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Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Published by Universitas Dharmawangsa
ISSN : 27165132     EISSN : 27230783     DOI : https://doi.org/10.46576/ijsseh.v1i3.817
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences Other
Dharmawangsa International Journal of The Social Sciences, Education and Humanities is a journal published by the Research Institute of Dharawangsa University, Medan. This journal is published periodically three times a year, namely in March, August and November. Articles published in this journal are articles that examine the fields of social science, law, economics, sociology, education, and Humanities. both in the form of conceptual, research findings, books and biographies of figures. The languages used in this journal are English and Arabic. Without reducing scientific weight, this journal accepts written contributions that have never been published in other print media. All articles that enter will go through a peer-review process after fulfilling the requirements according to scientific article writing guidelines.
Arjuna Subject : Umum - Umum
Articles 296 Documents
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THE EFFECT OF THE BRAND IMAGE AND LIFESTYLE TOWARD THE INTEREST OF BUYING MAKEOVERS PRODUCTS AT THE COUNTER MAKEOVER BUYER AT THE SUN PLAZA Pratiwi, Ajeng Retno; Wijaya, Muslim; Nasution, Fadli Adnin; Rahmah, Sabrina Aulia
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 3 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i3.2972

Abstract

ABSTRACTThe purpose of this study is to understand how brand image and sexual orientation affect the amount of product purchased during counter makeover transactions at Sun Plaza Medan. This type of analysis is an associative analysis, one that connects two or more variables. 120 people make up the sample size or respondents in this study; hence, the sampling technique that will be used is random sampling. With a population of around 120 people and an error level of less than 0.01, the sample in this study consisted of about 55 people. The analysis method used in this study is multiple linear regression analysis. Data collection was carried out using observations and questionnaires during the data collection process, which combined data from the first and second stages.According to the study's findings, Brand Image data on partial tests was positively and significantly correlated with Purchase Intention. Because Brand Image has a variable tcount number of 3,753 and a fixed tcount number of 2,004, the tcount exceeds the ttable. (3.753 > 2.004) and a lower threshold for significance (0.009 0.05). With a positive and significant effect on Lifestyle's relationship to Purchase Interest, the variable Lifestyle's tcount value is 8.540, and the ttable's value is 2.004, meaning that tcount > ttable (8.540 > 2.004), and the significance level is less than 0, 05 (0.004 0.05). In parallel, Brand Image and Goodwill increased positively and significantly with respect to the amount of MakeOver products purchased at the Sun Plaza Medan counter, with an Fcount value of 62,218 and a Sig. value of 0.000b. F count > F table (62.218 > 3.16) or significance (Sig.) 5% (0.000 0.05), as appropriate.Keywords: Brand image, good health, and solid behavior are the key words.
Social Interaction In Culinary Business: A Case Study Of Food Vendors On Hercules Road, Ulin Cornerstone Maimunah, Siti; Rahmawati, Linda Puteri; ridhaa, Ridha Safitri
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 1 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i1.4146

Abstract

The social interaction in the food industry is the focus of this research, particularly at the food vendors on Hercules road in Ulin cornerstone. Observation is the study method employed, and a checklist is utilized to collect data. It is evident from observations that traders make eye contact, approach, smile, nod, and shake their heads, among other social interactions. In the culinary industry, ties between customers and suppliers are forged through social interaction. The observations reveal that trader 1, trader 2, and trader 3 have different social interaction tendencies. Traders 2 and 3 exhibit a wider variety of social interaction patterns compared to trader 1, who tends to be more optimistic and avoid confrontation. Additionally, there are distinctions between them in how they greet, enquire, converse, laugh, and negotiating with buyers.
THE INFLUENCE OF COOPERATIVE LEARNING STRATEGY THINK PAIR SHARE AND INTEREST IN LEARNING ON ISLAMIC RELIGIOUS EDUCATION RESULTS OF JUNIOR HIGH SCHOOL Gunawan, Imron; Ananda, Rusydi; Rifai, Muhammad
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 1, No 3 (2020): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v1i3.1393

Abstract

The purpose of this study was to determine the effect of implementing think pair share cooperative learning strategies and learning interest on learning outcomes of Islamic  Education. This research method is a quasi experiment. The study population was all grade V students spread over 3 classes. The sampling technique used was cluster random sampling. The data collection instruments were questionnaires and tests. The data analysis technique used was two-way analysis of variance in the α = 0.05 test. The results showed: (1) the average learning outcomes of students taught with the TPS learning strategy were higher than the average learning outcomes of students taught with expository learning strategies, (2) the average learning outcomes of Islamic Education for students with high learning interest  were higher than those for students with low learning interest, and (3) there is an interaction between learning strategies and interest in learning.
THE PRACTICE OF TAWHID VALUES IN MANAGEMENT DARUSSAADAH HIGH SCHOOL PANGKALAN SUSU SUBDISTRICT LANGKAT Mesiono, Mesiono; Zaki, Ahmad; Sari, Novita
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 2, No 2 (2021): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v2i2.1715

Abstract

The problem of this research is not the maximum management of the value of tawhid in Darussaadah High School, Pangkalan Susu District, Langkat regency so that it is necessary to Managemen the value of tawhid value in Darussaadah High School to form kepribadian and student ketauhitan well by the vision and mission of the school. The purpose of this research is to find out how the management of the value of tawhid in Darussaadah High School. The subjects of this study were all students and teachers of Darussaadah High School. This research method uses descriptive qualitative research method about program As for the analysis in this study using descriptive qualitative analysis looking at the behavior process of the subject by the problems examined data analysis is carried out by interviews, observations and documentation studies, techniques of examination of data validity using credibility criteria or degrees of trust, transferability or alienation, Dependability or dependency, Confirmability. Based on the results of the research obtained the results that: Implementation of the concept of Tauhid-based Education in Darussaadah High School, Pangkalan Susu SubDistrict is carried out with the values of tawhid: a. Al-Alaq as the basis for straightening the Akidah (Shahihul Akidah); b. Al-Qolam as the foundation of morality, c. Al-Muzammil as his spiritual provision, d. Al-Muddatsir as the basis for preaching, e. And Allah is all-mighty, all-important. 2. Internalization Measures of The Values of Tauhid Rububiyyah, Uluhiyyah, and Senior High School‟ wa Shifat. 3. The process of internalizing the values of tawhid in Darussaadah High School is formally carried out through Islamic faith learning activities. The subject matter is a forum in teaching the values of the points of tawny based on manhaj salafush sholeh such as the values of Tauhid Rububiyyah, Uluhiyyah, and Senior High School, wa Shifat, 4. In practice, the values of tawhid are more fostered in daily relationships in the dormitory environment
HADITHS RELATED TO THE ETHICS OF HONEST AND RESPONSIBLE COMMUNICATION Lubis, Muya Syaroh Iwanda; Nurhayati, Nurhayati
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 1 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i1.3521

Abstract

ABSTRACT The Prophet (peace and blessings of Allah be upon him) said: “The dirty word shows the dirty habits and the dusty habits in hell.” (HR Al-Bukhari and At-Tirmidzi) In today’s advanced internet world, interpersonal communication is as far away as possible. People in one country can communicate with other people in different countries at the same time. Especially with social media. In short, the problem of interpersonal communication in this century is relatively no obstacle, it is considered something less if no communication funds talk about things that are not important and have interest.  And the problem is the content or material of that communication which then becomes a discussion among the wider community. Islamic communications include all the teachings of Islam, including Akidah (belief), Shariah (Islam), and Akhlak. (ihsan).In the Qur’an and Hadith there are guidelines for good and effective communication. We can describe it as a rule, principle, or ethics of communicating in the perspective of Islam.  Keywords: Hadiths, honest, responsible communication
The Effect Of Market Segmentation And Product Distribution On Product Sales Volume PT. Garuda Mas Perkasa Medan Pasaribu, Defi Amelia; Nasution, Muhammad Amri; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 2 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i2.4680

Abstract

This research aims to determine and analyze the effect of market segmentation and product distribution on sales volume at PT Garuda Mas Perkasa Medan. The type of research in this study is quantitative with an associative approach. The population of this study were employees of PT Garuda Mas Perkasa Medan. The sample selection method uses saturated sampling, the number of samples used is 50 sample data. Before conducting research, first test the instrument with validity test and reliability test. Prerequisite test analysis includes normality test, multicollinearity test and heteroscedasticity test. The data analysis method uses multiple linear regression. The results of this study are in accordance with the first hypothesis, that market segmentation affects sales volume. This can be seen from the test results which show that the value of  3.915 is greater than  2.010 with a significance value of 0.000 less than 0.05. The results of this study are in accordance with the second hypothesis, that product distribution has an effect on sales volume. This can be seen from the test results which show that the value of  3.580 is greater than  2.010 with a significance value of 0.000 smaller than 0.05. The results of the study are in accordance with the third hypothesis, that market segmentation and product distribution simultaneously affect sales volume. This can be seen from the F test which shows a significance value smaller than 0.05, which is 0.000. Then Fcount> Ftable (26.845> 3.190).  
Construction of Islamic Character Education in Deli Malay Culture in Medan City Hidayat, Rahmat; Hasballah, Zamakhsyari; Alfiansyah Siregar, Fandi
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 1, No 2 (2020): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/english.v1i2.614

Abstract

Malay Deli is one of the Malay sub-groups who live in Medan City. This tribe has awealth of cultural values which are used as a basis for the formation of the characterof its people. Malay Deli is one of the tribes that combines tradition and teachings fromIslam, this is in accordance with the philosophy in their lives "Adat Bersendi Syarak,Syarak Bersendi Kitabullah. Melalyu Deli people construct religious and culturalvalues through several stages, namely: (1) education; (2) Imitation; (3) Habituation;(4) Motivation; (5) Clarification and (6) Evaluation. The values constructed constructthe character of the Deli Malay community in the form of: (1) Religious; (2) Honest,(3) Tolerance; (4) Suave; (5) Be humble; (6) extroverted; (7) Likes to Help; (8)Prioritizing manners; and (9) respect for guests. This character makes them differentfrom other communities in the city of Medan
EMPOWERMENT OF MADRASAH COMMITTEES IN IMPROVING MANAGERIAL PERFORMANCE ISLAMIC JUNIOR HIGH SCHOOL MIFTAHUSSALAM MEDAN Wijaya, Candra; Saputra, Edi; Sazali, Muhammad
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 1, No 4 (2020): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v1i4.1425

Abstract

The purpose of this study was to reveal: 1) The recruitment system for members of the madrasah committee at MTs Swasta Miftahussalam Medan; 2) Is the performance of the madrasah committee in accordance with the objectives, roles and functions of the private MTs Miftahussalam Medan; 3) Challenges and obstacles faced by madrasah committees in carrying out their objectives, roles and functions at the Miftahussalam Medan Private MTs; and 4) Efforts to empower madrasah committees in improving madrasah managerial performance in private MTs Miftahussalam Medan.This thesis research uses a qualitative approach with descriptive methods. The collection techniques used interview, observation and documentary studies, while to strengthen the validity of the data findings and the authenticity of the research, the researcher referred to the use of data validity standards consisting of creadibility, transferability, dependability and comfirmability. The results of this study were: 1) Recruitment board k Committee of the m adrasah done by consensus with the madrasas as meeting facilitator. The composition of the madrasah committee committee is a combination of community leaders, ingenious, representatives of parents and other elements of society; 2) The performance shown by the madrasah committee on a general scale has not shown the functions and responsibilities that are expected from its formation in madrasah. The activities shown only revolve around certain activities, such as the realization of the distribution of certain assistance received by madrasah, the rest did not show significant activities for the progress of madrasah. Based on these findings, it is also found that the existence of committees in madrasah has also penetrated into technical matters which are not the responsibility and function of the committee in madrasah; 3) The challenges faced by madrasah committees in carrying out their roles, functions and responsibilities in madrasah are more due to a lack of understanding of their roles, functions and duties as a whole, in addition to the lack of coordination and communication processes between the committee and the madrasah, this situation results in a lack of synergy. and expectations on both sides and tends to generate suspicion, feeling of being watched, and the appearance of being too intrusive; and 4) Efforts to empower madrasah committees, especially in relation to improving madrasah managerial performance, have not progressed as expected or in other words, their empowerment efforts are only temporary in nature. The involvement of the madrasah committee in madrasah managerial activities is only in the areas of madrasah financing and finance as w
MARKETING PRODUCTS DURING THE COVID-19 PANDEMIC UTILIZING THE USE OF E-COMMERCE Nst, Asrindah; Rizal, Muhammad
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 3, No 1 (2022): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v3i1.2820

Abstract

ABSTRACT The Covid-19 outbreak causes a global crisis, causing small and medium-sized businesses to face serious challenges. As a result, small businesses must respond to crises in an efficient manner. Small and medium-sized businesses will benefit from various digital technologies that are currently in development. Using online media to transform a business will provide benefits such as increasing the value of a product from a small to medium-sized business. The digital media that is used includes social media, marketplaces, Google Business, and others. The use of online media should make product marketing more efficient and increase the sale of any given product. The method of analysis that is used is a qualitative method with a descriptive method of study using a questionnaire and some actual and factual data. keywords: product marketing, digital media, the covid-19 pandemic
THE EFFECT OF THE LEVEL OF UNDERSTANDING AND THE ROLE OF THE AGENT IN RAISING THE INTEREST OF THE PUBLIC IN THE INSURANCE COMPANY PT. PANINDAI-ICHILIFE GA UNITY MEDAN Firah, Al; Agnes, Lulu; Sulfiani, Ananda
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 3 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i3.3733

Abstract

ABSTRACT This research aims to identify and analyze the influence of the level of understanding and the role of agents in increasing the interest of customers of PT. PaninDai-Ichilife Ga Unity Medan. Data collection methods through observations, interviews, documentation, questionnaires. This research uses double linear regression analysis techniques with quantitative data. The sample consisted of 60 respondents who were customers of P.T. PaninDai-IchiLife Ga Unity Medan. Test results t (partially), agent level understanding variable obtained thitung > ttable (2,105 > 2,002) with a significance value > 0,1 then Ho accepted and Ha rejected means the level of agent understanding partially influenced significantly on customer interests. Test result t (partly), agent role variable received thitung> ttable size (2,740 > 2,001), with significance values > 0,5 then Ho received and Ha denied. Whereas if the value of significance < 0,5 then ho denied and Ha received means the role of agent partially had a significant influence on the customer interest. Test results F (simultaneously), customer interest variable Obtained F > F Calculation Table (8,898 > 3,16) showed that independent variables (level of understanding agent and agent role) significantly contributed significantly to customer dependent variable (responsible) then H0 and Ha accepted, meaning that there was an influence between both independent variable and variable dependent.Keywords: Understanding level, Agent role, Customer interests, Insurance

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