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Edi Ilham
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INDONESIA
Journal of Language Education
Published by Asian Publisher
ISSN : -     EISSN : 29632773     DOI : https://doi.org/10.58738/joladu
Core Subject : Education,
Languange, Linguistic, Communication & Media
JOLADU: Journal of Language and Education (E-ISSN 2963-2773) is a high-quality, open-access peer-reviewed international journal published three times a year (April, August, December) by Asian Publisher. JOLADU: Journal of Language and Education provides a platform for academics, practitioners, professionals and researchers to convey and share knowledge in the form of high quality empirical and theoretical research papers and pilot studies in all areas of linguistic theory, linguistic practice, language and education.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 2 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024" : 2 Documents clear
The English Language Expressions Used by Indonesian Students to Talk to English Native Speakers Putri Ulfia, Anggi Putri Ulfia; Sudirman; Sobali, Utep; Farida, Kania
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.622

Abstract

This study aims to provide a comprehensive understanding on how the Indonesia students speak to English native speaker. This study used literatures review study to review the expressions used and problems that are faced by Indonesian-by-Indonesian students to talk to English native speakers. The challenges faced by Indonesian students when they practice speaking English with native speakers are pronunciation difficulties, grammar mistakes and lack of confidence in speaking English. Pronunciation practice exercises can benefit individuals looking to improve their overall language skills. By focusing on correct pronunciation, students can enhance their clarity and understanding when communicating with others. grammar practice can help individuals avoid common errors that may hinder their overall language fluency. Overall, a combination of pronunciation and grammar practice exercises can greatly benefit individuals seeking to enhance their language skills and become more confident communicators. If all of challenges in both pronunciation and grammar are able to overcome, they can cover the problem of lack of confidence in speaking English that makes students feel hesitant to speak up in class or engage in conversations with native English speakers
The Urgency of English Writing Skills in Copywriting & Digital Marketing Mardiana, Diand; Suhardianto; Susi Oktafiani; Desi Anggraini
JOLADU: Journal of Language Education Vol. 3 No. 2 (2024): JOLADU: Journal of Language and Education, December 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/joladu.v3i2.624

Abstract

In the digitalization era, English writing skill has a very important role, especially in copywriting and digital marketing. The purpose of the research is to identify the urgency of English writing skill in creating effective content for global audiences. By using qualitative descriptive approach, Data was obtained through deep interviews, documentation studies, observation and questionnaire from digital marketing practitioner, copywriter professional and digital marketing academia. The result of the research shows that the ability of English writing contributing significantly to the success of a marketing strategy such as the increasing engagement and the content attractiveness. The research findings also reveal the main challenges faced by practitioners, including a lack of training, time constraints in content production, and cross-cultural communication barriers. However, opportunities to overcome these challenges are widely available through the implementation of industry-driven training programs, the use of digital tools, and cross-cultural collaboration in producing globally relevant content. These findings highlight the importance of synergy between technical skills and cultural context understanding in optimizing the potential of digital marketing. This research provides both practical and theoretical contributions by recommending strategies to improve English writing skills, whether through formal education or professional training. Furthermore, this study is expected to serve as a reference for educational institutions and industry players in aligning training programs with global market needs.

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