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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 16 Februari 2022" : 6 Documents clear
Analisis Faktor – Faktor Yang Mempengaruhi Keputusan Pembelian Dalam Memilih Menu Minuman (Studi Kasus Pada Konsumen Asmaraloka Coffee Malang) Agus Sa’dan Al Irfani; Agus Widarko; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Based on research conducted with the aim of knowing the simultaneous effect of price, product, promotion, and location on purchasing decisions in choosing a case study drink menu at the coffee shop asmaraloka coffee. This research is an associative research type with a quantitative approach. The method used is multiple linear regression. The sampling technique used the formula from Malhotra with the calculation results of 85 samples. The sampling technique used in this research is purposive sampling where every customer in the population has the opportunity to be a sample. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, f test, and t test. From this study, it was found that the price, product, promotion, and location variables had a simultaneous effect on purchasing decisions, partially the price and product variables had an effect on purchasing decisions, but tepromotion and location variables had no effect on purchasing decisions. Meanwhile, the variables of price, product, promotion and location simultaneously influence purchasing decisions. Keywords: Price, Product, Promotion, Location, Purchase Decision
Pengaruh Spiritual Leadership Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada CV. Maju Djaya Beton Ananda Lutfiyatul Hasanah; Nurhidayah Nurhidayah; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the influence of spiritual leadership and job satisfaction on employee performance CV. Forward Djaya Concrete. The location of this research was conducted on employees who work at CV. Forward Djaya Concrete. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to employees of CV. Maju Djaya Beton selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 95 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test indicate that spiritual leadership and job satisfaction simultaneously have a significant and positive effect on employee performance at CV. Forward Djaya Concrete. Furthermore, the results of the t test show that spiritual leadership and job satisfaction partially have a significant and positive effect on employee performance at CV Maju Djaya Beton. The results of the determination test show that the percentage is 31.6%, where employee performance is able to be influenced by spiritual leadership and job satisfaction. It is better if a leader in deciding the appropriate decision must be considered again and discussed more thoroughly, in order to provide useful solutions for the progress of the company. Keywords: Employee Performance, Spiritual Leadership, Job Satisfaction
Pengaruh Customer Review, Celebrity Endorser, Brand Image Terhadap Keputusan Pembelian Produk Thirft (Studi Kasus Konsumen Pada Imarket.id) Aulia Rizka May Rosa; Nurhajati Nurhajati; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purposes of this study are: 1) To determine and analyze the influence of customer reviews, celebrity endorsements, brand image on consumer purchasing decisions for thirft products at imarket.id, 2) To determine and analyze the influence of customer reviews on thirft product purchase decisions on consumers at imarket id, 3) To find out and analyze the influence of celebrity endorsement on consumer purchasing decisions for thirft products at imarket.id, 4) To determine and analyze the effect of brand image on consumer purchasing decisions for thirft products at imarket. This study uses an explanatory research type using a quantitative approach. The population and sample in this study were 60 iPhone consumers at iMarket.id. In this study, the information collection technique used was in the form of a questionnaire. The results showed that the variable customer review, celebrity endorsement, brand image had a significant effect on the purchasing decision variable of 0.000 < 0.05. Customer reviews have a significant effect on purchasing decisions of 0.020 < 0.05. Celebrity endorse has no significant effect on purchasing decisions of 0.167 < 0.05. Brand image has a significant effect on purchasing decisions of 0.003 < 0.05. Keywords: Customer Review, Celebrity Endorser, Brand Image and Purchase Decision
Pengaruh Gaya Kepemimpinan, Insentif Dan Disiplin Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada PT. Misaja Mitra Pati ) Mohamad Yonanda Alvereza; N. Rachma; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.525 KB)

Abstract

Abstract This study aims to determine the effect of leadership style, incentives and work discipline on employee performance. The object of this research is PT. Misaja Mitra Pati with a sample of 88 respondents with a record of active employees and workers at the PT. The sampling technique used was purposive sampling. Data collection techniques using questionnaires and data analysis tools. Testing the data used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). The results showed that simultaneously the independent variables had a significant effect on the dependent variable. Based on the partial test results, the variables of leadership style, incentives and work discipline have a significant effect on employee performance at PT. Misaja Mitra Pati.  Keywords: Leadership Style, Incentives, Work Discipline And Employee Performance
Pengaruh Struktur Modal, Kinerja Keuangan, dan Kebijakan Dividen terhadap Nilai Perusahaan (Studi pada Perusahaan Property and Real Estate yang terdaftar di Bursa Efek Indonesia Periode 2016-2020) Putri Ayu Khoriah; Ronny Malavia Mardani; Etty Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine the effect of Capital Structure, Financial Performance and Dividend Policy on Firm Value (a study of the Property and Real Estate sub-sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period). This study uses explanatory research with a quantitative approach. The population in this study were 65 property and real estate sub-sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period. Determination of the sample based on purposive sampling method obtained a number of 7 companies. The analysis was carried out using secondary data and multiple linear regression analysis methods. The results of this study prove that: 1) capital structure proxied by Debt to Equity Ratio has a positive and significant effect on firm value, 2) Financial performance as proxied by Return on Equity has a positive and significant effect on firm value, 3) Dividend policy proxied by Dividend Yield has an insignificant negative effect on the value of the company.  Keywords: Capital Structure, Financial Performance, Dividend Policy, Firm Value.
Pengaruh Beauty Vlogger Dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik Emina Di Kota Malang (Studi Kasus Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Islam Malang Angkatan 2018) Rizki Dewi Rahmawati; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 16 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.753 KB)

Abstract

AbstractThe purpose of this study was to determine how the influence of Beauty Vlogger and Brand Image on Emina's Cosmetic Product Purchase Decision in Malang City. The population in this study were all students of the economics and business faculty of the Malang Islamic University class of 2018 who used Emina cosmetic products. The sample in this study were 85 female students. This study uses quantitative data and the method of collection is by using a questionnaire via google form and measured using a likert scale. The results of the study partially show that: 1) Beauty vlogger has a significant effect on purchasing decisions. 2) Brand image has a significant effect on purchasing decisions. All independent variables have a simultaneous effect on purchasing decisions. Keywords: Beauty Vlogger, Brand Image, Purchase Decision.

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