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Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Published by Universitas Dharmawangsa
ISSN : 27165132     EISSN : 27230783     DOI : https://doi.org/10.46576/ijsseh.v1i3.817
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
Dharmawangsa International Journal of The Social Sciences, Education and Humanities is a journal published by the Research Institute of Dharawangsa University, Medan. This journal is published periodically three times a year, namely in March, August and November. Articles published in this journal are articles that examine the fields of social science, law, economics, sociology, education, and Humanities. both in the form of conceptual, research findings, books and biographies of figures. The languages used in this journal are English and Arabic. Without reducing scientific weight, this journal accepts written contributions that have never been published in other print media. All articles that enter will go through a peer-review process after fulfilling the requirements according to scientific article writing guidelines.
Arjuna Subject : Umum - Umum
Articles 296 Documents
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PEOPLE'S PERCEPTION OF THE SPREADING NEWS HOAX ON RESIDENTS HAS BEEN AFFECTED BY THE COVID-19 OUTBREAK IN THE VILLAGE PERCUT SEI VILLAGE Buyung Solihin Hasugian; J. Prayoga; Ananda Hadi Elyas
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3519

Abstract

ABSTRACT The spread of the corona virus, otherwise known as the covid-19, is growing, as news of its origin (hoax) spreads into the citizen timeline +62. Her comments ranged from netizens' upload that makassar's citizens were positive about corona so that it could be spread by air that is disrupting the media sanity. Not only physical and mental health but also mental health. Our daily activities must also be wholesome and aberrant behavior to be avoided. As with the media, media mental health is something to be respected. Failure to receive and process information from many different time lines can easily lead to disaligned channels, leading to user psychology that may be affected. The long-term objective of this study is to produce and provide information to the public, especially so that news may not be easily swayed. Many people, after hearing false reports, quickly conclude that the news is true. Therefore, the purpose of this study is not to analyze people's perceptions as well as to know how their perceptions in response to and receiving news hoaxes in society. The study also detracts from public perception, especially from people's negative assessments of lies that they often hear and receive. The public will learn to digest the news well by seeking information from other media. As more and more hoaxes, more and more information is revealed. The study will be done in the village office of ponds. The method used was qualitative method, a random selection of sample data sources. Sample data source identification, the proposal is still preliminary and will be developed further by field researchers. The main data-gathering techniques are observation, in-depth interviews, library studies, and a combination of all three or cross-examination. Thus, overcoming the completeness of data while doing research will require planning to examine the validity of the data.Keyword: spread, news, hoax, covid-19
ONLINE BUSINESS STRATEGY ANALYSIS THROUGH TIKTOK SHOP DIGITAL NETWORK PLATFORM MARKETPLACE Asrindah Nst; Aldi Fasta Bhiqul Khairat
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3520

Abstract

ABSTRACT Digital marketing also facilitates communication between producers, marketers and consumers or buyers in sales activities. The phenomenon of online shopping has become something that continues to be discussed to this day. One of the app providers of online shopping features is stickers. TikTok has an interesting feature that the business shop can benefit from the use of tikTok. The research discusses how online sales can be applied on touch platforms, knowing strategies and knowing promotions that can be used. The research uses a qualitative method with a phenomenological research design to analyze the meaning of the social media platform TikTok as an online business marketing strategy. TikTok has interesting features and a comprehensive database. In addition to the increasing popularity of TikTok applications, there is a possibility that can benefit from the use of tikTok. TikTok’s objectives in the corporate world are shifting from entertainment media platforms to tools for business strategy. Tiktok has many advantages and promotional features that are very profitable to sellers and consumers, such as affiliate tags and some profitable strategies that can facilitate promotions such as trend hashtags and view ads.Keywords: Affiliation, Market Place, Tiktok Shop 
HADITHS RELATED TO THE ETHICS OF HONEST AND RESPONSIBLE COMMUNICATION Muya Syaroh Iwanda Lubis; Nurhayati Nurhayati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3521

Abstract

ABSTRACT The Prophet (peace and blessings of Allah be upon him) said: “The dirty word shows the dirty habits and the dusty habits in hell.” (HR Al-Bukhari and At-Tirmidzi) In today’s advanced internet world, interpersonal communication is as far away as possible. People in one country can communicate with other people in different countries at the same time. Especially with social media. In short, the problem of interpersonal communication in this century is relatively no obstacle, it is considered something less if no communication funds talk about things that are not important and have interest.  And the problem is the content or material of that communication which then becomes a discussion among the wider community. Islamic communications include all the teachings of Islam, including Akidah (belief), Shariah (Islam), and Akhlak. (ihsan).In the Qur’an and Hadith there are guidelines for good and effective communication. We can describe it as a rule, principle, or ethics of communicating in the perspective of Islam.  Keywords: Hadiths, honest, responsible communication
SOURCE OF KNOWLEDGE THROUGH AXIOLOGY PERSPECTIVE Nurhayati Nurhayati; Ibrahim Haidar Nasution; Rafiqah Yusna Siregar
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3618

Abstract

ABSTRACTThe research aims to discuss the axiological values and sources of knowledge for humans. This research uses the Semut Sumut non-formal education organization as a case study. This article employs a qualitative interpretive approach by conducting library research, specifically by looking at reading materials related to the studies presented and using document analyses of earlier research findings associated with the philosophy of science. Books rading, scientific journals on Google Scholar, and digital libraries were combed through to acquire the data. Results of this study show that axiological values as a source of knowledge can be reflected in social movements by providing non-formal education platforms for children who have dropped out of school or even have no opportunity at all to go to school. The axiological value of social movements contains elements of being functional, robust, valid or strong which means the quality of something that makes it liked, appreciated and appreciated by other parties. In addition, two supporting elements in non-formal learning materials further strengthen the axiological perspective as a source of knowledge, namely ethics and aesthetics. Keywords: Axiology, Knowledge, Semut Sumut.
THE EFFECT OF ORGANIZATIONAL CULTURE AND JOB ENVIRONMENT ON EMPLOYEE IN PT. ASTRA INTERNATIONAL TBK. AUTO 2000 BRANCH OF AMPLAS MEDAN Diki Prayoga; Al Firah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3619

Abstract

ABSTRACT This study aims to determine the effect of organizational culture and work environment on employee performance. PT. Astra International Tbk. Auto 2000 is a Toyota car dealer. The population of this study is 61 employees with a sample according to the slovin formula of 30 employees. The data used is quantitative data derived from primary sources. The data collection technique uses a Likert scale with a regressive line analysis method to provide information to respondents (questionnaire). Based on the statistical results obtained tcount 10.886 > ttable 1.697 it can be concluded that there is a positive influence between organizational variables and work environment variables on employee performance at PT. Astra International Tbk Auto 2000 Sandpaper Branch. Based on the results of the coefficient of determination, the R-Square in the regression is 0.911 (91.1%). In this case, the most significant benefit provided by the organization and the workplace is 91.1%, with the remaining 8.9% coming from other variables that were not considered in the study. PT. Astra Internasional Tbk Auto 2000 Amplas Branch must increase and expand the number of courses aligned with job specifications in order to improve organizational health and workforce productivity. Keywords: Organizational Culture, job Environment, Employee Performance
THE EFFECT OF CONSUMER INTERESTS AND PRODUCT DIFFERENTIATION ON DAIHATSU CAR PURCHASE DECISIONS BRANCH OF PT. ASTRA MEDAN JOHOR Luqman Syafi’i; Al Firah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3620

Abstract

ABSTRACT This research aims to research and analyze the influence of consumer tastes and product differentiation partially and simultaneously on Daihatsu car purchase decisions at PT.Astra International Tbk Branch of Johor Medan. The data analysis technique used is quantitative data analysis. The results of this study obtained a value of significance to consumer appetite based on the t test obtaining the size of thitung> ttable (7,478 >1,991) (Sig 0,023<α0,05) then H0 rejected means there is an influence of consumer taste on the purchase decision. The significance value of product differentiation based on the t test is obtained as thitung>table (2,236>1,991) (Sig 0,005<α0,05) then H0 is rejected means there is a significant influence of product diferenciation on the purchase decision. The result of the F test above is obtained Calculation > Ftable size (4,8473 > 3,11) (Sig 0,000 <α0,05) then H0 rejected means there is a significant influence of consumer tastes and product differentiation in Daihatsu car purchase decisions. The result of the regression is obtained that the Consumer Taste (X1) of 0.407 and Product Differentiation (X2) of 0.425 shows that the consumer taste and product differentiation variables have a positive and significant influence on the decision of purchase of Daihatsu Car in PT.Astra International Tbk Branch of Medan Johor means every increase in the variable of Consumer taste and product difference, then will have a negative impact on the purchase decision of the Daihatu Car in Pt. Keywords: consumer tastes, product differentiation, purchase decisions
ANALYSIS OF MARKETING STRATEGIES TO IMPROVE STRENGTHENING THE COMPETITION FOR UMKM Asrindah Nst; Budiman Purba; Alya Fitria
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3621

Abstract

ABSTRACTMarketing strategy is a measurable approach aimed at making the company’s products known to the general public. Marketing strategy is one way to gain a sustainable competitive advantage either for the company that produces goods or services. Marketing strategies can be used as the basis for preparing the company’s planning. Seeing the problems in the company. So it needs a comprehensive plan that will be used as a guideline for segment companies in conducting their activities, another reason that shows the importance of marketing strategies is the increasingly tight competition of companies in general. The marketing strategy is not only to attract consumers to put the product in the basket, the marketing strategy also ensures that the buyer knows the product offered, verifies and repeats the purchase of the product. Keywords: marketing strategy, competitiveness
THE IMPACT OF PRICE PERCEPTION, SALES PROMOTION, CUSTOMER SATISFACTION OF MILLENNIAL CHEESE ROLLING CHILDREN Buyung Solihin Hasugian; Ayu Wulanda Sari
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3616

Abstract

ABSTRACT The pandemic of the COVID-19 outbreak has impacted a global crisis that puts small and even medium-sized in serious trouble. Small and medium-sized have to respond effectively to the crisis. Small and medium-sized are seeking to take advantage of a variety of digital technologies that are developing today. Business transformation using online media will have a good impact in marketing a product from a small even medium-sized enterprise. Digital media is used among social media, marketplace, Google business, and so on. With the use of online media, he hopes to make product marketing reach wider and increase the sales of a product. The research method used is a qualitative method with a descriptive approach through the study of libraries by conducting research through several actual and factual sources. Keywords: product marketing, digital media, millennials
PHILOSOPHY OF SCIENCE AS THE HISTORICAL BASIS OF THE DEVELOPMENT OF SCIENCE AND KNOWLEDGE Muya Syaroh Iwanda Lubis; Anisa Fitri
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3617

Abstract

ABSTRACTPhilosophy is an extensive science, meaning it is closely related to our daily lives, and philosophy is the driving force of our daily lives as individual human beings and as collective human beings in the form of a society or nation. Philosophy of science is a philosophical reflection on the nature of science which will not recognize a stopping point towards achieving the goal, namely truth and reality. Understanding the philosophy of science means understanding the intricacies of science so that its most essential aspects and foundations also understand the perspective of science, the possibility of its development, and its interweaving between one branch of science and another. The research approach that researchers use in writing this scientific work is a type of library research. Philosophy is a science that seriously studies the true nature of everything. Science is a method of thinking objectively in describing and giving meaning to the natural and moral world to organize and systematize. Knowledge indicators are: It is accumulative, and its truth is not absolute but objective. There are six phases of scientific development: The Pre-Ancient Greece Phase, the Ancient Greek Phase, the Medieval Age Phase, the Renaissance Age phase, the Modern Age phase, and finally, the Contemporary Age phase. Keywords: Philosophy, Historical, Development, Science, Knowledge
THE EFFECT OF ADVERTISING AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS ON TIKTOK SHOP Nurhayati Nurhayati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3732

Abstract

ABSTRACTThis research aims to identify Sales promotions are a form of direct promotion that offers customers additional incentives or value for a product. Sales promotions encompass a wide range of tools, primarily those designed to encourage a faster or stronger market response. One of the best ways to communicate with customers is through promotions. And one of the ways most often used by marketing to introduce goods to customers is advertising. Researchers used Slovin's idea as a sampling technique.  Current advertising is positive but not significant to purchasing decisions. This may be due to too much ineffective promotion or a lack of it. Interesting advertisement. Today, sales promotions through discounts and contests and events strongly influence purchasing decisions; this must be maintained and improved. Consumers today are more motivated to buy goods on Tiktok stores through discounts rather than contests or events held.Keywords: Advertising, Sales Promotion, Purchase Decisions

Page 9 of 30 | Total Record : 296

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