International Journal of Entrepreneurship, Business, and Creative Economy
Topic included in the journal are: Entreprenuship spesific topic cover but not limited to: Strategic dimensions of growth, The entrepreneur as manager of a growing company, Financing company growth, Internationalization and growth, The acquisitions process of a growing company, Teaching entrepreneurship, Strategic alliances, New forms of organization, Women and entrepreneurship, Entrepreneurial behaviour in large organizations, Entrepreneurship in developing countries, Making allies in business, Ethics, the entrepreneur and the company. Business topic include but not limited to (1) the activities, strategies, structures and decision-making processes of multinational enterprises; (2) interactions between multinational enterprises and other actors, organizations, institutions, and markets; (3) the cross-border activities of firms (e.g., intrafirm trade, finance, investment, technology transfers, offshore services); (4) how the international environment (e.g., cultural, economic, legal, political) affects the activities, strategies, structures and decision-making processes of firms; (5) the international dimensions of organizational forms (e.g., strategic alliances, mergers and acquisitions) and activities (e.g., entrepreneurship, knowledge-based competition, corporate governance); and (6) cross-country comparative studies of businesses, business processes and organizational behavior in different countries and environments (7) Business management consist of Human Resource management, Finance and Accounting management, operation management and marketing management; Creative Economy topic include but not limited to practice activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antique market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio
Articles
81 Documents
<![CDATA[Coopetition Strategy in Property Business – A Case Study on Corporations of Regional Real Estate Association ]]>
<![CDATA[Katharina Priyatiningsih]]>;
<![CDATA[Agus Rahayu]]>;
<![CDATA[Disman Disman]]>;
<![CDATA[Lili Adi Wibowo]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 1 (2023): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v3i1.740
<![CDATA[The management of a real estate corporation wants to have a strategy to achieve effective and efficient performance with dynamic environmental conditions. The purpose of this study is to understand the strategy of coopetition, which is expected to answer the environmental dynamics of technological change and the corporation's ability to innovate. This study aims to determine the coopetition strategy that can be built in real estate companies from the influence of technological change as an external factor and the influence of innovation ability as an internal factor, so this research method uses a descriptive-explanation approach. Therefore, the research method is designed to describe and explain technological changes and innovation capabilities that affect the coopetition strategy. The research instrument was used to collect data through a multilevel scale, interviews, and observations from the analysis unit of property companies that are members of the real estate industry association. Data processing using PLS-SEM with a minimum sample of 10 times the maximum arrow pointing to the latent variable so that the minimum number of samples in this study was 20 samples, but for more precise data, it was enlarged to 32 samples. The research model using the hierarchical component model produces a total value of the effect on the coopetition strategy from a technological change of 0.617, while the innovation ability is 0.416. This finding shows that technological changes in the property industry are significant and more influential than innovation capabilities. Technological changes are also significant, with an effect of 0.458 on the ability to innovate. The coopetition strategy from the competitive aspect is most influenced by technological changes and innovation capabilities compared to the cooperative aspect. In the end, this research has technical limitations on the coverage of the project area and the domicile of the corporation in relation to the pandemic regulations that apply in the field; however, it is carried out according to scientific principles. The novelty of this research from previous research is that the strategy of coopetition in the property industry has not been studied in depth apart from taking into account the corporations.]]>
<![CDATA[The Coffee Shop New Retail Business Model ]]>
<![CDATA[Noneng Nurjanah]]>;
<![CDATA[Dera Thorfiani]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.786
<![CDATA[New retail is an innovative business model combining online and offline (O2O) shopping experiences (Alibaba Gorup, 2018) and is discovering how to adapt to the digital transformation. Several factors that could affect consumer experience when shopping online include ease of accessing and using the web, Hedonic and Utilitarian Features, Convenience, personalization, social interaction, and compatibility on various devices. The study aims to measure the relationship between the new retail business model dimension: customer, convenience, and communication to customer experience. This research identifies the factors that influence the customer experience in the new retail business model; three hypotheses were built in this study, then tested. The quantitative approach uses a partial least square (PLS) application to obtain the data and measure the impact of each dimension on the new retail concept. The population in this study is Starbucks consumers who have used all online-offline channels and are living in Bandung West Java. Based on the research objectives, the conclusion from the research results is the establishment of a model that represents the relationship between consumer variables, convenience, communication, and customer experience. Based on the model validation results, consumers and communication are the factors that influence the customer experience in coffee shops online and offline in the new retail concept. The communication variable is the most significant variable that directly affects the customer experience.]]>
<![CDATA[Generation X Consumption Behavior Model in Using Digital Transactions ]]>
<![CDATA[Afni Sirait]]>;
<![CDATA[Ida Ayu Purnama]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.794
<![CDATA[Technology is a necessity that cannot be separated from today's life. Daily activities become easier, even ignoring distance, space, and time. This convenience provides cost savings, improves the use of time, and even changes business processes. This study aims to analyze the model of consumer behavior of generation X in the use of digital transactions. This research is quantitative research with 73 respondents who meet the qualifications. Data was collected using a questionnaire which was then tested for validity, reliability, and model fit using the WarpPLS 6.0 analysis tool. The results of data processing and testing are carried out; it can be concluded that first, cultural factors mediated by consumption behavior do not directly affect generation X in digital transactions. Second, psychological factors have a direct influence on generation X digital transactions. Consumption behavior as a mediating variable does not have an influence between psychological factors and digital transaction behavior for generation X. The limitation of this study is that the population only focuses on generation X.]]>
<![CDATA[Perceived Risk and Mobile Shopping Motivations in Ilocos Norte Philippines ]]>
<![CDATA[Eric S Parilla]]>;
<![CDATA[Marc Edward M Abadilla]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.922
<![CDATA[This study aims to determine the effect of perceived risk on mobile shopping motivations. It proposes how product risks and service risks affect mobile shopping motivations. It used a descriptive-correlation research design, and the respondents are Ilocos residents who used their mobile phones for shopping. Convenience sampling was used, and the research approach is quantitative. It used frequencies, weighted mean, and Pearson r to analyze the data. The study has implications for marketing management, such as for online shop owners and advertisers who intend to measure how to promote products on online platforms. The original contribution of this study lies within its questionnaire that has been attuned to the effects of perceived risks to mobile or online shopping motivations. The mobile shopping motivations of Ilocano buyers are efficient to use, easy and convenient to use, and the sense of enjoyment when shopping online. The relationship between product risk and mobile shopping motivation is established in this research. Implications were also discussed.]]>
<![CDATA[Legal Politics Village Government Policies in Organizing Village-Owned Enterprises Based on Creative Economy ]]>
<![CDATA[Bayu Mogana Putra]]>;
<![CDATA[Ridwan Adnan Erlangga]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.939
<![CDATA[The development of the creative economy continues to experience high productivity. It must be well adopted by creative economic actors, not least by a government-owned enterprise with very potential, namely the Village Owned Enterprise. This scientific paper aims to analyze and reveal the legal politics of village government policies in implementing Village Owned Enterprises based on a creative economy to improve the local economy by utilizing regional potential. The method used was a normative legal research method, namely by examining the concept of law as a principle of justice in the moral system and as a rule in legislation under the research focus in this scientific paper. The analysis in this scientific paper used three research approaches, namely the philosophical approach, the legislative approach, and the conceptual approach. In the end, the analysis and research revealed the ideal political-legal policy direction to be implemented by the village government in the implementation of a creative economy-based Business Entity by utilizing local potential to be developed and managed to create a productive and innovative economic activity. Therefore, it could support the improvement of the community's economy.]]>
<![CDATA[Information Systems on Learning & Communication Devices for Parents: Media for Learning Acquisition in the Digital Age ]]>
<![CDATA[Rohita Rohita]]>;
<![CDATA[Nila Fitria]]>;
<![CDATA[Dody Haryadi]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.940
<![CDATA[During the pandemic, learning for early childhood is carried out in the form of distance learning, both with online and offline models. As a result of this policy, parents in Indonesia must assist their children while studying from home. Various information is needed so that parents can carry out their duties which are at the same time their obligations, in a good and correct way, in accordance with the principles of early childhood learning. Information system for learning and communication devices for parents or abbreviated SIPPKOM, is here to meet the needs of parents to get information about learning needed to help children while learning from home. SIPPKOM is made by utilizing a website to be accessed using a mobile phone or laptop wherever parents are. The purpose of this research is to describe the possible strategies used by parents to obtain information on the core-basic competencies, learn themes, tools, weekly and daily lesson plans, children's progress reports, as well as communicate with teachers through the use of SIPPKOM. This is qualitative research with data collected through observations, interviews, and documentation. The research subjects were 10 parents from 2 partner institutions using SIPPKOM who were willing to be involved in the research. The data collected were analyzed using the Miles and Huberman model with reduction, presentation, and concluding stages. The result showed that parents could easily get information on learning tools, including weekly and daily lesson plans, academic calendars, and E-reports, irrespective of the time and place. Access to SIPPKOM can also be carried out using a cellphone/ smartphone or a laptop. Furthermore, parents can also communicate with teachers without worrying that subsequent ones will overwrite the information provided. The implication of the results of this study is that institutions can provide other communication platforms that can be used to convey information related to learning planning and the abilities achieved by children as a result of their assessment.]]>
<![CDATA[Digital Marketing Through Instagram Ads: A Case Study of “Instaboost Life” Instagram ]]>
<![CDATA[Ayu Sulistya Putri Sugeng]]>;
<![CDATA[Juni Alfiah Chusjairi]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.941
<![CDATA[This study concerns a small medium enterprise called “ Instaboost Life”. Instaboost Life is an online shop that sells healthy products such as slimming tea, beverages for mothers who are breastfeeding, lemon beverages, and other healthy beverages that are healthy and safe for diet. Due to their high price, the products are highly likely to be consumed by middle-class people. As an online shop, the products are merely for sale online. Therefore, social media is used to promote the products, which in this case is Instagram. The aim of this research is to identify whether more advertising on Instagram raises more potential buyers and finally make a purchase decision. The data collected in this research is internal data from Instaboost Life from January-June 2021 and 5 interviews with users of Instaboost Life. After analyzing the data, the authors conclude that more budget spending plays a significant role in reaching the targeted audience and potential buyers. Furthermore, their decision to purchase order. In addition, the interviewees also confirmed that advertising played a significant role in their decision to purchase order products from Instaboost Life.]]>
<![CDATA[The Effect of Emotional Intelligence on Audit Quality ]]>
<![CDATA[Andre Kalpin Saragih]]>;
<![CDATA[Rapina Rapina]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.989
<![CDATA[Background - The implementation of Community Activity Restrictions or PPKM is one of the efforts to prevent the spread of the Coronavirus. This makes independent auditors have to be able to complete their duties even though they are working from home. Objectives - This study has the objective to examine and test whether or not there is an influence of the independent variable (emotional intelligence) on the dependent or dependent variable (audit quality). Design/Methodology - This study uses primary data by distributing questionnaires using the snowball sampling method. The populations of this study are auditors who work in public accounting firms in Jakarta and Bandung, while the sample in this study is 44 auditors in public accounting firms in Jakarta and Bandung. Hypothesis testing using simple linear analysis with SPSS Version 26. Findings - This study found that emotional intelligence has an effect on audit quality; namely, when emotional intelligence increases, audit quality also increases. The emotional intelligence of the auditor is able to influence the quality of the audit seen by the auditors who work in public accounting firms. Research Limitations - Furthermore, one of the problems in this study is the limited time in distributing questionnaires; the researchers only took samples in the cities of Jakarta and Bandung. Originality/Value - This research was conducted to convey information as well as input for the development of knowledge in the field of auditing in Indonesia, especially in improving audit quality, and to provide empirical evidence on the effect of emotional intelligence on audit quality.]]>
<![CDATA[Descriptive Study of Advertising Message Strategy of Barista Special Blend by Top Coffee ]]>
<![CDATA[Mohammad Ichsan Rasyid]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 2 No. 2 (2022): July ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v2i2.990
<![CDATA[Since 2017, For five consecutive years, Kopi Kapal Api has been the leading brand in Indonesia’s Top Brand chart in the instant roast and ground coffee category. The brand tagline, “Jelas Lebih Enak”, communicates the brand promise to deliver better taste, and has become one of the popular taglines among Indonesian consumers. Any coffee brand that wants to be perceived to be more excellent than Kopi Kapal Api needs to apply a distinguished Advertising Message Strategy to challenge the competition’s position. Therefore, this study aims to understand the distinguished applied Advertising Message Strategy by the newborn brand owned by an Indonesian Consumer Goods company, Barista Special Blend by Top Coffee. This study utilized The Elaboration Likelihood Theory Model as the analysis framework. This qualitative descriptive research collects data from literature studies and audiovisual advertising material from the official YouTube account of Top Coffee. The findings show that Barista Special Blend by Top Coffee endeavors to build a ‘Coffee Expert’ Brand Association and elaborate aesthetically on the process of serving a sophisticated Coffee-Making process made by the Barista Character. The study concludes that the Ad mainly uses the peripheral route to create expertise perception as the message strategy.]]>
<![CDATA[Mobile Telecommunication and Economic Growth: Evidence from ARDL Modeling ]]>
<![CDATA[Ibrahim Musa]]>;
<![CDATA[Sule Magaji]]>;
<![CDATA[Ali Salisu]]>
<![CDATA[ International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 1 (2023): January ]]>
Publisher : <![CDATA[Research Synergy Foundation ]]>
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DOI: 10.31098/ijebce.v3i1.1226
<![CDATA[This study examines the impact of mobile telephone on economic growth in Nigeria using ARDL (Autoregressive distributed lag) as methodology, with data from 2001-2017. The study reveals that mobile penetration had a positive impact on real GDP per capita. Which means as more people get access to mobile phones, GDP per capita is expected to grow. 10% increase in mobile penetration will lead to a 0.5 % increase in average annual GDP per capita. The study concludes that mobile telephony can aid sustainable economic development when used appropriately, with the full participation of all stakeholders, especially in a country like Nigeria. The intrinsic value of telecommunications lies not in easing communications and information, but in enabling growth and development. The study recommends that Consumer protection policies are needed to protect consumers from unfair calls and mobile data charges will ensure consumer get the value for their money, which will lead to increased consumption and investment in the industry.]]>
