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Made Adi Paramartha Putra
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Smart Techno (Smart Technology, Informatic and Technopreneurship)
Published by Universitas Primakara
ISSN : -     EISSN : 25410679     DOI : 10.59356
Core Subject : Science,
Computer Science & IT
Jurnal Smart-Techno merupakan jurnal ilmiah dan bersifat terbuka untuk menampung hasil penelitian ilmiah. Jurnal ini bersifat elektronik dengan harapan memungkinkan penyebaran informasi ilmiah tanpa batas ke seluruh wilayan Indonesia. Secara garis besar, Jurnal Smart-Techno menampung hasil karya ilmiah yang berasal dari penelitian di bidang Smart Technology, Informatics and Technopreneurship. Jurnal online ini terbit 2 (dua) kali dalam setahun yaitu pada bulan Februari dan September secara berkala. Adapun topik-topik yang dapat diterbitkan melalui karya ilmiah ini meliputi bidang-bidang (namun tidak terbatas pada): Technopreneurship Digital Start-up Technology Innovation Virtual Reality Data Mining Data Warehousing Matematika Diskrit Teori Graph Artificial Intelligence Natural Language Processing Robotic Image Processing Microcontroller User Experience (UX) Mobile Computing Distributed/Parallel Computing Communication System Network Security Wireless Communication Internet of Things Smart Home Smart City Smart Village Smart System E government E learning
Arjuna Subject : Ilmu Komputer (semua kategori) - Aplikasi Ilmu Komputer
Articles 92 Documents
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Business Model Design of a Digital-Based Outfit Recommendation Application for Fashion Personalization Wahyudi, Nayla Nakeisha; Ariyani Mutiah Safitri; Darmadi, Anastasia Bella Clarisa; Ridho Aulia Rihhadatul Hudai; Petrus Sokibi
Smart Techno (Smart Technology, Informatics and Technopreneurship) Article in Press
Publisher : Primakara University

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Abstract

The rapid development of the digital fashion industry has increased the demand for personalization in outfit and makeup selection, particularly among Generation Z and millennial women who face time constraints and demonstrate growing awareness of sustainability. Common issues include difficulties in matching clothing according to personal characteristics, low self-confidence due to inappropriate outfit choices, and a tendency toward overconsumption influenced by fast fashion practices. This study aims to design a business model and develop a user interface prototype for the ColorMatch application as an AI-based outfit recommendation platform, utilizing the Business Model Canvas (BMC) framework and the Prototyping development method. A descriptive qualitative approach is employed to analyze the nine elements of the BMC, while the prototyping stages include requirement identification, wireframe design, mockup development, and feedback-based evaluation to produce a user-oriented UI/UX design. The results indicate that ColorMatch offers a value proposition in the form of outfit and makeup recommendations based on seasonal color analysis, mood-based styling, and personal wardrobe optimization. The integration of digital business model approaches, AI technology, and UI/UX design through prototyping results in a platform that is economically viable, responsive to user needs, and supportive of sustainable fashion practices.
Design and Development of the Rescentify Website as a Platform to Support Product Marketing Indrayana, I Kadek Wanna; Putra, I Gede Juliana Eka; Putra, Ida Bagus Ardhi
Smart Techno (Smart Technology, Informatics and Technopreneurship) Article in Press
Publisher : Primakara University

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Abstract

The rapid development of digital technology has encouraged businesses to utilize websites as a primary medium for marketing and information dissemination. Rescentify, a business engaged in environmentally friendly products, requires a digital platform capable of introducing its products, building customer trust, and expanding its marketing reach. Therefore, this study focuses on the design and development of the Rescentify website as a digital information and marketing platform using the Prototype method. This method involves iterative stages, including communication, quick planning, quick design, prototype construction, and delivery and feedback, allowing user requirements to be effectively identified and implemented.The developed website incorporates key features such as a homepage, product catalog, detailed product descriptions, a scent recommendation system (Scent Advisor) based on user mood, article pages, and integrated communication through WhatsApp for transaction purposes. The website design emphasizes a simple and user-friendly interface to enhance usability and accessibility for a wide range of users. In addition, Search Engine Optimization (SEO) techniques and social media integration are applied to improve website visibility and expand digital marketing reach. The results of system testing using the Black Box method indicate that all features function as intended and meet the predefined system requirements. The implementation of the Rescentify website demonstrates its effectiveness as a promotional and information platform, facilitating easy access to product information and improving interaction between customers and the business. Therefore, the website is expected to support more optimal, efficient, and sustainable digital marketing activities, particularly for environmentally friendly products

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