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Nia Sarinastiti
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Penggunaan Celebrity Endorsement Dalam Periklanan Online (BTS Sebagai Celebrity Endorser Perusahaan Fila) Luthfina, Syanaz
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1705

Abstract

In this digital era marked by massive use of internet and social media in society, there is the importance of social media as a popular channel for companies to advertise their products. The rise of internet and social media shows the significance and promising business opportunities for online advertisement implementation. One way to advertise is through celebrity endorsers. Fila, a worldwide sportswear company, appointed BTS, the popular K-pop boyband, as their representative endorser. This research uses the theory of celebrity endorsement,social media, and online advertisement. The research design uses qualitative approach. For data collection this study relies on literature review and online observation. This study examineswhy BTS is a credible celebrity endorser, as well as the advantages and risks of having celebrity endorsers in social media and how it implemented in official social media accounts of Fila. Results shows that BTS appointed as an endorser because of their good image that represents Fila products, and BTS’ image as a boyband group that has enthusiasm, positivity, and written communication with fans it’s in harmony with Fila’svalue. Results also shows BTS is a credible endorser and able to personalize Fila products. BTS has the expertise, trust, as well as likability from their fans all over the world.
Pendekatan Komunikasi Interpersonal dalam Pembangunan berdasarkan Perspektif Kultural (Studi Kasus : Pro-Kontra Pengembangan Pariwisata Pulau Meti di Kabupaten Halmahera Utara) Singgalen, Yerik Afrianto
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1707

Abstract

This article aims to describe the interpersonal communication approach for development based on the perspective of the Hibualamo culture forthe people of Meti Village in the case of the pros and cons of tourism development on Meti Island in North Halmahera Regency. The researchmethod used is qualitative with a case study approach. Meanwhile, the data collection technique used in-depth interviews, observation anddocument study. The results of this study indicate that the existence of the Tourism Industry in this case Meti Cottage on Meti Island canincrease regional investment and maintain environmental sustainability, but it has not been able to provide economic and social benefits for localcommunities because of the pros and cons. Culturally, the interpersonal communication approach plays an important role in the level of publicacceptance of increasing investment in the tourism industry. However, the conflict between the manager of the tourist attraction and thecommunity related to empowerment and resource use has resulted in a disintegration of interests for sustainable tourism.
Peran Media Sosial Instagram dalam Mendukung Program Komunikasi Pemasaran Samakta Guest House Nantingkaseh, Alfonso Harrison
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1709

Abstract

The development of internet-based communication technology has had a major impact on communication functions, one of which is in the marketing communication function. Social media becomes a very reliable technology feature for business entities such as companies in carrying out marketing communications and achieving marketing objectives, namely sales and profits. Samakta Guest House as one of the lodging accommodation business practitioners began to adopt social media in order to support its marketing communication program. Through this research, the researcher intends to observe the understanding and basic technical skills of the Samakta Guest House’s marcomm officer regarding the concept of social media-based marketing communication. This study will use the qualitative indepth interview and observation method to understand the Samakta Gueset House marketing communication management phenomena, and then using literature study based on the concept of integrated marketing communication, new media in particularly social media Instagram (IG). The findings of this research are expected to contribute to the understanding of Samakta Guest House Management regarding the skills of utilizing social media, specifically Instagram. Thus, from their understanding of the concept of marketing communication, in the future the management will be increasingly capable to manage various social media contents to support the achievement of sales profits for the company.
Strategi Lobi dan Negosiasi Proses Legislasi Undang-undang Pemberatasan Tindak Pidana Terorisme Niasar, Anggi
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1710

Abstract

Lobby and negotiation in the legislation process need strategies to plan, persuade and advocate stakeholders to reach an agreement. This article aims to describe the strategies of lobby and negotiation in thelegislation process of the People’s Representative Council, particularly antiterrorism law. The antiterrorism law had been revised from the Law of the Republic of Indonesia Number 15 of 2003 concerning the change of the Government Regulation in Lieu of Law Number 1 of 2002 amending the Anti-Terrorism Act. The legislation process of antiterrorism law revision took two years and involved public debates on the pro cons issues. Qualitative data was collected by an in-depth interview from three informants. Based on thematicanalysis, three strategies of lobbying and negotiating was found; (1) compromising, (2) brainstorming, and (3) convincing. These strategies were used in the different pro cons issues in the legislation process. Moreover, the strategies succeed to drive the agreement on the antiterrorism law enactment.
RADIKALISME DI MEDIA SOSIAL: PENYEBUTAN DAN KONTEKS SOSIAL PENGGUNAANNYA Wahid, Abdul; Destitry, Nia Ashton; Rakhmawati, Fariza Yuniar
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1711

Abstract

Radicalism is often only placed face to face between radical groups versus the state. In fact, radicalism is not only born because of the contradiction between the two but involves the mediation of ideas through social media. This paper seeks how the discourse of radicalism on social media by content analysis method on social media during August-September 2018. This study reveals that radicalism on social media is not only related to religious issues. Some of the other issues attributed to radicalism are about elections, politics, government, criminality, and other social issues. The various contexts of the radicalism talks often do not refer to major events, but radicalism is associated with other contexts unrelated to the main event as a reference. This shows how social media is becoming an intermediary for biased "radicalism" discourse.
MODEL KOMUNIKASI PUBLIC RELATIONS DI PEMERINTAH KOTA SALATIGA DENGAN PENDEKATAN MODEL KOMUNIKASI GRUNIG DAN HUNT Rolos, Putri Melati
Jurnal InterAct Vol. 9 No. 1 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i1.1712

Abstract

The purpose of this study is to find out the communication model of public relations Salatigacity government through the approach of Grunig and Hunt communication model. Thisresearch is descriptive qualitative research with the head of Public Relations, The subdivisionhead, and also the Public Relations Staff as resource persons. Data collection is gatheredthrough in-depth interviews and observation. The results of this study showed that the publicrelations of Salatiga city government as a non-profit organization apply the communicationmodel of Grunig and Hunt in communicating with the citizens. The models which are appliedare the Press Agentry communication model to influence the public, the public informationmodel to provide the information to the public. The two-way asymmetrical model to changethe people behavior and the two-way symmetrical model is the most effective model due tothe listening strategy used which can improve the communication effectiveness
Penerapan Strategi Freemium pada Aplikasi Permainan Ponsel Online Sabella, Joanna Jessica
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2007

Abstract

The number of smartphone users are significantly increasing as the technology developed. Many people use their smartphone to play online games. Mobile Legends: Bang Bang (MLBB) is one of the online games that has a lot of users, especially in Indonesia. MLBB is developed by Moonton, which uses freemium strategy to promote their game on applications store. This research’s objective is to find the freemium strategy’s effectivity and other important factors that increase the application’s in-app purchase. The methodology approach of this research is qualitative method. The data were collected by doing literature review and interview. The collected data were processed by coding technique. The research’s result shows that freemium strategy and other important factors could increase users’ in-app purchase intention.
Komunikasi Suportif Orang Tua: Konsep, Pengembangan, dan Validasi Shanti, Theresia Indira; Suryani, Angela Oktavia; Ajisuksmo, Clara R.P.
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2027

Abstract

Perceived supportive communication by adolescence and emerging adulthood influence how they develop their autonomy and independency and in the same time still have opportunity to gain support from their parents when they need it. The aim of this study is to develop instrument that measure perceived parents’ supportive communication by adolescence and emerging adulthood. The instrument development consists of three stages: 1) Focus group discussion (FGD) to find out the description of perceived parents’ supportive communication (35 respondents from three universities). The result of this stage is the items of the instrument; 2) Validity and Reliability testing (326 respondents of high school and university students). The result of this stage is the valid and reliable instrument; 3) Factor Analysis from 600 respondents. The result of this stage is the dimentions of the instrument; dan 4) Confirmatory Factor Analysis (CFA) from 1065 respondents. The result of this stage is the same as final result of the whole study, that is perceived parents’ supportive communication instrument, which consists of two dimentions (empathy and confidentiality).
The Spotify Effect: Peranan Spotify for Artists dalam Industri Musik 4.0 Fadryona, Riesti
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2188

Abstract

Digitalization of music has been considered to give artists more damage from issues like piracy to artist’ royalties. Spotify claims their platform has the ability “to unlock the potential of human creativity— by giving a million creative artists the opportunity to live off their art”. Spotify has launched the app Spotify for Artists as a tool to let people in the music industry, not just musicians but also songwriter, producer, even manager, to manage their cultural contents in one platform while making revenues. Using the “Spotify Effect” concept from Vonderau (2019) and secondary data analysis, this research wants to explain the feature in Spotify for Artists that can be used to support musicians in industry 4.0. This study found that Spotify is a form of asynchronous CMC with features like direct upload, new release promotions, playlists, merchandising, tours, and statistics, that allow for interactivities between musicians and audiences.
Glass ceiling pada Jurnalis Perempuan di Newsroom Media Online Silaban, Martha Warta; Septiana, Rizka
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2234

Abstract

The arrival of the internet has no doubt affected the media business. As of now, the amount of online media outnumbers print media. However, the presence of female journalists across online media newsrooms has not shown significance, especially in decision-making levels. This study examines female journalists working in online media. The glass ceiling theory is used in this study and coupled with the concept of jender and organizational communication. Phenomenology will be the methodology used to examine the journalists’ experience to reach the editorial leader level, editor, or assistant editor. The result of this study also showcases that media outlets with an equal amount of female and male journalists will have equal reporting duties and script editing regardless of jender. The tasks are adjusted to work schedules even with jender- related training programs given to anyone. Meanwhile, media outlets with more male journalists compared to female counterparts provide greater chances for male workers to reach the top level. Despite not annulling the chances for female journalists to reach decision-making levels. Female journalists who succeed in breaching this glass ceiling can do it by showing exceptional work performances. Female employees must be able to penetrate the patriarchal culture that still exists in several Indonesian media because the existence of female journalists provides balanced coverage regarding women.

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