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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 23 Februari 2022" : 7 Documents clear
Pengaruh Brand Awareness, Brand Image, Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Air Minum dalam Kemasan (AMDK) Merek AQUA ( Studi Kasus pada Masyarakat di Kecamatan Pandaan Jawa Timur ) Dita Octavia; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study was conducted to determine and analyze the influence of Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of AQUA Brand Bottled Drinking Water (AMDK) (Case Study on Communities in Pandaan District, East Java).  This research belongs to the type of explanatory research with a quantitative approach, which was conducted to determine and analyze the influence between variables.  Ferdinand's theory was used to take a sample, ie the number of items x 5 so that a total sample of 115 people was found.To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study are that there is a simultaneous influence between Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of Bottled Drinking Water (AMDK) Brand AQUA (Case Study on Communities in  Pandaan District, East Java).  There is a partial influence between Brand Awareness, Brand Image, Product Quality, Price and Promotion on the Purchase Decision of AQUA Brand Bottled Drinking Water (AMDK) (Case Study on Communities in Pandaan District, East Java). Keyword : Purchase Decision, Brand Awareness, Brand Image, Product Quality, Price And Promotion
Pengaruh Harga, Kualitas Produk, Dan Iklan Terhadap Pengambilan Keputusan Pembelian Pada Marketplace Shopee (Studi pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Aldiansyah Damar Affandi; Agus Widarko; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract A data collection method using a questionnaire. The analytical methods used are instrumental testing, multiple linear regression analysis, classical assumption testing, decision testing, and f-test and t-test using SPSS16.0 computer software for data processing. This is shown by the results of this study price has an effect on purchasing decisions, product quality has an effect on purchasing decisions and advertising has an effect on purchasing decisions. Price, product quality and advertising simultaneously affect purchasing decisions. Keywords: Price, Product Quality, Advertising And Purchase Decision. 
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Ulang (Studi Pada Aka Coffee Dau Malang) Yusril Amar Qotafi; Budi Wahono; Ratna Tri Hardaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of product quality and price on repurchase intention (Study on Aka Coffee Dau Malang). This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. The population in this study were customers aka coffee in the city of Malang. From this population a sample will be determined using the formula method from Malhotra so that a sample of 60 samples is obtained. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing, and coefficient of determination test. The results of this study indicate that based on the results of the t test and f test there is a simultaneous influence between the effect of product quality and price on repurchase intention (Study on Aka Coffee Dau Malang). Adjusted R Square of 57.2% to the dependent variable, namely repurchase interest can be explained by the product quality variable (X1), price quality (X2), while 42.8% is explained by other variables outside the research model. Keyword: Product Quality, Price, Repurchase Interest
Pengaruh Strategi Integrated Marketing Communication Dan Peran Brand Ambassador Terhadap Brand Awareness Di Masa Pandemi Covid’19 Pada UD. Banana Lava Dan Frozen Food Banyuwangi Ni’matul Magfiroh; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This Study Aims To Examine And Explain The Effect Of Strategy Integrated Marketing Commnucation And The Role Of Brand Ambassador On Brand Awareness During The Pandemic Covid’19 At UD. Banana Lava And Frozen Food Banyuwangi. This Research Is An Associative Type With A Quantitative Approach. The Method Used Is Multiple Linear Regression. The Sampling Technique Of This Reseach Is Using Purposive Sampling Tehnique Used The Formula From Ferdinan With The Calculation Results Of 65 Samples. To Solve The Problem In This Study Using SPSS Assistance With Validity Test, Reliability Test, Normality Test, Multiple Linear Regression Analysis, Multicollinearity Test, Heteroscedasticity Test, F Test, And T Test. The Results Showed That Simultaneously The Variables Of Integrated Marketing Communication And Brand Ambassador Significant Positive Effect On Brand Awareness. And There Is A Partial Influence Between The Variables Of Integrated Marketing Communication And Brand Ambassador For Brand Awareness. Keywords : Integrated Marketing Communication,Brand Ambassador,Brand Awareness  
Pengaruh Kompetensi Dan Profesionalisme Terhadap Kinerja Karyawan (Studi Kasus Pada Koperasi Unit Desa Pakis Kabupaten Malang) Moch Regy Kurniawan; Eka Farida; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractBased on the research carried out with the aim of knowing and analyzing the effect of competence and professionalism on the performance of the case study employees at the Pakis Village Unit Cooperative. This research belongs to the type of quantitative descriptive research. The method used is multiple linear regression. The sampling technique used a saturated sample, namely all 36 samples of the Pakis Village Unit Cooperative employees. The sampling technique used in this study is saturated sampling where the determination of the sample when all members of the population are used as samples. To solve the problem in this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, f test, and t test. From this study, it was found that the competence and professionalism variables had a positive and significant effect simultaneously on employee performance, partially the competence variable had a positive and significant effect on employee performance, while the professionalism variable had a positive and significant effect on employee performance. Keywords: Competence, Professionalism, Employee Performance.
Pengaruh Gaya Kepemimpinan, Komunikasi, Dan Kerjasama Tim Terhadap Kinerja Karyawan ( Studi Pada PT. Jawara Bangun Persada Karangploso Malang ) Lia Setyo Rimawati; Abdul Kodir Djaelani; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the effect of leadership style, communication, and teamwork on employee performance at PT. Jawara Builds Persada Karangploso Malang. This research belongs to the type of explanatory research with a quantitative approach, which was conducted to examine the effect between variables. In this study, the sampling technique used was saturated sampling technique because the population in the study was less than 100 people, so the number of samples in this study were all members of the population, amounting to 36 people.To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study are that there is a simultaneous influence between the variables of Leadership Style, Communication, and Teamwork on Employee Performance in the study at PT Jawara Bangun Persada Karangploso Malang. There is a partial influence between Leadership Style, Communication, and Teamwork on Employee Performance Study at PT. Jawara Bangun Persada Karangploso Malang. Keywords : Leadership Style, Communication, Teamwork, and Employee Performance. 
Pengaruh Kelas Sosial, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Pada PT. Jawara Bangun Persada, Karangploso Malang) Helga Dita Agustin; Eka Farida; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of social class, price, promotion, and location on the decision to purchase a study house at PT Jawara Bangun Persada, Karangploso, Malang. The sample used in this study were 58 respondents. The data analysis method used is quantitative data analysis. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study indicate that the result  of the statement of class Social, Harga, Promot ion and Location in the results of the Purchase Decision test show that only the Social Class variable has a negative and insignificant effect, while the Price, Promotion variable , and Location has a significant and significat effect on purchasing decision. Keywords: Social Class, Promotion, Price, Location, Developmet

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