistics and multiple linear regression to examine the effect of viral content dimensions on tourists’ visiting decisions. The results indicate that viral social media content significantly influences tourists’ visiting decisions. Among the tested variables, emotional appeal was found to have the strongest effect, followed by entertainment value, credibility, informativeness, and influencer attractiveness. These findings suggest that emotionally engaging and visually appealing content distributed through credible influencers and user-generated sources can effectively stimulate travel intention and encourage actual visitation behavior. The study highlights the importance of optimizing short-form video marketing strategies and adopting data-driven tourism promotion to enhance destination competitiveness. This research contributes to the literature on digital tourism marketing by providing quantitative evidence of how viral content characteristics shape tourist behavior, particularly in developing country contexts.
The Influence of Perceived Value and Customer Experience on Repurchase Intention Through Customer Trust as an Intervening Variable at PT. Golgon Medan Victor; Denni; Silvia Sofyan
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1920

Abstract

This study aims to analyse the influence of perceived value and customer experience on repurchase intention through customer trust as an intervening variable at PT. Golgon Medan. This study uses a quantitative approach with an associative research design. The population in this study consisted of customers who had purchased or used products from PT. Golgon Medan. The sampling technique used was purposive sampling, and a total of 96 respondents were selected as research samples. Data were collected through questionnaires using a Likert scale and analysed using multiple linear regression and path analysis with the assistance of Statistical Package for Social Sciences (SPSS). The results showed that perceived value and customer experience have positive and significant effects on customer trust. Furthermore, perceived value, customer experience, and customer trust also have positive and significant effects on repurchase intention. Customer trust was found to be the most dominant variable influencing repurchase intention. The results of path analysis indicated that customer trust successfully acts as an intervening variable in the relationship between perceived value, customer experience, and repurchase intention. This study concludes that improving perceived value, customer experience, and customer trust simultaneously is important in strengthening customers’ repurchase intention and maintaining long-term customer relationships at PT. Golgon Medan
The Effect of Shopping Experience, Interior Design, And Store Comfort on Customer Satisfaction at Casabella Store Raymond Justine; Agusman; Mario Andriaskiton
International Journal of Economics (IJEC) Vol. 5 No. 2 (2026): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v5i2.1921

Abstract

This study aims to analyse the influence of shopping experience, interior design, and store comfort on customer satisfaction at Casabella Store. This study uses a quantitative approach with an associative research design. The population in this study consisted of customers who had conducted shopping activities at Casabella Store. Since the exact population size was unknown, the researcher applied the Hair method in determining the sample size. A total of 150 questionnaires were distributed using accidental sampling techniques. Data were collected through questionnaires and analysed using multiple linear regression analysis with the assistance of Statistical Package for Social Sciences (SPSS). The results of the partial significance test showed that shopping experience has a positive but not significant effect on customer satisfaction with a tcount value of 1.192 and significance value of 0.235 (>0.05). Interior design has a positive and significant effect on customer satisfaction with a tcount value of 5.017 and significance value of 0.000 (<0.05). Store comfort also has a positive but not significant effect on customer satisfaction with a tcount value of 1.360 and significance value of 0.176 (>0.05). Simultaneously, shopping experience, interior design, and store comfort significantly influence customer satisfaction with an Fcount value of 10.804 and significance value of 0.000 (<0.05). The coefficient of determination test showed that the independent variables explain 16.5% of customer satisfaction, while the remaining 83.5% is influenced by other variables outside this study. These findings indicate that interior design is the most dominant factor influencing customer satisfaction at Casabella Store

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