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Nia Sarinastiti
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol. 7 No. 2 (2018): Jurnal InterAct" : 5 Documents clear
ANALYSIS OF PERSONAL BRANDING AND LEADERSHIP BRANDING COMPANY OWNER AND COMPANY REPUTATION Situmorang, Fitri Apriyani R; Salamah, Ummi
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4066

Abstract

Today, many profit or nonprofit organizations, as well as commercial companies, are owned by people who have very strong character in society. With the characteristic of the person's personality, will give the impression to the company as well. Personal branding itself is a planned process in which people make efforts to market themselves. People have to differentiate themselves and stand out from a crowd. Then is to develop an active communication through managing behavior, communication and symbolism. Leadership brand is a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to fulfill customers 'and investors' expectations. A company with a leadership brand inspires faith that employees and managers will consistently make good on the firm's promises. How is the use of personal and leadership branding, if the person is the owner of a company? What makes the personal and leadership branding matter to the company reputation? Company reputation is the goal as well as an achievement to be achieved for the world Public Relations. For the company, reputation is a form of trust from the society. So, if a company experiences a public trust crisis it will have a negative impact on reputation and will require a lot of effort to grow and rebuild trust, and reputation of course. The reputation that we want to see in this study is from the stakeholders of the company. But how is the relationship between personal branding and leadership branding of company owner on corporate reputation in the eyes of stakeholders?
ANALYSIS OF CORPORATE REPUTATION BUILDING THROUGH CORPORATE STORY STRATEGY: (CASE STUDY ON GO-JEK ONLINE-BASED TRANSPORTATION SERVICE) Fevrieranty, Wiisti Fenty
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4067

Abstract

Reputation is important to strengthen the attractiveness of a company. Company with a positive reputation can more easily attract the target market by showing the uniqueness of the company as a competitive advantage. Nowadays, more and more companies are trying to build a positive reputation in order to maintain its success for long term. The purpose of this study is to analyze how the reputation building at Gojek as one of the technology-based companies through corporate story strategy that followed. This study uses qualitative research method by conducting content analysis techniques and in-depth interviews to many customers as their stakeholders. Content analysis was carried out on the content of www.go-jek.com site and the results showed that activity is a key element and is most strongly represented the corporate story in their official website. By implementing this corporate story strategy, Gojek can build a reputation platform by presenting elements of "mission", "morality" and "behavior" that can guide stakeholder belief and perception to a good reputation.
THE USE OF CORPORATE COMMUNICATION EFFORT TO MAINTAIN A GOOD CORPORATE BRAND, BRAND IDENTITY, AND CORPORATE REPUTATION IN RESTAURANT OUTLETS H. Pand, Regina Pinasthika; Kartikawangi, Dorien
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4068

Abstract

This study examines about corporate brand and corporate identity that will succeed if the company does branding along with corporate communication effort of the company. This company is a F&B business that has been running in the past few years in several cities and already has four outlets; located at Jakarta, Bali, and Yogyakarta. The first restaurant has been running for three years; began the business with ‘degustation’ private dining restaurant which is already expanded to casual dining restaurant in late 2015. This company already has brand identity and reputation in Jakarta and wants to maintain the brand identity and reputation in the other outlet of this company in Yogyakarta. The target market of the company is middle up to level A+, because this company wants to maintain regular clients that this company already have in all outlets. Moreover, brand identity of the restaurant is classy, elegant, Spanish authentic restaurant, and has a grade A quality. This study used literature review as a research method. With the tools of corporate communication by Hatch, Schultz, and Larsen (2001); brand identity and reputation of the restaurant in Jakarta will be implemented in Yogyakarta’s branch; which is already open for public last July. Given the difference of culture and region with Jakarta, it’s seen that some differences may apply to standard and perception to brand identity and reputation in Yogyakarta. Therefore, this research will discuss how to make these four things applicable in Yogyakarta by not reducing information and/or standard in Jakarta, by corporate communication effort.
STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II DALAM MENYOSIALISASIKAN PROGRAM DIGITALISASI PELAYANAN BANDARA INTERNASIONAL SOEKARNO-HATTA Nugraha, Ananda; Setiawan, Joe Harrianto
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4075

Abstract

Penelitian ini difokuskan pada strategi public relations PT Angkasa Pura II (Persero) Dalam Menyosialisasikan Program Digitalisasi Pelayanan Bandara Internasional Soekarno-Hatta.Teori yang digunakan adalah teori difusi inovasi dan teori pendukung strategic planning for public relations. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Teknik pengumpulan data yang digunakan adalah dengan menggunakan data primer dan sekunder. Data primer didapatkan melalui wawancara mendalam dengan empat narasumber internal dan dua narasumber eksternal adapun data sekunder didapatkan dari arsip dan data-data tertulis yang dimiliki oleh PT Angkasa Pura II (Persero). Hasil penelitian menunjukkan bahwa PT Angkasa Pura II (Persero) telah melaksanakan sosialisasi dengan strategi public relations melalui pendekatan media relations, publikasi, dan pelaksanaan event. Strategi yang dijalankan berjalan dengan baik namun masih terdapat kekurangan di dalam pelaksanaannya.
STRATEGI PUBLIC RELATIONSPT. KERETA API INDONESIA (PERSERO) DALAM MEMPUBLIKASIKAN LAYANAN KERETA API TARIF KHUSUS Octadiva, Myra; Hayat, Heni
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4076

Abstract

This article aims to find out the strategies used by PT. KAI in publishing Railway Services Special Rates for Gambir-Bekasi Relations and Pasar Senen-Bekasi. In this research the methodology used is qualitative with a constructivist paradigm and the process of data collection conducts interviews as primary data and written data records from PT. KAI and literature study as secondary data. In this study using a qualitative descriptive method that is describing the object under study by using informants as data sources. Then the data analysis techniques used are the Miles and Huberman models. The results of the study indicate that Public Relations of PT. KAI has carried out 9 steps of Strategic Planning for Public Relations Ronald Smith including using press releases, social media, organizational media, and xbanner. The strategy implemented has been running quite well and there are still shortcomings in its implementation.

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