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INDONESIA
Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP)
Published by Universitas Baturaja
ISSN : 24431001     EISSN : 27461874     DOI : doi.org/10.54895/jsp.v7i2.1208
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja adalah wadah informasi berupa hasil penelitian, studi kepustakaan, gagasan, aplikasi teori, dan kajian analisis krisis di bidang agribisnis dan sosial ekonomi pertanian fakultas pertanian Universitas Baturaja,pada frekwensi terbit 2 kali dalam setahun
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 348 Documents
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STRATEGI PEMASARAN KERIPIK TEMPE DI DESA SRI MULYA KECAMATAN SINAR PENINJAUAN KABUPATEN OKU Anggi Fatmayati, Aisah, Neng Karmila
JASEP Vol 11 No 2 (2025): JASEP DESEMBER 2025
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/23hahd11

Abstract

Tempeh chips are a snack made from tempeh that can be used as a practical and ready-to-eat snack. This study aims to formulate a marketing strategy for tempeh chips. The study was conducted in Sri Mulya Village, Sinar Peninjauan District, OKU Regency. The research method used in this study is a case study method. The sampling method used a census method with a population of 5 tempeh chip entrepreneurs. The study shows that based on the results of the internal environmental analysis, strengths have a greater value than weaknesses. Meanwhile, based on external factors, opportunities have a greater value than threats. Therefore, the position of the tempeh chip business in Sri Mulya Village, Sinar Peninjauan District, OKU Regency is in Quadrant I, which means it is in a strategy to support an aggressive growth policy (growth-oriented strategy).
ANALISIS PENDAPATAN USAHATANI JERUK SIAM DI KECAMATAN CEMPAKA KABUPATEN OGAN KOMERING ULU TIMUR Evi Tamala, Putri Ayu Ogari, Windi Lestari, Henny Rosmawati, Ema Pusvita
JASEP Vol 11 No 2 (2025): JASEP DESEMBER 2025
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/48ezkv15

Abstract

Siamese orange is one of the horticultural crops that has good development prospects for cultivation. This study aims to analyze the income of Siamese orange farming in Cempaka District, East OKU Regency. The location was determined purposively considering that Cempaka District is the center of citrus plants in East OKU Regency. The research method used was a survey method. The sampling method used in this study was a saturated sampling method, which took all Siamese orange farmers in Cempaka District, East OKU Regency, totaling 24 farmers. Income obtained from Siamese orange farming was calculated using the income formula. The results showed that the income of Siamese orange farming in Cempaka District, East OKU Regency was Rp 94,195,780/year.
ANALISIS RISIKO PENDAPATAN USAHATANI LADA HITAM DI DESA KARET JAYA KECAMATAN BUAY PEMACA KABUPATEN OGAN KOMERING ULU SELATAN Sika Riana, Fifian Permata Sari, Munajat, Endang Lastinawati
JASEP Vol 11 No 2 (2025): JASEP DESEMBER 2025
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/666n3n89

Abstract

Pepper (Piper nigrum L.) plays an important role in the Indonesian economy. Although pepper farming has the potential to provide farmers with significant profits, it does not mean that it is without risks. This study aims to analyze the income and risks of pepper farming. The study was conducted in Karet Jaya Village, Buay Pemaca District, South OKU Regency. The location was determined purposively. The method used in this study was a survey method. The sampling method used in this study was a simple random sampling method, by taking 30 pepper farmers as samples. Income received from black pepper farming was calculated using the income formula, while income risk was calculated through a coefficient of variation analysis. The results showed that the average income of black pepper farming in Karet Jaya Village, Buay Pemaca District, South OKU Regency was Rp 3,342,479.00/year. Black pepper farming in Karet Jaya Village, Buay Pemaca District, South OKU Regency has a coefficient of variation CV of 0.009257176 ≤ 0.5 and an L value of ≥ 0, which means that black pepper farming avoids losses.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI PADI SAWAH (Oryza sativa L.) PADA LAHAN RAWA LEBAK DI DESA LINGKIS KECAMATAN JEJAWI KABUPATEN OGAN KOMERING ILIR Wanda Novita Mayang Sari, Yuwinti Nearti, Budi Fachrudin
JASEP Vol 11 No 2 (2025): JASEP DESEMBER 2025
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/y4c31466

Abstract

This study analyzes the factors influencing lowland rice production in the swampy areas of Lingkis Village, Jejawi District, OKI Regency. The objective of the study was to determine the influence of land area, seeds, fertilizers, pesticides, labor, and tool use on rice production. The methods used included factor analysis and Spearman correlation analysis with 32 respondents. The results of the factor analysis identified three main components influencing lowland rice production: land area and seeds as the main inputs, pesticides and tool use, with pesticides being the most significant, and fertilizer as the dominant factor. Spearman correlation analysis showed that land area, seeds, and fertilizer had a strong and significant positive relationship with rice production, with correlation coefficients of 0.645, 0.674, and 0.622, respectively (significance values < 0.01). In contrast, pesticides, tool use, and labor did not show a significant relationship (significance values >0.05).
STRATEGI PENGEMBANGAN AGRIBISNIS JAGUNG MELALUI PENGUATAN KELOMPOK TANI DI KECAMATAN BUNGA MAYANG Aisah, Zainul Adhar, Iman Sulaiman
JASEP Vol 12 No 1 (2026): JASEP MEI 2026
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/9gqp7g23

Abstract

Bunga Mayang District is one of the maize production centers in East OKU Regency, yet farmers still face challenges such as low bargaining power and price fluctuations. This study aims to identify internal and external factors and formulate a maize agribusiness development strategy through strengthening farmer group institutions. The research was conducted in Bunga Mayang District in 2026. The research method used was descriptive qualitative with IFAS, EFAS, and SWOT matrix analysis. The results showed a total IFAS score of 2.60 and an EFAS score of 2.55. The strategic position for maize agribusiness development is in Quadrant I (Aggressive Strategy). The main strength is land suitability, while the greatest opportunity is the high demand from the feed industry. The resulting priority strategy is strengthening the role of farmer groups through strategic partnerships with the industry to shorten the supply chain and optimizing post-harvest technology assistance to increase product added value.
DETERMINAN PETANI MENCURAHKAN TENAGANYA DI LUAR USAHATANI KARET DI DESA LEKIS REJO KECAMATAN LUBUK RAJA KABUPATEN OKU Johan Adi Winarno, Fifian Permata Sari
JASEP Vol 12 No 1 (2026): JASEP MEI 2026
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/f8awjh89

Abstract

The development of rubber plantations in OKU Regency plays a crucial role, both historically and technically. Ironically, the community faces the problem of increasingly low rubber prices and low rubber production, resulting in many rubber farmers devoting their energy to activities outside of rubber farming to meet family needs. This study aims to analyze the determinants of farmers devoting their energy to activities outside of rubber farming. This study was conducted in Lekis Rejo Village, Lubuk Raja District, OKU Regency. The location was determined purposively. The research method used in this study was a survey method. The sampling method used in the study was a simple random sampling method. The number of samples taken was 30 out of 258 population members, or a percentage of 12 percent. Data obtained from the field were processed through analysis using simple linear regression. The results showed that the variable of land area significantly influenced the outflow of farmer work outside of rubber farming in Lekis Rejo Village, Lubuk Raja District, while the rubber price had no significant effect.
STRATEGI HILIRISASI DAN ANALISIS NILAI TAMBAH GULA AREN SEMUT MELALUI PENGUATAN KELEMBAGAAN PETANI DI DESA PENANTIAN KABUPATEN OKU SELATAN Anggi Fatmayati, Andri Irawan, Neng Karmila
JASEP Vol 12 No 1 (2026): JASEP MEI 2026
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/wh6c0z90

Abstract

This study aims to formulate a strategy for strengthening palm sugar farmers' institutions and analyze product value added in Penantian Village, Banding Agung District, South OKU Regency. The method used in this research is a combination of quantitative and qualitative methods through the added value analysis approach (Hayami Method) and strategic analysis (Rangkuti's SWOT Matrix). Data collection was conducted through observation and in-depth interviews with 45 palm sugar farmers. The results showed that processing palm sap into ants sugar (granulated palm sugar) produced a value added ratio of 57%, significantly higher than molded palm sugar which only reached 28%. Based on the SWOT matrix, the institutional position of farmers is in Quadrant I (Aggressive), indicating strong internal strengths and significant external opportunities for business development. The institutional strengthening strategy is focused on forming collective business units to facilitate technological modernization, quality standardization (P-IRT and Halal certification), and integrated marketing with the tourism potential of Ranau Lake. Strengthening these institutions is expected to increase farmers' bargaining power and optimize the downstreaming of palm sugar products sustainably.
FAKTOR – FAKTOR YANG MEMENGARUHI PERMINTAAN TANAMAN HIAS DI KOTA BATURAJA KABUPATEN OGAN KOMERING ULU Intan Putri Dianti, Fifian Permata Sari, Henny Rosmawati
JASEP Vol 12 No 1 (2026): JASEP MEI 2026
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/7z5dea58

Abstract

Ornamental plants are one of the horticultural products that are currently gaining popularity among the public. Producers and marketers should be able to provide ornamental plants according to consumer desires. Therefore, producers need to observe consumer purchasing behavior, because the characteristics of ornamental plants desired by consumers are not entirely the same as the characteristics of plants produced by producers. This study aims to analyze the factors influencing the demand for ornamental plants in Baturaja City. The method used in this study is a survey method. The sampling method used is the accidental method. The number of samples taken is four respondents from each of 10 ornamental plant businesses, resulting in a total sample of 40 respondents. The data obtained were analyzed using multiple linear regression analysis. The results of the study indicate that the factors influencing the demand for ornamental plants in Baturaja City are ornamental plant prices, consumer income, and consumer preferences.

Page 35 of 35 | Total Record : 348

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