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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 08 Agustus 2022" : 8 Documents clear
Pengaruh Iklan, Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Produk Kecantikan Merek Ms Glow (Studi Pada Mahasiswi Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Rizal Nur Aziz; Agus Widarko; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

 Abstract This study uses quantitative research methods, with the aim of knowing the effect of advertising, brand image, product quality on purchasing decisions for MS Glow brand beauty products. Non-probability sampling is the sampling approach, and a purposive sample method based on predetermined criteria is used. Students from FEB UNISMA made up the study's target demographic. 75 respondents made up the study's sample. According to the findings, brand image, advertising, and product quality all have a somewhat favorable and considerable impact on consumers' choice to buy. Additionally, the findings of the simultaneous examination of the independent factors (advertising, brand image, and product quality) have a combined impact on the dependent variable (purchase decision). Keywords: Advertising, Brand Image, Product Quality, and Purchase Decision.
Pengaruh Viral Marketing Kualitas Produk Harga Terhadap Minat Beli Produk Erigo Studi Kasus Mahasiswa Manajemen FEB Universitas Islam Malang Zikli Seban; Muhammad Ridwan Basalamah; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted to determine the effect of Viral Marketing, Product Quality, and Price on Buying Interest in Erigo Products. Case Study of Management Students at the Islamic University of Malang Batch 2018. This research is a type of quantitative research using descriptive methods to describe existing phenomena. The population in this study is Management students of the Islamic University of Malang who purchase Erigo Products. From this population, samples will be determined using the formula from slovin so that a sample of 85 samples of data analysis in this study consists of instrument testing, classical assumption test, multiple regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test there is a partial influence between the viral marketing variables, product quality, price on buying interest adjusted by R Square in this study of (83.8%), the dependent variable, namely buying interest, can be explained. a n by variables Viral Marketing (X1), Product Quality (X2) and Price (X3 While 16.2%. explained by other variables outside the research model Keywords : Buying Interest, Viral Marketing, Product Quality, Price
Pengaruh Financial Knowledge Dan Financial Literacy Terhadap Financial Management Behavior Selama Pandemi Covid-19 Asih Masita; Ronny Malavia Mardani; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of financial knowledge and financial literacy on financial management behavior in UMKM RPMR. This study used a purposive sampling technique which was carried out on 82 samples from 450 populations of UMKM RPMR members. The method used is a questionnaire. The data analysis technique uses descriptive test, instrument test (validity and reliability test), normality test, classical assumption test (multicollinearity and heteroscedasticity test), multiple linear regression analysis, statistical testing (t test) and the coefficient of determination test data processing using SPSS. The results of the study indicate that simultaneously there is an influence of financial knowledge and financial literacy on financial management behavior in UMKM RPMR.  Keywords:financial knowledge, financial literacy, financial management behavior.
Pengaruh Harga, Kualitas Layanan Dan E-Promotion Minat Beli Konsumen Shopeefood (Study Kasus Mahasiswa Aktif FEB UNISMA Angkatan 2018) Moh. Hefni Munawar; Muhammad Agus Salim; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research was conducted on the 2018 FEB UNISMA Active Students. The type of research using a quantitative approach is the research used. The purpose of this research is to find out how much the price of something, service quality, e-Promotion on consumer buying interest. The independent variables used are price, service quality, e-promotion, consumer buying interest, which is the dependent variable. The sample of this study consisted of 72 respondents who were consumers aged 19-24 years, Active Students of FEB UNISMA Class of 2018 who had or often made purchases. Using a questionnaire as a data collection tool. With the aid of the computer program SPSS 16.0, the data were analyzed using an instrument test, multiple linear regression analysis, the classical assumption test, the determination test, the f test, and the t test. The findings of this study indicate that pricing has a significant impact on consumer buying interest, service quality has a significant effect on consumer buying interest, e-promotion has a significant effect on consumer buying interest. Price, Service quality, and Consumer Buying Interest are affected by e-Promotion simultaneously. Keywords : Price, Service Quality, e-Promotion, Consumer Buying Interest.
Pengaruh Motivasi Kerja, Disiplin Kerja, Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. PLN (Persero) ULP Gondanglegi Ahmad Khoirul Anam; Budi Wahono; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of work motivation, work discipline and work environment on the performance of employees at PT PLN (Persero) ULP Gondanglegi. The type of research used is quantitative research. The sample used in this study amounted to 74 employee respondents with the technique used in the study, namely saturated sampling. The results showed that the results of the test f stated that work motivation, work discipline and work environment had a positive effect on performance togetge. Form the result of the t-test analysis, it can be concluded that all X variables have a partially significant effect on performance.  Keywords : Work Motivation, Work Discipline, Work Environment And Performance
Pengaruh Motivasi Kerja, Komitmen Organisasi Dan Disiplin Kerja Terhadap Kinerja Karyawan CV. Budi Mulya M Zainul Abidin; Hadi Sunaryo; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of work motivation, organizational commitment and work discipline on the performance of employees of CV. Budi Mulya in the Manisrenggo Village, Kediri City. The sampling technique used was purposive sampling. The data sample was 36 respondents. Methods of data collection using a questionnaire. The data analysis technique used in this research is multiple linear regression. The results showed that simultaneously work motivation, organizational commitment and work discipline had a positive effect on employee performance, partially work motivation, organizational commitment and work discipline had a positive and significant effect on employee performance. Keywords: Work Motivation, Organizational Commitment, Work Discipline, Employee Performance
Pengaruh Motivasi Kerja, Disiplin Kerja Dan Pengembangan Karier Terhadap Kinerja Guru (Studi Pada Yayasan Taman Pendidikan Al-Islam Wahid Hasyim Malang) Ahmad Fauzan; Muhammad Ridwan Basalamah; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of work motivation, work discipline and career development on the performance of study teachers at the Wahid Hasyim Al-Islamic Park Foundation, Malang. The type of research used is quantitative research with the method of distributing questionnaires. The sample in this study were 40 respondents and data processing using the SPSS computer program. This study has met the requirements of validity and reliability. The data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and coefficient of determination analysis. The variables used in this study are teacher performance variables (dependent variable), while the independent variables are work motivation, work discipline and career development.The results of the analysis show that work motivation, work discipline and career development simultaneously have an effect on teacher performance, partially work motivation and career development have no effect, but work discipline has an influence on teacher performance at the Wahid Hasyim Al-Islamic Garden Foundation Malang. Keywords: Work Motivation, Work Discipline, and Career Development on Teacher Performance
Pengaruh Kualitas Pelayanan, Promosi, Dan Kepercayaan Terhadap Loyalitas Konsumen Di Alfamart MT Haryono (Studi Kasus Pada Mahasiswa Manajemen UNISMA Angkatan 18) Muhammad Salman Farisy; Muhammad Ridwan Basalamah; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study was conducted to determine the effect of service quality, promotion, and trust on consumer loyalty at Alfamart MT Haryono (Case Study on Management Students of UNISMA Class 18). This research belongs to the type of quantitative research, which was conducted to examine the effect between the variables. The population in this study were students of the Faculty of Economics and Business, Management Study Program, Islamic University of Malang in the 2018 Academic Year who had shopped at Alfamart Unit MT.Haryono 3 Dinoyo, Malang City. The sampling technique used in this study used a purposive sampling technique. The criteria for sampling are students who are active in FEB 18 and have shopped at Alfamart MT Haryono. Samples were taken using the Malhotra formula so that 90 samples were obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the F test and t test there is a simultaneous and partial effect between the variables of promotion, service, and trust on the variable of consumer loyalty. Adjusted R Square of 76.0% to the dependent variable, namely consumer loyalty can be explained by the variables of service quality (X1), promotion (X2), trust (X3) while 24.0% is explained by other variables outside the research model. Keywords: Consumer Loyalty, Service Quality, Promotion, Trust

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