DIGICOM : Jurnal Komunikasi dan Media
DIGICOM : Jurnal Komunikasi dan Media merupakan salah satu media publikasi ilmiah mahasiswa Program Studi Ilmu Komunikasi Stikosa-AWS Jaya yang diterbitkan dan dikelola secara online oleh LPPM Stikosa-AWS. DIGICOM : Jurnal Komunikasi dan Media ini berupa hasil tugas akhir berupa skripsi maupun hasil penulisan karya dari mahasiswa program studi ilmu komunikasi dalam bentuk artikel ilmiah. DIGICOM : Jurnal Komunikasi dan Media terbit empat kali dalam satu tahun yaitu pada Januari, April, Juli dan Oktober.
Articles
10 Documents
Search results for
, issue
"Vol. 2 No. 2 (2022): April 2022"
:
10 Documents
clear
Kritik Sosial Teks ‘Hidup Ini Brengsek Dan Aku Dipaksa Menikmatinya’ Dalam Semiotika Roland Barthes
Alifia Arsya Nabela;
Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (489.102 KB)
|
DOI: 10.37826/digicom.v2i2.310
Social criticism is a means of communication in conveying an idea to create a social change. The research with the title Social Criticism in the Text "Life is Jerk and I'm Forced to Enjoy It" is motivated by the researcher's curiosity about social criticism contained in the text. The purpose of this research is to understand the meaning of signifier and signified, connotation, denotation and myth of social criticism contained in the text. This research uses the semiotic analysis method of Roland Barthes. And using the theory of social criticism which is divided into several aspects, namely: politics, economics, law, culture and defense and security. The results of data analysis from this study are, forms of criticism of various social problems and our attitude in responding to social problems that occur. The myth in the text "Life is a jerk and I am forced to enjoy it" is that apathy towards social problems that occur will only perpetuate these problems.
Pesan Kepedulian Video Klip Mantrakama “Cerita Masa Lalu” Terhadap Lingkungan
Fajar Septyano;
Suprihatin Suprihatin
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (1016.448 KB)
|
DOI: 10.37826/digicom.v2i2.311
Video clip "The Story of the Past" It is the goal of the band Mantrakama to convey a message about caring for the environment to the public. The reason for researching this video clip is because in the video clip there are several unique features that are displayed and the researcher wants to describe the meaning of the message contained in it. Data was collected using the observation method by watching and documenting in the form of screenshots which the researchers analyzed using qualitative methods with Charles Sanders Peirce's semiotic approach which contains the triangle of meaning, namely Representament, Interpretation, Object. The conclusion of this study is that there are messages related to caring for the environment such as the importance of caring for plants, not littering, reducing air pollution, and caring for fellow humans and the environment.
Pesan Moral Dalam Film “Nikah Muda-Rumah Baru” Karya Turah Pathayana (Analisis Wacana Teun Van Djik)
Fernando Rio Darmawan
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (481.492 KB)
|
DOI: 10.37826/digicom.v2i2.312
Film is one of the mass media that is effective in conveying a message to a wide audience. In general, films contain a certain moral message based on the theme raised. Nikah Muda – Rumah Baru is a short film directed by Turah Parthayana. This film is about marriage problems at a young age. The study is Karya Turah Parthayana". The purpose of this research is to find out the moral message conveyed in the film Young Marriage – New Home. The research method used is qualitative descriptive, using Teun Van Dijk's theory of discourse analysis model consisting of three aspects, namely text, social cognition, and social context. The moral message in the film is that the decision to marry at a young age requires mental readiness, knowledge, and finances.
Peendorsement Akun Instagram @TasyaFarasya Terhadap Minat Beli Pengikutnya
Frisca Amelia Indrawan;
Riesta Ayu Oktarina;
Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (511.094 KB)
|
DOI: 10.37826/digicom.v2i2.313
The internet makes it easier for people to access information anytime and anywhere. Likewise with marketing trends, currently marketing has penetrated into digital marketing, where marketing can be done easily using social media or digital media. Through social media, business people can attract consumers with creative content. one of them is the beauty endorser or influencer method, these influencers create endorsement content for certain products to attract consumer buying interest. This study aims to see how the effect of endorsement of the Instagram account @tasyafarasya on interest in buying beauty products. This data collection technique is distributing questionnaires using google form to 100 respondents, namely followers and the method used is descriptive quantitative. The result of this study is that there is a significant effect of endorsement of the Instagram account @TasyaFarasya on the buying interest of followers, as evidenced by the linear regression results, the value of sig 0.00 < 0.05, which means that the variable X endorsement of the Instagram account @TasyaFarasya has a significant influence on the Y variable, the buying interest of followers. with a tendency of influence of 34.7%, both have a strong correlation of 0.645 and a coefficient of determination of 54.8%. These results mean that endorsements on Instagram play an important role in business through the communication process with followers or followers so that followers have an interest in buying beauty products.
Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia
Janin Islam Khusnul Ainun Nur;
Meithiana Indrasari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (465.027 KB)
|
DOI: 10.37826/digicom.v2i2.314
The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.
Efektivitas Akun Podcast Mendoan Sebagai Media Hiburan Dikalangan Remaja Surabaya
Krisna Bagus Prayoga;
Jokhanan Kristiyono
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (452.53 KB)
|
DOI: 10.37826/digicom.v2i2.315
The phenomenon that the researcher points out is the proliferation of Laskar Mendoan (fans of the Mendoan podcast) which has made the podcast able to push the podcasts of top artists. All of the podcast episodes are mostly in Javanese, which not everyone understands. The purpose of this study is to determine the effectiveness of the Mendoan podcast in providing entertainment content through podcasts. In a study, it is necessary to have a method or method for researchers as a step to solve a problem to achieve a goal. The type of research used is descriptive quantitative. According to Sugiyono, the research method is a scientific method used to obtain accurate data with the aim of discovering, developing, and proving certain knowledge so that in part it can be used to understand and solve problems (Sugiyono, 2012). Based on the results of the t-test, podcast mendoan obtained a partial effect on listener interest. Based on the results of the F test, the podcast variable Mendoan simultaneously affects listeners' interest. It is hoped that podcasters can continue to maintain the quality of their content and develop the themes they present so that in the future it can be more developed and accepted by various levels of society.
Representasi Budaya Lokal Melalui Komunikasi Nonverbal Video Youtube Li Ziqi Tahun 2019-2021
Gabriella Novenna Varra Manuputty
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (520.973 KB)
|
DOI: 10.37826/digicom.v2i2.316
Nonverbal communication is a symbol of strengthening the meaning of the message conveyed. The symbols usage found in intercultural communication can represent culture. This study researched using the descriptive analysis method that explains the study analysis of nonverbal communication theory by Larry A. Samovar and Richard E. Porter to interpret local cultural representations on several scenes taken from Li Ziqi's video as physical appearance; the concept of time; silence; haptic; paralanguage; proxemics; body position and foot position; costume; posture and spatial arrangement; and the last one is expression. The conclusion of the research using this theory is that nonverbal communication in Li Ziqi's video can communicate messages in the form of representations of local Chinese culture to audiences around the world with different cultural backgrounds. Li Ziqi's phenomenal video illustrates the importance of nonverbal communication in reading diverse intercultural communication.
Pengaruh Kampanye Media Online ‘Kitabisa.Com’ Terhadap Minat Berdonasi
Meganing Laras Saputri;
Nurtyasih Wibawanti Ratna Amina
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (512.303 KB)
|
DOI: 10.37826/digicom.v2i2.317
Kitabisa.com is a crowdfunding platform that is quite popular for raising funds in the form of a donation campaign since 2013 by raising the issue of social problems produced through Kitabisa to be distributed to the public to be used as a tool to get financial improvement. This research was conducted to measure how much influence the campaign on the Kitabisa.com website as a crowdfunding platform has on the interest in donating members of the Community, namely #OrangBaik Kitabisa.com. Selected 100 respondents who meet the criteria of researchers from 5000 members taken from the community. This study uses AIDDA theory which explains a psychological process that occurs in the communicant audience in receiving communication messages. The method in this study uses quantitative correlation by providing a questionnaire via google form. With data obtained through a questionnaire distributed to 100 respondents. The results of the study show that the campaign can influence so that the interest in donating is equal to 58.2 percent. So it can be said that Ho is rejected and Ha is accepted, meaning that there is a relationship or there is a significant influence between the Kitabisa.com campaign on interest in donating community members.
Pengaruh Media Sosial Instagram @LocalPrideIndonesia Terhadap Minat Beli Followers
Novaldy Rhojabill Suwasano;
Mochammad Djauhari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (484.299 KB)
|
DOI: 10.37826/digicom.v2i2.318
The development of technology and communication is currently experiencing a fairly rapid development, as is Instagram social media. Currently, social media is developing very rapidly following the times, one of which is Instagram can be used as a medium for doing business. Instagram is very easy to attract the interest of the audience or followers with a few posts from these accounts. Currently the apparel business is very much in demand by many people, especially regarding local brands. So in this study, entitled The Effect of the @localprideindonesia Instagram Account on Followers Buying Interest, aims to determine the level of influence of the @localprideindonesia Instagram account on followers' buying interest. In this study, researchers used the S.O.R Theory (Stimulus, Organism, Response). The theory that relates message communication and reaction. In this study using quantitative research methods by collecting data using questionnaires and the sampling technique used in this study using simple random sampling with the number of respondents as many as 100 people. Based on the research that has been done, the researchers get the results that there is a significant effect of the Instagram @localprideindonesia variable on buying interest
Motif Pendiri Public Speaking “Sing Your Mind” Terhadap Public Speaking Anggotanya
Moch Wildan Hendra Kusuma;
Ratna Puspita Sari
DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2022): April 2022
Publisher : LPPM Stikosa-AWS
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (557.178 KB)
|
DOI: 10.37826/digicom.v2i2.321
This research is entitled "Motives of Public Speaking Training Against Members of the SING YOUR MIND Community". This public speaking phenomenon still seems to be a scourge for some people. Especially the members of SING YOUR MIND, who before they joined the community, did not have public speaking skills and lacked confidence. So, in the “SING YOUR MIND” community, they learn and hone their public speaking skills. The purpose of this research is to find out the motives for implementing the training that is applied by this community, so that community members can be more confident in their public speaking skills. The research method used in this research is qualitative research with a phenomenology study approach. Data collection techniques by observation, interviews, and documentation of community activities SING YOUR MIND. The results of the study used purposive sampling. In this study, the researcher concluded that the training motive provided by the “SING YOUR MIND” community made members more confident with their public speaking skills.