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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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Social Relations And Community Response To River Water Pollution In Batang Arau Village, Padang Selatan Subdistrict, Padang City, West Sumatra Province Irwan, Irwan; Nurariyanti, Lisa; Agustina, Nadia; Nahdiati, Nahdiati
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1509

Abstract

This study aims to analyze social relations and community responses due to river water pollution in Batang Arau Village, Padang Selatan District, Padang City, West Sumatra Province. This study uses the social construction theory of Peter L. Berger and Thomas Luckman, namely that reality is formed socially and social reality as a process through human actions and interactions. Social reality is not objective or independent, but is the result of construction through social interaction. This study uses a qualitative approach with a descriptive research type. Data collection methods are carried out by document studies, non-participant observations and in-depth interviews. Data analysis using the Milles and Huberman (1992) model which is carried out in several stages, namely data collection, data reduction, data presentation, and drawing conclusions. Based on the results of the study, it can be concluded that in social relations of the community due to water pollution of the Batang Arau River, there is a conflict between communities living around the river where people who are less concerned about the cleanliness of the river water throw garbage carelessly into the river so that other people feel disturbed because of the impacts caused such as garbage scattered on the banks of the river and even causing flooding when it rains. The community's response to water pollution of the Batang Arau River is first, reminding each other not to throw garbage into the river. Second, the community adapts or adjusts to river water pollution, which used to use river water for bathing and washing then switched to using drilled wells, rainwater that is collected to do activities such as bathing or washing. Third, the community strongly supports the efforts made by the government to deal with the problem of water pollution in the Batang Arau River
The Influence of Social Media Marketing on Purchase Decision Mediated by Brand Awareness and e-WOM Nina Lestari; Nina Nurhasanah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1585

Abstract

This study analyzes the influence of social media marketing on brand awareness, electronic word of mouth (e-WOM), and consumer purchase decision for Tyeso Tumbler products in Jakarta. The research method used is quantitative with purposive sampling technique through questionnaires to 110 respondents, and data analysis using Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on brand awareness e-WOM, and purchase decision. In addition, brand awareness and e-WOM have a positive effect on purchase decision and are proven to act as mediating variables in the relationship between social media marketing and purchase decision. These findings confirm that professional social media management not only increases brand awareness but also encourages consumer interaction and strengthens purchase decision.
Building Employee Competence Through Human Resource Training and Development at Carsurin Banjarbaru Company Azzahraty; Ambarwati, Riris; Permana, Yudi; Firdaus
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1602

Abstract

Employee training is an important strategy for improving a company’s human resource competency. This study aimed to analyze the effect of training on employee competency by considering control variables such as work motivation, experience, and education level. The research design was a quantitative explanatory survey. The population in this study was  42 employees of PT Carsurin Banjarbaru Branch, using a proportionate stratified random sampling technique. Data analysis was performed using descriptive statistics, classical assumption tests (normality and multicollinearity), and multiple linear regression, with a significance level of α = 0.05. The results showed that training had a positive and significant effect on employee competency (p < 0.05, R² = 0.65) even after controlling for motivation, experience, and education variables. No multicollinearity problems were found in the model (VIF < 10), and the residual data were normally distributed. These findings indicate that well-designed training programs play an important role in improving employee knowledge, skills, and work attitudes. Practically, these results suggest that companies should place more emphasis on developing relevant training materials, improving instructor quality, and using applicable training methods
The Influence of Leadership and Business Strategy on The Competitive Advantage of Millennial Small Entrepreneurs in Medan City Ritha F. Dalimunthe; Magdalena Linda Leonita Sibarani
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1631

Abstract

Millennial small entrepreneurs engaged in the culinary field are considered to be a generation that is actively working, innovative because they use digitalization, and have self-confidence and have a strong will to work. There is a difference between the millennial generation and the previous generation, namely the baby boom generation who were born in the 60-70s era. Therefore, there is a need for research on millennial small entrepreneur leadership. Small entrepreneurs have not entirely used information technology optimally (Dalimunthe, 2019). Therefore, it is necessary to conduct research on leadership and business strategies against the competitive advantage of millennial small entrepreneurs in Medan City. The results of research on the competitiveness of a small business company are the strengths that must exist for a company, namely the human resources who run the business so that their products can be superior and accepted by the market Dalimunthe (2018). The research objective is to analyze and explain the competitive advantages of a small business product which is the key to success in a product of millennial small entrepreneurs. Therefore, in this study, the researcher wants to conduct further research on discussing the factors that influence the competitive advantage of small business products born from the millennial generation (generation y) in Medan City. The results of research in 2016 were to have an entrepreneurial mindset for a small entrepreneur so that aspects of internal control are needed as well as challenges or obstacles which are lessons for business development. To see the entrepreneurial mindset in small businesses, this research is seen from the aspects of the characteristics of millennial leadership as well as from the aspect of business strategies seen from the product and product value and online marketing.
Improving Community Economic Independence Through Downstreaming Andaliman Into Ready-To-Drink Juice Products Siagian, Nalom; Siagian, Grace Angelia Julieta; Lubis, Rut Onike
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1634

Abstract

This Community Service (PKM) was carried out by lecturers and students of the Business Administration Study Program, Faculty of Social and Political Sciences, HKBP Nommensen University, Medan, Postgraduate Students of the Faculty of Economics, University of North Sumatra in collaboration with the Regional Management Board (DPD) of MARTABE North Sumatra, located at Jl. Until No. 260 Medan, MARTABE North Sumatra is a community that contributes ideas to develop North Sumatra Province in terms of creativity, community innovation as Martabe members to improve the household economy. This Community Service (PKM) was carried out with the aim of empowering the community in the MARTABE North Sumatra community as members. Through this PKM, the community as MARTABE members are given empowerment through training on how to process Andaliman raw materials with various other mixed ingredients so that they can be accepted by the market as quality drinks. This program is expected to be a sustainable solution for increasing the added value of Andaliman through processing it into functional beverage products. With strong processing and marketing skills, the community will achieve increased income and economic independence. Downstreaming andaliman into ready-to-drink juice is not simply a technical process, but a multidimensional intervention that combines food science, microeconomics, community empowerment, and marketing strategies. The program's success depends on an integrated approach: scientific product validation, human capacity building, a realistic business model, and regulatory compliance. With this foundation, this Community Service (PKM) program has the potential to generate tangible and sustainable economic impact for the MARTABE community members in North Sumatra
The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City Syahputra, Denny; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1649

Abstract

This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.
Financial Ratio Analysis to Predict Profit Changes in Transportation Companies Listed on the Indonesia Stock Exchange (IDX) Husien, Fadhel; Takarini, Nurjanti
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1652

Abstract

During the 2019-2021 period, the world experienced a crisis due to the COVID-19 pandemic, which had a significant impact on various economic sectors, including transportation. Interestingly, this sector showed a contrasting trend, where social restrictions reduced community mobility activities but at the same time increased parcel delivery volumes due to the growth of online services. This study aims to evaluate the ability of changes in financial ratios—covering liquidity, profitability, leverage, activity, and market ratios—to predict earnings changes in 38 transportation companies listed on the Indonesian Stock Exchange during that period. Data analysis was performed using SPSS through a logistic regression method to assess the probability of the influence of each ratio on earnings changes. The results show that changes in liquidity, profitability, leverage, and activity ratios affect earnings changes, whereas changes in market ratios show no effect. These findings indicate that most fundamental ratios can serve as relevant indicators in predicting changes in the earnings performance of transportation companies during a crisis

Page 66 of 66 | Total Record : 657

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