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Rahma Hayati Harahap
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Department of Sociology, Faculty of Social and Political Sciences, University of North Sumatra Jl. Dr. A. Sofian No.1A, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222
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INDONESIA
Journal of Sumatera Sociological Indicators
Published by TALENTA PUBLISHER
ISSN : -     EISSN : 28305388     DOI : -
Core Subject : Humanities, Social,
Humanities Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
General Scope It focuses on the advancement of research, theory, and applied science in the fields of sociology and social sciences in general. Specific Scope It covers the development of research, theory, and application in the field of sociology, especially in Indonesia and the world in general. Some of the themes or topics covered in this journal include: Community adaptation strategy in the era of the COVID-19 Pandemic Fundamentalism, radicalism and religious social movements Mitigation of customary lands and indigenous peoples in tourism development Food security and climate change. Poverty, child labor, and trafficking Virtual society, social media, and post-truth politics Gender and natural disasters Poverty, crime, and urban social unrest all contribute to more poverty, crime, and urban social unrest. Poverty, urbanization, and rural communities
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 6 Documents
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Search results for , issue "Vol. 4 No. 2 (2025): November" : 6 Documents clear
Body Shaming and Self-Esteem: A Study Among First-Year Student Azzahra, Putri Karini; Daulay, Wardiyah
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.17748

Abstract

Body shaming is a form of verbal bullying carried out by one individual against another. It can be understood as inappropriate and harmful actions or expressions directed at physical appearance, whether towards oneself or others. If persistent, it can erode self-confidence and affect an individual's self-esteem. This study aims to determine the relationship between body shaming and self-esteem among first-year students of the Faculty of Nursing at Universitas Sumatera Utara. This research employs a quantitative associative correlation method with a cross-sectional approach, involving 215 first-year students selected through total sampling techniques. The research instrument used was a questionnaire. The results, analyzed using the Spearman rank test, indicated a p-value of 0.000 (<0.05), signifying a significant relationship between body shaming and self-esteem among first-year students of the Faculty of Nursing at Universitas Sumatera Utara. The findings revealed that body shaming was at a moderate level among 163 first-year students (75.8%), while self- esteem was also at a moderate level among 165 first-year students (76.7%). It is recommended that first-year students cultivate gratitude for their body shape, view themselves positively, and offer positive affirmations to themselves and others
Innovative Strategy in Marketing Beauty Products Through TikTok Affiliates in Tangerang Regency Mutiara, Afifah; Suwarno; Ratna Sari, Yuni; Mahmud, Imam
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.20733

Abstract

This research examines the meaning of symbolic interactionism in beauty affiliate marketing strategies on the TikTok application. TikTok has evolved into a major platform for marketing, as the digital ecosystem evolves. TikTok affiliates serve as intermediaries between brands and customers by using symbols to build product perceptions. The purpose of this study is to find out how TikTok affiliates in Tangerang Regency use communication symbols such as hashtags, facial expressions, body language, speaking styles through digital trends and following the TikTok algorithm to create an image of beauty products and attract audiences. This research uses a qualitative research method with a phenomenological approach. Data were collected through interviews, observations and documentation listed to verify the truth of the data obtained. The results of this study show that affiliates not only promote products, but also create meaning through social interaction with the audience. Affiliates can increase audience engagement by sharing personal experiences, using hooks, CTAs, thumbnails, providing honest reviews. Affiliates can also increase their credibility by using TikTok features such as FYP and yellow baskets. Thus, this study provides an understanding of the role of TikTok social media in digital marketing and offers a new perspective for affiliates and brands in developing strategies about marketing beauty products on TikTok.Keywords: Tiktok, Affiliate Program, Strategic Marketing, Personal Branding
The Phenomenon of Cancel Culture as a Response to Legal Dysfunction Between Social Control or Moral Destruction? Lubis, Mhd. Yade Rafli
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.21236

Abstract

The cancel culture phenomenon emerged as society's response to legal dysfunction which is no longer able to provide substantive justice. This research aims to understand how cancel culture acts as an alternative social control mechanism amidst weakening legal institutions. By using literature study methods and the Durkheim approach, this research found that cancel culture has two sides: as a form of progressive public participation, as well as the potential for moral destruction due to judgments that are not based on ethics. Digital space has become a forum for people to express dissatisfaction with the legal system, but it also creates new risks in the form of symbolic violence. Therefore, cancel culture is understood as an ambivalent social phenomenon that reflects the need for legal reform and strengthening digital ethical awareness.
Bridging Tradition and Digitalization: Government’s Role In Transforming Indonesia’s Heritage MSMEs Eka Putri, Zeni; Bintarsih Sekarningrum; Azwar; Anang Muftiadi
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.23017

Abstract

This study aims to examine the role of government policies in facilitating the digital transformation of traditional SMEs in Kampung Rendang and Kampung Tenun, Indonesia. It explores how digitalization impacts business sustainability, MSMEs' challenges, and the opportunities enabled through government interventions. Employing a comparative case study approach, this research analyzes SMEs' adoption of e-commerce platforms, digital marketing, and financial technologies. Data were collected through in-depth interviews, field observations, and policy analysis, focusing on government-led digitalization programs and SME adaptation strategies. The study finds that government initiatives—such as branding programs, digital training, and financial assistance—play a critical role in enabling SMEs to adopt digital tools. However, challenges persist, including low digital literacy, inadequate infrastructure, and regulatory inconsistencies. Despite these obstacles, digital platforms like Tokopedia, Shopee, and social media have facilitated access to broader markets and new business opportunities. This research offers a novel perspective by integrating digital transformation frameworks with social capital theory to understand how government policies shape the digital resilience of heritage-based S,MEs. It contributes fresh insights into the intersection of digitalization, cultural heritage, and SME empowerment in rural settings.
Behind the Chain of Poverty: Social and Economic Conflicts that Oppress Fishing Communities Novakarti, Ovy; Asengbaramae, Rowiyah
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.23102

Abstract

Fishing communities in Indonesia are often the most vulnerable social group to poverty and marginalization. Although the marine sector has great potential for the economy, small and traditional fishermen are often trapped in a cycle of poverty that is difficult to break. This article examines the poverty trap experienced by fishing communities through the perspective of social conflict theory. Using a qualitative approach that includes data collection through a literature review, this study analyzes how the unequal distribution of resources and power in the fisheries sector leads to exploitation and worsens the socio-economic conditions of fishers. Factors such as dependence on middlemen, market price instability, unfavorable fisheries policies, and marine ecosystem degradation due to overfishing and climate change further strengthen the poverty chain. In addition, internal conflicts within fishing communities also play a role in exacerbating poverty conditions. This article seeks to uncover the dynamics of social and economic conflicts that plague fishing communities, and offers solutions based on community empowerment and fairer policy reforms
Eco-spirituality in the Modern Era: A Study of Ecological Sociology and Social Ecology Theory Orlando, Henrikus
Journal of Sumatera Sociological Indicators Vol. 4 No. 2 (2025): November
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jssi.v4i2.23131

Abstract

This study examines the phenomenon of ecospirituality in the modern era through the approach of ecological sociology and social ecology theory, focusing on a community that applies the principles of sustainability. In this context, ecospirituality is defined as the integration of spiritual values ​​into sustainable environmental practices. Qualitative research methods are used, including in-depth interviews, participant observation, and case studies to explore how community members carry out eco-spirituality practices in their daily lives. The findings show that spiritual relationships with nature encourage collective action in protecting the environment, preserving local culture, and increasing environmental awareness. Although the community faces challenges from the larger economic system, ecospirituality values ​​prove to be a driver of positive social change and environmental sustainability. This study provides insight into the role of ecospirituality in shaping modern society's behaviour towards the environment and its contribution to addressing the current environmental crisis.

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